Planned share sale by Harley-Davidson (NYSE: HOG) CFO Jonathan Root
Harley-Davidson's CFO and CCO, Jonathan R. Root, reported an open-market sale of 1,554 shares of common stock at $24.21 per share, executed under a pre-arranged Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following this transaction, Root directly holds 32,508 shares and indirectly holds 15,086.72 shares through a 401(k) plan. The sale, detailed in a Form 4 filing, signals that the trade was pre-planned and represents only a portion of his total ownership in the company.
Press Release: Harley-Davidson, Inc. Declares Dividend
Harley-Davidson, Inc. (NYSE:HOG) announced that its Board of Directors has approved a cash dividend of $0.165 per share. This dividend will be payable on June 18, 2026, to shareholders of record as of June 4, 2026. The declaration highlights the company's commitment to returning value to its shareholders.
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson, Inc. (NYSE: HOG) announced that its Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. This dividend is scheduled to be paid on June 25, 2026, to shareholders who are on record as of June 8, 2026. Harley-Davidson, Inc. serves as the parent company for Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Harley-Davidson to pay $0.1875 per share dividend in June
Harley-Davidson, Inc. (NYSE: HOG) has declared a cash dividend of $0.1875 per share for the second quarter of 2026. This dividend will be payable on June 25, 2026, to shareholders registered as of June 8, 2026. The announcement was made by the company's Board of Directors as confirmed by a press release.
Harley-Davidson (NYSE:HOG) Trading Down 5.7% - Here's Why
Harley-Davidson (NYSE:HOG) shares dropped 5.7% recently, trading at $22.4950 on below-average volume. The company reported mixed first-quarter results, with EPS of $0.22 missing estimates but revenue of $1.17 billion exceeding expectations, though down 11.7% year-over-year. Analysts maintain a "Hold" rating with an average price target of $24.22, influenced by recent price target and rating adjustments from various firms.
Harley-Davidson Inc. stock falls Thursday, underperforms market
Shares of Harley-Davidson Inc. (HOG) fell 2.73% on Thursday, closing at $23.20, despite a positive trading session for the broader market. The stock underperformed the S&P 500 Index and the Dow Jones Industrial Average, which both saw gains. Harley-Davidson Inc. is currently trading 25.76% below its 52-week high of $31.25.
Harley-Davidson Files Trademark For “Deadwood”
Harley-Davidson has filed a trademark application for the name "Deadwood" for a potential new motorcycle model, on the same day it also applied for "Low Bob." The name "Deadwood" evokes the historic South Dakota city known for its Gold Rush-era architecture and its proximity to the Sturgis Motorcycle Rally, making it a fitting choice for a Harley. While the type of model is unknown, it could be a new Softail cruiser, a new Revolution Max model, or even a new name for the Sportster S.
Harley-Davidson Inc. stock rises Wednesday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 2.10% on Wednesday, closing at $23.85, outperforming the broader market. This increase snapped a three-day losing streak for the company's stock. The S&P 500 Index and the Dow Jones Industrial Average also saw significant gains on the same day.
Harley-Davidson Inc (HOG) Stock Down 4.1% -- Now Undervalued? GF Score: 78/100
Harley-Davidson Inc (HOG) shares fell 4.1% to $23.36 on May 19, 2026, yet GuruFocus' GF Value™ indicates the stock is 17.3% undervalued with a fair value of $28.26. The company holds a GF Score™ of 78/100, suggesting potential for appreciation, though its current P/E ratio is significantly above its 5-year median. Insider activity shows net positive sentiment, with more shares bought than sold in the last three months.
[144] HARLEY-DAVIDSON, INC. SEC Filing
This SEC filing is a Form 144 Notice of Proposed Sale of Securities for Harley-Davidson, Inc. (HOG). It details the proposed sale of 1554 shares of Common stock with an aggregate market value of $37622.00, acquired through a Restricted Stock Lapse on February 9, 2024, as equity compensation. The filing indicates a planned sale date of May 19, 2026, through Charles Schwab & Co., Inc. on the NYSE.
Harley-Davidson Inc. stock falls Tuesday, underperforms market
Harley-Davidson Inc. (HOG) shares fell 4.07% on Tuesday, closing at $23.36, marking its third consecutive day of losses. This decline occurred despite a broader market downturn, with the S&P 500 Index and Dow Jones Industrial Average also posting losses. The stock's performance underperformed the overall market during the trading session.
Harley-Davidson, Inc. Stock 12‑Month Price Target Raised to $25.3, Implies 4% Upside
Analyst estimates for Harley-Davidson, Inc. (HOG) stock's average 12-month price target have increased to $25.3, up from $25, with individual forecasts ranging from $15 to $32. This updated target suggests a potential 4% upside based on the last closing price. The consensus rating from 20 analysts remains "Hold," with 6 Buy, 11 Hold, and 3 Sell recommendations.
Harley-Davidson (NYSE: HOG) director converts 6,015 share units into common stock
Harley-Davidson director James D. Farley Jr. converted 6,015 share units into common stock on May 14, 2026, as part of the company's Director Stock Plan. This transaction increased his direct holdings to 22,220.41 shares of common stock, including those acquired through dividend reinvestment. The filing indicates a routine, compensation-related exercise without any open-market buying or selling.
Harley-Davidson (NYSE: HOG) director Troy Alstead converts 6,015 share units into common stock
Harley-Davidson's director, Troy Alstead, converted 6,015 share units into an equal number of common shares on May 14, 2026. This transaction, a routine exercise of derivative securities under the company's Director Stock Plan, increased his direct holdings to 41,248.582 shares. The filing clarified that it was not an open-market purchase and his holdings include shares accumulated through dividend reinvestment.
Harley-Davidson (HOG) director Masood Rafeh exercises 6,015 share units into common stock
Harley-Davidson (HOG) director Masood Rafeh exercised 6,015 Share Units to acquire 6,015 shares of common stock on May 14, 2026, as reported in a neutral impact Form 4 filing. This transaction, executed under the Harley-Davidson Director Stock Plan, increased his direct holdings to 13,495 shares of Common Stock and 4,615 remaining Share Units. The Share Units are a form of director compensation convertible to common stock.
Harley-Davidson Inc. stock falls Monday, underperforms market
Harley-Davidson Inc. (HOG) stock experienced a decline of 3.33% on Monday, closing at $24.35. This performance underperformed the broader market, as the Dow Jones Industrial Average rose while the S&P 500 Index saw a slight fall. This marks the second consecutive day of losses for Harley-Davidson's stock.
Harley-Davidson, Inc. (NYSE:HOG) Given Average Rating of "Hold" by Analysts
Analysts have issued an average "Hold" rating for Harley-Davidson, Inc. (NYSE:HOG), with a consensus one-year price target of $23.89. The company's recent earnings showed mixed results, with adjusted EPS missing estimates but revenue exceeding expectations despite an 11.7% year-over-year sales decline. Insider transactions include a sale by Paul J. Krause and institutional buying, while the stock trades below its 52-week high.
Harley-Davidson Inc. stock falls Friday, underperforms market
Harley-Davidson Inc. (HOG) stock fell 1.79% on Friday, closing at $25.19, underperforming the broader market. The S&P 500 Index and Dow Jones Industrial Average also experienced declines of 1.24% and 1.07% respectively. This drop ended a two-day winning streak for Harley-Davidson.
Donald Smith & Co. reports 8.96% stake in Harley‑Davidson (NYSE: HOG)
Donald Smith & Co., Inc. has reported a beneficial ownership stake of 8.96% in Harley-Davidson, Inc. (NYSE: HOG), accounting for 10,016,874 shares of common stock. The Schedule 13G filing details that while Donald Smith & Co. holds significant voting and dispositive power, it acts as an investment adviser and does not serve as custodian, with ultimate control resting with advisory clients. The filing also indicates that DSCO Value Fund, L.P. holds 93,324 shares within this aggregate position.
Harley-Davidson chief legal officer sells $40,664 in HOG stock
Harley-Davidson's Chief Legal Officer, Paul J. Krause, sold 1,564 shares of HOG stock for $40,664 on May 11, 2026, as part of a Rule 10b5-1(c) trading plan. This sale occurred at a price higher than the current stock price, which has seen a 26% year-to-date return. The company, despite a slight EPS miss in Q1 2026, reported strong revenue and maintains positive fundamentals including a 34-year dividend payment streak.
Harley-Davidson (HOG) CLO share sale under Rule 10b5-1 trading plan
Harley-Davidson's Chief Legal Officer, Paul J. Krause, sold 1,564 shares of common stock at $26.00 per share on May 11, 2026, as part of a pre-arranged Rule 10b5-1(c) trading plan adopted in November 2025. Following the sale, Krause directly holds 30,012 shares and indirectly holds 598.2495 shares through a 401(k) plan. The transaction resulted in a net sale of $40,664.
Harley-Davidson Inc. stock rises Wednesday, outperforms market
Harley-Davidson Inc. stock rose 1.07% on Wednesday, closing at $25.60 and outperforming the broader market. This increase occurred during a mixed trading session where the S&P 500 Index rose, but the Dow Jones Industrial Average fell. The stock is currently 18.08% below its 52-week high of $31.25.
Harley's Back to the Bricks Initiative Aims to Improve Unit Demand and Profitability
Harley-Davidson's "Back to the Bricks" initiative is a strategic effort to boost unit demand and overall profitability. Morningstar analysts have lowered Harley-Davidson's economic moat from wide to narrow, citing declining brand intangible advantages that may affect market share and operating margins. This analysis suggests a more tempered outlook for the company's economic profits.
Harley‑Davidson (NYSE: HOG) affiliate files Form 144 to offer vested shares
An affiliate of Harley-Davidson (HOG) has filed a Form 144 indicating a proposed sale of 1,013, 414, and 137 shares linked to restricted stock lapses and equity compensation dated February 3, February 5, and February 9, 2023, respectively. This regulatory filing serves as a notice of intent for affiliates to sell restricted or control securities and does not confirm completed transactions. Charles Schwab & Co., Inc. is listed as the broker for these proposed dispositions.
Vanguard Group Inc. Trims Stake in Harley-Davidson, Inc. $HOG
Vanguard Group Inc. reduced its stake in Harley-Davidson, Inc. by 11.7% in the fourth quarter, selling over 1.5 million shares and now holding approximately 9.69% of the company. Despite mixed Q4 earnings where EPS missed estimates but revenue exceeded, analysts maintain a cautious "Hold" rating with an average price target of $23.11, while the stock trades higher at $25.41. The article also notes recent insider buying and selling activity and the company's increased dividend.
Harley-Davidson Inc. stock rises Friday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 7.53% on Friday, closing at $25.42. This increase outperformed the broader market, which also saw gains with the S&P 500 Index rising 0.84% and the Dow Jones Industrial Average rising 0.02%. The stock's performance broke a two-day losing streak for the company.
Harley-Davidson Launches “Back To The Bricks” Plan To Boost Sales, Cut Costs
Harley-Davidson is implementing a new strategy called "Back to the Bricks" to revitalize sales and improve profitability. This plan focuses on introducing lower-priced, entry-level motorcycles like the new Sprint and a revived Sportster, strengthening dealer relationships, and expanding its high-margin parts and accessories business. The company aims to attract younger, more budget-conscious riders and expects to generate over $350 million in core motorcycle-business profit while cutting over $150 million in costs by 2027.
HARLEY-DAVIDSON, INC. 1Q 2026: Revenue $1.06B, EPS $0.22— 10-Q Summary
Harley-Davidson reported its first-quarter 2026 financial results, with revenue declining to $1.06 billion and diluted EPS falling to $0.22, primarily due to lower shipments and efforts to manage dealer inventories. Despite a global retail sales increase of 8.1%, the company is implementing strategic plans like "Back to the Bricks" and cost reductions targeting $150 million, while its LiveWire EV division saw increased shipments and a reduced operating loss. The financial services arm is also rebuilding its retail finance book after prior receivable sales.
Number of shareholders of Harley-Davidson, Inc. – SWB:HAR
This page from TradingView provides a financial overview of Harley-Davidson, Inc. (HAR) on the Stuttgart Stock Exchange. It focuses on the number of shareholders, though the specific data for "Period," "Value," "Change," and "Change %" is not displayed in the provided content. The page also lists various data providers and indicates market status.
Harley-Davidson Inc. stock falls Wednesday, underperforms market
Harley-Davidson Inc. (HOG) shares fell 5.06% on Wednesday, closing at $23.84, while the broader market saw gains with the S&P 500 Index rising 1.46% and the Dow Jones Industrial Average rising 1.24%. The company's stock is now 23.71% below its 52-week high of $31.25, which was achieved on September 17.
Harley-Davidson Q1 2026: Retail Sales Up 14%, But Operating Income Craters
Harley-Davidson reported a significant drop in Q1 2026 EPS to $0.22, primarily due to tariff costs and restructuring charges, despite a 14% increase in North American retail sales. The company's HDMC operating income fell sharply, prompting management to unveil a new strategic plan, "Back to the Bricks," targeting substantial cost savings and new product launches to mitigate financial pressures. Analysts suggest the stock's current price offers significant upside if the strategic initiatives are successfully executed over the long term.
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson (NYSE: HOG) has announced a new strategic plan called "Back to the Bricks" aimed at restoring performance and achieving profitable growth, targeting over $350 million in HDMC EBITDA by 2027. The plan focuses on leveraging the brand's competitive advantages, strengthening its dealer network, recapturing market share in core areas, and improving its financial position. The company also reported its first-quarter 2026 financial results during a conference call to discuss the new strategy.
Harley's Profits Are Way Down Over Last Year's
Harley-Davidson reported a significant 85% drop in consolidated operating income for Q1 2026 compared to Q1 2025, falling from $160 million to $23 million. This decline is attributed to setbacks in both its core combustion-engined motorcycle business and financial services. Despite the profit slump, overall motorcycle sales globally increased by 8%, with growth in North and Latin America, though sales in EMEA and Asia Pacific regions experienced decreases.
Harley-Davidson, Inc. (NYSE:HOG) Q1 2026 Earnings Call Transcript
Harley-Davidson (NYSE:HOG) held its Q1 2026 earnings call, reporting an EPS of $0.22 against expectations of $0.34, with consolidated revenue down 12%. CEO Artie Starrs and CFO Jonathan Root introduced a new strategic plan called "Back to the Bricks," focusing on engaging riders, strengthening dealer relationships, and leveraging existing platforms to reintroduce popular models like the Sportster and the new Sprint to drive profitable growth. The company anticipates achieving over $350 million in EBITDA by 2027 by focusing on cost reduction, aligning wholesale and retail volumes, and expanding high-margin parts and accessories.
Harley-Davidson's plan for growth: focus on dealerships, affordability
Harley-Davidson has revealed a new growth strategy called "Back to the Bricks" after reporting a significant decline in first-quarter profits. This plan prioritizes dealerships and introduces more affordable motorcycle models, including the Sprint in 2026 and the reintroduction of the Sportster in 2027. The company aims to attract younger riders, strengthen dealer relationships, and provide more accessible entry points to the brand.
Harley-Davidson Inc. stock rises Tuesday, outperforms market
Harley-Davidson Inc. (HOG) stock increased by 8.19% on Tuesday, closing at $25.11, outperforming the broader market. The S&P 500 Index and the Dow Jones Industrial Average also saw gains. Despite the rise, Harley-Davidson Inc. stock remains 19.65% below its 52-week high of $31.25 reached in September.
Harley-Davidson, Inc. 2026 Q1 - Results - Earnings Call Presentation (NYSE:HOG) 2026-05-05
Harley-Davidson, Inc. (NYSE: HOG) released its Q1 2026 earnings, reporting an EPS of $0.30, which beat estimates by $0.08, and revenue of $1.06 billion, exceeding expectations by $58.85 million despite a 2.41% year-over-year decrease. The company published a slide deck in conjunction with its earnings call.
Harley-Davidson Announces “Back to the Bricks” Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson has announced its "Back to the Bricks" strategic plan to restore performance and achieve profitable growth, leveraging its iconic brand, dealer network, and market strengths. The plan targets over $350 million in HDMC EBITDA by 2027 and aims for mid-single-digit CAGR in retail unit growth and Parts & Accessories, along with boosting dealer profitability. The company also reported its first-quarter 2026 financial results during the announcement.
Harley-Davidson’s New Boss Wants to Sell You a Bike You Can Actually Afford
Harley-Davidson's new CEO, Artie Starrs, plans to shift the company's strategy from focusing on expensive cruisers for baby boomers to increasing sales volume with more affordable motorcycles. This new approach will include bringing back a popular model next year and introducing additional budget-friendly bikes to appeal to a broader market.
Harley-Davidson (HOG) Misses Q1 EPS by 1c, Beats on Revenue; Offers Guidance
Harley-Davidson (HOG) reported its Q1 2026 earnings, missing analyst EPS estimates by $0.01 with earnings per share of $0.22, but exceeding revenue expectations with $1.1 billion against a consensus of $1.01 billion. The company reaffirmed its full-year 2026 guidance, including expected global motorcycle retail sales and wholesale shipments of 130,000 to 135,000 units, and provided operating income projections for its various segments.
Harley-Davidson (NYSE: HOG) Q1 2026 earnings fall as profit compresses
Harley-Davidson reported significantly weaker Q1 2026 financial results, with consolidated revenue down 12% to $1.17 billion and net income attributable to the company plunging 81% to $24.8 million. This decline was primarily driven by a 54% revenue drop in Harley-Davidson Financial Services (HDFS) and lower Harley-Davidson Motor Company (HDMC) margins and higher operating costs, despite an 8% increase in global retail motorcycle sales. The company reaffirmed its full-year 2026 guidance, expecting HDMC operating results to range from a $40 million loss to a $10 million profit.
Harley-Davidson Inc. stock falls Monday, underperforms market
Harley-Davidson Inc. (HOG) shares dropped 5.19% on Monday to $23.21, breaking a four-day winning streak. This underperformance occurred during a poor trading session for the broader market, with both the S&P 500 and Dow Jones Industrial Average also closing lower.
Harley-Davidson Recall Binge Involves Over 100,000 Models
Harley-Davidson has issued two significant recalls affecting over 100,000 motorcycles. One recall for over 88,000 models addresses a defect that could cause oil ejection from a pressurized crankcase, increasing injury risk. A separate recall for over 16,000 models involves a potential rear brake failure due to a brake line contacting the Body Control Module.
Harley-Davidson recalls nearly 90,000 motorcycles over defect that could eject oil and cause injury
Harley-Davidson is recalling nearly 90,000 motorcycles across various 2024-2026 models due to a defect where a blocked breather port can build crankcase pressure, potentially ejecting oil from the dipstick if removed. This poses an injury risk to riders. Dealers will inspect and repair the breather ports free of charge, with owner notifications expected by May 11.
More than 88,000 Harley Davidson motorcycles recalled due to issue that may eject oil
Harley Davidson has recalled over 88,000 motorcycles across nine models due to a pressurization issue that may cause oil ejection, potentially leading to injuries. The problem stems from a blocked airbox backplate breather port, causing pressure to build in the crankcase. Owners will be notified starting May 11, and dealerships will perform free inspections and repairs.
Harley-Davidson recalls nearly 90,000 motorcycles
Harley-Davidson has issued a recall for nearly 90,000 motorcycles. The specific models and reasons for the recall are not detailed in this short article. This safety measure is a significant event for the iconic motorcycle manufacturer.
Harley-Davidson Recalls Multiple M-8 Models For Blocked Breather Ports
Harley-Davidson has issued a recall for 88,039 Milwaukee-Eight engine models, including Softails, Trikes, and Touring bikes, due to potentially blocked airbox breather ports. This defect, estimated to affect 0.4% of units, can cause pressure build-up in the crankcase, leading to oil expulsion when the dipstick is removed and posing an injury risk. Dealers will inspect and resolve the blockages, with owners receiving notifications between May 5 and May 20.
Harley-Davidson Inc. stock rises Friday, outperforms market
Harley-Davidson Inc. (HOG) stock advanced 2.47% on Friday, closing at $24.48, outperforming the broader market. This marks the fourth consecutive day of gains for the company's shares. The S&P 500 Index rose 0.29%, while the Dow Jones Industrial Average fell 0.31%.
Harley-Davidson recalls nearly 90,000 motorcycles
Harley-Davidson is recalling nearly 90,000 motorcycles due to a defect involving the airbox baseplate breather port. This blockage can cause pressure to build up in the crankcase, leading to oil ejection and an increased risk of injury. Dealers will inspect and repair the issue free of charge, with notification letters to riders expected by May 11, 2026.
Short Interest in Harley-Davidson, Inc. (NYSE:HOG) Decreases By 16.4%
Harley-Davidson (NYSE: HOG) saw a significant 16.4% decrease in short interest as of April 15th, totaling 16,057,020 shares, which represents about 14.9% of its shares sold short. The company reported a quarterly EPS miss but revenue slightly above estimates. Analysts currently have an average "Hold" rating with a target price of $21.67 for the stock.
