Harley-Davidson (NYSE: HOG) CFO sells 1,554 shares under 10b5-1 plan
Harley-Davidson (NYSE: HOG) CFO and CCO Jonathan R. Root sold 1,554 shares of common stock at $24.44 per share on July 1, 2026. This transaction was executed under a pre-arranged Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following the sale, Root directly holds 29,400 shares and indirectly holds 15,189.1056 shares through a 401(k) plan.
Harley-Davidson Inc. stock rises Monday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 1.44% on Monday, closing at $25.32. This performance outpaced the broader market, with the S&P 500 Index (SPX) gaining 0.72% and the Dow Jones Industrial Average (DJIA) rising 0.29%. This marks the second consecutive day of gains for the stock.
Harley-Davidson (NYSE:HOG) Price Target Raised to $30.00
DA Davidson raised its price target for Harley-Davidson (NYSE:HOG) to $30.00 from $25.00, reiterating a "buy" rating, which implies a potential upside of 21.33%. Despite this, the stock's consensus rating remains "Hold" with an average price target of $24.33, reflecting mixed views among analysts. The company recently reported quarterly earnings that missed EPS estimates but exceeded revenue expectations, while its stock traded down 0.9% to $24.73.
Honda Is Coming For Harley-Davidson With Its New Electric Performance Motorcycle
Honda has entered the electric performance motorcycle market with its new WN7 model, aiming to challenge Harley-Davidson's LiveWire. The WN7 offers a blend of performance, usability, and Honda reliability, notably undercutting the LiveWire One in price in Europe. Though it doesn't surpass the LiveWire in raw power, the WN7 emphasizes real-world riding, fast charging, and everyday practicality, featuring compatibility with CCS2 car charging networks.
Harley-Davidson, Inc. (NYSE:HOG) Receives Average Recommendation of "Hold" from Analysts
Harley-Davidson, Inc. (NYSE:HOG) has received an average "Hold" rating from analysts, with a consensus 12-month price target of $24.22. The company recently missed profit expectations with $0.22 EPS against an estimated $0.34, despite revenue of $1.17 billion exceeding forecasts. Harley-Davidson also paid a quarterly dividend of $0.1875 per share, resulting in a 3.0% yield, and reported insider selling by its CFO and another executive.
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson, Inc. (NYSE: HOG) has announced that its Board of Directors approved a cash dividend of $0.1725 per share for the fourth quarter of 2024. This dividend is scheduled to be paid on December 23, 2024, to shareholders who are on record as of December 10, 2024. The company is the parent of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
HOG - Harley-Davidson Inc Options
This article provides a detailed financial overview of Harley-Davidson Inc. (HOG), including its current stock performance, key financial ratios, earnings data, and analyst recommendations. It also lists insider and institutional ownership statistics and various performance metrics over different timeframes.
HOG - Harley-Davidson Inc Volatility & Greeks
This article provides a detailed financial overview of Harley-Davidson Inc (HOG), including its stock performance, volatility metrics, and various financial ratios. It lists key data such as market capitalization, income, sales, dividend information, and EPS growth rates. The summary also highlights ownership percentages, profitability margins, and performance across different timeframes.
Harley-Davidson Inc. stock rises Thursday, outperforms market
Harley-Davidson Inc. (HOG) stock rose by 3.35% on Thursday, closing at $24.96. The increase occurred on a mixed trading day where the S&P 500 remained mostly unchanged and the Dow Jones Industrial Average rose. Despite the gain, the stock is still 20.13% below its 52-week high.
Does Harley-Davidson’s (HOG) Russell 2000 Shift Recast Its Scale Story and Governance Perceptions?
Harley-Davidson (HOG) recently moved from the Russell 1000 and Midcap indices to the Russell 2000, coinciding with a change in its Chief Legal Officer. This reclassification affects index fund holdings and may influence investor perceptions of the company's size and risk profile. Investors will be keen to see how Harley-Davidson utilizes its significant financial firepower, particularly the US$1.25 billion unlocked by its HDFS partnership, to reinvigorate demand and address soft retail trends amidst its new index stature.
Does Harley-Davidson’s (HOG) Russell 2000 Shift Recast Its Scale Story and Governance Perceptions?
Harley-Davidson has been reclassified from Russell 1000 and Midcap into the Russell 2000 indices, coupled with a change in its chief legal officer. This shift may impact how investors perceive the company's size, risk, and stability, particularly given its strategy of leveraging a capital-light HDFS partnership and aggressive buybacks despite soft retail trends. The article evaluates how this reclassification and leadership change influence Harley-Davidson's investment narrative surrounding its scale, liquidity, and investor demand.
Harley-Davidson shutters hangar at Mitchell International, plans demolition
Harley-Davidson has exited its hangar at Mitchell International Airport and plans for its demolition. The motorcycle manufacturer had leased the land for the hangar since 2001 and owned the flight-support facility. The airport did not exercise its option to take possession of the structure at the end of the lease.
Harley-Davidson (NYSE: HOG) insider sale notice for 37,980 shares
Harley-Davidson, Inc. (NYSE: HOG) has filed a Form 144 notice indicating a proposed sale of 37,980 shares of common stock through Charles Schwab & Co., Inc. The filing details restricted stock lapses in February 2025 and also lists prior sales made by Jonathan R. Root in May and June 2026. This administrative disclosure is a routine notice of an intended resale by an insider, not a completed transaction.
SG Americas Securities LLC Trims Stock Holdings in Harley-Davidson, Inc. $HOG
SG Americas Securities LLC significantly reduced its stake in Harley-Davidson, Inc. by 88.3% in the first quarter of 2026, selling over 966,000 shares. This move leaves the firm with 128,044 shares, valued at approximately $2.59 million. Despite mixed quarterly results for Harley-Davidson, which missed earnings expectations but exceeded revenue forecasts, institutional investors still own a substantial 85.10% of the company's stock.
Harley-Davidson is Bringing the Celebration to Summerfest!
Harley-Davidson is returning as the Official Motorcycle of Summerfest and the presenting sponsor for America's 250th celebration on July 4, 2026. Festivalgoers can enjoy various Harley-Davidson experiences, including a stationary motorcycle demo and free parking. Additionally, Harley-Davidson will partner with Hunger Task Force on July 4th to offer free Summerfest admission for food donations, alongside an exclusive bandana and fireworks display.
Harley-Davidson, Inc.(NYSE: HOG) dropped from Russell Midcap Value Benchmark
Harley-Davidson, Inc. (NYSE:HOG) has been removed from the Russell Midcap Value Benchmark. This decision was announced on June 29, 2026, by S&P Capital IQ. The motorcycle manufacturer's stock saw a -3.81% change on the day of the announcement.
Harley-Davidson Inc. stock falls Monday, underperforms market
Harley-Davidson Inc.'s stock (HOG) fell by 3.81% on Monday, closing at $24.23, even as the broader market saw gains with the S&P 500 Index rising 1.18% and the Dow Jones Industrial Average increasing by 0.59%. This decline marked the fourth consecutive day of losses for the company's stock.
Harley-Davidson Names Gayle Littleton CLO, Sets Exit for Paul Krause
Harley-Davidson Inc. has appointed Gayle E. Littleton as its new Chief Legal Officer, effective Monday. She joins the iconic motorcycle manufacturer from Exelon, where she served as chief legal officer. Paul Krause, the current CLO, will transition to an advisory role before his departure in September.
Harley-Davidson hires former federal prosecutor after chief legal officer steps down
Paul Krause is stepping down as Harley-Davidson's chief legal officer, a move that is part of several C-suite changes since Artie Starrs became CEO nine months ago and introduced a new strategy. This change took effect on Monday, June 29, 2026. The article highlights that the company is hiring a former federal prosecutor to fill the role.
Harley-Davidson, Inc.(NYSE: HOG) added to Russell 2000 Value Benchmark
Harley-Davidson, Inc. (NYSE:HOG) has been added to the Russell 2000 Value Benchmark. This update was reported on June 29, 2026, by S&P Capital IQ. The motorcycle manufacturer's stock now falls under this benchmark, indicating changes in its classification within Russell's indices.
Price to sales forward of Harley-Davidson, Inc. – VIE:HOG
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Harley-Davidson (NYSE: HOG) appoints new top legal officer
Harley-Davidson (NYSE: HOG) announced a leadership change in its top legal role. Paul Krause will step down as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary, transitioning to an advisory role until September 1, 2026. Gayle Littleton will succeed him in the role, effective June 29, 2026, ensuring continuity in the company's legal and compliance leadership.
Price to sales forward of Harley-Davidson, Inc. – NYSE:HOG
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Harley-Davidson Inc. stock falls Friday, underperforms market
Harley-Davidson Inc. (HOG) shares fell 1.06% to $25.19 on Friday, underperforming the broader market. This marked the third consecutive day of losses for the stock, as the S&P 500 Index and Dow Jones Industrial Average also experienced slight declines.
Price to book forward of Harley-Davidson, Inc. – NYSE:HOG
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Enterprise value to EBIT forward of Harley-Davidson, Inc. – BMV:HOG
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Enterprise value to revenue forward of Harley-Davidson, Inc. – NYSE:HOG
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Corpus Christi City Council approves $181,405 for four new Harley-Davidson police motorcycles
The Corpus Christi City Council has approved $181,405 for the purchase of four new pursuit-rated Harley-Davidson motorcycles for the police department. These new motorcycles will replace four older 2018 models that have exceeded their service life, maintaining the department's fleet size at 12. The purchase is funded by the Fleet Equipment Replacement Fund, and proceeds from the auction of older units will go towards future replacements.
Harley-Davidson Inc. stock rises Tuesday, outperforms market
Harley-Davidson Inc. (HOG) stock rose by 3.60% on Tuesday, closing at $25.58, thereby outperforming the broader market which experienced a dismal trading session. The S&P 500 Index fell 1.44% and the Dow Jones Industrial Average fell 0.09%. The company's stock is currently 18.14% below its 52-week high of $31.25, achieved on September 17.
Harley-Davidson (NYSE:HOG) Stock Crosses Above 200 Day Moving Average - Should You Sell?
Harley-Davidson (NYSE:HOG) stock recently rose above its 200-day moving average, reaching $25.66 before settling around $24.68, signaling improved short-term momentum. Despite mixed analyst ratings—some upgrades and increased price targets, others maintaining underweight views—the company reported mixed quarterly earnings, missing EPS estimates but surpassing revenue expectations. Harley-Davidson also announced a quarterly dividend of $0.1875 per share, yielding 3.0% annually, while insider sales were noted.
Harley Davidson (HOG) Stock Looks Fully Valued After Third Avenue Takes A New Stake
Third Avenue Value Fund recently took a new stake in Harley-Davidson (HOG), drawing attention to the stock amidst recent management changes and product adjustments. While the share price has seen short-term gains, longer-term returns have been negative, and analysts suggest the stock is largely valued at fair price. The article explores whether the current valuation fully accounts for a potential recovery or if current market prices already reflect future improvements.
Harley-Davidson to reshore Revolution Max engine production
Harley-Davidson plans to reshore the production of its Revolution Max engine and the models it powers (Pan America, Sportster S, and Nightster) to its U.S. facilities in Pennsylvania and Wisconsin. This move is part of the company's "Back to the Bricks" strategy, aimed at improving financial performance and market share. The transition is expected to be completed before the 2028 model year production begins in 2027, with the York, Pennsylvania facility anticipated to manufacture over 100,000 motorcycles in 2027.
Harley-Davidson Inc. stock falls Monday, underperforms market
Harley-Davidson Inc. (HOG) stock fell 3.82% to $24.69 on Monday, underperforming the broader market. While the Dow Jones Industrial Average rose, the S&P 500 Index declined. The company's stock closed 20.99% below its 52-week high reached back in September.
Harley-Davidson's Entry-Level Motorcycle Is A Smash Overseas. Will The US-Bound Model Do the Same?
Harley-Davidson's partnership with India's Hero MotoCorp has seen significant success with the X440 lineup in India, leading to discussions about expanding their collaboration. Local reports suggest the two companies are planning to develop more "entry-level performance motorcycles and cruisers" for global sales, with the highly anticipated Harley-Davidson Sprint expected later this year. The success of the X440 in India indicates a strong market for these entry-level models, and both companies are keen to capitalize on this mutually beneficial alliance.
Harley-Davidson Inc. stock rises Thursday, still underperforms market
Shares of Harley-Davidson Inc. (HOG) rose 1.02% on Thursday, closing at $25.67, breaking a two-day losing streak. Despite the increase, the stock underperformed the broader market, as the S&P 500 Index and Dow Jones Industrial Average both saw larger gains.
Harley-Davidson introduces new museum-anchored event
Harley-Davidson is launching a new four-day event called "The Ride Home" over Labor Day weekend in September, anchored at the Harley-Davidson Museum in Milwaukee. This free outdoor event aims to bring riders and the community together to conclude the summer riding season. It marks a shift from their annual Homecoming celebrations, which will now occur only during milestone anniversaries, with the next one scheduled for the 125th anniversary in 2028.
Inside the HPi Harley-Davidson Milwaukee-Eight Revolution | First Look
The Harley-Davidson Milwaukee-Eight engine, introduced in 2017, has gained popularity for its performance potential, smoother operation, and cooler running temperatures. Companies like Horsepower Inc. (HPi) provide American-made performance parts such as oversized throttle bodies and high-flow injectors to maximize airflow and power delivery for these engines. With options for massive displacement upgrades and strong aftermarket support, the Milwaukee-Eight remains a key platform for high-performance Harley-Davidson builds.
With Harley Homecoming in rear-view, a smaller fest is planned for Labor Day
Harley-Davidson's new CEO, Artie Starrs, has canceled the annual "Harley Homecoming" rally. In its place, a smaller event called "The Ride Home" will be held over Labor Day weekend. This change comes after the previous CEO, Jochen Zeitz, retired.
Harley-Davidson Inc. stock falls Tuesday, underperforms market
Shares of Harley-Davidson Inc. (HOG) fell 1.73% on Tuesday, closing at $25.62, thereby underperforming the broader market. This drop occurred during a mixed trading session where the Dow Jones Industrial Average rose, while the S&P 500 Index declined. The company's stock is currently 18.02% below its 52-week high.
Harley-Davidson's Iconic Super Glide Cruiser Is Back. It Looks Great
Harley-Davidson is reintroducing the Super Glide nameplate with a new limited-edition model for 2026, inspired by the original 1971 FX Super Glide and Southern California custom motorcycle culture. This new Super Glide, based on the Softail chassis and powered by the Milwaukee-Eight 117 engine, will have a production run of 2,500 serialized units and is priced at an MSRP of $15,999 in the U.S. and Canada. It pays homage to both Willie G. Davidson and the 250th anniversary of the U.S.A.
Harley-Davidson Moving Some Production Back To The U.S.A.
Harley-Davidson is moving the production of its Revolution Max platform for North America back to its U.S. facilities in Pennsylvania and Wisconsin. This move is part of the company's "Back to the Bricks" strategy, aiming to strengthen its American manufacturing footprint and support skilled union jobs. The transition is expected to be completed by Model Year 2028 production in 2027, with over 100,000 motorcycles anticipated to be manufactured at the York, Pennsylvania facility that year.
Harley-Davidson Inc. stock rises Monday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 1.68% on Monday, closing at $26.07, and outperformed the broader market which also saw gains with the S&P 500 up 1.65%. The stock finished 16.58% below its 52-week high of $31.25.
Performance Brokerage Services Advises Consolidation of Bull Run Harley-Davidson
Performance Brokerage Services facilitated the consolidation of Bull Run Harley-Davidson in Manassas, Virginia, from Lindsay Automotive Group to Paul Veracka of PVM Enterprises. Bull Run Harley-Davidson will merge with Patriot Harley-Davidson in Fairfax, Virginia, expanding PVM's market share and ensuring continued service for Northern Virginia customers. This move supports Harley-Davidson's network strategy and was advised by George C. Chaconas and Juan C. Pardo.
Did Bringing Revolution Max Production Back Home Just Shift Harley-Davidson's (HOG) Investment Narrative?
Harley-Davidson's "Back to the Bricks" initiative involves reshoring production of its Revolution Max engine and key models to U.S. facilities to rebuild financial performance and dealer relations. This move comes as the company faces valuation questions and insider share sales, making the impact of operational changes on brand strength and competitiveness a key focus for investors. The article discusses how this production shift could reshape Harley-Davidson's investment narrative, particularly concerning its ability to translate heritage and product lineups into durable earnings despite softer demand and margin pressure.
A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson
Indian Motorcycle, under new ownership, is attempting an incendiary marketing campaign aimed at Harley-Davidson, trying to draw it into the culture wars. While Indian Motorcycle claims its anti-DEI (Diversity, Equity, and Inclusion) marketing isn't political, some of its own riders disagree with the campaign. This marks a departure from traditional motorcycle marketing themes.
Harley-Davidson Revives Iconic Super Glide motorcycle in Celebration of America’s 250th Anniversary
Harley-Davidson has re-released its iconic Super Glide motorcycle for 2026, marking 55 years since its original launch and celebrating America's 250th anniversary. This limited-edition model, with only 2,500 serialized units, features classic styling cues from the 1971 original, including white paint with red and blue striping. The company also announced the Road Glide Liberty Edition as part of its Enthusiast Collection.
Harley-Davidson Inc. stock rises Thursday, outperforms market
Harley-Davidson Inc. (HOG) stock increased by 5.41% on Thursday, closing at $25.74. This performance outpaced the broader market, as the S&P 500 Index rose by 1.75% and the Dow Jones Industrial Average gained 1.86%. Despite the rise, the stock remains 17.63% below its 52-week high.
2026 Harley-Davidson Super Glide Review Gallery
Harley-Davidson is reintroducing the Super Glide for 2026, honoring its 1971 heritage with modern Softail platform integration. This callback to Willie G. Davidson's first factory custom will be a limited edition, with only 2,500 units produced at a price of $15,999.
Harley-Davidson, Inc. $HOG Stock Position Increased by Donald Smith & CO. Inc.
Donald Smith & CO. Inc. significantly increased its stake in Harley-Davidson, Inc. ($HOG) by 30.8% in the fourth quarter, making it their ninth-largest holding. Despite this institutional confidence, Harley-Davidson reported mixed financial results with revenue beating expectations but EPS and sales falling year-over-year. Analysts generally hold a "Hold" rating with an average price target of $24.22, and company insiders have recently sold shares.
Brandywine Global Investment Management LLC Has $5.55 Million Stake in Harley-Davidson, Inc. $HOG
Brandywine Global Investment Management LLC significantly increased its stake in Harley-Davidson, Inc. by 338.7% in the fourth quarter, holding shares valued at $5.55 million. Despite missing Q1 earnings estimates, Harley-Davidson's revenue exceeded expectations. The stock currently holds an average "Hold" rating from analysts with an average price target of $24.22.
