MotoAmerica: Get Access With Harley-Davidson Fan Passes
Harley-Davidson and MotoAmerica are offering exclusive Factory Racing Fan Passes for their 2026 events. These passes provide VIP access, including meet & greets with riders Kyle Wyman, Bradley Smith, and James Rispoli, dedicated motorcycle parking, Q&A sessions, tech talks, a swag bag, and a unique Parade Lap opportunity for Harley-Davidson owners to ride their bikes on the race circuit. The program aims to give fans an immersive experience into the Mission King Of The Baggers racing series.
Harley-Davidson Inc. stock rises Thursday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 2.61% on Thursday, closing at $20.86, outperforming the mixed market session. This marked the third consecutive day of gains for the stock. The S&P 500 Index saw a slight increase, while the Dow Jones Industrial Average experienced a small decline.
Harley-Davidson Announces Layoffs Amid Profit Decline and Restructuring
Harley-Davidson is implementing global layoffs and restructuring initiatives to address declining profits, weaker demand, and to cut costs. The company aims to improve long-term financial performance through measures like reducing leverage, strategic partnerships, product repositioning, and accelerated share buybacks. These changes are intended to streamline operations, enhance efficiency, and position Harley-Davidson for future growth amidst a challenging market environment.
Harley-Davidson Sportster: Iconic Motorcycle Line's Enduring Legacy and Strategic Market Position fo
The Harley-Davidson Sportster remains a crucial part of the brand's heritage, blending classic cruiser style with modern performance. It plays a significant role in Harley's 2026 lineup, serving as an entry point for new riders and contributing steadily to sales, particularly among urban millennials and Gen Z. For investors, the Sportster represents a stable asset, contributing 12-15% of the motorcycle segment's EBITDA and offering downside protection amid market risks, while the brand explores future innovations like hybrid technology and global expansion.
Harley-Davidson Sportster: Iconic Motorcycle Line's Evolution and Strategic Role in North American Markets
The Harley-Davidson Sportster remains a pivotal part of the brand's lineup, adapting to modern consumer preferences with lighter weight, enhanced performance, and advanced electronics while retaining its classic cruiser appeal. This evolution positions the Sportster as a strategic link between tradition and innovation, appealing to a broader demographic including younger riders and women, and acting as a crucial entry point into the Harley-Davidson brand's portfolio. Its consistent sales and strategic importance contribute significantly to Harley-Davidson Inc.'s overall financial stability and growth plans, especially amid investments in new technologies and electric vehicle initiatives.
What A Used Harley Tri Glide Is Really Worth In 2026
This article explores the value of a used Harley-Davidson Tri Glide Ultra in 2026, highlighting it as a smarter and more affordable alternative to new models, which can cost nearly $40,000. It details the trike's long history of upgrades, its slow depreciation rate, and suggests optimal model years (2019-2022) for the best value, combining modern features with significant savings. The piece also covers maintenance costs and factors to consider when purchasing a used Tri Glide Ultra.
JPMorgan Chase & Co. Increases Stake in Harley-Davidson
JPMorgan Chase & Co. has increased its stake in Harley-Davidson, Inc. by 25.1% in the third quarter of 2025, now owning 438,568 shares worth approximately $12.2 million. This investment signals confidence in the motorcycle manufacturer's long-term prospects despite recent challenges. The move comes as Harley-Davidson works to modernize its product lineup and expand its appeal to a younger demographic.
JPMorgan Chase & Co. Raises Position in Harley-Davidson, Inc. $HOG
JPMorgan Chase & Co. has increased its stake in Harley-Davidson, Inc. by 25.1% in the third quarter, now owning 438,568 shares. Other institutional investors like Vanguard Group Inc. and Mitsubishi UFJ Trust & Banking Corp also significantly modified their holdings, with institutional investors now holding about 85.1% of the stock. Despite this, Harley-Davidson reported a quarterly loss and an 9.8% revenue decrease year-over-year, leading to a "Hold" consensus rating from analysts with mixed to negative sentiment.
Harley-Davidson Begins Worldwide Layoffs
Harley-Davidson has begun worldwide layoffs affecting its 5,000 employees due to significant declines in sales and profits, along with economic pressures including a $67 million tariff bill in 2025. CEO Artie Starrs had foreshadowed these cuts last month, citing the need to address a mismatch between current demand and the company's overhead and manufacturing capacity. The motorcycle maker reported an operating loss of $29 million in 2025 and anticipates further tariff costs in 2026.
Vanguard disaggregates holdings; reports 0 shares in Harley‑Davidson (NYSE: HOG)
Vanguard Group has filed an amendment to its Schedule 13G/A, reporting zero beneficial ownership of Harley-Davidson (NYSE: HOG) common stock following an internal realignment on January 12, 2026. This change means certain Vanguard subsidiaries will now report their ownership separately, relying on SEC Release No. 34-39538. Future filings from these subsidiaries are expected to show any positive holdings in Harley-Davidson.
SG Americas Securities LLC Grows Position in Harley-Davidson, Inc. $HOG
SG Americas Securities LLC significantly increased its stake in Harley-Davidson (NYSE: HOG) by 1,277% in Q4 2025, now owning 1,094,119 shares valued at $22.4 million. This increased position comes as Harley-Davidson reported a substantial quarterly EPS miss and a revenue decline, despite raising its quarterly dividend. Analyst sentiment toward the stock is mixed, with a consensus "Hold" rating but several analysts issuing "Sell" or "Underweight" recommendations.
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Hold" from Brokerages
Harley-Davidson (NYSE:HOG) has received a consensus "Hold" rating from eleven brokerage firms, with an average 12-month price target of $21.67. The company recently reported a significant earnings miss, with GAAP EPS of ($2.44) against a consensus of ($0.92) and a revenue decline of 9.8% year-over-year. Despite mixed insider activity and institutional ownership of 85.1%, Harley-Davidson increased its quarterly dividend to $0.1875 per share, yielding approximately 3.9%.
Harley-Davidson Inc. stock rises Thursday, outperforms market
Harley-Davidson Inc. (HOG) shares surged 5.52% to $19.49 on Thursday, outperforming the broader market which saw the S&P 500 Index and Dow Jones Industrial Average decline. The company's stock closed 37.63% below its 52-week high of $31.25, reached on September 17. The article highlights HOG's relative strength in a challenging trading session.
Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares
Rep. Tim Moore (Republican-North Carolina) recently purchased between $15,001 and $50,000 worth of Harley-Davidson (NYSE:HOG) shares on March 12th. This comes as Harley-Davidson announced an increased quarterly dividend and despite missing analyst EPS expectations. The company currently holds a "Hold" consensus rating among analysts with a target price of $21.67.
2026 Harley-Davidson Fat Boy: Performance-Tuned 117 Engine Redefines Cruiser Icon for Modern Riders
Harley-Davidson has unveiled the 2026 Fat Boy, featuring a performance-tuned Milwaukee-Eight 117 engine, full LED lighting, and a retro tank design. This update combines classic cruiser aesthetics with enhanced power and modern technology to meet evolving rider preferences and boost sales in a competitive market. The model aims to drive revenue growth for Harley-Davidson in North America by appealing to both traditional enthusiasts and a younger demographic.
Harley-Davidson Announces Job Reductions
Harley-Davidson is implementing a reduction in force, though the exact number of employees affected and their locations remain undisclosed. The layoffs come after the company experienced an operating loss of $29 million in 2025 and a 12% decrease in global motorcycle sales. A professor of strategic management noted that such cost-cutting measures are common when new CEOs take over, while a union director confirmed that hourly production and skilled trade maintenance workers in Milwaukee and Menomonee Falls were not impacted.
Harley-Davidson planning new round of layoffs
Harley-Davidson is planning a new round of worldwide layoffs, with employees informed Monday about a "reduction in force." The company has not disclosed the number or locations of the job cuts, including those in Wisconsin. This follows a 12% decrease in global motorcycle sales and a $67 million loss in 2025 due to tariffs.
Harley-Davidson to spend $6.8M on HQ project
Harley-Davidson plans to invest $6.8 million in a project to rehabilitate and update buildings at its corporate headquarters on Juneau Avenue in Milwaukee. This initiative is part of the company's broader effort to prepare for employees returning to in-office work.
Harley-Davidson Inc. stock rises Tuesday, outperforms market
Harley-Davidson Inc. (HOG) shares rose 4.61% to $18.61 on Tuesday, outperforming the broader market. This marked the stock's second straight day of gains, despite a negative trading session where the S&P 500 Index fell 0.37% and the Dow Jones Industrial Average declined 0.18%.
Harley-Davidson confirms sudden closure of TWO iconic dealerships after 48 years of service
Two Harley-Davidson dealerships, Hampton Roads and Southside Harley-Davidson, are closing after nearly five decades due to the death of their owner, Mary Hughes. The dealerships will be consolidated with Bayside Harley-Davidson, owned by Michael Veracka's Mod Enterprises. This comes amidst a series of other Harley-Davidson dealership closures and sales in 2024 and 2025.
Harley-Davidson notifies employees of 'reduction in force'
Harley-Davidson has informed its employees of an upcoming "reduction in force" as CEO Artie Starrs aims to cut $150 million in annual expenses. This news follows previous reports of declining sales and planned headcount reductions. The company is actively working to make significant financial adjustments.
Harley-Davidson Inc. stock rises Monday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 1.19% on Monday, closing at $17.79. This performance edged out the broader market, with the S&P 500 Index gaining 1.15% and the Dow Jones Industrial Average climbing 1.38%. Despite the daily gain, the stock remains significantly below its 52-week high.
Harley-Davidson Executive Sells Shares: Charles Do Reduces Stake | HOG - News and Statistics
Charles Do, a Senior Vice President in Harley-Davidson's Financial Services division, sold 4,241 shares of company stock for approximately $77,000 on March 12. This transaction reduced his direct ownership in Harley-Davidson (HOG) to 183 shares. The sale occurred as the company's stock has experienced a decline of over 25 percent in the past year.
Harley-Davidson Executive Sells Over 4,000 Shares
A Harley-Davidson Senior Vice President, Charles Do, sold 4,241 shares on March 12, 2026, for $77,000, reducing his direct ownership to 183 shares. This sale is consistent with his previous transactions to manage stock-based compensation, occurring during a period of significant stock price decline for Harley-Davidson. The company faces challenges including an aging customer base and a projected operating loss for 2026.
Performance Brokerage Services advises on the Sale of Southside Harley-Davidson and Hampton Roads Harley-Davidson, in Virginia to Michael Veracka After 45 Years of Ownership
Performance Brokerage Services announced the sale of Southside Harley-Davidson and Hampton Roads Harley-Davidson in Virginia, previously owned by the Estate of Mary Hughes, to Michael Veracka of MOD Enterprises. Mary Hughes, who led Hampton Roads Harley-Davidson for 45 years, built a legacy of community service, with her dealerships ranking in the top 1% for sales and top 10% for parts among all Harley-Davidson dealerships. This acquisition further expands MOD Enterprises, the largest Harley-Davidson group in the U.S., which already owns the world's #1 volume Harley-Davidson dealership, Riverside Harley-Davidson.
Harley-Davidson Board Member Sells Shares in February 2026 Transaction | Insider Trade - News and Statistics
Harley-Davidson Director James D. Farley, Jr. sold 6,454 shares of company stock on February 25, 2026, valued at approximately $121,000, reducing his direct holdings by 28.48%. Following the sale, Farley's direct stake in the company was 16,205 shares, worth about $303,000. This transaction was noted as his only open-market sale since at least May 2023, while Harley-Davidson reported $4.47 billion in revenue and $338.74 million in net income for the twelve months prior, with its stock price having declined over the preceding year.
How to approach Harley-Davidson stock after Q4 earnings release?
The article discusses the investment approach for Harley-Davidson stock following its Q4 earnings release. It likely analyzes the company's financial performance, future outlook, and potential stock movements, providing guidance for investors.
Harley-Davidson Inc. stock rises Thursday, outperforms market
Harley-Davidson Inc. (HOG) shares rose by 2.39% to $17.60 on Thursday, outperforming the broader market which saw declines in the S&P 500 Index and Dow Jones Industrial Average. This increase broke a two-day losing streak for the stock.
Dunlop to supply new Harley-Davidson Bagger World Cup
Dunlop Tires will continue its partnership with Harley-Davidson by becoming the official tire supplier for the new Harley-Davidson Bagger World Cup series. This collaboration highlights Dunlop's ongoing involvement in motorcycle racing and its relationship with Harley-Davidson. The announcement was made on March 19, 2026.
Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt?
Harley-Davidson is facing declining motorcycle sales and has seen its workforce shrink by 800 people since 2022, leading to a planned "strategic reset" in May. The company's market share has decreased significantly over the last decade, indicating a need to adapt beyond its traditional heavyweight cruiser image. Despite success with more affordable models like the X440 in partnership with Hero MotoCorp, Harley-Davidson struggles with balancing its brand identity, profitability, and the need to appeal to a younger demographic.
Harley Davidson stock hits 52-week low at $17.10
Harley-Davidson stock has fallen to a 52-week low of $17.10, representing a 32.27% decline over the past year and a 40% drop in the last six months. Despite the downturn and ongoing challenges, InvestingPro analysis indicates the stock may be undervalued with a low P/E ratio of 6.23 and a consistent 34-year dividend payment streak. The company is actively pursuing financial strategies and operational adjustments, including stock repurchases, debt redemption, a safety recall, and a declared quarterly dividend, while analysts like DA Davidson have lowered price targets but maintained a "Buy" rating.
Harley-Davidson Inc. stock falls Tuesday, underperforms market
Harley-Davidson Inc. (HOG) shares fell 1.74% on Tuesday, closing at $17.51, despite a positive trading session for the broader market. The S&P 500 and Dow Jones Industrial Average both saw gains. The stock is currently trading 43.97% below its 52-week high of $31.25, which was reached on September 17.
Harley-Davidson (HOG) senior VP sells 4,241 shares in open-market trade
Harley-Davidson (HOG) Senior Vice President Charles Do sold 4,241 shares of common stock in an open-market transaction on March 12, 2026, at an average price of $18.095 per share. After this sale, Do directly holds 183 shares of Harley-Davidson common stock. The SEC Form 4 filing for this transaction indicates no related derivative positions.
Harley-Davidson dealership closing its doors for good after 10 years as owner insists 'everything must go'
Harley-Davidson of Staten Island is permanently closing after ten years in business, effective March 31. The dealership announced an "everything must go" sale, including bikes, merchandise, and even decor. This closure is part of a larger trend of Harley-Davidson dealerships shutting down or consolidating across the U.S.
Harley-Davidson launches 'must-have' products to keep your ride dealer clean
Harley-Davidson has launched a new line of motorcycle cleaning products, the Harley-Davidson Motorcycle Care Range, in collaboration with Muc-Off. This line aims to help enthusiasts keep their bikes in showroom condition with various cleaning and protection items. The products are available online through Muc-Off, at Harley dealers, and selected retail partners, and range in price from about $10 to $70.
Harley-Davidson HDFSI SVP do Charles sells $76k in stock
Do Charles, SVP of HDFSI at Harley-Davidson (NYSE:HOG), sold 4,241 shares of common stock for $76,740. This transaction occurred on March 12, 2026, with the shares priced at $18.095, leaving Charles with 183 shares. The sale took place while HOG shares were trading near their 52-week low, despite InvestingPro data suggesting the stock is undervalued with a low P/E ratio and a 4.21% dividend yield.
Harley-Davidson Inc. stock rises Monday, outperforms market
Shares of Harley-Davidson Inc. rose 1.08% to $17.82 on Monday, outperforming the broader market. This increase ended a three-day losing streak for the stock. The S&P 500 Index and Dow Jones Industrial Average also saw gains on the same day.
Harley-Davidson confirms major production shift away from US
Harley-Davidson is shifting a significant portion of its motorcycle production, particularly for models using its Revolution Max engines, away from the United States to Thailand. This move is influenced by underutilized US factories, a drop in sales, and an effort to navigate international tariffs, notably those from the Trump administration. While design and development will remain in the US, manufacturing of popular models like the Pan America, Sportster S, and Nightster will now occur abroad.
How Harley-davidson Inc. (HOG) Affects Rotational Strategy Timing
This article analyzes Harley-Davidson Inc. (HOG) using AI models to determine its effect on rotational strategy timing. It identifies weak sentiment across all horizons, supporting a short bias, and outlines three distinct trading strategies (Position, Momentum Breakout, and Risk Hedging) with specific entry, target, and stop-loss levels. The analysis also provides multi-timeframe signal analysis with support and resistance levels.
Motorcycle Fenders Market Hits New High | Major Giants Harley-Davidson, Honda Motor, BMW Motorrad
The Motorcycle Fenders Market is experiencing significant growth, driven by increasing motorcycle production, rider demands for customization, and the need for enhanced safety components. Key trends include the adoption of lightweight materials, advanced features like LED lighting, and the rising popularity of electric motorcycles. The report by HTF Market Intelligence Consulting Pvt. Ltd. provides a detailed analysis of market trends, drivers, opportunities, and geographical consumption, projecting continued market expansion.
Algert Global LLC Makes New Investment in Harley-Davidson, Inc. $HOG
Algert Global LLC has made a new investment in Harley-Davidson, Inc. ($HOG), purchasing 618,133 shares valued at approximately $17.25 million. This comes as analysts have trimmed ratings and price targets on the stock, with a consensus "Hold" rating despite a significant earnings per share miss. Harley-Davidson recently increased its quarterly dividend to $0.1875, offering an annualized yield of about 4.3%.
Harley‑Davidson (NYSE: HOG) Form 144 lists 4,241 lapsed restricted shares
Harley-Davidson, Inc. (NYSE: HOG) filed a Form 144, indicating proposed sales of 4,241 shares of Common Stock due to restricted stock lapses. The shares lapsed on February 5 and February 6, 2026, and the proposed sales will be handled by Charles Schwab & Co., Inc. A Form 144 does not confirm actual sales but rather signals an intent to sell after equity vesting.
Muc-Off branches off into motorcycle care range with Harley-Davidson branded products
Muc-Off, a company known for its bicycle care products, has expanded into the motorcycle market with a new Harley-Davidson Motorcycle Care Range. This line includes cleaning, protection, and finishing products specifically designed to be safe and effective for various Harley-Davidson motorcycle components. The products are now available through Harley-Davidson dealers, selected retail partners, and Muc-Off's website.
Major Harley-Davidson dealer confirms SUDDEN closure after 20 years forcing riders to travel 100 miles to sister store
Glacial Lakes Harley-Davidson, a dealership selling Harley-Davidson bikes for two decades, is closing its doors and consolidating operations with J&L Harley-Davidson in Sioux Falls by the end of March. This move will require riders in the Watertown community to travel 100 miles to the sister store. The company stated this decision is to "bring more to our customers" by focusing energy to deliver a better Harley experience with a larger inventory and wider selection of parts and gear, and all staff are being offered positions at the consolidated location.
Harley-Davidson, Inc. (HAR.DE XETRA) +2.83% intraday: watch oversold bounce setup
Harley-Davidson, Inc. (HAR.DE) experienced a 2.83% intraday gain on XETRA, trading at €24.67, suggesting an oversold bounce given its -14.78% year-to-date performance. Despite a light trading volume, the stock retested recent support levels and shows a modest valuation with a strong free cash flow yield but also high debt-to-equity. Meyka AI gives HAR.DE a "HOLD" rating, recommending short-term traders to scale exposure carefully due to market cyclicality and thinly traded volume.
Harley-Davidson Inc. stock falls Thursday, still outperforms market
Shares of Harley-Davidson Inc. (HOG) fell 1.26% on Thursday to $17.97, marking its second consecutive day of losses. Despite the decline, the stock still outperformed the broader market, as the S&P 500 Index and Dow Jones Industrial Average both experienced larger drops.
Harley Davidson scraps bike add on for ALL models - you can buy it for $60
Harley-Davidson has discontinued its long-standing practice of including a free factory toolkit with many of its motorcycle models, such as those in the Touring line. While the complimentary program has ended, riders can still purchase this multi-tool style kit, designed for emergency maintenance, for $59.95 from specific retailers. The company recently introduced new options for its 2026 models and revealed a concept bike.
Harley-Davidson drops shock upgrade to 2026 model & slashes price by $1,000
Harley-Davidson is introducing new customization options for three of its 2026 models: the Road Glide, Road Glide 3, and Low Rider S. These upgrades include chrome trim for the Road Glide 3 and Low Rider S, and a new solo-seat configuration for the Road Glide. This move aligns with CEO Artie Starrs' shift towards offering more customization, with prices starting from $18,999.
12 New Motorcycle Products Every Harley Rider Should Consider
This article highlights 12 new motorcycle products for Harley-Davidson riders, focusing on upgrades for performance, comfort, and style. It features items like long-distance seats, precision-engineered risers, performance camshafts, upgraded throttle bodies, and custom accessories from various respected brands in the V-twin market. The selection aims to enhance both the riding experience and the aesthetics of Harley motorcycles.
First Brands to sell unit making Harley parts for $50 million
First Brands is planning to sell a unit that manufactures parts for Harley-Davidson for $50 million. This transaction was reported by Steven Church of Bloomberg. The article provides details regarding this sale within the Manufacturing & Logistics sector.
