Harley-Davidson Stock Gains Momentum After Upgrade
Harley-Davidson (HOG) stock is gaining momentum following an upgrade from Citi analyst James Hardiman, who moved the rating from neutral to buy and raised the price target to $33. Despite a three-year decline, the stock has risen nearly 20% in 2026, driven by strong domestic retail growth expectations and an optimistic long-term outlook, even as Q3 earnings are anticipated to fall significantly year-over-year. The analyst's confidence stems from positive retail trends and potential multi-year growth opportunities for the company.
Harley-Davidson Just Discontinued Its Smallest Bikes In Japan. Are Decreasing Motorcycle Sales To Blame?
Harley-Davidson is discontinuing its X 350 and X 500 models in Japan, which are its most accessible bikes due to Japan's tiered licensing system. While the company hasn't stated a reason, declining motorcycle sales in Japan from 2023 to 2026, particularly in the over 250cc category, are likely a contributing factor. These smaller, less profitable models are often the first to be cut during sales contractions.
MotoAmerica Responds To Harley-Davidson’s King Of The Baggers Exit
MotoAmerica has expressed disappointment regarding Harley-Davidson's decision to withdraw factory support from the Mission King of the Baggers Championship after the 2026 season. The sanctioning body stated it is "actively exploring all available options" to continue the class, acknowledging the rivalry between Harley-Davidson and Indian Motorcycles as crucial to the series' success. Harley-Davidson's exit is to focus on the FIM Harley-Davidson Bagger World Cup, aiming for a wider global audience through MotoGP.
Harley-Davidson Evolves Racing Strategy
Harley-Davidson announced a significant evolution of its racing program, effective 2027, by creating two complementary initiatives: Premier Racing, focusing on expanding the FIM Harley-Davidson Bagger World Cup, and Grassroots Racing, aiming to provide accessible opportunities for a wider range of riders. This shift includes concluding its Factory Racing participation in MotoAmerica King of the Baggers after the 2026 season, while leveraging the technical expertise gained to support future development and the Bagger World Cup.
Net current asset value per share of Harley-Davidson, Inc. – HAN:HAR
This article provides a financial data point for Harley-Davidson, Inc. (HAN:HAR) on the Hannover Stock Exchange, specifically its net current asset value per share. The content appears to be a stub or a data entry within a larger financial information platform, indicating "No trades" and listing various copyright notices and service providers.
Is Harley-Davidson Done With King Of The Baggers?
Harley-Davidson's factory riders, Kyle Wyman and Bradley Smith, have made comments suggesting the company might withdraw from the MotoAmerica Mission King of the Baggers championship. While not officially confirmed by Harley-Davidson, Wyman's remarks after winning the 2026 finale had a sense of finality, and Smith hinted at "unfortunate" developments requiring him to seek opportunities elsewhere. A potential withdrawal could lead Harley-Davidson to focus on its single-spec Bagger World Cup with MotoGP, leaving Indian Motorcycle as the sole factory competitor in MotoAmerica's King of the Baggers series.
Consumer Discretionary - Leisure Products Stocks Q2 Results: Benchmarking Harley-Davidson (NYSE:HOG)
This article reviews the Q2 earnings performance of several consumer discretionary leisure product companies, with a focus on Harley-Davidson (HOG). It highlights that the sector as a whole had an exceptional Q2, beating revenue estimates. The article details individual company results, identifying Smith & Wesson (SWBI) as the best performer and Brunswick (BC) as the weakest, while noting Harley-Davidson's revenue decline despite beating analyst expectations.
Harley-Davidson Inc Lobbyists, 2024
This OpenSecrets report details Harley-Davidson Inc.'s lobbying activities for 2024, including the number of lobbyists, their revolving door status, and the firms employing them. In 2024, Harley-Davidson Inc. employed 5 lobbyists, with 4 of them having prior federal government experience. Avoq LLC and Tiber Creek Group were the two firms fielding these lobbyists for the company and its financial services subsidiary.
Stock-plan units become shares for a Harley-Davidson (HOG) director. Nova now holds 52,773 shares.
Harley-Davidson director Daniel J. Nova converted 5,168 Share Units into 5,168 shares of Common Stock on September 24, 2026. This transaction resulted in his direct Common Stock holdings increasing to 52,773 shares, while his Share Units position became zero. The Share Units were granted under an amended Director Stock Plan, with each unit equivalent to one common share.
Harley-Davidson (NYSE:HOG) Stock Rating Lowered by Wall Street Zen
Wall Street Zen has downgraded Harley-Davidson (NYSE:HOG) from a "hold" to a "sell" rating, despite the company exceeding quarterly earnings and revenue expectations. The broader analyst consensus, however, remains "hold" with an average price target of $27.44. Insider trading activity shows mixed signals, with the CFO selling shares while the CAO made a significant purchase, and institutional investors have been actively adjusting their positions in the company.
Harley-Davidson Inc Lobbyists, 2023
This article details the lobbying activities and lobbyists for Harley-Davidson Inc. in 2023, based on data from OpenSecrets. It identifies four named lobbyists, three of whom have a "revolving door" background, meaning they previously worked in the federal government. The data also specifies the firms employing these lobbyists and the entities they filed under.
Every 2026 Harley-Davidson Softail Now Ships With Cornering ABS And A 117 V-Twin
Harley-Davidson has significantly upgraded its entire 2026 Softail lineup by including the full Rider Safety Enhancements suite, which was previously reserved for higher-end models. This means all Softail models now feature lean-sensitive ABS, traction control, drag-torque slip control, and a tire pressure monitoring system, along with a Milwaukee-Eight 117 engine offered in three different tunes. While this marks a major shift towards modernity, Harley-Davidson also introduced the Deadwood and Solo Trim packages to visually appeal to traditionalists and offer more affordable entry points.
Bank of America Corp DE Makes New $45.06 Million Investment in Harley-Davidson, Inc. $HOG
Bank of America Corp DE has made a new investment of $45.06 million in Harley-Davidson, Inc., acquiring 1.84 million shares. Other institutional investors like BlackRock and Donald Smith & Co. also established new positions, bringing institutional ownership to 85.1%. Despite a consensus "Hold" rating from analysts, Harley-Davidson exceeded earnings and revenue expectations, and insiders, including the CEO, have recently purchased company stock.
Harley-Davidson Inc. stock rises Monday, still underperforms market
Harley-Davidson Inc. (HOG) shares rose 1.08% on Monday to $26.21, breaking a five-day losing streak, despite the broader market also performing positively. The S&P 500 and Dow Jones Industrial Average both saw gains, but Harley-Davidson's stock still underperformed the market on the day.
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
Harley-Davidson has repeatedly become a target for retaliatory tariffs from foreign governments, such as the European Union and Canada, whenever the U.S. imposes new tariffs. This trend continued recently when Canada levied a 50% import duty on Harley-Davidson products in response to heightened U.S. tariffs. The company's high-profile American status makes it a convenient symbol for tariff payback.
This Is The Oldest Harley-Davidson Dealership In The World
A Harley-Davidson dealership in Rockford, Illinois, Kegel Harley-Davidson, has been officially recognized as the oldest continuously operating Harley-Davidson dealership in the world. This recognition comes after the dealership discovered historical documentation proving its opening date as August 9, 1909, settling a long-standing contention with another dealership. Bill Davidson, great-grandson of the original William Davidson, announced this news in Milwaukee at a celebratory event.
How do you see AI reshaping your industry over the next 3 years?
Matt Ryan, Chief Marketing and Technology Officer at Harley-Davidson, Inc., discusses how AI will reshape the industry over the next three years, focusing on enhancing customer experience rather than replacing human connection. He highlights AI's role in improving manufacturing quality, streamlining operations for employees and dealers, and creating engaging experiences like animating historical archives at the Harley-Davidson Museum. Ryan emphasizes that AI's success will be measured by its ability to deepen relationships and enrich experiences, rather than just automation.
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Harley-Davidson and Realtree have launched their second limited-edition apparel and accessories collection, blending iconic camouflage with signature moto styles. The collection, designed for riders and hunters, includes cargo pants, vests, and hoodies, expanding on their shared themes of freedom and adventure. It is now available online and at participating dealerships, celebrating both brands' heritage and outdoor lifestyle.
WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG
WINTON GROUP Ltd significantly reduced its stake in Harley-Davidson, Inc. (NYSE:HOG) by 84.2% in the second quarter, selling over 70,000 shares. Despite this, institutional investors collectively own a substantial 85.1% of the company's stock. Harley-Davidson exceeded its quarterly earnings and revenue expectations, reporting $0.75 EPS and $1.23 billion in revenue, and also declared a quarterly dividend of $0.1875.
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Hold" from Analysts
Harley-Davidson, Inc. (NYSE:HOG) has received a consensus "Hold" rating from analysts, with an average 12-month price target of $27.44, slightly above its current share price of $26.53. The company recently surpassed quarterly earnings estimates, reporting $0.75 EPS against a $0.65 estimate, although revenue saw a 5.9% year-over-year decline. Harley-Davidson also declared a quarterly dividend of $0.1875, and recent insider activity showed net positive sentiment, including a significant purchase by CEO Artie Starrs.
Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has been recognized as the world's oldest Harley-Davidson dealership after newly discovered historical records confirmed its start date as August 9, 1909. This discovery resolves a long-standing question about the dealership's history and distinguishes it from A.D. Farrow Harley-Davidson, previously known as "America's Oldest Harley Dealer." The Kegel family has continuously operated the business since its inception, making it the oldest family-owned Harley-Davidson dealership as well.
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Harley-Davidson and Realtree have launched their second limited-edition collaboration of apparel and accessories, blending motorcycle culture with outdoor adventure. The new collection expands on their shared passion for freedom and authenticity, featuring items like reversible vests, cargo pants, and hoodies with Realtree's camouflage patterns and Harley-Davidson's signature styles. The collection is designed for riders and hunters and is available online and at participating dealerships.
Engineers Gate Manager LP Boosts Stock Position in Harley-Davidson, Inc. $HOG
Engineers Gate Manager LP significantly increased its stake in Harley-Davidson, Inc. (NYSE:HOG) by 294.6% in the second quarter, bringing its total holdings to 99,046 shares. Institutional investors and hedge funds now collectively own 85.1% of the company's stock. Despite mixed analyst ratings, with an average "Hold" and price target of $27.44, the company reported strong quarterly EPS of $0.75, surpassing consensus estimates.
Las Vegas police, Harley-Davidson team up to offer free motorcycle safety training
The Las Vegas Metropolitan Police Department and Harley-Davidson partnered to offer a free motorcycle safety training course as cooler weather approaches. This initiative comes as motorcycle fatalities are on the rise in Clark County, with 21 motorcycle riders among the 83 road deaths this year, many of whom were unlicensed. The course aims to educate riders on safety and reduce accidents, with organizers encouraging all riders, even experienced ones, to take training.
VIRGINIA RETIREMENT SYSTEMS ET Al Buys Shares of 117,700 Harley-Davidson, Inc. $HOG
Virginia Retirement Systems recently purchased 117,700 shares of Harley-Davidson (NYSE:HOG) worth approximately $2.88 million, increasing institutional ownership to 85.1%. The company has received mixed analyst sentiment with an average "Hold" rating and a $27.44 price target, despite recently beating earnings and revenue expectations. Insiders have also been actively buying shares, with CEO Artie Starrs and CAO Gayle Littleton making significant purchases.
Legal & General Group Plc Makes New Investment in Harley-Davidson, Inc. $HOG
Legal & General Group Plc has acquired a new stake in Harley-Davidson, Inc. (NYSE:HOG), purchasing 154,556 shares valued at approximately $3.78 million, giving them a 0.15% stake. Harley-Davidson reported strong quarterly earnings, beating analyst estimates with $0.75 EPS and $1.23 billion in revenue, despite a year-over-year revenue decline. Institutional investors now own 85.1% of the company, and insiders have been net buyers, though the consensus analyst rating remains a "Hold" with a $27 price target.
Jupiter Topco LLC Takes Position in Harley-Davidson, Inc. $HOG
Jupiter Topco LLC has acquired 52,099 shares of Harley-Davidson, Inc. (HOG) worth approximately $1.28 million. This comes as Harley-Davidson reported strong quarterly earnings, beating analyst estimates, and declared a quarterly dividend. Institutional investors collectively own 85.1% of the company, while analysts currently hold a consensus "Hold" rating with an average price target of $27.
LiveWire Adds Harley-Davidson Executive Matt Ryan to Board
LiveWire Group announced that Paul Krause resigned from its Board of Directors on August 31, 2026. Following this, Matt Ryan, Harley-Davidson's Chief Marketing and Technology Officer, was appointed to LiveWire's board on September 1, 2026, without additional compensation, reinforcing the strategic ties between the two companies. TipRanks' AI Analyst, Spark, rates LVWR as Neutral due to weak financial performance and technical indicators.
Harley-Davidson, Inc. Declares Dividend for the Third Quarter of 2026, Payable September 29, 2026
Harley-Davidson, Inc. has announced a cash dividend of $0.1875 per share for the third quarter of 2026. This dividend will be payable on September 29, 2026, to shareholders of record as of September 15, 2026. The announcement was published by S&P Capital IQ.
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson, Inc. (NYSE: HOG) has announced a cash dividend of $0.1875 per share for the third quarter of 2026. The dividend is payable on September 29, 2026, to shareholders of record as of September 15, 2026. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
The Manufacturers Life Insurance Company Makes New $2.30 Million Investment in Harley-Davidson, Inc. $HOG
The Manufacturers Life Insurance Company has made a new investment of approximately $2.30 million in Harley-Davidson, Inc. by purchasing 93,935 shares. Institutional investors and hedge funds collectively own a significant 85.10% of HOG stock. Despite mixed analyst sentiment, with an average "Hold" rating, Harley-Davidson exceeded its quarterly earnings expectations, although revenue saw a slight year-over-year decline.
Harley-Davidson sets a Sept. 29 payout for shareholders
Harley-Davidson (HOG) has declared a quarterly cash dividend of $0.1875 per share for the third quarter of 2026. This dividend is payable on September 29, 2026, to shareholders of record as of September 15, 2026. The announcement confirms the company's commitment to returning cash to shareholders, as reflected by the stock's positive market reaction post-news.
40,546 Shares in Harley-Davidson, Inc. $HOG Bought by Jefferies Financial Group Inc.
Jefferies Financial Group Inc. acquired 40,546 shares of Harley-Davidson (NYSE:HOG) during the second quarter, valued at approximately $992,000. Institutional investors now own 85.10% of HOG, while analysts maintain a "Hold" rating with an average price target of $26.78. Harley-Davidson exceeded quarterly earnings expectations, reporting $0.75 EPS against an estimated $0.65, though revenue saw a 5.9% year-over-year decline.
Man Group plc Purchases Shares of 244,266 Harley-Davidson, Inc. $HOG
Man Group plc acquired a new stake of 244,266 shares in Harley-Davidson, Inc. (NYSE:HOG) during the second quarter, valued at approximately $5.98 million. Institutional investors now own 85.10% of the company, and despite a 5.9% year-over-year revenue decline, Harley-Davidson exceeded EPS estimates for the quarter. Analysts currently have a consensus "Hold" rating on the stock with an average target price of $26.78.
The Cheapest Harley-Davidson Around Isn't One You Can Ride
Harley-Davidson has partnered with high-end audio company Pro-Ject to create a Harley-Davidson branded turntable, which, at $3,299, is considerably cheaper than any rideable Harley-Davidson motorcycle. The turntable's design incorporates the iconic "Bar & Shield" logo and boasts high-quality audio components, highlighting Harley-Davidson's ongoing efforts to diversify its brand and offerings.
Deutsche Bank AG Purchases Shares of 112,908 Harley-Davidson, Inc. $HOG
Deutsche Bank AG has acquired 112,908 shares of Harley-Davidson, Inc. (HOG) in the second quarter, valuing the new position at approximately $2.76 million. This purchase represents about 0.11% of the company's stock, contributing to the 85.10% institutional ownership of HOG. The article also details other institutional investments, mixed analyst ratings, recent earnings beat, and insider trading activity including the CEO's share purchase and CFO's sale.
BlackRock Inc. Takes Position in Harley-Davidson, Inc. $HOG
BlackRock Inc. has acquired a significant new position in Harley-Davidson, Inc. (NYSE:HOG), purchasing over 10 million shares valued at approximately $249.4 million, which represents 9.69% of the company. This comes as Harley-Davidson exceeded quarterly earnings expectations with $0.75 EPS against a $0.65 consensus, despite a 5.9% year-over-year revenue decrease. Analyst sentiment for HOG remains mixed, with a consensus "Hold" rating and a target price slightly below the current share price, while insider trading shows CEO Artie Starrs buying shares and CFO Jonathan R. Root selling shares under a pre-arranged plan.
Harley-Davidson Inc. stock falls Tuesday, underperforms market
Harley-Davidson Inc. (HOG) shares dropped 2.83% on Tuesday, closing at $27.49. This performance underperformed the broader market, as the S&P 500 Index rose 0.32% and the Dow Jones Industrial Average increased by 0.30%. The stock's decline ended a two-day winning streak.
Harley-Davidson Just Slashed Nearly $16,000 Off Its Most Controversial Motorcycle
Harley-Davidson has significantly cut the price of its LiveWire ONE electric motorcycle by nearly $16,000, bringing its cost down to $13,999 from an original $29,799. This makes the once controversial and expensive bike more competitive, though it uses older technology compared to LiveWire's newer S2 models. Despite being seven years old, the LiveWire ONE still offers strong performance with 100 hp, quick acceleration, and DC fast charging capabilities.
Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Rating of "Hold" by Brokerages
Harley-Davidson, Inc. (NYSE:HOG) has received a consensus "Hold" rating from twelve brokerages, with an average 12-month price target of $26.78, which is below its current share price of $28.22. Despite exceeding quarterly earnings and revenue expectations, the company experienced a 5.9% year-over-year revenue decline. Institutional investors hold a significant 85.10% stake in the company, while insider activity shows mixed transactions, including purchases by the CAO and sales by the CFO.
Harley's Accessories Push Is Bigger Than Selling Parts
Harley-Davidson's CEO Artie Starrs is strategically expanding the company's accessories lineup, viewing customization not just as an upsell, but as a core component of the Harley-Davidson experience and a loyalty driver. This approach aims to strengthen rider connection, provide ongoing revenue for dealers, and diversify the company's business model beyond new motorcycle sales. The accessories push is part of Starrs' broader "Back to the Bricks" strategy, which includes reviving classic models and fostering stronger dealer relationships.
Donald Smith & CO. Inc. Acquires Shares of 9,279,072 Harley-Davidson, Inc. $HOG
Donald Smith & CO. Inc. has acquired a significant new position in Harley-Davidson (NYSE:HOG), purchasing 9,279,072 shares valued at approximately $226.97 million, making it their fourth largest holding. This investment represents an 8.92% stake in the company and comprises 4.0% of Donald Smith & CO. Inc.'s portfolio. Despite a mixed analyst sentiment with an average "Hold" rating, Harley-Davidson recently exceeded quarterly earnings expectations with $0.75 EPS and $1.23 billion in revenue.
Harley-Davidson, Inc. Revenue Breakdown – EUROTLX:4HOG
This article provides a revenue breakdown for Harley-Davidson, Inc. (EUROTLX:4HOG), highlighting that the company generated 3.05 billion EUR last year, primarily from its Harley-Davidson Motor Company segment. The United States was the largest contributor to this revenue, accounting for 2.78 billion EUR. The data shows a decrease in revenue compared to the previous year.
Harley-Davidson Inc. stock rises Friday, outperforms market
Harley-Davidson Inc. (HOG) stock increased by 2.06% on Friday, closing at $28.20. This performance outpaced the broader market, as the S&P 500 Index rose 0.43% and the Dow Jones Industrial Average gained 0.98%. The company's stock finished 9.76% below its 52-week high.
Harley's Already Massive Customization Catalog Is About To Get Bigger
Harley-Davidson's CEO, Artie Starrs, plans to significantly expand the company's customization catalog, asserting that customization is central to the Harley-Davidson experience and a key revenue driver. Despite already offering an extensive 800-page accessories catalog, Starrs aims to provide even more options. This move is part of his "Back to the Bricks" business plan, which includes initiatives like reviving past nameplates, investing in new models, and strengthening dealership relationships.
Harley-Davidson Inc. stock rises Wednesday, outperforms market
Shares of Harley-Davidson Inc. (HOG) rose 1.58% to $27.66 on Wednesday, outperforming the broader market. Both the S&P 500 Index and the Dow Jones Industrial Average also saw gains, marking the stock's second consecutive day of increases.
HARLEY-DAVIDSON, INC. : D.A. DAVIDSON RAISES TARGET PRICE TO $33 FROM $30
D.A. Davidson has raised its target price for Harley-Davidson, Inc. (HOG.N) to $33 from the previous $30. This update indicates a more positive outlook from the analyst firm for the motorcycle manufacturer. The news was reported by Reuters.
Harley-Davidson Inc. stock falls Monday, underperforms market
Shares of Harley-Davidson Inc. (HOG) fell 2.70% on Monday, closing at $27.03. This decline occurred during a generally negative trading session for the stock market, as both the S&P 500 Index and Dow Jones Industrial Average also saw drops. This marks the second consecutive day of losses for Harley-Davidson stock.
Harley Davidson (HOG) Stock Looks Undervalued On Earnings While Returns Stay Mixed
Harley-Davidson's stock has gained 34.6% year-to-date, trading at a P/E of 14.3x, which is close to the auto industry average. While the stock screens as modestly undervalued on earnings multiples, its low overall value score suggests it's not a straightforward bargain. The key question for investors is whether Harley-Davidson can sustain demand and margins to justify its current valuation amidst execution and reinvestment risks.
38,495 Shares in Harley-Davidson, Inc. $HOG Acquired by State of Wyoming
The State of Wyoming acquired 38,495 shares of Harley-Davidson, Inc. (NYSE:HOG) in the second quarter, valued at approximately $942,000. Institutional investors now own 85.10% of the company, and analysts generally maintain a "Hold" rating with an average price target of $26.11. Harley-Davidson recently exceeded earnings expectations but saw a slight revenue decline year-over-year.
