PRESS RELEASE Under Armour Upsizes And Prices Private Offering Of $440 Million In Convertible Senior Notes Due 2024
Under Armour, Inc. announced it has priced an upsized private offering of $440 million in 1.50% convertible senior notes due 2024. The company intends to use the net proceeds, estimated at approximately $429.1 million, to pay the cost of capped call transactions and repay indebtedness under its revolving credit facility. The notes are convertible into shares of Under Armour Class C common stock, cash, or a combination thereof, and will mature on June 1, 2024.
Under Armour Lacks a Competitive Edge, but Association With Global Sports Provides Comeback Hope
Morningstar analyst David Swartz believes Under Armour lacks a competitive edge, with North American sales stagnating despite CEO Kevin Plank's efforts to revitalize the brand. The company's past growth between 2008 and 2016 saw it surpass Adidas in North America, but it has since struggled against entrenched competitors and new market entrants. Despite these challenges, the article suggests that Under Armour's association with global sports still offers hope for a future recovery.
Data Breach Threatens Under Armour’s Brand Integrity
Under Armour Inc. Class C stocks have recently traded down amidst concerns over a significant data breach affecting 72 million customers, exposing sensitive purchasing data and raising questions about the company's data safety practices. The breach, linked to the Everest ransomware gang, threatens Under Armour's brand reputation and could lead to substantial financial and legal repercussions. Experts emphasize the critical need for Under Armour to bolster cybersecurity and address financial oversight to restore customer trust and ensure future stability.
Under Armour Faces Data Breach Affecting 72 Million Customers
Under Armour is confronting a significant data breach, reportedly affecting 72 million customers and linked to the Everest ransomware gang. This incident has led to a 7.83% drop in Under Armour (NYSE: UA) Class C stock and has raised concerns about the company's financial stability, data protection, and market reputation. The company is actively investigating the breach and its financial and legal ramifications amidst already turbulent financials and competitive pressures from rivals like Nike and Adidas.
Under Armour Reset Weighed Against Valuation Signals And Earnings Risks
Under Armour (NYSE:UAA) is undergoing a significant leadership and operating model overhaul due to continued revenue pressures, particularly in North America and Asia-Pacific. Despite some positive early signals from these strategic shifts, the company faces ongoing operational challenges and tariff-related headwinds. Investors are monitoring whether these changes will lead to more stable performance and improved profitability, especially given the current net loss and execution risks associated with the reset.
UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
Under Armour, Inc. (NYSE: UAA, UA) reported its unaudited financial results for the third quarter of fiscal 2026, which ended on December 31, 2025. The company's revenue decreased 5 percent to $1.33 billion, with North America revenue declining 10 percent and international revenue increasing 3 percent. Under Armour also updated its fiscal 2026 outlook, expecting revenue to decline approximately 4 percent and adjusted diluted earnings per share to range from $0.10 to $0.11.
Under Armour, Inc. SEC 10-Q Report
Under Armour, Inc. has released its Form 10-Q report for Q4 2025, detailing significant financial and operational challenges. The report shows decreases in net revenues, gross profit, and a substantial net loss, largely due to restructuring charges and reduced footwear sales. The company is implementing a restructuring plan through Fiscal 2026 to improve financial and operational efficiencies.
Under Armour Debuts Click Clack: The Next Era, Celebrating the Women Redefining Flag Football
Under Armour has launched "Click Clack: The Next Era," a campaign celebrating the women who are redefining flag football. This initiative, released on National Girls and Women in Sports Day, highlights elite female athletes and aims to support the sport's growth. The campaign also showcases Under Armour's latest football-ready gear and reinforces the brand's commitment to flag football through various partnerships and a $1 million grant.
Fairfax Ups Under Armour Stake As Valuation And Momentum Diverge
Fairfax Financial Holdings has increased its stake in Under Armour (NYSE:UAA) by purchasing additional Class A and Class C shares, signaling potential further buying. This move is significant given Under Armour's mixed stock performance, with recent short-term gains against longer-term declines. While the stock is currently trading around analyst targets, Simply Wall St assesses it as overvalued by 36.4%, and future influence among shareholders and strategic decisions could be affected by Fairfax's growing position.
Fairfax Financial buys Under Armour (UA) shares worth $16.4 million
Fairfax Financial Holdings LTD/CAN and WATSA V PREM ET AL, identified as ten percent owners, recently purchased a combined $16.4 million worth of Under Armour (NASDAQ:UA) Class A and Class C Common Shares. The transactions occurred on January 27 and 28, 2026, with share prices ranging from $6.1959 to $6.2974. Following these acquisitions, the entities now indirectly hold significant stakes in both Class C and Class A Common Shares of Under Armour.
Fairfax Stake And New Leaders Put Under Armour Outlook In Focus
Fairfax Financial Holdings has increased its stake in Under Armour (NYSE:UAA) to 22.2%, coinciding with recent senior leadership changes at the company. Under Armour's stock has shown strong short-term momentum, though its long-term performance is more mixed. These developments suggest potential shifts in governance, capital allocation, and brand direction for Under Armour, making it a key area for investors to monitor.
Fairfax Expands Under Armour Stake As Valuation And Momentum Diverge
Fairfax Financial has increased its ownership in Under Armour (NYSE:UAA) to over 22%, as disclosed in recent regulatory filings. While Under Armour's shares have seen a short-term gain, they have experienced significant declines over longer periods. This move by Fairfax suggests a long-term commitment and could influence the company's future direction and capital allocation strategies.
Fairfax Financial buys Under Armour (UA) shares worth $16.4 million
Fairfax Financial Holdings LTD/CAN and WATSA V PREM ET AL, identified as ten percent owners, collectively purchased $16.4 million worth of Under Armour, Inc. (NASDAQ:UA) Class A and Class C Common Shares. These transactions occurred on January 27 and 28, 2026, at prices ranging from $6.1959 to $6.2974 per share. Following these purchases, their indirect holdings include 21,999,128 Class C and 43,000,872 Class A Common Shares.
UA Stock Price, Forecast & Analysis | UNDER ARMOUR INC-CLASS C (NYSE:UA)
This article provides a detailed analysis of Under Armour Inc-Class C (NYSE:UA) stock, including its current price, technical and fundamental ratings, financial highlights, and analyst forecasts. As of January 23, 2026, UA's stock price is $6.21 USD, with recent short-term gains but a decrease over the past year. Analysts project a potential price decrease of -5.44% in the coming year, alongside expected declines in EPS and revenue.
UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION
Under Armour, Inc. has announced significant executive leadership changes to strengthen its global product, brand, and marketplace engines, effective February 2nd. Kara Trent is named Chief Merchandising Officer, and Adam Peake is appointed President, Americas, as part of a strategy to accelerate transformation through sharpened execution and operational discipline. Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity.
Here’s Why Under Armour Is Getting Serious Investor Attention
Under Armour is attracting significant investor attention following a regulatory filing revealing that Fairfax Financial Holdings Ltd. acquired 22.2% beneficial ownership in the company. Despite recent stock performance, analysts like UBS's Jay Sole maintain a "buy" rating, citing Under Armour's strong brand recognition and potential for North American sales growth. The company is actively undergoing a restructuring, focusing on innovation and streamlining assortments in training, running, and sportswear.
Under Armour, Inc. (NYSE:UAA) Stock Rockets 25% As Investors Are Less Pessimistic Than Expected
Under Armour (NYSE:UAA) stock recently jumped 25%, though it remains down 32% over the last year. Despite a moderate price-to-sales ratio similar to the luxury industry average, the company's revenue has declined, and future growth forecasts are lower than the industry average. This suggests that investors may be less pessimistic than analysts, but sustaining the current stock price could be challenging given the revenue outlook.
Under Armour (UA) soars 8.6% as financial firm gobbles up more shares
Shares of Under Armour (UA) increased by 8.6% following reports that a financial firm significantly increased its stake in the company. This substantial purchase suggests confidence in Under Armour's future performance. The stock's jump indicates a positive market reaction to this institutional investment.
'Canadian Warren Buffett' bets on Under Armour with new $67M stock buy
Prem Watsa, dubbed the 'Canadian Warren Buffett,' through his company Fairfax Financial Holdings Ltd., has invested an additional $67 million in Under Armour stock. This recent acquisition has contributed to a jump in Under Armour's stock price. Watsa's increased stake signals confidence in the athletic apparel company.
Under Armour Surges After Fairfax Financial Discloses 22% Stake
Under Armour Inc. saw its stock jump by as much as 7.2% in late trading after Fairfax Financial Holdings disclosed a significant increase in its stake in the sportswear company. Fairfax now owns nearly 42 million Class A shares of Under Armour, representing 22% of the total Class A shares, as of December 30. This marks an increase of almost 36 million shares compared to Fairfax's previous disclosure.
Under Armour surges after Fairfax discloses big stake
Under Armour's stock surged significantly after Fairfax Financial Holdings announced a substantial stake in the company. This disclosure by Fairfax has generated positive investor sentiment, leading to a notable increase in Under Armour's share price.
Under Armour (UA) Jumps 14% as Large Investor Boosts Stake
Under Armour (NYSE:UA) saw its stock price jump 14.44% to a four-month high after Fairfax Holdings, an existing 10% owner, significantly increased its stake. Fairfax acquired $67 million worth of additional Class A and Class C shares through a series of transactions in late December, following earlier purchases. This boost occurred despite Under Armour reporting a net loss and a 5% revenue drop in the second quarter of fiscal year 2026.
Under Armour (UA) Jumps 14% as Large Investor Boosts Stake
Under Armour Inc. (NYSE:UA) saw its share prices jump 14.44% last week to a new four-month high after Fairfax Holdings, an existing 10% owner, significantly increased its stake. Fairfax acquired over $67 million worth of additional shares, including both Class A and Class C, primarily on December 30th, following another large purchase between December 22nd and 29th. This surge comes despite Under Armour reporting a net loss and a 5% revenue drop in its fiscal year 2026 second quarter.
Under Armour Shares Surge as Major Investor Increases Stake
Under Armour Inc. (UA) shares surged over 5.62% following a significant investment of nearly $71M by Prem Watsa of Fairfax Financial Holdings. This, coupled with the company's inclusion in the S&P 600 index, signals renewed investor confidence despite ongoing challenges with profitability and operational inefficiencies. Technical analysis suggests a bullish trend, with traders targeting levels near $5.20 supported by increasing volumes.
Under Armour Stock Rises Amid Major Investor Moves
Under Armour Inc. Class C stock has risen by 6.46% following a strategic revamp and significant investor moves, including V. Prem Watsa's $71 million share acquisition. This surge, coupled with the company's inclusion in the S&P 600, signals returning investor confidence despite ongoing profitability challenges and negative free cash flow. While the stock shows a moderate uptrend, its future trajectory largely depends on operational efficiencies and strategic initiatives.
Under Armour (UA) Soars 8.6% as Financial Firm Gobbles Up More Shares
Under Armour Inc. (NYSE:UA) shares jumped 8.59% on Tuesday after Fairfax Financial Holdings acquired an additional 15.68 million common shares in the company between December 22 and 29, 2025. This acquisition increased Fairfax Financial's holdings to 30.45 million Class A shares and 7.78 million Class C shares. Despite this positive investor sentiment, Under Armour reported a net loss of $18.8 million and a 5% revenue drop in the second quarter of fiscal year 2026.
Canadian billionaire more than doubles stake in Under Armour
Canadian billionaire Prem Watsa has significantly increased his investment in Under Armour Inc., now becoming one of its largest shareholders. This move is detailed in an article by Garrett Dvorkin for the Baltimore Business Journal. The investor's increased stake signals a notable development for the sports apparel company.
Under Armour (UA) Soars 8.6% as Financial Firm Gobbles Up More Shares
Under Armour Inc. (NYSE:UA) shares surged 8.59% after Fairfax Financial Holdings significantly increased its stake in the company. Fairfax acquired an additional 15.68 million common shares, bringing its total to 30.45 million Class A and 7.78 million Class C shares. Despite this positive investor activity, Under Armour reported a net loss and a 5% revenue drop in its second quarter of fiscal year 2026.
Under Armour Stock Surges: Time to Jump In?
Under Armour Inc. Class C stock (NYSE: UA) surged by 8.63% due to optimism surrounding strategic market expansion and inclusion in the S&P 600 index. While the company reported healthy revenue, profitability remains a challenge due to high costs. Investors are evaluating its valuation metrics, debt levels, and operational efficiency to determine if the recent surge indicates long-term resilience or a temporary high.
Under Armour Stock Surges After Large Insider Purchase
Under Armour (NYSE: UAA) (NYSE: UA) shares surged after SEC filings revealed Fairfax Financial Holdings significantly increased its stake, purchasing 15.68 million shares between December 22 and December 29. This large insider purchase by a 10%-plus insider with board representation, made near the stock's 52-week low, is perceived as a strong vote of confidence and a potential catalyst for strategic changes. Fairfax's aggressive buying suggests belief in Under Armour's turnaround plan, despite recent negative medium- to long-term momentum trends.
Fairfax Financial buys Under Armour (UA) shares for $70.9 million
Fairfax Financial Holdings LTD/CAN and WATSA V PREM ET AL, identified as 10% owners, collectively purchased $70.9 million worth of Under Armour (NASDAQ:UA) shares between December 22 and December 29, 2025. These insider purchases, made at prices ranging from $4.3562 to $4.7315, suggest the stock might be undervalued despite a recent 30% decline and a "weak financial health" rating. The purchases occurred amidst other significant news for Under Armour, including an earnings surprise, a negative CreditWatch by S&P Global Ratings, and the upcoming end of its partnership with Stephen Curry.
Under Armour Inc. Class C (UA) Stock Price | Live Quotes & Charts | NYSE
This page provides live quotes and charts for Under Armour Inc. Class C (UA) stock on the NYSE, showing its current price, daily change, and percentage change. It also notes that there is no analyst rating data or earnings information currently available for UA, and offers free trade alerts.
Under Armour class action alleges company failed to protect customer data
A new class action lawsuit has been filed against Under Armour Inc., alleging the company failed to safeguard sensitive customer data, leading to a data breach in November 2025. Plaintiff Orvin Ganesh claims Under Armour was negligent in protecting personally identifiable information (PII) of millions of customers and employees, which the Everest ransomware group allegedly exposed. The lawsuit seeks to represent a nationwide class of individuals impacted by the breach, citing negligence, breach of implied contract, and invasion of privacy among other claims.
PRESS RELEASE
Under Armour has launched a new suite of Connected Fitness products, including UA HealthBox, the UA Record app, a smart shoe, and wireless headphones. These products are designed to provide a holistic view of an athlete's health by tracking sleep, fitness, activity, and nutrition. The launch aims to change how athletes live by empowering them with data to make better decisions.
Under Armour Reports Q2 Fiscal 2026 Results
Under Armour reported a 5% revenue decrease to $1.3 billion in Q2 fiscal 2026, primarily due to declining North American sales, despite international growth. The company's gross margin declined to 47.3%, and it anticipates a 4-5% revenue decrease for the full fiscal year. Under Armour is focusing on strategic initiatives and cost management to improve operational efficiency and capitalize on growth opportunities.
Surprise Split At Under Armour As Curry Brand Breaks Away
Under Armour, Inc. (NYSE: UA) announced an expansion of its fiscal 2025 restructuring plan and an increase in its fiscal 2026 adjusted operating income outlook. This includes the separation of the Curry Brand from Under Armour, with the Curry Brand becoming independent while Under Armour focuses on UA Basketball. The company projects this separation will not materially impact its financial results or profitability and expects its global basketball business, including the Curry Brand, to generate $100 million-$120 million in revenue in fiscal 2026.
PRESS RELEASE
Under Armour (NYSE: UAA, UA) reported its second quarter fiscal 2026 results, with revenue decreasing 5% to $1.3 billion, but noted signs of brand momentum in North America. The company provided its fiscal 2026 outlook, expecting revenue to decrease by 4% to 5% and adjusted diluted earnings per share to be between $0.03 and $0.05, reflecting progress in its turnaround strategy. Additionally, Under Armour repurchased $25 million of its Class C common stock as part of a $500 million program and detailed the ongoing Fiscal 2025 Restructuring Plan.
PRESS RELEASE
Under Armour, Inc. announced the date for its second-quarter fiscal 2026 earnings conference call. The company will release its financial results on November 6, 2025, followed by a conference call at 8:30 a.m. ET to review the performance. The call will be webcast live and archived on their investor relations website.
UNDER ARMOUR REPORTS SECOND QUARTER FISCAL 2026 RESULTS; PROVIDES FISCAL 2026 OUTLOOK
Under Armour, Inc. announced its unaudited financial results for the second quarter of fiscal 2026, ending September 30, 2025, with revenue decreasing 5% to $1.3 billion. Despite an 8% decline in North American revenue, international revenue grew by 2%, and the company noted signs of brand momentum in North America, crucial for its turnaround strategy. Under Armour also provided its fiscal 2026 outlook, forecasting a revenue decrease of 4-5% and adjusted diluted earnings per share between $0.03 and $0.05.
UNDER ARMOUR ANNOUNCES SECOND QUARTER FISCAL 2026 EARNINGS CONFERENCE CALL DATE - MarketScreener
Under Armour, Inc. announced that it will release its second-quarter fiscal 2026 results on November 6, 2025. Following the news release, management will host a conference call at 8:30 a.m. ET to discuss the results. The call will be webcast live and archived on the company's investor relations website.
BTIG initiates Under Armour stock coverage with Neutral rating By Investing.com - Investing.com Canada
BTIG has initiated coverage of Under Armour (NYSE:UAA) stock with a Neutral rating. The article announces this analyst action without providing further details or a rationale for the rating.
Credit Industriel ET Commercial Has $3.48 Million Position in Under Armour, Inc. $UAA
Credit Industriel ET Commercial significantly reduced its stake in Under Armour, Inc. by 60.1% to 509,519 shares valued at $3.48 million. This divestment comes as other institutional investors like Parallel Advisors LLC and UMB Bank n.a. increased their positions in the company. Under Armour reported disappointing earnings of $0.02 per share, missing estimates, and flat revenue of $1.13 billion for the last quarter.
Under Armour signs five-year partnership with Canberra Raiders
Under Armour has announced a five-year partnership with the Canberra Raiders, marking its first official collaboration with an NRL club. The agreement makes Under Armour the exclusive high-performance apparel partner for the Raiders' men's and women's programs, with the logo appearing on kits from the 2026 NRL season. This collaboration combines Under Armour's global presence with ISC Sport's local manufacturing expertise to deliver high-quality athletic apparel.
Under Armour partners with Canberra Raiders in first NRL club collaboration - Mumbrella
Under Armour has announced a five-year partnership with the Canberra Raiders, making them the exclusive high-performance apparel partner for the NRL club's men's and women's programs. This collaboration, Under Armour's first with an NRL club, is facilitated through its joint venture with ISC Sport and will see Under Armour branding on Raiders' kits from the 2026 NRL season. The partnership aims to enhance the Raiders' performance and merchandise program while expanding Under Armour's footprint in Australian sport.
Under Armour and Raiders join forces in new five-year partnership - Canberra Raiders
Under Armour has partnered with the Canberra Raiders in a new five-year agreement, marking its first official collaboration with an NRL club. This partnership, made possible through Under Armour’s joint venture with ISC Sport, designates Under Armour as the exclusive high-performance apparel partner for the Raiders' men's and women's programs. The collaboration aims to leverage Under Armour's global brand strength and ISC's local expertise to provide high-quality on-field and training apparel, starting from the 2026 NRL season.
Under Armour’s CEO says micromanagement is ‘totally underestimated’ in business: ‘There’s too much lost on pretense’
Under Armour CEO Kevin Plank believes micromanagement is "totally underestimated" and embraces it at certain levels, focusing on quickly finding correct solutions rather than being bogged down by pretense or process. He operates on an 80-20 rule, where most of the business is structured for speed to market, allowing a smaller portion for flexible thinking. Plank also noted that despite its bad reputation, studies indicate micromanagement can improve short-term productivity and skill upgrading, although it carries risks like reduced autonomy and burnout.
Under Armour, T. Rowe expand return-to-office requirements
Under Armour and T. Rowe Price, two major employers in Baltimore, are increasing their return-to-office mandates, now requiring employees to work from the office four days a week. This move aligns them with a growing number of international companies adopting more stringent in-office policies. The change indicates a broader trend among large corporations to bring their workforces back into physical office spaces more frequently.
With new Under Armour NIL partnership signed, Ryder Lyons preps for Mission Viejo
Folsom High School quarterback Ryder Lyons has signed a Name, Image, and Likeness (NIL) deal with Under Armour, making him the youngest member of their team, which includes notable professional athletes. This announcement comes just before his team's significant game against Mission Viejo, highlighting his dual success on and off the field. Despite nursing a leg injury, Lyons has demonstrated exceptional performance, leading his team to early-season victories and accumulating impressive career statistics, making him a top recruit for the Class of 2026.
BYU commit Ryder Lyons announces NIL partnership with massive apparel company
BYU five-star quarterback commit Ryder Lyons has signed an NIL partnership with Under Armour, announcing the news via Instagram. Lyons is a senior at Folsom (CA) and is the No. 32-ranked player in the Class of 2026. He will be serving an LDS mission before starting his collegiate journey, a factor he discussed when committing to BYU.
PRESS RELEASE
Under Armour (NYSE: UAA, UA) reported its third-quarter fiscal year 2025 results, exceeding expectations and leading to a raised fiscal 2025 outlook. The company's revenue was $1.4 billion, down 6 percent, but gross margin increased by 240 basis points to 47.5 percent. Under Armour is implementing a restructuring plan, including a share buyback program and distribution center closure, aimed at improving financial and operational efficiencies.
