Outbrain’s Stock Finds Its Nerve: Can This Beaten-Down Adtech Name Turn A Corner?
Outbrain's stock has shown a modest rebound after a challenging year, sparking investor interest in whether the beaten-down adtech company can stage a recovery. While the short-term trend is positive, the stock remains significantly below its 52-week high, reflecting struggles in the ad-supported digital media sector. The company's future hinges on its ability to deepen publisher partnerships, refine machine learning models for recommendations, and strategically allocate capital amidst a competitive market and fluctuating ad budgets.
Outbrain’s Stock Finds Its Nerve: Can This Beaten?Down Adtech Name Turn A Corner?
Outbrain's stock has shown a modest recent bounce following a challenging year, leading investors to question if the adtech veteran can turn a corner. Despite a year-long decline, the recent uptick suggests a re-evaluation of its potential as a contrarian bet. The company's future hinges on digital ad spending trends, competition, and its strategy to deepen publisher partnerships, sharpen machine learning models, and maintain disciplined capital allocation.
Outbrain Inc Is Quietly Eating the Internet – But Should You Bet on OB Stock Now?
The article analyzes Outbrain Inc. (OB), an ad-tech company powering native advertising on the open web. It discusses Outbrain's role in connecting publishers and advertisers, its advantage in monetizing content outside social media "walled gardens," and the risks associated with ad fatigue and increasing regulations. The article concludes that OB might be a selective "cop" for risk-tolerant investors interested in under-the-radar ad-tech plays with strong publisher ties, rather than a viral, high-growth stock.
Outbrain Inc Is Quietly Eating the Internet – But Should You Bet on OB Stock Now?
The article analyzes Outbrain Inc. (OB), an ad-tech company powering native advertising on the open web. It discusses Outbrain's role as a silent driver of internet monetization, connecting publishers and advertisers outside of social media's "walled gardens." The piece evaluates whether OB stock is a worthwhile investment, considering its reliance on the open web, risks associated with ad fatigue and regulation, and its position against competitors, concluding it's a selective "cop" for risk-tolerant investors interested in under-the-radar ad-tech plays.
Outbrain Pursues Profitability Through Strategic Workforce Reduction
Outbrain Inc., through its subsidiary Teads Holding Co., is implementing a strategic workforce reduction affecting approximately 10% of its global employees. This move is aimed at achieving profitability by cutting costs and improving operational margins, with anticipated annual savings of $35 million to $40 million. Despite a Q1 2025 net loss of $54.8 million, the company maintains its full-year adjusted EBITDA outlook, while Wall Street analysts hold a "Moderate Buy" consensus.
Influencer Marketing: Why and How It Works
This article explains the growing popularity and effectiveness of influencer marketing, detailing how influencers create high-quality content, bypass ad blockers, capitalize on social media obsession, and provide a modern form of word-of-mouth marketing. It highlights that influencer campaigns offer multiple points of contact with consumers, contributing to higher engagement and purchasing decisions. The piece suggests that brands continuing to invest in influencer marketing are likely to see success and increased budgets.
Our Guiding Lights: Why We Founded Outbrain and How We Lead It
Yaron Galai, co-founder of Outbrain, explains the company's founding principles centered on improving content and advertising user experiences for sustainability of publishers. He elaborates on Outbrain's "consumer-first" and "long-term greedy" strategy, which prioritizes user engagement over immediate ad price, leading to compounding effects, better return on ad spend for advertisers, and deeper partnerships with publishers.
Turning Partnership into Performance: LikeItMedia’s Success Story with Outbrain Direct Response.
This article details the successful collaboration between LikeItMedia, a German performance marketing agency, and Outbrain Direct Response (ODR). Through strategic insights, partnerships, and tailored strategies, LikeItMedia scaled its daily ad spend to over $7,000 within 10 days, achieved 5,200 total conversions, and expanded into five new profitable geographies. The case study emphasizes the power of collaboration and data-driven approaches in achieving significant growth and profitability in e-commerce.
Comparing Simpple (NASDAQ:SPPL) and Teads (NASDAQ:TEAD) - Defense World
This article compares Simpple (NASDAQ:SPPL) and Teads (NASDAQ:TEAD) across several financial metrics and market indicators. Teads demonstrates stronger performance in profitability, revenue, and analyst ratings, despite Simpple having higher stock price volatility. The analysis concludes that Teads is considered more favorable by analysts due to its stronger consensus rating and potential upside.
Software Platform Outbrain Renews 23K SF at 111 West 19th Street
Outbrain, a software platform, has renewed its 10-year lease for 23,000 square feet on the third floor of 111 West 19th Street in Manhattan's Chelsea neighborhood. The asking rent for the space was $70 per square foot. This renewal follows the Kaufman Organization securing a $33 million loan to refinance the property in January 2024.
10 Marketing Companies in Israel to Know
Israel's marketing sector is experiencing significant growth, particularly in digital marketing, driven by technological innovation and shifting consumer behaviors. This article highlights 10 key marketing companies in Israel that are contributing to this expansion. These companies, including Duda, Bigabid, Appnext, and Taboola, leverage advanced technologies like AI and data analytics to offer various services, from website development and user acquisition to adtech solutions.
Teads Holding Co. to Participate in Upcoming Investor Conferences
Teads Holding Co. announced its participation in two upcoming investor conferences in September: Citi's 2025 Global TMT Conference and Jefferies TechTrek 2025 Conference. Members of the company's senior management team will hold one-on-one meetings with investors at both events. Teads, an omnichannel outcomes platform, recently changed its corporate name from Outbrain Inc. to Teads Holding Co. after combining with TEADS in February 2025.
Automate Your Way to Superior Outcomes with AI Creative Solutions
This article summarizes a webinar by Outbrain's product experts, Benny Zingerevich and Aviv Kalvo, on leveraging AI creative solutions to enhance marketing campaigns. It highlights how creative automation can streamline workflows, optimize visuals, and improve campaign performance through features like AI-powered resizing, image variations, video generation, and title generation. The key takeaway emphasizes the benefits of mixed campaigns (static images and AI-generated video clips) and ethical AI usage with transparent watermarking.
RSOC with Outbrain Direct Response (ODR) – a natural choice!
The article discusses how Related Search for Content (RSOC) is transforming search marketing by offering a more content-driven and engaging approach compared to traditional methods. RSOC integrates relevant search terms within content pages, improving user experience and monetization potential. Partnering with Outbrain Direct Response (ODR) further enhances RSOC campaigns through a premium publisher network, advanced targeting, and AI-powered algorithms, leading to higher-quality traffic and better conversion rates.
Native Advertising Market Size | CAGR of 14.1%
The Global Native Advertising Market is projected to grow from USD 106.9 billion in 2024 to USD 399.79 billion by 2034, exhibiting a CAGR of 14.1%. This growth is driven by increasing digital media consumption, a shift towards non-intrusive advertising, and the rising demand for personalized content, with North America currently holding the largest market share. In-Feed Native Ads and Closed Platforms are key segments contributing to this expansion, and artificial intelligence plays a crucial role in enhancing targeting and personalization.
Revolutionizing Campaign Efficiency: How the New Target CPA Delivers Smarter, Scalable Results
This article details the newly enhanced Target CPA (tCPA) bidding strategy, highlighting its ability to deliver smarter, scalable results by combining automation with real-time optimization. It explains how advertisers can achieve budget flexibility without overspending, experience hands-free optimization, and scale spending for sustained results. The piece also provides best practices for utilizing tCPA effectively and outlines scenarios where it might not be the most suitable strategy.
Introducing Amplify MCP Server: Agentic AI for Smarter Campaign Management – ODR
Outbrain Direct Response announces the launch of its Amplify MCP Server, integrating agentic AI for smarter campaign management. This plug-and-play solution allows AI agents to directly connect to the Amplify API and Dashboard, enabling users to manage campaigns with simple prompts, automate tasks, and save time and money. The initiative marks a step towards a unified platform that combines Teads' strengths with Outbrain Direct Response's AI capabilities, emphasizing responsible and ethical AI use.
Outbrain completes transformation to Teads brand with new ticker symbol
Outbrain Inc. has officially completed its corporate transformation to Teads Holding Co. after its $900 million acquisition of Teads in February 2025. The rebranded company will trade under the ticker symbol "TEAD" on Nasdaq starting June 10, 2025, solidifying its position as a major player in the premium open internet advertising space. This strategic move combines Outbrain's AI-driven performance technology with Teads' video advertising capabilities, creating a comprehensive solution across the marketing funnel.
Outbrain Direct Response (ODR): Defining Performance
Outbrain Direct Response (ODR), formerly Outbrain Direct Response (ODR) by Teads, has rebranded to reflect a unified vision for performance marketing after the merger of Outbrain and Teads. The company emphasizes data-driven decision-making, agility in adapting to market trends, and a commitment to delivering high-quality, measurable outcomes through proprietary technology and client support. ODR leverages extensive expertise, AI-powered solutions, and a global team to help clients achieve sustained growth and navigate the complexities of digital advertising.
Outbrain Inc. (OB) reports earnings
Outbrain Inc. (OB) filed its 2024 annual 10-K report, revealing a revenue decrease to $889.9 million due to lower ad impressions, but an increase in gross profit and adjusted EBITDA. The company also detailed the $900 million acquisition of TEADS, completed in February 2025, and a restructuring plan involving workforce reductions. Outbrain reported a net loss of $0.7 million, down from a net income of $10.2 million in the previous year.
A Transformational Moment: Outbrain Merges with Teads, a Branding and Omnichannel Video Leader
Outbrain announced its definitive agreement to merge with Teads, a global omnichannel video platform, marking a significant milestone for both companies. This merger aims to create one of the largest direct supply paths to over 2 billion consumers across the open internet and CTV, combining Outbrain's performance solutions with Teads' video and branding capabilities. The combined entity is expected to offer an expansive suite of data, prediction capabilities, and innovative ad experiences for brands and media owners.
Mayer Brown advises Altice on sale of Teads to Outbrain to form top open internet advertising platform
Mayer Brown advised Altice on the tax and structuring aspects of selling its video advertising platform, Teads SA, to Outbrain Inc. in an approximately $1 billion transaction. This merger will create a leading open internet advertising platform by combining the expertise and offerings of both companies. The new entity aims to provide a powerful suite of data capabilities and innovative ad experiences to premium media owners.
New Lawsuit Against AdTech's Contribution to Bots
Nubai has filed a lawsuit against Outbrain, an adtech vendor, alleging that Outbrain routed "bots" or sophisticated invalid traffic (SIVT) instead of human traffic to Nubai's digital content platform. The lawsuit seeks at least $3 million plus potential punitive damages for fraudulent inducement, breach of contract, and negligent misrepresentation. This case highlights ongoing concerns about digital ad fraud and the impact of bot traffic on advertisers' investments and data accuracy.
Open Letter # 2 to Outbrain Inc’s (Nasdaq: OB) Board of Directors: ‘Unlucky’ and the Bot Fraud Lawsuit
Jamarlin Martin, founder of Nubai Ventures, has penned an open letter to Outbrain Inc.'s Board of Directors, alleging a severe conflict of interest in Outbrain's legal defense. Martin claims Outbrain hired Yenisey Rodriguez-McCloskey, an attorney who previously obtained privileged information about Nubai Ventures during initial co-counsel discussions, to represent Outbrain in a fraud lawsuit. The letter calls for an independent investigation into this hiring practice, highlighting potential ethical breaches and risks to Outbrain's corporate governance and shareholder trust.
Outbrain acquires competitor Teads in $1 billion deal
Outbrain announced its acquisition of American competitor Teads in a $1 billion deal, combining cash, deferred cash, Outbrain stock, and convertible preferred equity. This merger aims to create a major player in online advertising, posing significant competition to Taboola and involving Outbrain taking on over $1 billion in debt, significantly increasing its leverage. David Kostman will lead the combined company, with Teads' co-CEOs becoming co-presidents.
Top 5 Digital Strategies for Medical Services Marketing
This article outlines the top five digital strategies essential for marketing medical services effectively in a competitive and regulated environment. It covers search engine marketing, online reputation management, video marketing, branded native advertising, and omnichannel patient experiences, emphasizing the importance of tracking campaign performance for optimization.
Automotive Advertising: Fuel Your Campaign Results
This article highlights the evolving landscape of automotive advertising, emphasizing the shift towards online channels and native advertising to engage consumers throughout their car-buying journey. It provides insights into consumer behavior, advertising spend trends, and best practices for automotive brands to increase awareness, engagement, and conversions using platforms like Outbrain. The article also includes statistical data supporting the effectiveness of native ads and offers case studies from successful campaigns.
Taking Interest to the Bank: Finance Brand Advertising
This article discusses the importance of advertising for finance brands, emphasizing the challenge of gaining and maintaining trust, especially in times of economic uncertainty. It highlights the power of open web advertising over traditional or social media channels due to higher trust in editorial content and outlines specific financial events that present golden opportunities for targeted online advertising. The article concludes by showcasing how platforms like Outbrain can help finance brands achieve significant results, reduce CPL, and generate leads by connecting with the right audiences.
Omnichannel Marketing: An In-Depth Guide
This guide provides a comprehensive overview of omnichannel marketing, distinguishing it from multichannel marketing and detailing its operational mechanisms through centralized data, integrated technology, and coordinated campaigns. It highlights the benefits of an omnichannel approach, such as increased sales, enhanced loyalty, and a competitive edge, and offers best practices and tools for successful implementation, exemplified by McDonald's digital transformation.
What Are Attention Metrics In Advertising?
This article explains attention metrics in advertising, highlighting their importance in measuring genuine user engagement beyond traditional metrics like viewability and impressions. It details different attention metrics, their measurement methodologies, and how they offer deeper insights for advertisers to optimize campaigns and achieve better business outcomes, particularly in programmatic advertising.
Elvie & Outbrain Brand Studio: Re-Imagining Engagement, From Concept to Launch
This article details the successful collaboration between Elvie, a femtech brand, and Outbrain Brand Studio to create an engaging campaign for Elvie's new product, Stride. The campaign, which utilized a data-led creative strategy and interactive design, achieved significant recognition including a High Commendation by PerformanceIn and an Audience Honor at the Shorty Awards. Key results included a 100% video completion rate and a 30% lower bounce rate compared to other paid channels.
Timisoara Hub: Meet the Team!
Outbrain has a hub in Timisoara, Romania, which was named the European Capital of Culture in 2023. The office has 22 employees with diverse skills in business, finance, IT, and content, offering a relaxed work environment and promoting a strong work-life balance. The article highlights the exciting ad tech solutions offered in the region and encourages exploring open roles in Timisoara.
6 Tips to Drive Faster Page Load Times
This article provides six tips for publishers to improve their website's page load times, particularly in relation to Outbrain's recommendation widgets. It covers technical recommendations like optimizing code, avoiding caching, and utilizing lazy loading and preconnect/preload. The advice aims to deliver a stronger user experience by ensuring faster and more efficient content delivery.
Outbrain Advertising: What It Is and How It Works
This article explains what Outbrain advertising is, how it works, and its benefits for advertisers. Outbrain is an independent native advertising platform that connects advertisers with consumers on the open web through recommended content, appearing on thousands of publisher sites. It distinguishes itself from social media ads by operating outside "walled gardens" and uses sophisticated targeting, including its Outbrain Pixel and various bid strategies, to optimize campaign performance based on a Pay-Per-Click model.
Auto Advertising: What’s Ahead for Marketers
The article explores the evolving landscape of auto advertising, highlighting the shift in car-buying habits towards digital-first experiences and the increasing importance of online research. It emphasizes the role of native advertising on the open web as a critical strategy for auto brands to reach consumers, focusing on data-driven insights and case studies showing successful campaigns by Volvo, Peugeot, and Honda.
Outbrain Adds Google Open Bidding to Its Programmatic Offering
Outbrain announced a partnership with Google to integrate Google Open Bidding into its programmatic offering, allowing premium publishers to access programmatic advertising through a server-to-server solution. This integration aims to help Outbrain's publisher partners gain incremental revenues by extending Outbrain's demand across their advertising inventory, including homepages, in-article, and display. For advertisers, it expands where Outbrain can show native ads, leveraging Outbrain's global network of over 20,000 advertisers.
Outbrain Powers New Generation Of Digital Recommendations (Part 2)
Outbrain discusses the evolution of its digital recommendation technology beyond traditional publisher pages to include apps, mobile experiences, and various devices. The article highlights new revenue diversification features such as leveraging video budgets with outstream video, enhancing user engagement with native ads through Smartcards and Clip animations, and simplifying native ad integration for marketers across display and newsletter formats. It also introduces the OB News solution for premium editorial content integration, emphasizing Outbrain's commitment to evolving with its users and connecting with audiences across various digital environments.
Top Native Advertising Statistics for 2022
This article compiles key native advertising statistics for 2022, highlighting its significant growth, projected spending increases, and rising consumer preference for editorial-based content over social media advertising. It emphasizes native advertising's effectiveness in driving engagement and purchase intent, superior to traditional display and social ads. The article also touches upon Outbrain's tools and a new certification program aimed at helping marketers leverage native advertising tactics.
Outbrain Supports ID5 to Futureproof and Maximize Addressability and Value for Publishers and Advertisers
Outbrain announced its integration with ID5, a market-leading identity provider for digital advertising, to enhance addressability and monetization for publishers and provide privacy-safe solutions for marketers. This partnership allows Outbrain programmatic buyers to target ID5-addressable traffic across Outbrain's publisher network, expanding cookieless solutions and aligning with data privacy regulations like GDPR and CCPA. The collaboration aims to bring value back to the open web and empower independent publishers against walled gardens.
Outbrain Supports LiveRamp Authenticated Traffic Solution to Enable Stronger Post-Cookie Addressability
Outbrain is partnering with LiveRamp to support its Authenticated Traffic Solution (ATS), offering a privacy-safe, post-cookie addressability solution for publishers and advertisers. This collaboration allows publishers to leverage LiveRamp's RampID and other ID solutions across their Outbrain inventory, improving monetization and engagement. The partnership enhances Outbrain's existing cookieless suite, providing programmatic buyers with better performance through contextual capabilities and interest data.
Outbrain expands strategic partnership with Microsoft, leveraging Microsoft Azure to improve business outcomes for media owners and advertisers – Middle East & Africa News Center
Outbrain Inc. and Microsoft have expanded their strategic partnership, with Outbrain leveraging Microsoft Azure for its media platform. This multi-year engagement aims to accelerate innovation, global expansion, and improve connectivity for advertisers and publishers on Outbrain's platform. The partnership reinforces both companies' commitment to supporting independent journalism and enhancing business outcomes through advanced technology.
FAQ: What Outbrain Can Offer You & Your Career
This article addresses frequently asked questions about working at Outbrain, focusing on employee well-being, professional growth, career opportunities, and diversity and inclusion initiatives. It highlights Outbrain's hybrid work model, internal learning platforms, and commitment to fostering a diverse and equitable environment.
Ljubljana Office: Outbrain’s ‘Green’ Gem
Outbrain's Ljubljana office embodies the company's commitment to sustainability, operating as a "green gem" in Slovenia, one of Europe's greenest nations. The article details the office's energy-efficient design, including reused elevator energy for heating, a private water source for cooling, and future solar panel installations. Outbrain also promotes environmental responsibility through employee initiatives like "OB Green," reducing plastic use, and providing e-bike stations and public transport access to encourage sustainable commuting.
Outbrain Acquires video intelligence AG, Expands Brand and Video Offering
Outbrain Inc. has announced its acquisition of video intelligence AG (vi), a Swiss-based contextual video technology platform, for approximately $55 million. This acquisition aims to strengthen Outbrain's video offering for media owners and advertisers by combining contextual content with in-stream video advertising across various platforms, including CTV. The deal is expected to close in Q1 2022 and be accretive in its first year, enhancing Outbrain's ability to provide relevant video solutions and expand its addressable market.
[Guide] Get to Know the Amplify Dashboard for Native Advertising
This guide introduces new Outbrain advertisers to the Amplify Dashboard, their central platform for managing native advertising campaigns. It emphasizes the importance of understanding the dashboard for optimal performance from the start and highlights advanced features like Automated Conversion Bid Strategy and Advanced Targeting. The article also mentions a webinar for a more interactive learning experience.
The Digital Pulse: Outbrain, GearBrain's Content Recommendation Engine of Choice
GearBrain introduces "The Digital Pulse," a new monthly feature focusing on digital trends, with its inaugural column highlighting Outbrain Inc. (OB). The article explains why GearBrain chose Outbrain as its content recommendation engine, citing better quality recommendations, higher revenue generation, and minimal impact on user experience and site speed compared to competitors like Taboola (TBLA). GearBrain emphasizes that revenue from Outbrain helps cover editorial costs while ensuring a positive user experience.
Outbrain is Now a Public Company!
Outbrain, a recommendation platform, has become a public company after nearly 15 years. The founders, Yaron Galai and Ori Lahav, reflect on staying true to their original vision, values, and culture despite rapid growth and express pride in their team. They emphasize their commitment to long-term vision, serving business partners, and prioritizing the consumer as their "real Boss" as they embark on this new chapter as a public entity.
Outbrain Announces Filing of Registration Statement for Proposed Initial Public Offering
Outbrain Inc., a leading recommendation platform, has publicly filed a registration statement on Form S-1 with the SEC for a proposed initial public offering of its common stock. The company plans to list its common stock on the NASDAQ Global Select Market under the ticker symbol “OB.” Citigroup, Jefferies, Barclays, and Evercore ISI will serve as joint bookrunners for the offering.
Evolution of a Brand Logo: Unveiling Outbrain’s Amelia
This article traces the evolution of Outbrain's logo, from its initial creation by CEO Yaron Galai in 2006 to the iconic "Amelia" character. It details the collaborative process with graphic designers Dan Cederholm and Jason Santa Maria, highlighting the transition from a purely anatomical "brain" concept to a relatable "brainiac" character. The article also reveals the humorous, serendipitous story behind how the logo came to be named Amelia, emphasizing that logos are an ongoing process reflecting a company's growth and brand essence.
Who is Outbrain, Really? (And What It Can Do for You)
This article introduces Outbrain, a native advertising pioneer, ahead of their "Outbrain Unveil" event on January 27th. It explores the company's identity through insights from its global workforce, highlighting themes of "Home & Family," "Earnestness," and "Triumph of Innovative Spirit." The piece emphasizes Outbrain's mission to enhance web experiences for advertisers, publishers, and consumers.
