Sleep Number launches new ComfortMode bed with lifestyle-focused ad
Sleep Number has introduced its new ComfortMode mattress with a marketing campaign focused on adapting to changing life stages, rather than technical specifications. Despite facing significant financial challenges and a considerable debt burden, the company aims to broaden its customer base and improve marketing ROI. Recent developments include NFL tight end Travis Kelce becoming an investor and brand partner, and the appointment of Amy O’Keefe as the new CFO.
Travis Kelce to Pitch Sleep Number Beds as Kansas City Chiefs Star Invests in Tech-Focused Firm
Kansas City Chiefs tight end Travis Kelce has become an investor in Sleep Number Corp. and will appear in national TV ads for the smart bed company. This partnership highlights the evolving nature of celebrity endorsement deals, with Kelce sharing his personal experience with Sleep Number products to promote their impact on performance. The Super Bowl winner will help market the mattresses' adjustable features, including firmness, support, and temperature control.
Analysts Offer Insights on Consumer Cyclical Companies: Sleep Number (SNBR) and RH (RH)
Analysts have issued neutral ratings for Sleep Number (SNBR) and RH (RH), indicating a non-bullish or bearish stance on these consumer cyclical stocks. UBS analysts maintained Hold ratings for both companies, with Sleep Number having an average price target of $12.00 and RH an average price target of $214.00, representing modest upsides.
Sleep Number shares advance on insider buying
Sleep Number (NASDAQ: SNBR) shares showed an upward trend following significant insider buying. The article notes that several insiders acquired shares, signaling confidence in the company's future prospects. This move often suggests that those with intimate knowledge of the company believe the stock is undervalued or expect positive developments.
Sleep Number shares advance on insider buying
The article reports that Sleep Number's shares advanced due to insider buying. Specific details about the insider transactions or the extent of the share advance are not provided in this snippet.
Travis Kelce Gets Into Bed With Sleep Number
Travis Kelce has announced a new investment and strategic partnership with Sleep Number, the publicly traded bed company. He will become one of the company's top shareholders and star in national marketing campaigns for three years. Kelce cited his long-standing use of Sleep Number beds for recovery as a key reason for his investment, aligning with his growing portfolio of business ventures outside of the NFL.
Sleep Number lands Travis Kelce as new strategic partner, investor
Sleep Number has announced a new strategic partnership with three-time Super Bowl champion Travis Kelce, who will also become an investor in the company. Kelce, a long-time Sleep Number user, will be featured in national advertising campaigns over the next three years, promoting the impact of Sleep Number products on performance and recovery. This collaboration aligns with Sleep Number's broader marketing strategy and its existing partnership with the NFL.
Chiefs tight end Travis Kelce becomes big Sleep Number investor
Kansas City Chiefs tight end Travis Kelce has become an investor and strategic partner in Sleep Number, signing a three-year deal. This partnership makes him one of the company's top shareholders and aims to help improve its financial performance. Kelce will also serve as a spokesman for the smart bed company.
Travis Kelce to Pitch Sleep Number Beds as Kansas City Chiefs Star Invests in Tech-Focused Firm
Kansas City Chiefs star Travis Kelce has invested in Sleep Number Corp. and will be featured in national TV spots to promote their adjustable mattresses and beds. This partnership highlights a growing trend in celebrity endorsement deals where athletes like Kelce share their personal experience with products that impact their performance. Kelce will be sharing his "Sleep Number journey" and how the company's products have contributed to his athletic success.
Sleep Number (SNBR) Partners with Travis Kelce in Strategic Investment
Sleep Number (SNBR) has announced a strategic partnership with NFL star Travis Kelce, who will also become an investor in the company. This alliance aims to boost brand visibility, especially among younger demographics, with Kelce appearing in national marketing campaigns for the next three years. Despite this marketing push, Sleep Number faces significant financial challenges, including declining revenue, negative profitability, and poor financial strength indicators like a negative Altman Z-Score and low Piotroski F-Score, necessitating a focus on financial improvements for long-term sustainability.
Travis Kelce to Pitch Sleep Number Beds as Kansas City Chiefs Star Invests in Tech-Focused Firm
Kansas City Chiefs tight end Travis Kelce has invested in Sleep Number Corp. and will appear in national TV ads for the smart bed company. As a three-time Super Bowl winner, Kelce will promote how Sleep Number products have positively impacted his performance, highlighting the evolving nature of celebrity endorsement deals.
Travis Kelce joins Sleep Number as investor and brand partner
NFL star Travis Kelce has become an investor and brand partner for Sleep Number, acquiring under 5% ownership and committing to a three-year advertising campaign. This partnership strengthens Sleep Number's ties with the NFL, building on their existing relationship as the league's Official Sleep + Wellness Partner. The announcement comes as Sleep Number navigates recent financial challenges, with a new CFO also appointed to help attract younger consumers.
Sleep Number stock rises after Travis Kelce takes stake in mattress maker
Sleep Number (NASDAQ:SNBR) stock rose 4% after NFL star Travis Kelce acquired a stake in the mattress maker as part of a new three-year partnership deal, making him one of their top shareholders. Kelce, who has endorsed Sleep Number since 2020, will be featured in national advertising campaigns and is purchasing shares directly while receiving additional restricted stock. This investment follows his previous stake in Six Flags Entertainment, which also saw a share increase upon the news.
Sleep Number Corp Announces Strategic Partnership with Travis Kelce
Sleep Number Corp has announced a three-year brand deal with Travis Kelce, aimed at expanding its market reach and attracting younger consumers. As part of this partnership, Kelce will be involved in national advertising campaigns, acquire common stock, and receive restricted stock units, making him one of Sleep Number's top shareholders. This collaboration leverages Sleep Number's existing NFL partnership, further integrating Kelce into the brand's marketing efforts.
Travis Kelce is betting on better sleep, taking a stake in Sleep Number
Sleep Number Corporation has announced a strategic partnership with three-time Super Bowl champion Travis Kelce, who will also become an investor in the company. Kelce, a long-time Sleep Number customer, will acquire common stock and receive restricted stock units, making him one of the company's top shareholders with under 5% ownership. This collaboration aims to promote Sleep Number's benefits for performance and recovery, featuring Kelce in national advertising campaigns over the next three years.
Travis Kelce to Pitch Sleep Number Beds as Kansas City Chiefs Star Invests in Tech-Focused Firm
Kansas City Chiefs star Travis Kelce has invested in Sleep Number Corp. and will appear in national advertising campaigns for the company. This partnership reflects a growing trend in celebrity endorsement deals, where Kelce will share his personal experience with Sleep Number products and their impact on his performance and recovery. Sleep Number CEO Linda Findley believes Kelce's involvement will help attract younger consumers to the brand.
After Golden Cross, Sleep Number (SNBR)'s Technical Outlook is Bright
Sleep Number Corporation (SNBR) recently experienced a "golden cross," where its 50-day simple moving average surpassed its 200-day simple moving average, indicating a bullish technical outlook. Coupled with a 22.5% rally over the past four weeks and a #2 (Buy) Zacks Rank, SNBR appears poised for a breakout. The positive earnings outlook for the current quarter further strengthens the bullish case for investors to consider SNBR for potential gains.
NFL star Travis Kelce takes stake in mattress maker Sleep Number
NFL star Travis Kelce is acquiring a stake of under five percent in mattress maker Sleep Number, partnering as a spokesman in national advertising campaigns for three years. This investment, following his stake in Six Flags Entertainment, aims to help Sleep Number attract new customers and boost growth under its new CEO, Linda Findley. Kelce, who has used Sleep Number beds since 2019, expressed confidence in the company's direction and the growing opportunity in sleep.
Q3 Earnings Roundup: Sleep Number (NASDAQ:SNBR) And The Rest Of The Home Furniture Retailer Segment
This article provides a Q3 earnings roundup for the home furniture retailer segment, focusing on Sleep Number (NASDAQ:SNBR) and its peers. It details Sleep Number's disappointing quarter with missed revenue and EBITDA guidance, while also highlighting the performance of other retailers like Williams-Sonoma (NYSE:WSM), RH (NYSE:RH), and Arhaus (NASDAQ:ARHS), noting their revenue figures and market reactions.
Sleep Number HQ in downtown Minneapolis sells to data center investment firm Cloud Capital
Sleep Number's headquarters building at 1001 Third Ave. S. in downtown Minneapolis has been sold to data center investment firm Cloud Capital. The property, also home to a data center operated by Legacy Investing, encompasses a city block and includes both office and data center space. The sale comes after Sleep Number previously cut management and overhauled its C-suite, with a former HQ selling at a significant discount.
Sleep Number Introduces ComfortMode™ Mattress: Premium Comfort at an Affordable Price
Sleep Number has launched its new ComfortMode™ mattress, offering premium comfort with firmness adjustability and temperature balancing at a sub-$1,600 price point. This new line, along with a complementary adjustable base, is designed to expand Sleep Number's market reach by providing an affordable entry point to their personalized sleep technology without requiring an app or connectivity. The company aims to meet consumer demand for comfort, value, and durability, making their innovative sleep solutions accessible to a broader audience.
New under-$1,600 mattress offers adjustable comfort without an app
Sleep Number Corporation has introduced its new ComfortMode mattress, priced under $1,600, which offers adjustable comfort without requiring an app or connectivity. This product aims to broaden Sleep Number's market reach by providing core innovations like firmness adjustability and temperature balancing at an accessible price point. Alongside the mattress, the company is launching a new adjustable base designed to fit any bed frame, offering features like head and foot adjustability and a Zero Gravity setting.
Sleep Number Corp. Introduces ComfortMode Mattress
Sleep Number Corporation has launched its new ComfortMode mattress, designed to be its most comfortable option at a sub-$1,600 price point, requiring no app or connectivity. This new offering, along with an accompanying adjustable base priced under $3,000, aims to attract a broader consumer base to the Sleep Number brand. The ComfortMode mattress features enhanced comfort layers, firmness adjustability, and temperature balancing, providing a luxurious feel at an accessible price.
Sleep Number chases new consumer with more affordable offering
Sleep Number Corp. is launching a new, more affordable adjustable mattress called ComfortMode, priced at $1,599 for a queen, to attract a wider consumer base. This model operates without an app and offers firmness adjustability and temperature regulation, alongside a new adjustable bed base for $1,399. The move aims to expand Sleep Number's market by providing personalized comfort at a more accessible price point, addressing consumer demand for flexible and budget-friendly sleep solutions.
Is There An Opportunity With Sleep Number Corporation's (NASDAQ:SNBR) 48% Undervaluation?
This article analyzes Sleep Number Corporation (NASDAQ:SNBR) using a Discounted Cash Flow (DCF) model, suggesting the company is 48% undervalued with a projected fair value of US$14.44 compared to its current share price of US$7.47. The analysis outlines the methodology, key assumptions, and a SWOT analysis for SNBR, while also noting the limitations of DCF models and recommending further exploration of risks and future earnings.
Why Sleep Number (SNBR) Shares Are Falling Today
Shares of Sleep Number (SNBR) fell 13% today after a competing mattress retailer announced its closure due to competitive pressures from online sellers and large national brands. This event, despite the overall U.S. mattress market projection for growth, signals broader challenges for traditional mattress retailers. The company's stock has been highly volatile, experiencing a significant drop 10 months ago due to disappointing Q4 results, and is currently trading 58% below its 52-week high.
How to hear Sleep Number's CEO speak at January ICR Conference
Sleep Number Corporation announced that its CEO, Linda Findley, and CFO, Amy O’Keefe, will participate in the 28th Annual ICR Conference from January 12-14, 2026, in Orlando, Florida. Linda Findley will also engage in a Fireside Chat with Piper Sandler's Senior Research Analyst, Peter Keith, on January 13th at 8:00 AM EST, which will be webcast. A replay will be available on the company's investor relations website for approximately 60 days.
Sleep Number Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)
Sleep Number Corporation announced an inducement grant to its new Executive Vice President and Chief Financial Officer, Amy O’Keefe, consisting of 69,742 shares in a time-vested restricted stock unit award. This award, approved by the Board of Directors, was granted as a material inducement for her employment and vests in three equal installments. The grant was made outside Sleep Number’s equity incentive plan, in accordance with Nasdaq Listing Rule 5635(c)(4).
Sleep Number (Nasdaq: SNBR) issues 69,742 inducement RSUs to new CFO at hire
Sleep Number Corporation (Nasdaq: SNBR) granted 69,742 restricted stock units (RSUs) to its new Executive Vice President and Chief Financial Officer, Amy O’Keefe, as a material inducement for her employment. This award, approved by the Board of Directors, vests in three equal installments and is subject to continued employment. The grant was made outside Sleep Number’s equity incentive plan, in accordance with Nasdaq Listing Rule 5635(c)(4).
Sleep Number Corporation (NASDAQ:SNBR) Shares Could Be 41% Below Their Intrinsic Value Estimate
Sleep Number Corporation (NASDAQ:SNBR) appears significantly undervalued, with its current share price of US$8.50 suggesting a 41% discount to its estimated intrinsic value of US$14.44. This valuation is derived using a two-stage Discounted Cash Flow (DCF) model. However, analysts' current price target for SNBR is much lower at US$5.50, indicating a substantial divergence from the intrinsic value estimate.
Sleep Number names permanent CFO amid choppy turnaround
Sleep Number has appointed Amy O’Keefe as its new CFO, effective December 8, replacing interim CFO Bob Ryder. O'Keefe's appointment comes as the smart mattress retailer continues its turnaround efforts, which have involved significant cost reductions and a repositioning strategy over the past year. Despite facing unanticipated headwinds, the company reaffirmed its full-year 2025 financial guidance and expressed optimism for its turnaround plan to execute in 2026.
Sleep Number names Amy O’Keefe as new CFO effective December 8
Sleep Number Corporation has appointed Amy O’Keefe as its new Chief Financial Officer, effective December 8, 2025. O'Keefe brings over 30 years of experience in financial transformations and will replace interim CFO Bob Ryder. The company, which is navigating a turnaround strategy, reaffirmed its full-year 2025 financial guidance despite analyst projections of a sales decline and a loss per share.
Sleep Number (Nasdaq: SNBR) appoints Amy O’Keefe CFO, reiterates 2025 guidance
Sleep Number Corporation announced the appointment of Amy O’Keefe as its new Chief Financial Officer, effective December 8, 2025. The company also reaffirmed its full-year 2025 financial guidance and expectations, including net sales, adjusted EBITDA, year-end profitability exit rate, and compliance with revised loan covenants. This appointment and reiteration of guidance reflect Sleep Number's ongoing turnaround strategy focused on stabilizing the business and positioning it for sustainable, profitable growth.
Sleep Number names Amy O’Keefe as new CFO effective December 8 By Investing.com
Sleep Number Corporation has appointed Amy O’Keefe as its new Chief Financial Officer, effective December 8, 2025, replacing interim CFO Bob Ryder. O'Keefe brings over 30 years of experience in financial transformations, previously serving as CFO at Avaya, Weight Watchers, and other companies. The company reaffirmed its full-year 2025 financial guidance and continues to implement its turnaround strategy amidst challenging financial performance as noted by recent earnings reports and analyst expectations of a sales decline.
Sleep Number names new CFO
Sleep Number Corp. has appointed Amy O’Keefe as its new chief financial officer, effective December 8th. O'Keefe brings over 30 years of financial leadership experience across various sectors and previously served as CFO for companies like Weight Watchers International. This appointment is part of Sleep Number's strategy to stabilize the business and drive sustainable growth, with interim CFO Bob Ryder assisting in the transition.
Sleep Number Corp Secures Credit Agreement Extension
Sleep Number Corp (SNBR) announced on November 10, 2025, that it has extended its credit agreement through 2027. The extension includes increased leverage ratio thresholds and expanded EBITDA addbacks to support the company's turnaround plan and cost-reduction initiatives. The company anticipates achieving an adjusted EBITDA of $70 million for 2025 and plans to increase marketing investments in 2026.
Sleep Number Faces Steep Drop In Sales And Earnings
Sleep Number reported a significant nearly 20% drop in quarterly sales, missing Wall Street expectations and widening its losses. Despite cutting expenses and maintaining a healthy gross margin, the company faces cautious analyst ratings and ongoing challenges in a changing retail landscape. Survival hinges on successful turnaround strategies and a potential rebound in consumer confidence.
Sleep Number (Nasdaq: SNBR) earns fifth J.D. Power No. 1 for mattress satisfaction
Sleep Number (Nasdaq: SNBR) has been recognized as #1 in customer satisfaction for mattresses purchased in-store and online by J.D. Power, marking its fifth such distinction. The company was lauded for its comfort, support, and variety of features, demonstrating its customer-centric approach and commitment to evolving product offerings. This award highlights Sleep Number's success in delivering personalized and long-term value through its adjustable comfort technology and advanced temperature solutions.
Dec 8–12, 2025: Sleep Number CEO & Interim CFO to Present at Investor Conferences; webcast replay ~60 days
Sleep Number Corporation announced that its CEO, Linda Findley, and interim CFO, Bob Ryder, will participate in investor conferences in December 2025. They will present at the Raymond James TMT and Consumer Conference on December 8-9, 2025, and the KeyBank Capital Markets Consumer Conference on December 12, 2025, with webcasts available for approximately 60 days. The company is a sleep wellness firm focused on improving health through high-quality sleep.
Sleep Number Corporation to Announce Third Quarter 2025 Results on November 5, 2025
Sleep Number Corporation (Nasdaq: SNBR) will release its fiscal third quarter results, through September 27, 2025, before market open on Wednesday, November 5, 2025. Management will host a conference call at 8:30 a.m. ET to discuss these results, with a webcast available via their investor relations website. The company also highlights its mission to improve health through sleep and its vertically integrated business model.
Sleep Number swings to deeper loss, sales down double digits in Q3
Sleep Number reported a significantly deeper net loss of $39.8 million in Q3 2025, compared to $3.1 million in the prior year, with net sales dropping by 19.6% to $342.9 million. The company has amended its bank agreement through 2027 to support a turnaround strategy, focusing on product, brand positioning, and distribution, with new CEO Linda Findley expressing optimism despite initial challenges. Sleep Number revised its 2025 outlook, expecting net sales of $1.4 billion and adjusted EBITDA of approximately $70 million.
Sleep Number Corp (NASDAQ:SNBR) Plunges After Q3 Earnings and Revenue Miss Estimates
Sleep Number Corp (NASDAQ:SNBR) reported third-quarter 2025 financial results that significantly missed analyst expectations for both revenue and earnings per share, leading to a sharp decline in its stock price. The company experienced a 19.6% year-over-year revenue decrease and a GAAP loss per share of $1.73, and subsequently revised its full-year 2025 net sales and free cash flow outlook downwards. Despite ongoing restructuring efforts and operational challenges, CEO Linda Findley expressed optimism for a turnaround, with growth investments planned for 2026.
Sleep Number sales fall 19%; CEO promises 'full turnaround'
Sleep Number Corp. announced quarterly earnings significantly below Wall Street expectations, causing its shares to drop. Sales fell 19%, leading the CEO to promise a "full turnaround" amidst wider-than-expected Q3 losses.
Why Is Sleep Number (SNBR) Stock Soaring Today
Sleep Number (SNBR) stock jumped 5.6% after markets rallied due to easing trade tensions between the U.S. and China. This broad-based optimism boosted equity markets and the Consumer Discretionary sector, where Sleep Number operates. The stock's movement was not tied to any company-specific announcements and occurred despite previous concerns about negative economic data and recessionary signs.
Sleep Number Announces Second Quarter 2025 Results
Sleep Number Corporation reported second-quarter 2025 results, with net sales down 19.7% to $328 million and a net loss of $25 million. Despite the decline in sales, the company achieved a gross profit margin of 59.1% and reduced operating expenses by 21%. CEO Linda Findley outlined plans for a turnaround focusing on enhanced marketing, product initiatives, and cost savings of $130 million for 2025 to return to profitable growth and maintain compliance with debt covenants.
Earnings call transcript: Sleep Number’s Q2 2025 sees EPS miss, stock falls
Sleep Number (SNBR) reported a significant earnings miss for Q2 2025, with EPS of -$1.09 against a forecast of -$0.11, and revenue of $328 million compared to an expected $357.42 million. The company's stock fell 17.28% in pre-market trading, prompting management to focus on cost reductions, targeting over $130 million in savings for 2025, and exploring new product lineups and distribution channels to "reset the business."
Sleep Number Q1 sales fall 16% as new CEO launches leadership team overhaul
Sleep Number reported a 16% decrease in Q1 sales to $393 million, along with a net loss of $8.6 million. The new CEO, Linda Findley, who joined last month, is implementing a significant organizational redesign, including reducing corporate management roles by 21% and reshaping key functions like marketing and R&D, to streamline operations, reduce costs, and accelerate decision-making following the decline in sales. These changes primarily involve an overhauled leadership team and a more customer-centric approach to improve efficiency and accountability for shareholders.
Sleep Number CFO Steps Down, 2022 Guidance Below Expectations
Sleep Number Corp. announced that its Executive Vice President and Chief Financial Officer, David Callen, is stepping down to pursue other opportunities, effective Monday. Mr. Callen will continue in a financial advisory role through March 3. Chris Krusmark, the Chief Human Resources Officer, will serve as interim CFO.
Sleep Number is slashing jobs and stores, but can the retailer return to profitability?
Sleep Number is undergoing significant cost-cutting measures, including layoffs and store closings, after a drastic drop in shareholder value due to declining bed sales post-pandemic and high R&D spending. The company faces pressure from an activist investor and analysts question whether these measures will be enough to restore profitability amidst a struggling market, though a rebound in mattress sales is forecast for next year. While strategic changes to its business model, such as franchising or outsourcing R&D, are options, these were previously keys to its success with the 360 Smart Bed.
Sleep Number Closing at Least 40 Stores in 2024
Sleep Number plans to close 40 to 50 stores in 2024 as part of a cost-reduction strategy, following a 13% decline in net sales in the third quarter of this year. The company also laid off 500 employees and will slow new store openings and remodels. These actions are intended to create a more durable operating model and improve profitability.
