Boston Beer (NYSE: SAM) adopts $25M Rule 10b5-1 repurchase plan
The Boston Beer Company, Inc. has adopted a new Rule 10b5-1 share repurchase plan, authorizing the buyback of up to $25 million of its Class A Common Stock. This plan is scheduled to run from June 29, 2026, through September 25, 2026. This pre-arranged trading program aims to reduce concerns about trade timing by allowing purchases to follow a preset schedule.
Assessing Boston Beer Company (SAM) Valuation After Lytt Electric Coolers Launch
Boston Beer Company is attracting attention with the launch of Lytt Electric Coolers, a new 15% ABV malt beverage, despite a recent 28.54% drop in share price over 30 days. The company is currently valued as 24.2% undervalued, with a narrative fair value of $230.39, driven by improving gross margins through productivity initiatives and strong brand equity for its core products like Twisted Tea and Truly. However, this valuation is contingent on the company's ability to navigate market headwinds and maintain consumer interest in new "Beyond Beer" products.
AQR Holdings (NYSE: SAM) holds 7.78% of Boston Beer, 651,984 shares
AQR Capital Management Holdings, LLC and AQR Capital Management, LLC have filed an amended Schedule 13G/A, reporting beneficial ownership of 651,984 shares of Boston Beer Co Inc Class A common stock, which represents 7.78% of the class. The filing, signed May 14, 2026, details shared voting power of 649,701 shares and shared dispositive power of 651,984 shares as of March 31, 2026. This indicates a passive institutional stake, with AQR Capital Management, LLC noted as a wholly owned subsidiary of AQR Capital Management Holdings, LLC.
The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
The Boston Beer Company has launched LYTT® Electric Coolers™, a new line of 15% ABV ready-to-drink malt beverages. These products come in unique, glow-in-the-dark, lightbulb-shaped, resealable, and widely recyclable containers across six cocktail-inspired flavors. Initially available in select markets, the company plans for wider distribution later in 2026.
Assessing Boston Beer Company (SAM) Valuation After Recent Share Price Weakness And Legal Overhang
Boston Beer Company (SAM) has experienced recent share price volatility, with short-term negative returns despite a small year-to-date gain, leading to a current trading price around $206. Despite this weakness and a legal overhang from a US$175.5 million verdict, an intrinsic value estimate suggests the stock is trading at a roughly 19% discount to fair value, or about $236 per share. This assessment is based on ongoing productivity initiatives and strong brand equity, although investors should also consider risks like broader beer category softness.
FMR LLC reports 195,365.47 shares in Boston Beer Company (NYSE: SAM) amendment
FMR LLC has filed an amended Schedule 13G/A, disclosing beneficial ownership of 195,365.47 shares of Boston Beer Company Inc. Class A common stock, which constitutes 2.3% of the class. The filing specifies that FMR LLC holds sole voting power over 193,067 shares and sole dispositive power over all 195,365.47 shares, with Abigail P. Johnson also linked to the dispositive power. This amendment is considered a routine informational filing, indicating a non-controlling, passive investment below the 5% threshold that would trigger larger disclosure requirements.
Twisted Tea Hard Iced Tea Lets Summer Rip with Americana-Inspired Party Pack Featuring New Twisted Lemonade and Return of Fan-Favorite Rocket Pop
Twisted Tea is releasing a new Americana-inspired Summer Party Pack featuring the new Twisted Lemonade and the returning fan-favorite Rocket Pop. The company is also offering a chance to win a flight in a real fighter jet by scanning QR codes on select packs and in-store displays. The Lemonade features a color-changing can, while the Rocket Pop brings a blend of cherry, lemon-lime, and blue raspberry.
Boston Beer Down Over 10%, on Track for Largest Percent Decrease Since February 2024 -- Data Talk
Boston Beer Company's stock is down over 10% today, marking its most significant percentage decrease since February 2024. This decline is part of a broader trend, as the stock has also experienced a substantial drop over the past 52 weeks, falling more than 30%. The stock is currently trading at $273.74, placing it near the lower end of its 52-week range.
Boston Beer Company Q1 EPS Loss Challenges Bullish Profitability Narratives
Boston Beer Company (SAM) reported a Q1 2026 EPS loss of US$13.88 and a net loss of US$145.3 million, challenging bullish profitability narratives despite previous profitable quarters. The company's trailing 12-month EPS is a loss of US$5.73 with modest revenue growth of 1.1%, leading to questions about margin stabilization and the path to future profitability. Investors are scrutinizing whether recent margin pressure is temporary, even as analysts forecast a return to profit within three years and a 33.03% annual earnings growth.
Massive legal hit drives Boston Beer (NYSE: SAM) to Q1 loss
Boston Beer Company reported a significant Q1 2026 GAAP net loss of $145.3 million due to a non-recurring $216.0 million pre-tax litigation expense. Despite this, the company's core operations showed some stability with improved gross margin, and it maintains a strong balance sheet with $164.1 million in cash and no debt. Boston Beer has updated its full-year 2026 guidance to reflect the litigation expense, now projecting a GAAP EPS loss but a positive non-GAAP EPS.
Dogfish Head & Survivor Honor Iconic Show’s 50th Season with Nationwide Launch of Limited-Time Collaborative Beer, Coconut Etiquette
Dogfish Head Craft Brewery and CBS's Survivor are collaborating to celebrate the show's 50th season with a limited-edition beer called Coconut Etiquette. This hazy IPA, inspired by Survivor's tropical setting, is brewed with toasted coconut, dehydrated coconut water, and passionfruit. Fans can purchase special "Dogfish Head x Survivor Season 50 Kits" online, which include the beer and branded merchandise, with additional product drops scheduled for May.
Boston Beer (NYSE: SAM) swings to $145M Q1 loss after major legal verdict
The Boston Beer Company reported a significant net loss of $145.3 million in Q1 2026, primarily due to a $212.0 million pre-tax charge from a major legal verdict. Despite a 4.4% decline in net revenue and a 6.9% drop in shipment volume, the company saw a 2.7% increase in net revenue per barrel and improved gross profit per barrel due to pricing and mix adjustments. Boston Beer maintains solid liquidity with $164.1 million in cash and an undrawn $150 million credit facility, while continuing share repurchases and preparing for potential litigation-related payments.
Vanguard (NYSE: SAM) holds 635,388 shares, 7.58% of Boston Beer
Vanguard Portfolio Management LLC has reported a beneficial ownership of 635,388 shares, equivalent to 7.58% of Boston Beer Co., Inc.'s common stock, as of March 31, 2026. This Schedule 13G filing indicates a passive investment, with Vanguard holding sole dispositive power over all these shares but sole voting power for only 919 shares. The holdings primarily represent securities managed for Vanguard funds and accounts.
TeaPot® Declares Second Saturday in May “Take Your Mom to the Dispensary Day”
TeaPot, the cannabis-infused iced tea brand by The Boston Beer Company, has declared the second Saturday in May as “Take Your Mom to the Dispensary Day” to encourage bringing mothers to experience cannabis in a normalized setting, aiming to reduce lingering stigma. The announcement coincides with the launch of their new "TeaPot Extra" Raspberry Black Tea, which contains 10mg of THC, 10mg of CBG, and 30mg of caffeine. This initiative highlights the brand's efforts to destigmatize cannabis use, especially among older adults, whose consumption has increased significantly since legalization in Canada.
The United States Craft Beer Market Size & Outlook, 2033
The U.S. craft beer market is projected to reach US$54,454.3 million by 2033, growing at a compound annual growth rate (CAGR) of 7.7% from 2026 to 2033. In 2025, the market generated USD 30,538.5 million, with "on trade" being the largest revenue-generating distribution channel and "off trade" experiencing the fastest growth. The report provides detailed segmentation, key market players, and regional analysis, highlighting the U.S.'s leading position in the global craft beer market.
Boston Beer (SAM) posts 2025 cash flow, outlines CEO transition and pay in proxy
Boston Beer Company's proxy statement details 2025 financial results, showing net revenue of $1.965 billion despite a 2.4% decline, improved gross margin of 48.5%, and strong operating cash flow of $270.2 million. The document outlines the CEO transition, with founder C. James Koch reassuming the role and forgoing salary and bonus, while former CEO Michael Spillane received $8.89 million in compensation, heavily weighted towards stock options. Stockholders will vote on director elections, an advisory "Say-on-Pay" proposal, and auditor ratification at the upcoming 2026 annual meeting, with executive pay linked to company performance in areas like depletions growth, EBIT, and cost savings.
TRULY HARD SELTZER BELIEVES U.S. SOCCER WILL WIN THIS SUMMER — AND THEY’RE RENAMING A REAL AMERICAN TOWN TO PROVE IT
Truly Hard Seltzer, the official hard seltzer of U.S. Soccer, is launching a major campaign to rally support for the U.S. Men’s National Team ahead of this summer's biggest soccer tournament. The campaign includes renaming an American town "Believe, USA," releasing collectible cans, and rolling out fan experiences nationwide. Fans can nominate their town at TrulyBelieveUSA.com through April 26th for a chance to become "Believe, USA."
Assessing Boston Beer Company (SAM) Valuation After Sun Cruiser White Tea + Vodka Launch
Boston Beer Company (SAM) is gaining investor attention with the launch of its new non-carbonated Sun Cruiser White Tea + Vodka line, attracting interest due to its lighter calorie and sugar profile. Despite a recent surge in share price, its valuation is currently a subject of debate among analysts, with some narratives suggesting it's slightly overvalued based on a fair value of $239.36, while a discounted cash flow model suggests it is undervalued. The company's expansion into alternative beverage categories and ongoing productivity initiatives are expected to support future growth.
Director Cynthia Fisher adds 1,560 Boston Beer (SAM) shares
Boston Beer Co. director Cynthia A. Fisher exercised a 2016 stock option to acquire 1,560 shares of Class A Common Stock at $157.58 per share. Following this transaction, she directly holds 4,041 shares, which includes 271 shares of restricted stock. The filing also details various indirect holdings through a foundation, LLCs, a custodial account, and a trust, although Fisher disclaims beneficial ownership of these indirect holdings except for her pecuniary interest.
Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka
Sun Cruiser, a ready-to-drink spirits brand, has launched a new "White Tea + Vodka" line, offering four fruit-forward, non-carbonated flavors in select markets. This expansion aims to capture the unexplored white tea segment within the ready-to-drink space, building on the brand's popular vodka iced teas and lemonades. The new variety pack contains Berry Hibiscus, Blackberry, Peach, and Passionfruit White Tea, each with 100 calories and 1g of sugar.
Boston Beer: Dropping Coverage
Morningstar announced it will discontinue analyst coverage of Boston Beer (SAM) on or about April 20, 2026. The article, authored by Erin Lash, was published on March 30, 2026. This decision follows previous analyst notes on Boston Beer's weak demand and productivity gains.
Vanguard (SAM) reports 0 shares after internal realignment (Jan 12, 2026)
The Vanguard Group has filed an amended Schedule 13G/A, reporting zero beneficial ownership of Boston Beer Co. (SAM) common stock. This change is due to an internal realignment on January 12, 2026, where certain subsidiaries will now report their holdings separately, as per SEC Release No. 34-39538. The filing clarifies that this is a reporting reclassification rather than a sale, and investors should look for subsequent filings from Vanguard's subsidiaries for current holder-level positions.
Sip Into Sunnier Days with Dogfish Head®’s Seasonal Lineup of Beverages
Dogfish Head is releasing its seasonal lineup of craft beers and ready-to-drink cocktails for spring and summer, including new and returning fan-favorites. The offerings include the new Groovy Variety Pack featuring four off-centered ales, and new 4-pack/12oz cans of their popular Blueberry Citrus Vodka Lemon Drop and Peach Mango Rum Punch cocktails. Sam Calagione, Dogfish Head Brewer & Founder, highlights the refreshing qualities perfect for warmer weather activities.
A Look At Boston Beer Company’s (SAM) Valuation After Mixed Recent Share Performance
Boston Beer Company (SAM) has seen mixed share performance recently, with a 5.7% decline over the past month but a 13.96% gain over three months. Despite long-term declines, the stock is considered modestly undervalued, with analysts pegging its fair value at around $239 per share, based on future profitability and brand strength. A Discounted Cash Flow analysis also suggests a 13.8% discount to an estimated fair value of $257.14, prompting questions about market pessimism versus model optimism.
Truly Hard Seltzer is Giving One Lucky Friend Group their Own Reality Show this Spring Break – and Taps Breakout Reality Star JaNa Craig to Help with Casting
Truly Hard Seltzer is launching "Truly Unscripted: Spring Break," an open casting call for one friend group to star in their own reality TV miniseries. The winning group will receive an all-expenses-paid trip to a Florida beach house from April 16-19, with a production crew documenting their experience. Reality TV star JaNa Craig is assisting with the casting process, which involves submitting videos on TikTok or Instagram using #TrulyUnscripted.
Boston Beer (SAM) plans $25M buyback as director Spillane retires from board
The Boston Beer Company (SAM) announced a new Rule 10b5-1 plan to repurchase up to $25 million of its Class A Common Stock between March 30, 2026, and June 26, 2026. Concurrently, Director Michael Spillane informed the Board that he will retire at the conclusion of the 2026 Annual Meeting of Stockholders, a decision not attributed to any disagreements with the company's operations or policies. These updates were disclosed in a recent 8-K filing.
Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally
Sun Cruiser, a vodka iced tea brand by The Boston Beer Company, has announced a multi-year partnership with the USGA, becoming the Official Ready-to-Drink Cocktail for the U.S. Open and U.S. Women’s Open Presented by Ally. This partnership will feature on-site activations and hospitality integrations at the championships, starting with the 2026 season. Sun Cruiser aims to connect with golf fans given the brand's natural fit for outdoor activities and the rapid growth of the ready-to-drink cocktail market.
Evaluating Boston Beer Company (SAM) After Recent Momentum And Mixed Valuation Signals
Boston Beer Company (SAM) has seen recent positive momentum in its stock price, with a 90-day return of 17.7% and a year-to-date return of 15.5%. While some valuation models suggest the stock is undervalued by 3.6% to 10.3%, its current P/E ratio of 21.8x is higher than the global beverage average of 17.1x, indicating potential valuation risk. Investors are encouraged to analyze the underlying data and risks to determine if the stock aligns with their investment goals.
Samuel Adams Unveils “Our City. Our Beer.” Variety Pack Crafted Alongside Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara
Samuel Adams has launched a new "Our City. Our Beer." variety pack, recognizing Boston's sports legends and fans. This limited-edition 12-pack features four distinct beers crafted in partnership with Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara, with each beer rotating on draft during its corresponding sport's season. The variety pack is currently available in New England, and a launch party with the athletes is scheduled for April 4, 2026.
Boston Beer (NYSE: SAM) VP granted options as shares withheld for taxes
Annette N. Fritsch, VP of Product Design and R&D at Boston Beer Company (NYSE: SAM), received a grant of 309 performance-based stock options and had 270 Class A shares withheld to cover tax obligations related to 914 vested restricted stock units. Following these transactions, she directly holds 9,445 Class A shares, including 8,541 restricted shares still subject to vesting. The filing notes that the tax withholding was a disposition rather than an open-market sale.
Boston Beer (NYSE: SAM) CMO granted options, shares withheld for tax
Boston Beer's Chief Marketing Officer, Lesya Lysyj, received an award of 566 performance-based stock options, bringing her total for that grant to 1,131. Simultaneously, 383 Class A shares were withheld at $226.78 per share to cover tax obligations on vested Restricted Stock Units (RSUs). Lysyj's holdings now include 9,465 restricted shares still subject to vesting conditions.
Boston Beer (SAM) COO has shares withheld to cover RSU tax bill
Boston Beer Company's COO, Philip A. Hodges, had 1,587 shares of Class A Common stock withheld on March 1, 2026, to cover tax obligations resulting from the vesting of 3,811 restricted stock units. This transaction was reported on a Form 4 SEC filing. After the withholding, Hodges directly owns 45,301 shares, including 30,378 still subject to vesting conditions.
Boston Beer (NYSE: SAM) CSO reports RSU vesting, tax share withholding and new grant
Boston Beer Company's Chief Sales Officer, Michael R. Crowley, reported routine equity compensation activities. On March 1, 2026, 944 restricted stock units (RSUs) vested, and 341 shares were withheld for tax obligations at $226.78 per share. Concurrently, Crowley received a grant of 2,206 new RSUs, bringing his direct ownership to 12,812 shares, including 11,019 restricted shares.
Boston Beer (NYSE: SAM) CAO reports new equity grants and tax share disposition
Boston Beer Company's CAO & VP of Finance, Matthew Donal Murphy, reported equity transactions including grants of performance-based and time-based stock options and an award of Class A Common shares. He also disposed of some Class A Common shares to cover tax obligations. The performance-based options vest in three equal installments from 2025–2027, while the time-based options vest in four equal installments from 2024–2027, both contingent on continued employment.
Boston Beer (NYSE: SAM) officer receives RSU grant and uses shares for taxes
Philip E. Savastano, Chief Supply Chain Officer of Boston Beer, reported two Class A Common Stock transactions on March 1, 2026. He received a grant of 1,544 Restricted Stock Units and had 134 shares net-withheld by the issuer to cover taxes on vesting RSUs. Following these transactions, Savastano's directly held position increased to 3,547 shares, which includes 3,183 restricted shares still subject to vesting conditions.
Samuel Adams Brewing the American Dream® Opens Applications for the 15th Brewing & Business Experienceship
Samuel Adams has opened applications for the 15th annual Brewing & Business Experienceship, a key initiative under its Brewing the American Dream® program. This Experienceship offers emerging craft brewers mentorship, industry expertise, and the chance to collaborate on a limited-edition beer. The program aims to support and uplift brewers nationwide, helping them scale their businesses and break down industry barriers.
The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets
The Boston Beer Company is expanding its Sinless Vodka Cocktails to 34 markets in 2026, offering full-flavored, spirits-based cocktails with zero sugar, zero carbs, and 100 calories. These naturally gluten-free drinks, with 5% ABV, will be available in Cranberry, Pineapple, Black Cherry, and Peach flavors. The expansion follows a successful 2025 test launch and aims to meet growing consumer demand for guilt-free indulgence.
A Look At Boston Beer Company (SAM) Valuation After 2026 Guidance And Margin-Focused Update
Boston Beer Company (SAM) has provided new 2026 earnings guidance, focusing on margin improvements, cost efficiencies, and share repurchases despite lower volumes. The stock is currently trading at a slight discount to intrinsic and analyst estimates, with Simply Wall St's narrative suggesting a fair value of $239.36, indicating it is undervalued. This valuation hinges on sustained consumer interest in its product categories and controlled competitive spending.
[8-K] BOSTON BEER CO INC Reports Material Event | SAM SEC Filing - Form 8-K
The Boston Beer Company reported mixed financial results for Q4 and full year 2025, with lower depletion and shipment volumes but improved profitability and cash flow. The company saw a net revenue decrease but an increase in gross margin for both periods. For 2026, Boston Beer projects flat to slightly down depletions and shipments, anticipating continued progress on supply chain initiatives and increased marketing investments.
Boston Beer Company (SAM) Q4 Loss Tests Bullish Margin Recovery Narrative
Boston Beer Company (SAM) reported a Q4 FY 2025 loss of US$2.09 EPS and US$385.7 million in revenue, creating a mixed picture against a profitable trailing 12-month period with US$9.90 EPS and a 5.5% net profit margin. While bulls highlight the 81.4% earnings growth year-over-year, bears point to the choppy quarterly performance, including a significant Q4 loss, and a longer-term five-year earnings decline. Analysts forecast slower growth for Boston Beer compared to the broader US market, but the stock trades below its DCF fair value and analyst targets, offering a complex valuation perspective for investors.
BOSTON BEER CO INC SEC 10-K Report
The Boston Beer Company, Inc. released its 2025 10-K report, detailing a complex financial year with decreased net revenue but significant increases in gross profit, operating income, and net income due to cost efficiencies and strategic financial management. Despite a decline in sales units for some key brands, the company introduced new products and plans to invest in future growth within the expanding "Beyond Beer" category. The report also outlines market competition, changing consumer preferences, and operational risks as ongoing challenges for the company.
Sun Cruiser Introduces NEW Blueberry Lemonade & Vodka to Its Fast-Growing Lemonade Lineup
Sun Cruiser has announced the launch of its new Blueberry Lemonade & Vodka, expanding its popular ready-to-drink spirits range. This new flavor, made with real ingredients and premium vodka, is rolling out nationwide in various pack formats and will replace Half & Half in the Lemonade Variety Pack. The company also introduces a new Sampler Variety Pack featuring top flavors from both its iced tea and lemonade lines.
A Look At Boston Beer Company (SAM) Valuation After Recent Share Price Rebound
Boston Beer Company (SAM) has attracted investor interest due to recent share price movements. While its narrative fair value suggests it is slightly undervalued at $233.71 against a target of $239.36, a Discounted Cash Flow (DCF) model indicates a significantly higher intrinsic value of $328.64 per share. The article highlights both growth opportunities from productivity initiatives and risks from competition, urging investors to conduct their own analysis.
AQR discloses 5.12% Boston Beer (SAM) ownership stake
AQR Capital Management, LLC and AQR Capital Management Holdings, LLC have reported a beneficial ownership stake of 5.12% in Boston Beer Company's Class A common stock, amounting to 440,224 shares. This disclosure was made in an amended Schedule 13G/A filing, indicating shared voting and dispositive power over these shares. AQR states that this acquisition is for ordinary course of business purposes and not intended to influence control of Boston Beer.
Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day
Angry Orchard has launched its "Ex-Change" program for Valentine's Day, allowing individuals to trade their ex-partners' abandoned belongings for cash towards a case of hard cider. Participants can register online for a kit to ship items to the Angry Orchard Cider House, turning breakup baggage into a refreshing start. All donated items will be sorted and given to charity.
A Look At Boston Beer Company (SAM) Valuation After Mixed Long Term Share Price Performance
Boston Beer Company (SAM) has experienced mixed share price performance recently, with a negative move over the past week but gains in the past month and three months, contrasting with a weaker long-term record. Despite trading at a reported 34% intrinsic discount and analyst targets around $240.15, the article questions if this is a genuine value gap or if future growth is already priced in. The company's valuation narrative suggests it is undervalued based on profit expansion and disciplined costs, while its P/E ratio of 23.8x is above the global beverage industry average but below its peer average.
Samuel Adams Drops Bold New Cherry Bomb to Fuel High-ABV Beer Boom
Samuel Adams has launched a new Imperial Wheat Ale called Cherry Bomb, a 9% ABV beer with bold black cherry flavor, to capitalize on the growing high-ABV beer market. This new offering, available in 19.2oz single-serve cans, is part of Samuel Adams' strategy to expand its presence in this rapidly expanding category. The release follows their historic Utopias with 30% ABV, offering consumers a more accessible high-ABV option with a crisp finish.
Twisted Tea Hard Iced Tea Expands 8% ABV Extreme Lineup; Rolls Out New Variety Pack and Flavors
Twisted Tea is expanding its 8% ABV Extreme line with a new variety pack and additional flavors, including Extreme Long Island Iced Tea and Extreme Fruit Punch. The variety pack, featuring 12 oz. cans, aims to reach more drinkers, building on the success of the single-serve Extreme lineup. New single-serve flavors like Tropical Punch are also being introduced for the winter season.
TeaPot Introduces New Rosin-Infused Blueberry Chamomile Iced Tea
TeaPot, The Boston Beer Company's cannabis-infused iced tea brand, has launched a new Blueberry Chamomile rosin-infused iced tea. This new product is caffeine-free, contains 10mg of THC from solventless rosin extract, and is designed for evening relaxation. It is available at select dispensaries and online retailers across Canada.
The Boston Beer Company, Inc. (SAM): A Bull Case Theory
This article summarizes a bullish thesis on The Boston Beer Company, Inc. (SAM), highlighting its history, brand diversification, financial health, and the return of founder Jim Koch as CEO. Despite a prior unsuccessful bullish call on Molson Coors, the article emphasizes SAM's strong free cash flow, debt-free status, and focus on its core craft identity and profitability restoration. The author notes that SAM is not on their list of most popular hedge fund stocks, suggesting other AI stocks may offer higher return potential.
