ETFs Investing in Boston Beer Company, Inc. Class A Stocks
This article lists various Exchange Traded Funds (ETFs) that invest in Boston Beer Company, Inc. Class A stocks (SAM). It provides detailed information for each ETF, including market value, weight, issuer, management style, focus, expense ratio, assets under management (AUM), price, change percentage, relative volume, and NAV total return over three years. The purpose is to help investors find ETFs that offer opportunities to invest in SAM with lower risk through diversification.
Consumer Staples Stocks Built To Withstand Slower Growth And Inflation Risks
Amid concerns of slower UK GDP growth and rising inflation, many investors are re-evaluating their portfolios for economic resilience. Consumer staples, offering everyday essentials, can provide stability during economic uncertainties. This article highlights three such companies – Mission Produce (AVO), Boston Beer Company (SAM), and Alico (ALCO) – that appear well-positioned to weather these trends, each with unique strengths and challenges worth considering.
TRULY HARD SELTZER BETS $5 MILLION THAT U.S. SOCCER WILL WIN IT ALL, AND GIVES ONE FAN THE CHANCE TO CASH IN
Truly Hard Seltzer is offering a $5 million prize to one fan if the U.S. Men's National Team wins this summer's international soccer tournament. Fans aged 21 and over can enter by posting a photo or video on social media showing their belief in U.S. Soccer with a Truly can, tagging @Truly with #TrulyBelieves. This initiative is part of Truly's "Drink Like a Believer" campaign, which also includes limited-edition product packs and the temporary renaming of Hoboken, NJ to Believe, USA.
Boston Beer Company, Inc. Class A Actuals & Estimates (BMV:SAM)
This article provides an overview of Boston Beer Company, Inc. Class A (SAM) stock performance, including current price, historical highs and lows, analyst forecasts, and key financial data. It highlights the company's financial results, such as recent earnings, revenue, net income, market capitalization, and volatility, while also noting that SAM does not pay dividends.
Boston Beer Company, Inc. Class A Actuals & Estimates (SWB:BBEA)
This article provides financial actuals and estimates for Boston Beer Company, Inc. Class A (SWB:BBEA), including analyst price targets, historical stock performance, and upcoming earnings dates. It details recent earnings, revenue, and net income figures, noting that BBEA does not pay dividends and has 2,740 employees.
BBEA Forecast — Price Target — Prediction for 2027
The article provides a forecast and price target for Boston Beer Company, Inc. Class A (BBEA) stock, based on analysis from 12 analysts. It details expected earnings, revenue, and historical price performance, along with other financial statistics. The company's next earnings report is scheduled for July 23, 2026, and the stock does not currently pay dividends.
SAMUEL ADAMS AWARDS SOUL MEGA 2026 BREWING & BUSINESS EXPERIENCESHIP
Samuel Adams has awarded Soul Mega, a Washington D.C.-based craft beer company, its 2026 Brewing & Business Experienceship. This program, part of the Brewing the American Dream initiative, provides mentorship from Samuel Adams founder Jim Koch and other professionals, a visit to the Boston Brewery, a collaboration on a specialty beer, and attendance at the Great American Beer Festival. Soul Mega was chosen for its innovative approach to combining craft beer with culture and creativity, and will continue its growth with this new partnership.
Dogfish Head & Rolling Stone Celebrate 250 Years of American Music with Exclusive Whiskey Collaboration
Dogfish Head and Rolling Stone have collaborated to release an exclusive, limited-edition American Single Malt Whiskey, celebrating 250 years of American music. This five-year-aged whiskey, blending spirits matured in 12 different barrel types, will be available in select states and promoted at the Rolling Stone Stateside Music Festival. The partnership also includes co-branded merchandise reflecting both companies' dedication to craftsmanship and music culture.
3 US Consumer Staples Stocks For Steady Demand And Earnings Growth
This article identifies three U.S. consumer staples stocks – Turning Point Brands (TPB), Boston Beer Company (SAM), and RLX Technology (RLX) – that are poised for steady demand and earnings growth, even amidst economic pressures. It highlights their unique positions in defensive sectors, growth drivers, financial indicators, and potential risks. The piece suggests these companies as a starting point for investors seeking resilient portfolios.
SUN CRUISER LAUNCHES CRUISER CADDIES TO SURPRISE-AND-DELIGHT FANS AT THE U.S. OPEN
Sun Cruiser, the Official Canned Cocktail of the U.S. Open, is introducing "Cruiser Caddies" at Shinnecock Hills to enhance the fan experience. These caddies will roam the course, offering complimentary Sun Cruisers, golf-viewing essentials, and surprise upgrades to The 1895 Club, the U.S. Open's premier hospitality experience. The initiative aims to provide golfers with refreshing drinks and exclusive benefits, aligning with Sun Cruiser's brand as a vodka iced tea and lemonade that is perfect for outdoor events.
CITY OF HOBOKEN, NEW JERSEY IS NOW “BELIEVE, USA”: MAYOR EMILY B. JABBOUR JOINS TRULY HARD SELTZER AND U.S. SOCCER IN NAMING CITY THE CAPITAL OF AMERICAN SOCCER FANDOM
The City of Hoboken, New Jersey has been temporarily renamed "Believe, USA" by Mayor Emily B. Jabbour, in partnership with Truly Hard Seltzer and U.S. Soccer, to celebrate American soccer fandom during an upcoming tournament. USMNT legend Brian McBride was named "Honorary Mayor of Believe, USA" at the opening of the Truly Believe Bar, which serves as a central hub for fans. This initiative, part of Truly's "Drink Like a Believer" campaign, also includes a donation to the Hoboken Business Alliance supporting local businesses.
Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection
Sun Cruiser, a ready-to-drink spirits brand, has partnered with G/FORE, a luxury golf lifestyle brand, to launch a limited-edition 17-piece apparel and accessories collection. The collaboration aims to blend G/FORE's bold style with Sun Cruiser's easygoing vibe, offering golfers stylish gear for on and off the course. The collection is designed to complement Sun Cruiser's low-calorie, no-bubble iced teas and lemonades, enhancing the overall golf experience.
Boston Beer (NYSE: SAM) investors reject pay resolution but back board
Boston Beer Company shareholders approved the election of Class A and Class B directors at their 2026 Annual Meeting but rejected an advisory resolution on executive compensation. While director elections passed with solid quorums, the 'say-on-pay' proposal did not receive majority support, indicating investor concern about executive pay policies. Deloitte & Touche LLP was ratified as the independent auditor, and new committee assignments and a Lead Director reappointment were announced, suggesting continuity in board oversight.
Litigation ruling trims interest, lifts Boston Beer (SAM) GAAP EPS
The Boston Beer Company (SAM) reported an amended final judgment in its dispute with Ardagh Metal Packaging USA Corp., reducing the pre-judgment interest from $36.5 million to $15.5 million. This $21.0 million decrease is expected to favorably impact Boston Beer's GAAP earnings per share by $1.52 in Q2 2026. The total judgment now stands at $191.0 million, and the company plans to appeal while post-judgment interest accrues at an estimated 3.79%.
Samuel Adams Cracks Open the Brewer Patriot Collection, Launches ‘Raise a Sam’ to Celebrate America's 250th
Samuel Adams is celebrating America's 250th anniversary by re-releasing its limited-edition Brewer Patriot Collection, featuring beers based on original recipes from Founding Fathers like George Washington and James Madison. Alongside this, the company is launching the "Raise a Sam" national campaign to encourage 250,000 "cheers moments" and introducing a Star Spangled Variety Pack with classic summer brews. These initiatives highlight Samuel Adams' commitment to quality and innovation while honoring American history through craft beer.
Director at Boston Beer (NYSE: SAM) receives RSUs and stock options grant
Christopher Isaac Stone, a director at Boston Beer Co. (NYSE: SAM), received a grant of 358 restricted stock units (RSUs) and stock options for 691 Class A Common shares on May 27, 2026. The RSUs vest on May 12, 2027, contingent on his continued directorship, while the stock options are immediately exercisable at $181.63 per share. Following these transactions, Stone directly holds 1,411 Class A Common shares and 691 option shares, aligning his compensation with the company's long-term performance and director stock ownership guidelines.
Boston Beer (SAM) director Nemeth granted RSUs and stock options in equity awards
Julio N. Nemeth, a director at Boston Beer Company (SAM), has been granted new equity awards, including 358 restricted stock units (RSUs) and stock options for 691 shares of Class A Common Stock. The RSUs will vest in full on May 12, 2027, provided he remains on the Board, while the stock options are immediately exercisable at an exercise price of $181.63 per share. These grants are part of his director compensation and increase his direct holdings to 1,076 Class A Common shares plus the option shares.
Boston Beer (SAM) director receives RSUs and new stock options award
Boston Beer Co. director Cynthia A. Fisher reported receiving new equity compensation, including 358 Restricted Stock Units (RSUs) and stock options for 691 Class A shares. The RSUs vest in May 2027, provided she remains on the Board, while the stock options are immediately exercisable with an exercise price of $181.63 and an expiration date in 2036. Following these grants, Fisher directly holds 4,399 Class A Common shares and also has several indirect holdings through various entities.
Boston Beer (NYSE: SAM) director granted RSUs and stock options
Boston Beer Co. director Joseph Hugh Jordan was granted 358 Restricted Stock Units (RSUs) and stock options for 691 shares of Class A Common stock on May 27, 2026. The RSUs will vest in full on May 12, 2027, provided he remains on the board, while the stock options are immediately exercisable at $181.63 per share. Following these grants, Jordan directly holds 1,411 Class A Common shares.
Boston Beer (SAM) director granted RSUs and options in new equity awards
Boston Beer director Cynthia Swanson received new equity awards, including 358 restricted stock units (RSUs) vesting in full on May 12, 2027, contingent on her continued board service. She was also granted options for 691 Class A shares at an exercise price of $181.63, which are immediately exercisable subject to company guidelines. Following these transactions, Swanson directly holds 1,294 Class A Common shares.
Boston Beer (NYSE: SAM) awards RSUs and stock options to director
Boston Beer Co. director Meghan V. Joyce received new equity awards, including 358 restricted stock units (RSUs) vesting in 2027 and a stock option for 691 shares of Class A Common Stock with an exercise price of $181.63, immediately exercisable. Following these grants, she directly holds 1,076 Class A Common shares and the option for 691 shares. These awards are part of her board compensation under the company's Equity Plan for Non-Employee Directors.
A Look At Boston Beer Company (SAM) Valuation After Soft Q1 Results And Lowered Analyst Price Targets
Boston Beer Company (SAM) has experienced a significant stock pullback following soft Q1 results, with revenue down 4.4% and operating income below expectations. Despite a recent uptick, the stock is down 18.08% over the past year. Simply Wall St's analysis suggests SAM is 18% undervalued, with a fair value of $230.39, driven by productivity initiatives and strong brand equity, but acknowledges risks from ongoing category pressure and cost inflation.
Boston Beer Class Action Reminder
Faruqi & Faruqi, LLP is investigating potential claims against The Boston Beer Company, Inc. (NYSE: SAM) and reminds investors of the November 15, 2021 deadline to seek the role of lead plaintiff in a federal securities class action. The lawsuit alleges that Boston Beer made false and misleading statements regarding decelerating hard seltzer sales, potential inventory write-offs, and shortfall fees, which negatively impacted the company's financial results. Investors who suffered losses exceeding $100,000 between April 22, 2021, and September 8, 2021, are encouraged to contact the firm.
Boston Beer (NYSE: SAM) adopts $25M Rule 10b5-1 repurchase plan
The Boston Beer Company, Inc. has adopted a new Rule 10b5-1 share repurchase plan, authorizing the buyback of up to $25 million of its Class A Common Stock. This plan is scheduled to run from June 29, 2026, through September 25, 2026. This pre-arranged trading program aims to reduce concerns about trade timing by allowing purchases to follow a preset schedule.
Assessing Boston Beer Company (SAM) Valuation After Lytt Electric Coolers Launch
Boston Beer Company is attracting attention with the launch of Lytt Electric Coolers, a new 15% ABV malt beverage, despite a recent 28.54% drop in share price over 30 days. The company is currently valued as 24.2% undervalued, with a narrative fair value of $230.39, driven by improving gross margins through productivity initiatives and strong brand equity for its core products like Twisted Tea and Truly. However, this valuation is contingent on the company's ability to navigate market headwinds and maintain consumer interest in new "Beyond Beer" products.
AQR Holdings (NYSE: SAM) holds 7.78% of Boston Beer, 651,984 shares
AQR Capital Management Holdings, LLC and AQR Capital Management, LLC have filed an amended Schedule 13G/A, reporting beneficial ownership of 651,984 shares of Boston Beer Co Inc Class A common stock, which represents 7.78% of the class. The filing, signed May 14, 2026, details shared voting power of 649,701 shares and shared dispositive power of 651,984 shares as of March 31, 2026. This indicates a passive institutional stake, with AQR Capital Management, LLC noted as a wholly owned subsidiary of AQR Capital Management Holdings, LLC.
The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
The Boston Beer Company has launched LYTT® Electric Coolers™, a new line of 15% ABV ready-to-drink malt beverages. These products come in unique, glow-in-the-dark, lightbulb-shaped, resealable, and widely recyclable containers across six cocktail-inspired flavors. Initially available in select markets, the company plans for wider distribution later in 2026.
Assessing Boston Beer Company (SAM) Valuation After Recent Share Price Weakness And Legal Overhang
Boston Beer Company (SAM) has experienced recent share price volatility, with short-term negative returns despite a small year-to-date gain, leading to a current trading price around $206. Despite this weakness and a legal overhang from a US$175.5 million verdict, an intrinsic value estimate suggests the stock is trading at a roughly 19% discount to fair value, or about $236 per share. This assessment is based on ongoing productivity initiatives and strong brand equity, although investors should also consider risks like broader beer category softness.
FMR LLC reports 195,365.47 shares in Boston Beer Company (NYSE: SAM) amendment
FMR LLC has filed an amended Schedule 13G/A, disclosing beneficial ownership of 195,365.47 shares of Boston Beer Company Inc. Class A common stock, which constitutes 2.3% of the class. The filing specifies that FMR LLC holds sole voting power over 193,067 shares and sole dispositive power over all 195,365.47 shares, with Abigail P. Johnson also linked to the dispositive power. This amendment is considered a routine informational filing, indicating a non-controlling, passive investment below the 5% threshold that would trigger larger disclosure requirements.
Twisted Tea Hard Iced Tea Lets Summer Rip with Americana-Inspired Party Pack Featuring New Twisted Lemonade and Return of Fan-Favorite Rocket Pop
Twisted Tea is releasing a new Americana-inspired Summer Party Pack featuring the new Twisted Lemonade and the returning fan-favorite Rocket Pop. The company is also offering a chance to win a flight in a real fighter jet by scanning QR codes on select packs and in-store displays. The Lemonade features a color-changing can, while the Rocket Pop brings a blend of cherry, lemon-lime, and blue raspberry.
Boston Beer Down Over 10%, on Track for Largest Percent Decrease Since February 2024 -- Data Talk
Boston Beer Company's stock is down over 10% today, marking its most significant percentage decrease since February 2024. This decline is part of a broader trend, as the stock has also experienced a substantial drop over the past 52 weeks, falling more than 30%. The stock is currently trading at $273.74, placing it near the lower end of its 52-week range.
Boston Beer Company Q1 EPS Loss Challenges Bullish Profitability Narratives
Boston Beer Company (SAM) reported a Q1 2026 EPS loss of US$13.88 and a net loss of US$145.3 million, challenging bullish profitability narratives despite previous profitable quarters. The company's trailing 12-month EPS is a loss of US$5.73 with modest revenue growth of 1.1%, leading to questions about margin stabilization and the path to future profitability. Investors are scrutinizing whether recent margin pressure is temporary, even as analysts forecast a return to profit within three years and a 33.03% annual earnings growth.
Massive legal hit drives Boston Beer (NYSE: SAM) to Q1 loss
Boston Beer Company reported a significant Q1 2026 GAAP net loss of $145.3 million due to a non-recurring $216.0 million pre-tax litigation expense. Despite this, the company's core operations showed some stability with improved gross margin, and it maintains a strong balance sheet with $164.1 million in cash and no debt. Boston Beer has updated its full-year 2026 guidance to reflect the litigation expense, now projecting a GAAP EPS loss but a positive non-GAAP EPS.
Dogfish Head & Survivor Honor Iconic Show’s 50th Season with Nationwide Launch of Limited-Time Collaborative Beer, Coconut Etiquette
Dogfish Head Craft Brewery and CBS's Survivor are collaborating to celebrate the show's 50th season with a limited-edition beer called Coconut Etiquette. This hazy IPA, inspired by Survivor's tropical setting, is brewed with toasted coconut, dehydrated coconut water, and passionfruit. Fans can purchase special "Dogfish Head x Survivor Season 50 Kits" online, which include the beer and branded merchandise, with additional product drops scheduled for May.
Boston Beer (NYSE: SAM) swings to $145M Q1 loss after major legal verdict
The Boston Beer Company reported a significant net loss of $145.3 million in Q1 2026, primarily due to a $212.0 million pre-tax charge from a major legal verdict. Despite a 4.4% decline in net revenue and a 6.9% drop in shipment volume, the company saw a 2.7% increase in net revenue per barrel and improved gross profit per barrel due to pricing and mix adjustments. Boston Beer maintains solid liquidity with $164.1 million in cash and an undrawn $150 million credit facility, while continuing share repurchases and preparing for potential litigation-related payments.
Vanguard (NYSE: SAM) holds 635,388 shares, 7.58% of Boston Beer
Vanguard Portfolio Management LLC has reported a beneficial ownership of 635,388 shares, equivalent to 7.58% of Boston Beer Co., Inc.'s common stock, as of March 31, 2026. This Schedule 13G filing indicates a passive investment, with Vanguard holding sole dispositive power over all these shares but sole voting power for only 919 shares. The holdings primarily represent securities managed for Vanguard funds and accounts.
TeaPot® Declares Second Saturday in May “Take Your Mom to the Dispensary Day”
TeaPot, the cannabis-infused iced tea brand by The Boston Beer Company, has declared the second Saturday in May as “Take Your Mom to the Dispensary Day” to encourage bringing mothers to experience cannabis in a normalized setting, aiming to reduce lingering stigma. The announcement coincides with the launch of their new "TeaPot Extra" Raspberry Black Tea, which contains 10mg of THC, 10mg of CBG, and 30mg of caffeine. This initiative highlights the brand's efforts to destigmatize cannabis use, especially among older adults, whose consumption has increased significantly since legalization in Canada.
The United States Craft Beer Market Size & Outlook, 2033
The U.S. craft beer market is projected to reach US$54,454.3 million by 2033, growing at a compound annual growth rate (CAGR) of 7.7% from 2026 to 2033. In 2025, the market generated USD 30,538.5 million, with "on trade" being the largest revenue-generating distribution channel and "off trade" experiencing the fastest growth. The report provides detailed segmentation, key market players, and regional analysis, highlighting the U.S.'s leading position in the global craft beer market.
Boston Beer (SAM) posts 2025 cash flow, outlines CEO transition and pay in proxy
Boston Beer Company's proxy statement details 2025 financial results, showing net revenue of $1.965 billion despite a 2.4% decline, improved gross margin of 48.5%, and strong operating cash flow of $270.2 million. The document outlines the CEO transition, with founder C. James Koch reassuming the role and forgoing salary and bonus, while former CEO Michael Spillane received $8.89 million in compensation, heavily weighted towards stock options. Stockholders will vote on director elections, an advisory "Say-on-Pay" proposal, and auditor ratification at the upcoming 2026 annual meeting, with executive pay linked to company performance in areas like depletions growth, EBIT, and cost savings.
TRULY HARD SELTZER BELIEVES U.S. SOCCER WILL WIN THIS SUMMER — AND THEY’RE RENAMING A REAL AMERICAN TOWN TO PROVE IT
Truly Hard Seltzer, the official hard seltzer of U.S. Soccer, is launching a major campaign to rally support for the U.S. Men’s National Team ahead of this summer's biggest soccer tournament. The campaign includes renaming an American town "Believe, USA," releasing collectible cans, and rolling out fan experiences nationwide. Fans can nominate their town at TrulyBelieveUSA.com through April 26th for a chance to become "Believe, USA."
Assessing Boston Beer Company (SAM) Valuation After Sun Cruiser White Tea + Vodka Launch
Boston Beer Company (SAM) is gaining investor attention with the launch of its new non-carbonated Sun Cruiser White Tea + Vodka line, attracting interest due to its lighter calorie and sugar profile. Despite a recent surge in share price, its valuation is currently a subject of debate among analysts, with some narratives suggesting it's slightly overvalued based on a fair value of $239.36, while a discounted cash flow model suggests it is undervalued. The company's expansion into alternative beverage categories and ongoing productivity initiatives are expected to support future growth.
Director Cynthia Fisher adds 1,560 Boston Beer (SAM) shares
Boston Beer Co. director Cynthia A. Fisher exercised a 2016 stock option to acquire 1,560 shares of Class A Common Stock at $157.58 per share. Following this transaction, she directly holds 4,041 shares, which includes 271 shares of restricted stock. The filing also details various indirect holdings through a foundation, LLCs, a custodial account, and a trust, although Fisher disclaims beneficial ownership of these indirect holdings except for her pecuniary interest.
Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka
Sun Cruiser, a ready-to-drink spirits brand, has launched a new "White Tea + Vodka" line, offering four fruit-forward, non-carbonated flavors in select markets. This expansion aims to capture the unexplored white tea segment within the ready-to-drink space, building on the brand's popular vodka iced teas and lemonades. The new variety pack contains Berry Hibiscus, Blackberry, Peach, and Passionfruit White Tea, each with 100 calories and 1g of sugar.
Boston Beer: Dropping Coverage
Morningstar announced it will discontinue analyst coverage of Boston Beer (SAM) on or about April 20, 2026. The article, authored by Erin Lash, was published on March 30, 2026. This decision follows previous analyst notes on Boston Beer's weak demand and productivity gains.
Vanguard (SAM) reports 0 shares after internal realignment (Jan 12, 2026)
The Vanguard Group has filed an amended Schedule 13G/A, reporting zero beneficial ownership of Boston Beer Co. (SAM) common stock. This change is due to an internal realignment on January 12, 2026, where certain subsidiaries will now report their holdings separately, as per SEC Release No. 34-39538. The filing clarifies that this is a reporting reclassification rather than a sale, and investors should look for subsequent filings from Vanguard's subsidiaries for current holder-level positions.
Sip Into Sunnier Days with Dogfish Head®’s Seasonal Lineup of Beverages
Dogfish Head is releasing its seasonal lineup of craft beers and ready-to-drink cocktails for spring and summer, including new and returning fan-favorites. The offerings include the new Groovy Variety Pack featuring four off-centered ales, and new 4-pack/12oz cans of their popular Blueberry Citrus Vodka Lemon Drop and Peach Mango Rum Punch cocktails. Sam Calagione, Dogfish Head Brewer & Founder, highlights the refreshing qualities perfect for warmer weather activities.
A Look At Boston Beer Company’s (SAM) Valuation After Mixed Recent Share Performance
Boston Beer Company (SAM) has seen mixed share performance recently, with a 5.7% decline over the past month but a 13.96% gain over three months. Despite long-term declines, the stock is considered modestly undervalued, with analysts pegging its fair value at around $239 per share, based on future profitability and brand strength. A Discounted Cash Flow analysis also suggests a 13.8% discount to an estimated fair value of $257.14, prompting questions about market pessimism versus model optimism.
Truly Hard Seltzer is Giving One Lucky Friend Group their Own Reality Show this Spring Break – and Taps Breakout Reality Star JaNa Craig to Help with Casting
Truly Hard Seltzer is launching "Truly Unscripted: Spring Break," an open casting call for one friend group to star in their own reality TV miniseries. The winning group will receive an all-expenses-paid trip to a Florida beach house from April 16-19, with a production crew documenting their experience. Reality TV star JaNa Craig is assisting with the casting process, which involves submitting videos on TikTok or Instagram using #TrulyUnscripted.
Boston Beer (SAM) plans $25M buyback as director Spillane retires from board
The Boston Beer Company (SAM) announced a new Rule 10b5-1 plan to repurchase up to $25 million of its Class A Common Stock between March 30, 2026, and June 26, 2026. Concurrently, Director Michael Spillane informed the Board that he will retire at the conclusion of the 2026 Annual Meeting of Stockholders, a decision not attributed to any disagreements with the company's operations or policies. These updates were disclosed in a recent 8-K filing.
Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally
Sun Cruiser, a vodka iced tea brand by The Boston Beer Company, has announced a multi-year partnership with the USGA, becoming the Official Ready-to-Drink Cocktail for the U.S. Open and U.S. Women’s Open Presented by Ally. This partnership will feature on-site activations and hospitality integrations at the championships, starting with the 2026 season. Sun Cruiser aims to connect with golf fans given the brand's natural fit for outdoor activities and the rapid growth of the ready-to-drink cocktail market.
