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Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day

https://www.sahmcapital.com/news/content/angry-orchards-exchange-program-lets-you-trade-your-exs-leftover-junk-for-hard-cider-this-valentines-day-2026-02-02
Angry Orchard has launched its "Ex-Change" program for Valentine's Day, allowing individuals to trade their ex-partners' abandoned belongings for cash towards a case of hard cider. Participants can register online for a kit to ship items to the Angry Orchard Cider House, turning breakup baggage into a refreshing start. All donated items will be sorted and given to charity.

A Look At Boston Beer Company (SAM) Valuation After Mixed Long Term Share Price Performance

https://www.sahmcapital.com/news/content/a-look-at-boston-beer-company-sam-valuation-after-mixed-long-term-share-price-performance-2026-01-30
Boston Beer Company (SAM) has experienced mixed share price performance recently, with a negative move over the past week but gains in the past month and three months, contrasting with a weaker long-term record. Despite trading at a reported 34% intrinsic discount and analyst targets around $240.15, the article questions if this is a genuine value gap or if future growth is already priced in. The company's valuation narrative suggests it is undervalued based on profit expansion and disciplined costs, while its P/E ratio of 23.8x is above the global beverage industry average but below its peer average.

Samuel Adams Drops Bold New Cherry Bomb to Fuel High-ABV Beer Boom

https://www.sahmcapital.com/news/content/samuel-adams-drops-bold-new-cherry-bomb-to-fuel-high-abv-beer-boom-2026-01-28
Samuel Adams has launched a new Imperial Wheat Ale called Cherry Bomb, a 9% ABV beer with bold black cherry flavor, to capitalize on the growing high-ABV beer market. This new offering, available in 19.2oz single-serve cans, is part of Samuel Adams' strategy to expand its presence in this rapidly expanding category. The release follows their historic Utopias with 30% ABV, offering consumers a more accessible high-ABV option with a crisp finish.

Twisted Tea Hard Iced Tea Expands 8% ABV Extreme Lineup; Rolls Out New Variety Pack and Flavors

https://www.sahmcapital.com/news/content/twisted-tea-hard-iced-tea-expands-8-abv-extreme-lineup-rolls-out-new-variety-pack-and-flavors-2026-01-21
Twisted Tea is expanding its 8% ABV Extreme line with a new variety pack and additional flavors, including Extreme Long Island Iced Tea and Extreme Fruit Punch. The variety pack, featuring 12 oz. cans, aims to reach more drinkers, building on the success of the single-serve Extreme lineup. New single-serve flavors like Tropical Punch are also being introduced for the winter season.

TeaPot Introduces New Rosin-Infused Blueberry Chamomile Iced Tea

https://www.sahmcapital.com/news/content/teapot-introduces-new-rosin-infused-blueberry-chamomile-iced-tea-2026-01-20
TeaPot, The Boston Beer Company's cannabis-infused iced tea brand, has launched a new Blueberry Chamomile rosin-infused iced tea. This new product is caffeine-free, contains 10mg of THC from solventless rosin extract, and is designed for evening relaxation. It is available at select dispensaries and online retailers across Canada.
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The Boston Beer Company, Inc. (SAM): A Bull Case Theory

https://www.insidermonkey.com/blog/the-boston-beer-company-inc-sam-a-bull-case-theory-1643312/
This article summarizes a bullish thesis on The Boston Beer Company, Inc. (SAM), highlighting its history, brand diversification, financial health, and the return of founder Jim Koch as CEO. Despite a prior unsuccessful bullish call on Molson Coors, the article emphasizes SAM's strong free cash flow, debt-free status, and focus on its core craft identity and profitability restoration. The author notes that SAM is not on their list of most popular hedge fund stocks, suggesting other AI stocks may offer higher return potential.

A Look At Boston Beer Company (SAM) Valuation As Noncompete Lawsuit Raises New Questions

https://www.sahmcapital.com/news/content/a-look-at-boston-beer-company-sam-valuation-as-noncompete-lawsuit-raises-new-questions-2026-01-06
Boston Beer Company (SAM) is facing a lawsuit regarding its noncompete policy, which is impacting investor sentiment and adding to a prior decline in share price. Despite being identified as 17.3% undervalued by some narratives, with a fair value around $239.36, its P/E ratio of 22.4x is above the general beverage industry average, raising questions about its true valuation and future growth prospects. The article encourages investors to conduct their own analysis and consider other investment opportunities.

Dogfish Head Puts January’s Pressures on Ice with “30 Minute Time Bank” Pop-Up

https://www.sahmcapital.com/news/content/dogfish-head-puts-januarys-pressures-on-ice-with-30-minute-time-bank-pop-up-2026-01-06
Dogfish Head is launching a "30 Minute Time Bank" pop-up experience to help people de-stress during January's resolution season, inspired by their 30 Minute Light IPA. This one-day event offers 30 uninterrupted minutes for sensory, creative, and flavor-friendly engagements, including music, custom bites, and complimentary samples of their low-calorie IPA. The initiative aims to promote a "lighter take" on self-improvement, emphasizing flavor and fun over intense productivity.

Investors in Boston Beer Company (NYSE:SAM) have unfortunately lost 80% over the last five years

https://finance.yahoo.com/news/investors-boston-beer-company-nyse-130439358.html
Shareholders of The Boston Beer Company (NYSE:SAM) have experienced an 80% loss over the last five years, with a 35% decline in the past twelve months alone. This underperformance is particularly notable as the company's earnings per share (EPS) only dropped by 9.1% annually during the same five-year period, suggesting the market was overly optimistic about the stock's valuation. Investors are advised to consider diversification and fundamental business metrics beyond just share price.

Former Boston Beer Employees Seek Class-Action Lawsuit Over Non-Compete Agreements

https://www.brewbound.com/news/former-boston-beer-employees-seek-class-action-lawsuit-over-non-compete-agreements/
Former employees of Boston Beer Company are seeking a class-action lawsuit concerning the brewery's non-compete agreements. The details of the lawsuit and the number of employees involved were not specified in this brief news item. This legal action highlights ongoing scrutiny of non-compete clauses within the beverage industry.
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Twisted Tea Launches Limited-Edition Twistmas Stocking Filled with Hard Iced Tea for the Holidays

https://www.sahmcapital.com/news/content/twisted-tea-launches-limited-edition-twistmas-stocking-filled-with-hard-iced-tea-for-the-holidays-2025-12-01
Twisted Tea Hard Iced Tea has unveiled a limited-edition "Twistmas Stocking" for the holiday season, featuring nine Twisted Teas and a built-in dispenser. Designed to appeal to fans who enjoy festive displays, the stocking retails for $18 and will be available through multiple drops starting December 1st on GiveThemBeer.com. This initiative aims to provide a unique and playful gift for adults aged 21 and over.

Exploring Boston Beer (SAM) Valuation After Earnings Beat and Positive Response to Sun Cruiser Innovation

https://www.sahmcapital.com/news/content/exploring-boston-beer-sam-valuation-after-earnings-beat-and-positive-response-to-sun-cruiser-innovation-2025-11-24
Boston Beer Company (SAM) recently reported stronger-than-expected EBITDA and adjusted operating income, attributed to higher margins and positive consumer feedback on its Sun Cruiser brand. Despite these encouraging results, the stock has significantly underperformed with a year-to-date return of -34.99%. Analysts point to a fair value of $239.36, suggesting the stock is currently undervalued at $195.84, driven by expectations of improved profitability and a multiple shift.

The Boston Beer Company Launches Emerald Hour Gummies in Canada

https://www.sahmcapital.com/news/content/the-boston-beer-company-launches-emerald-hour-gummies-in-canada-2025-10-27
The Boston Beer Company has launched Emerald Hour gummies in Canada, building on its existing line of non-alcoholic cannabis cocktails. These new cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds, are 100% vegan and contain 5mg of THC, available in Ontario and Alberta. Emerald Hour is also collaborating with Ally to promote responsible consumption and secure cannabis storage.

Boston Beer Q3 Earnings Beat Estimates, Depletions Down 3% Y/Y

https://www.tradingview.com/news/zacks:587bb4f5d094b:0-boston-beer-q3-earnings-beat-estimates-depletions-down-3-y-y/
The Boston Beer Company (SAM) reported strong third-quarter 2025 results, with earnings per share of $4.25 surpassing estimates and improving significantly year-over-year. Despite a decline in net revenues due to lower volumes, the company saw a substantial increase in gross margin attributed to brewery efficiencies, procurement savings, and favorable product mix. Boston Beer has also updated its 2025 financial guidance, anticipating improved earnings per share and a higher gross margin.

Samuel Adams Unwraps Winter White Ale First New Winter Seasonal in 30 Years

https://www.sahmcapital.com/news/content/samuel-adams-unwraps-winter-white-ale-first-new-winter-seasonal-in-30-years-2025-11-05
Samuel Adams has released its first new winter seasonal beer in 30 years, the Winter White Ale, just in time for the holiday season. This spiced and citrusy white ale, brewed with orange peel, cinnamon, nutmeg, and clove, is available nationwide through January 2026. The brewery also offers a Winter Break Variety Pack featuring this new ale alongside Winter Lager, Old Fezziwig, and a new Cold Brew Coffee Stout.
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Boston Beer Company stock faces challenges ahead of earnings, UBS says - Investing.com Canada

https://ca.investing.com/news/analyst-ratings/boston-beer-company-stock-faces-challenges-ahead-of-earnings-ubs-says-93CH-4253169
This article indicates that access to the full content is currently unavailable due to a client-side application error. Therefore, a meaningful summary of Boston Beer Company's challenges ahead of earnings, as analyzed by UBS, cannot be provided at this time.

Comparing Diageo (NYSE:DEO) and Boston Beer (NYSE:SAM) - Defense World

https://www.defenseworld.net/2025/10/17/comparing-diageo-nysedeo-and-boston-beer-nysesam.html
This article compares Boston Beer (NYSE:SAM) and Diageo (NYSE:DEO) across several financial metrics including profitability, analyst ratings, ownership, valuation, earnings, and volatility. While Boston Beer outperforms Diageo in 8 of 14 factors, Diageo shows higher revenue, earnings, and a lower price-to-earnings ratio, suggesting it is a more affordable stock. Analysts also view Diageo more favorably with a higher probable upside.

Earnings call transcript: Boston Beer Q2 2025 shows EPS growth amid market challenges - Investing.com Canada

https://ca.investing.com/news/transcripts/earnings-call-transcript-boston-beer-q2-2025-shows-eps-growth-amid-market-challenges-93CH-4245655
The provided article content indicates an application error when loading the page, suggesting the intended content, an earnings call transcript for Boston Beer Q2 2025, is unavailable. Therefore, no substantive information regarding EPS growth or market challenges can be extracted from the current content.

Earnings call transcript: Boston Beer Q2 2025 shows EPS growth amid market challenges - Investing.com UK

https://uk.investing.com/news/transcripts/earnings-call-transcript-boston-beer-q2-2025-shows-eps-growth-amid-market-challenges-93CH-4304667
The article reports on an application error encountered while attempting to load content related to Boston Beer's Q2 2025 earnings call transcript from Investing.com UK. Despite the promising title indicating EPS growth amid market challenges, the full details of the earnings call are unavailable due to this technical issue. The content provided only indicates the occurrence of an error.

Boston Beer Leaders Wax Nostalgic Over First Sam Adams, Dogfish Head Collaboration; BTAD Experienceship Winner Moor’s Share Distro Goals - Brewbound

https://www.brewbound.com/news/boston-beer-leaders-wax-nostalgic-over-first-sam-adams-dogfish-head-collaboration-btad-experienceship-winner-moors-share-distro-goals
Leaders from Boston Beer Company reflected on their initial collaboration with Dogfish Head, detailing the development of the "Salty Fink" gose. The article also highlights Moor's, a Black Is Beautiful Experienceship winner, outlining their ambitious distribution goals to expand into 10 states and gain national supermarket presence. This event underscores a blend of nostalgic brewing innovation and forward-looking business strategy within the craft beer industry.
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Boston Beer Leaders Wax Nostalgic Over First Sam Adams, Dogfish Head Collaboration; BTAD Experienceship Winner Moor’s Share Distro Goals

https://www.brewbound.com/news/boston-beer-leaders-wax-nostalgic-over-first-sam-adams-dogfish-head-collaboration-btad-experienceship-winner-moors-share-distro-goals/
Leaders from Boston Beer Company reflected on the first Sam Adams and Dogfish Head collaboration. The article also highlights the distribution goals of Moor’s, the winner of the Brewbound Training and Development (BTAD) Experienceship.

Boston Beer Company's 2024 ESG Report

https://www.bostonbeer.com/news/2025/08/boston-beer-company-2024-esg-report
Boston Beer Company has released its fourth annual Environmental, Social, and Governance (ESG) Report, providing a transparent overview of its 2024 performance. The report highlights key achievements, challenges, and the company's continuous commitment to driving meaningful change. Readers are encouraged to explore the full report for detailed information.

Hard Cider Brand Lets Real Fans Get 'Killed' by Jason in New Horror Collab

https://www.stocktitan.net/news/SAM/angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-3ejlfar4dfju.html
Angry Orchard has partnered with Horror, Inc. for the Jason Universe's 45th anniversary, launching a unique marketing campaign that includes a 13-minute horror vignette where two real fans were "killed" by Jason on screen. Alongside this, the collaboration introduces a Thriller Variety Pack with glow-in-the-dark packaging and a new Jason-inspired Blood Orange cider, plus limited-edition Crisp Apple cans featuring Jason's hockey mask. These special products and the horror short aim to engage fans of both the hard cider and the iconic slasher franchise.

ANGRY ORCHARD® HARD CIDER AND JASON UNIVERSE TEAM UP TO “KILL” FANS

https://www.sahmcapital.com/ar-sa/news/content/angry-orchard-hard-cider-and-jason-universe-team-up-to-kill-fans-2025-08-14
Angry Orchard Hard Cider has partnered with Horror, Inc. for the Jason Universe to create a terrifying short film titled "Sweet Revenge" where real fans are "killed" by Jason Voorhees, celebrating the horror icon's 45th anniversary. This collaboration also introduces a limited-edition Thriller Variety Pack featuring a new Jason-inspired Blood Orange cider and seasonal makeovers for their Crisp Apple single-serve cans. Fans can watch "Sweet Revenge" online and find the special products at retailers nationwide.

Draft Season is Here: Samuel Adams Celebrates Octoberfest and Fantasy Football’s Return

https://www.sahmcapital.com/news/content/draft-season-is-here-samuel-adams-celebrates-octoberfest-and-fantasy-footballs-return-2025-08-13
Samuel Adams is celebrating the start of fantasy football season by honoring league commissioners with a limited-edition "Fall Legends Commissioner’s Kit," featuring a special vest and bottle cooler. The campaign includes actor Brian Baumgartner from The Office, a long-time fantasy football fan, who highlights the return of Samuel Adams Octoberfest and fantasy football. Samuel Adams also introduces its "Fall Legends Variety Pack," including Octoberfest and new seasonal brews, perfect for game days and celebrations.
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Press Clips: Jim Koch on Boston Beer’s Potential Internal CEO Candidates: Allagash’s New Taproom; Erik Ellington’s NA Beer

https://www.brewbound.com/news/press-clips-jim-koch-on-boston-beers-potential-internal-ceo-candidates-allagashs-new-taproom-erik-ellingtons-na-beer/
This article covers various news items in the brewing industry, including Jim Koch's perspective on potential internal CEO candidates for Boston Beer Company. It also announces Allagash Brewing Company's new taproom and features Erik Ellington's non-alcoholic beer. The piece touches upon broader industry news such as acquisitions and distribution expansions.

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

https://www.brewbound.com/news/the-key-to-better-distributor-relationships-survey-says-simplification-focus/
This article discusses the importance of simplification and focus in fostering better relationships with distributors, according to a survey. It highlights key companies in the beverage industry, including Boston Beer Company, Heineken USA, and Constellation Brands, detailing their founding years and product portfolios. The piece also provides a snapshot of recent industry news, financial reports, and upcoming events relevant to the beverage and craft beer sectors.

Dogfish Head Celebrates Grateful Dead’s 60th Anniversary with Highly Collectable, Limited-Edition Grateful Dead Juicy Pale Ale Can & Matching Co-Branded Merchandise

https://www.sahmcapital.com/news/content/dogfish-head-celebrates-grateful-deads-60th-anniversary-with-highly-collectable-limited-edition-grateful-dead-juicy-pale-ale-can-matching-co-branded-merchandise-2025-07-09
Dogfish Head Craft Brewery is releasing a limited-edition 19.2oz can of its Grateful Dead Juicy Pale Ale to celebrate the Grateful Dead's 60th anniversary. This special can features the band's 60th-anniversary logo and will be available in Delaware and select San Francisco accounts. Additionally, co-branded merchandise like T-shirts and coasters will be launched to mark the occasion.

As Bev-Alc Volumes Decline, RTDs and Cider Are Summer Bright Spots

https://www.brewbound.com/news/as-bev-alc-volumes-decline-rtds-and-cider-are-summer-bright-spots/
Despite an overall decline in alcoholic beverage volumes, Ready-To-Drink (RTD) products and cider are emerging as strong performers for the summer season. The article highlights several companies in the RTD, cider, and beer sectors, including Hornsby's, Mark Anthony Brands, Boston Beer Company, Surfside, BeatBox, BuzzBallz, and Anheuser-Busch InBev, noting their market positions and recent trends within the beverage industry. It also includes various news items and job listings related to the brewing and beverage alcohol industry, further indicating sector activity.

Boston Beer's Sun Cruiser Doubles Down on Success: #1 RTD Brand Launches Premium Vodka Lemonade Collection

https://www.stocktitan.net/news/SAM/sun-cruiser-squeezes-more-sunshine-into-its-lineup-with-new-lemonade-1x2ryfnvb4nk.html
Boston Beer Company (SAM) is expanding its successful Sun Cruiser brand with a new line of Lemonade & Vodka ready-to-drink (RTD) beverages, following the strong performance of Sun Cruiser Iced Tea & Vodka, which was the #1 new RTD brand in 2024. The new collection offers four flavors, each with 4.5% ABV, 100 calories, and 1g of sugar per 12 oz serving, and is available in 8-count variety packs across 45 states. This expansion reinforces Sun Cruiser's position as a fan-favorite in the growing premium RTD market.
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Annual Craft Brewing Industry Production Report

https://www.brewersassociation.org/association-news/brewers-association-reports-2024-u-s-craft-brewing-industry-figures/
The Brewers Association released its annual production figures for the U.S. craft brewing industry in 2024, reporting a 3.9% decrease in production to 23.1 million barrels and a slight drop in market share to 13.3%. Despite challenges like declining production volume and increased closures, employment in the sector grew by 3.0%, driven by hospitality-focused models, and retail dollar value increased to $28.8 billion. The report also highlights the top 50 craft and overall brewing companies, noting a maturing but resilient market amid rising costs and competition.

Top 50 American Craft Breweries – 2024

https://www.americancraftbeer.com/top-50-american-craft-breweries-2024/
The Brewers Association released its annual list of the Top 50 American Craft Breweries for 2024, alongside an industry update. While craft brewers saw a 4% decline in production volume and a slight drop in the total number of operating breweries, retail dollar value increased by 3% to an estimated $28.9 billion. This reflects a maturing market where resilience and operational honing are key, with enduring brands continuing to resonate with consumers.

16 New 4-Star Stocks

https://www.morningstar.com/stocks/16-new-4-star-stocks-3
Morningstar identified 16 stocks that became newly undervalued, achieving a 4-star Morningstar Rating, and another nine that reached 5-star territory for the week ended January 10. The article highlights the five new 4-star and 5-star stocks with the largest market capitalization, including Alibaba and AT&T, providing details on their fair value estimates and recent performance. These ratings are based on Morningstar's intrinsic fair value estimates and Uncertainty Ratings, guiding investors to potentially undervalued opportunities.

Exclusive | Boston Beer in Talks to Sell Itself to Jim Beam Owner Suntory

https://www.wsj.com/business/deals/boston-beer-in-talks-to-sell-itself-to-jim-beam-owner-suntory-d0f23485?gaa_at=eafs&gaa_n=AWEtsqec_L2MWBRAB0UQGE4pQsbCi9ORrMRTP6AoUPd7WwVZh5T1fLhXN8ZW&gaa_ts=6907602d&gaa_sig=idSUkpnp_m54uQqN7u8OULoVDtWIUzsyB3VLYnn0anHJP2iLjxLNpHx4M3gCrlwQu0R6Tee7vqbBTLBpCQtn7g%3D%3D
Japanese whisky-maker Suntory is in early talks to acquire Boston Beer, the American brewer known for its Samuel Adams brand. Boston Beer, which created Samuel Adams lager in 1984, holds a market value of approximately $3 billion. The companies cautioned that these discussions are in preliminary stages and may not ultimately result in a transaction, and that other potential suitors could still emerge.

Boston Beer Company Still Can’t Get Out of Its Own Way

https://vinepair.com/articles/hop-take-boston-beer-co-missed-opportunities/
Boston Beer Company is struggling with declining sales across several key brands, including Truly Hard Seltzer, Samuel Adams, and Dogfish Head Brewery, despite some growth in Twisted Tea and Hard Mtn Dew. The company is facing challenges from all angles, having squandered early advantages in various beverage segments due to issues like stubbornness, timidity, and lack of discipline in marketing and product development. Analysts question whether growth in other segments will be enough to offset these significant declines.
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Samuel Adams Dominates World Beer Awards

https://www.bostonbeer.com/news/2024/08/samuel-adams-dominates-world-beer-awards
Samuel Adams, a brand of The Boston Beer Company, achieved significant recognition at the World Beer Awards in the U.K., winning four Gold and Best in Country awards. The awarded beers include Samuel Adams American Light, Samuel Adams Just the Haze (non-alcoholic IPA), Samuel Adams Boston Lager, and Samuel Adams Summer Ale. This strong performance highlights the brand's continued success in crafting high-quality and innovative beers.

Boston Beer Appoints Joe Jordan and Biz Stone to its Board of Directors

https://www.bostonbeer.com/news/2024/08/boston-beer-appoints-joe-jordan-and-biz-stone-to-its-board-of-directors
The Boston Beer Company, Inc. announced the appointment of Biz Stone and Joe Jordan to its Board of Directors, effective July 29, 2024. Biz Stone, co-founder of Twitter and other ventures, will serve as an independent Class B Director, bringing entrepreneurial and technical expertise. Joe Jordan, President – U.S. and Global Services for Domino's, joins as an independent Class A Director, contributing brand management and consumer packaged goods industry experience.

Boston Beer merger with cannabis company Green Thumb seen as ‘low-hanging fruit’: analyst

https://www.marketwatch.com/story/boston-beer-merger-with-cannabis-company-green-thumb-seen-as-low-hanging-fruit-analyst-95ce9e77?gaa_at=eafs&gaa_n=AWEtsqf1rRAuQ9RNPKRkR3rHPUzKnweKdnzypbK9RKJfD8ClYH_olvTDJQXB&gaa_ts=6907602d&gaa_sig=hCw5O2rNEosEn5Kh4lKmDyjHJAkoTNEPRnDSr5_WbpNLxEC8nG_-__8-0aGc81ohfvoZAI6pP7oaqqGxY7fePw%3D%3D
An analyst suggests a merger between Boston Beer and cannabis company Green Thumb could be "low-hanging fruit" and a "powerhouse of brands." This potential tie-up would capitalize on growing cannabis consumption while some alcoholic-beverage sales decline, according to Green Thumb CEO Ben Kovler. Analyst Aaron Grey reiterated a buy rating on Green Thumb, highlighting exposure to the growing cannabis space for Boston Beer.

Annual Craft Brewing Industry Production Report

https://www.brewersassociation.org/association-news/brewers-association-releases-annual-craft-brewing-industry-production-report-and-top-50-producing-craft-brewing-companies-for-2023/
The Brewers Association released its annual production report for the U.S. craft brewing industry, showing continued growth in the number of breweries and employment despite a slight decline in overall production volume. The report highlights that the total number of operating craft breweries reached an all-time high of 9,761 in 2023, directly employing 191,421 people. It also identified the top 50 producing craft brewing companies and overall brewing companies for the year.

The Boston Beer Company Launches Latest Innovation: Sun Cruiser Iced Tea & Vodka; Gives One Lucky Fan the Chance To “Cruise the Sun” During Upcoming Solar Eclipse from a Hot Air Balloon

https://www.globenewswire.com/news-release/2024/03/13/2845657/0/en/The-Boston-Beer-Company-Launches-Latest-Innovation-Sun-Cruiser-Iced-Tea-Vodka-Gives-One-Lucky-Fan-the-Chance-To-Cruise-the-Sun-During-Upcoming-Solar-Eclipse-from-a-Hot-Air-Balloon.html
The Boston Beer Company has launched Sun Cruiser Iced Tea & Vodka, a new spirits-based hard iced tea. This new product is made with real iced tea and vodka, contains 4.5% ABV, 100 calories, and 1 gram of sugar per serving, and is available in several flavors. To celebrate, the company is offering one lucky fan the chance to view the upcoming solar eclipse from a hot air balloon.
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Boston Beer Increases 2024 Executive Pay +3-4% For All Except CEO; Achieves 95% on 2023 Bonus Target Scale

https://www.brewbound.com/news/boston-beer-increases-2024-executive-pay-3-4-for-all-except-ceo-achieves-95-on-2023-bonus-target-scale/
Boston Beer Company announced executive salary increases for 2024, with most officers receiving a 3-4% raise, while CEO Dave Burwick opted out. The company also achieved 95% on its 2023 bonus target scale, significantly higher than the previous year, resulting in substantial cash bonuses for eligible executives. Additionally, a new retirement provision was approved, allowing executives who meet specific criteria to continue vesting equity awards post-retirement.

Boston Beer Sales Chief John Geist to Retire; Successor Named

https://www.brewbound.com/news/boston-beer-sales-chief-john-geist-to-retire-successor-named/
John Geist, Boston Beer Company's chief sales officer, will retire at the end of 2023 after 26 years with the company, transitioning to a senior advisor role before full retirement in 2024. Michael Crowley, currently senior sales director, will succeed him as chief sales officer on January 1, 2024. The company also announced a 10b5-1 plan to repurchase up to $30 million of its Class A common stock.

Court Rejects Boston Beer Investor’s Hard Seltzer Lawsuit

https://www.brewbound.com/news/court-rejects-boston-beer-investors-hard-seltzer-lawsuit/
A U.S. District Court Judge has dismissed a proposed class-action lawsuit against Boston Beer Company filed by an investor. The lawsuit alleged that Boston Beer and its executives failed to disclose decelerating sales of Truly Hard Seltzer to investors. The judge ruled that statements made by Boston Beer leadership were "not actionable" as many were opinions or forward-looking statements accompanied by cautionary language.

Jim Koch: Beyond Beer Portfolio Could Double Boston Beer’s Business in 14 Years; Truly to Launch Tequila Seltzer

https://www.brewbound.com/news/jim-koch-beyond-beer-portfolio-could-double-boston-beers-business-in-14-years-truly-to-launch-tequila-seltzer/
Boston Beer Company's founder and chairman, Jim Koch, stated that the company's "beyond beer" portfolio, including hard seltzers and flavored malt beverages, could double its business within 14 years despite projected declines in traditional beer, wine, and liquor. The article highlights planned innovations such as Truly's upcoming Tequila Seltzer and the continued growth strategies for Twisted Tea and Dogfish Head's canned cocktails, alongside the launch of Jim Beam Kentucky Coolers. Boston Beer is focusing on portfolio management and targeted innovations to drive long-term incremental volume and adapt to changing consumer preferences.

Boston Beer Launches Spirits-Based Truly Vodka Seltzer

https://www.brewbound.com/news/boston-beer-launches-spirits-based-truly-vodka-seltzer/
Truly Hard Seltzer, a brand under Boston Beer Company, announced the launch of its first spirits-based seltzer, Truly Vodka Seltzer, made with six-times-distilled premium vodka and real fruit juice. Available nationally in four flavors starting October 11, this launch marks Truly's entry into the canned cocktail space, targeting discerning drinkers with a premium offering. The company will support the launch with an integrated "There's Vodka in This!" campaign and a "premium discount" promotion for millennial drinkers.
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SAM Stock Price and Chart — NYSE:SAM

https://www.tradingview.com/symbols/NYSE-SAM/
This page provides a detailed overview of Boston Beer Company, Inc. (SAM) stock, including its current price, market capitalization, financial performance, and historical data. It also features analyst ratings, upcoming earnings reports, and various investment ideas and technical analyses from the TradingView community. The company produces alcoholic beverages under brands like Truly Hard Seltzer, Twisted Tea, and Samuel Adams.

Tamarron Survey: A-B, Boston Beer, Constellation Receive High Marks; Distributors Want Brewers to Improve National Accounts Strategy

https://www.brewbound.com/news/tamarron-survey-a-b-boston-beer-constellation-receive-high-marks-distributors-want-brewers-to-improve-national-accounts-strategy/
A Tamarron Consulting survey revealed that Anheuser-Busch InBev, Boston Beer Company, and Constellation Brands Beer Division received high marks from distributors for relationships and partnerships. Distributors, however, expressed a strong desire for brewers to improve their national accounts strategy, particularly in on-premise and off-premise management and staff training. The survey also highlighted a significant distributor interest in spirits-based ready-to-drink (RTD) offerings.

Boston Beer Co. Launches TeaPot, Cannabis-Infused Iced Tea

https://www.forbes.com/sites/willyakowicz/2022/05/23/boston-beer-co-launches-teapot-cannabis-infused-iced-tea/
Boston Beer Company, known for Samuel Adams, is entering the cannabis market with "TeaPot," a THC-infused iced tea, launching in Canada in July. This move marks one of the first major alcohol companies to launch its own THC brand, with plans for eventual U.S. market entry despite federal marijuana prohibition. The company aims to attract new consumers with cannabis beverages, seeing it as a more socially acceptable form of consumption than other cannabis products.

Hate the Sin, Love the Stock: Investors’ ESG Exclusions Leave Opportunities

https://www.morningstar.com/sustainable-investing/hate-sin-love-stock-investors-esg-exclusions-leave-opportunities
This article argues that while exclusionary investing based on ESG values is valid, it can lead investors to miss opportunities in "sin" stocks like alcohol, tobacco, video games, and cannabis. The author suggests that companies in these sectors are mitigating ESG risks effectively and that market valuations often overlook these efforts, creating undervalued investment prospects for astute investors.

People Moves: Boston Beer Supply Chain Leader Quincy Troupe to Depart April 1; Chris Hudson Joins North Coast; Atwater Appoints New President

https://www.brewbound.com/news/people-moves-boston-beer-supply-chain-leader-quincy-troupe-to-depart-april-1-chris-hudson-joins-north-coast-atwater-appoints-new-president/
This article details several significant personnel changes in the beverage industry. Quincy Troupe, Boston Beer Company's senior VP of supply chain, is departing, while Chris Hudson joins North Coast Brewing Co. as National Key Accounts Director, and Katy McBrady is appointed President of Molson Coors' Atwater Brewery. Additionally, Maui Brewing, Anderson Valley Brewing Company, Mighty Swell, and the Beer Institute announce new executive hires.
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