Director Cynthia Fisher adds 1,560 Boston Beer (SAM) shares
Boston Beer Co. director Cynthia A. Fisher exercised a 2016 stock option to acquire 1,560 shares of Class A Common Stock at $157.58 per share. Following this transaction, she directly holds 4,041 shares, which includes 271 shares of restricted stock. The filing also details various indirect holdings through a foundation, LLCs, a custodial account, and a trust, although Fisher disclaims beneficial ownership of these indirect holdings except for her pecuniary interest.
Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka
Sun Cruiser, a ready-to-drink spirits brand, has launched a new "White Tea + Vodka" line, offering four fruit-forward, non-carbonated flavors in select markets. This expansion aims to capture the unexplored white tea segment within the ready-to-drink space, building on the brand's popular vodka iced teas and lemonades. The new variety pack contains Berry Hibiscus, Blackberry, Peach, and Passionfruit White Tea, each with 100 calories and 1g of sugar.
Boston Beer: Dropping Coverage
Morningstar announced it will discontinue analyst coverage of Boston Beer (SAM) on or about April 20, 2026. The article, authored by Erin Lash, was published on March 30, 2026. This decision follows previous analyst notes on Boston Beer's weak demand and productivity gains.
Vanguard (SAM) reports 0 shares after internal realignment (Jan 12, 2026)
The Vanguard Group has filed an amended Schedule 13G/A, reporting zero beneficial ownership of Boston Beer Co. (SAM) common stock. This change is due to an internal realignment on January 12, 2026, where certain subsidiaries will now report their holdings separately, as per SEC Release No. 34-39538. The filing clarifies that this is a reporting reclassification rather than a sale, and investors should look for subsequent filings from Vanguard's subsidiaries for current holder-level positions.
Sip Into Sunnier Days with Dogfish Head®’s Seasonal Lineup of Beverages
Dogfish Head is releasing its seasonal lineup of craft beers and ready-to-drink cocktails for spring and summer, including new and returning fan-favorites. The offerings include the new Groovy Variety Pack featuring four off-centered ales, and new 4-pack/12oz cans of their popular Blueberry Citrus Vodka Lemon Drop and Peach Mango Rum Punch cocktails. Sam Calagione, Dogfish Head Brewer & Founder, highlights the refreshing qualities perfect for warmer weather activities.
A Look At Boston Beer Company’s (SAM) Valuation After Mixed Recent Share Performance
Boston Beer Company (SAM) has seen mixed share performance recently, with a 5.7% decline over the past month but a 13.96% gain over three months. Despite long-term declines, the stock is considered modestly undervalued, with analysts pegging its fair value at around $239 per share, based on future profitability and brand strength. A Discounted Cash Flow analysis also suggests a 13.8% discount to an estimated fair value of $257.14, prompting questions about market pessimism versus model optimism.
Truly Hard Seltzer is Giving One Lucky Friend Group their Own Reality Show this Spring Break – and Taps Breakout Reality Star JaNa Craig to Help with Casting
Truly Hard Seltzer is launching "Truly Unscripted: Spring Break," an open casting call for one friend group to star in their own reality TV miniseries. The winning group will receive an all-expenses-paid trip to a Florida beach house from April 16-19, with a production crew documenting their experience. Reality TV star JaNa Craig is assisting with the casting process, which involves submitting videos on TikTok or Instagram using #TrulyUnscripted.
Boston Beer (SAM) plans $25M buyback as director Spillane retires from board
The Boston Beer Company (SAM) announced a new Rule 10b5-1 plan to repurchase up to $25 million of its Class A Common Stock between March 30, 2026, and June 26, 2026. Concurrently, Director Michael Spillane informed the Board that he will retire at the conclusion of the 2026 Annual Meeting of Stockholders, a decision not attributed to any disagreements with the company's operations or policies. These updates were disclosed in a recent 8-K filing.
Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally
Sun Cruiser, a vodka iced tea brand by The Boston Beer Company, has announced a multi-year partnership with the USGA, becoming the Official Ready-to-Drink Cocktail for the U.S. Open and U.S. Women’s Open Presented by Ally. This partnership will feature on-site activations and hospitality integrations at the championships, starting with the 2026 season. Sun Cruiser aims to connect with golf fans given the brand's natural fit for outdoor activities and the rapid growth of the ready-to-drink cocktail market.
Evaluating Boston Beer Company (SAM) After Recent Momentum And Mixed Valuation Signals
Boston Beer Company (SAM) has seen recent positive momentum in its stock price, with a 90-day return of 17.7% and a year-to-date return of 15.5%. While some valuation models suggest the stock is undervalued by 3.6% to 10.3%, its current P/E ratio of 21.8x is higher than the global beverage average of 17.1x, indicating potential valuation risk. Investors are encouraged to analyze the underlying data and risks to determine if the stock aligns with their investment goals.
Samuel Adams Unveils “Our City. Our Beer.” Variety Pack Crafted Alongside Derrick White, Garrett Crochet, Julian Edelman and Zdeno Chara
Samuel Adams has launched a new "Our City. Our Beer." variety pack, recognizing Boston's sports legends and fans. This limited-edition 12-pack features four distinct beers crafted in partnership with Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara, with each beer rotating on draft during its corresponding sport's season. The variety pack is currently available in New England, and a launch party with the athletes is scheduled for April 4, 2026.
Boston Beer (NYSE: SAM) VP granted options as shares withheld for taxes
Annette N. Fritsch, VP of Product Design and R&D at Boston Beer Company (NYSE: SAM), received a grant of 309 performance-based stock options and had 270 Class A shares withheld to cover tax obligations related to 914 vested restricted stock units. Following these transactions, she directly holds 9,445 Class A shares, including 8,541 restricted shares still subject to vesting. The filing notes that the tax withholding was a disposition rather than an open-market sale.
Boston Beer (NYSE: SAM) CMO granted options, shares withheld for tax
Boston Beer's Chief Marketing Officer, Lesya Lysyj, received an award of 566 performance-based stock options, bringing her total for that grant to 1,131. Simultaneously, 383 Class A shares were withheld at $226.78 per share to cover tax obligations on vested Restricted Stock Units (RSUs). Lysyj's holdings now include 9,465 restricted shares still subject to vesting conditions.
Boston Beer (SAM) COO has shares withheld to cover RSU tax bill
Boston Beer Company's COO, Philip A. Hodges, had 1,587 shares of Class A Common stock withheld on March 1, 2026, to cover tax obligations resulting from the vesting of 3,811 restricted stock units. This transaction was reported on a Form 4 SEC filing. After the withholding, Hodges directly owns 45,301 shares, including 30,378 still subject to vesting conditions.
Boston Beer (NYSE: SAM) CAO reports new equity grants and tax share disposition
Boston Beer Company's CAO & VP of Finance, Matthew Donal Murphy, reported equity transactions including grants of performance-based and time-based stock options and an award of Class A Common shares. He also disposed of some Class A Common shares to cover tax obligations. The performance-based options vest in three equal installments from 2025–2027, while the time-based options vest in four equal installments from 2024–2027, both contingent on continued employment.
Boston Beer (NYSE: SAM) CSO reports RSU vesting, tax share withholding and new grant
Boston Beer Company's Chief Sales Officer, Michael R. Crowley, reported routine equity compensation activities. On March 1, 2026, 944 restricted stock units (RSUs) vested, and 341 shares were withheld for tax obligations at $226.78 per share. Concurrently, Crowley received a grant of 2,206 new RSUs, bringing his direct ownership to 12,812 shares, including 11,019 restricted shares.
Boston Beer (NYSE: SAM) officer receives RSU grant and uses shares for taxes
Philip E. Savastano, Chief Supply Chain Officer of Boston Beer, reported two Class A Common Stock transactions on March 1, 2026. He received a grant of 1,544 Restricted Stock Units and had 134 shares net-withheld by the issuer to cover taxes on vesting RSUs. Following these transactions, Savastano's directly held position increased to 3,547 shares, which includes 3,183 restricted shares still subject to vesting conditions.
Samuel Adams Brewing the American Dream® Opens Applications for the 15th Brewing & Business Experienceship
Samuel Adams has opened applications for the 15th annual Brewing & Business Experienceship, a key initiative under its Brewing the American Dream® program. This Experienceship offers emerging craft brewers mentorship, industry expertise, and the chance to collaborate on a limited-edition beer. The program aims to support and uplift brewers nationwide, helping them scale their businesses and break down industry barriers.
The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets
The Boston Beer Company is expanding its Sinless Vodka Cocktails to 34 markets in 2026, offering full-flavored, spirits-based cocktails with zero sugar, zero carbs, and 100 calories. These naturally gluten-free drinks, with 5% ABV, will be available in Cranberry, Pineapple, Black Cherry, and Peach flavors. The expansion follows a successful 2025 test launch and aims to meet growing consumer demand for guilt-free indulgence.
A Look At Boston Beer Company (SAM) Valuation After 2026 Guidance And Margin-Focused Update
Boston Beer Company (SAM) has provided new 2026 earnings guidance, focusing on margin improvements, cost efficiencies, and share repurchases despite lower volumes. The stock is currently trading at a slight discount to intrinsic and analyst estimates, with Simply Wall St's narrative suggesting a fair value of $239.36, indicating it is undervalued. This valuation hinges on sustained consumer interest in its product categories and controlled competitive spending.
[8-K] BOSTON BEER CO INC Reports Material Event | SAM SEC Filing - Form 8-K
The Boston Beer Company reported mixed financial results for Q4 and full year 2025, with lower depletion and shipment volumes but improved profitability and cash flow. The company saw a net revenue decrease but an increase in gross margin for both periods. For 2026, Boston Beer projects flat to slightly down depletions and shipments, anticipating continued progress on supply chain initiatives and increased marketing investments.
Boston Beer Company (SAM) Q4 Loss Tests Bullish Margin Recovery Narrative
Boston Beer Company (SAM) reported a Q4 FY 2025 loss of US$2.09 EPS and US$385.7 million in revenue, creating a mixed picture against a profitable trailing 12-month period with US$9.90 EPS and a 5.5% net profit margin. While bulls highlight the 81.4% earnings growth year-over-year, bears point to the choppy quarterly performance, including a significant Q4 loss, and a longer-term five-year earnings decline. Analysts forecast slower growth for Boston Beer compared to the broader US market, but the stock trades below its DCF fair value and analyst targets, offering a complex valuation perspective for investors.
BOSTON BEER CO INC SEC 10-K Report
The Boston Beer Company, Inc. released its 2025 10-K report, detailing a complex financial year with decreased net revenue but significant increases in gross profit, operating income, and net income due to cost efficiencies and strategic financial management. Despite a decline in sales units for some key brands, the company introduced new products and plans to invest in future growth within the expanding "Beyond Beer" category. The report also outlines market competition, changing consumer preferences, and operational risks as ongoing challenges for the company.
Sun Cruiser Introduces NEW Blueberry Lemonade & Vodka to Its Fast-Growing Lemonade Lineup
Sun Cruiser has announced the launch of its new Blueberry Lemonade & Vodka, expanding its popular ready-to-drink spirits range. This new flavor, made with real ingredients and premium vodka, is rolling out nationwide in various pack formats and will replace Half & Half in the Lemonade Variety Pack. The company also introduces a new Sampler Variety Pack featuring top flavors from both its iced tea and lemonade lines.
A Look At Boston Beer Company (SAM) Valuation After Recent Share Price Rebound
Boston Beer Company (SAM) has attracted investor interest due to recent share price movements. While its narrative fair value suggests it is slightly undervalued at $233.71 against a target of $239.36, a Discounted Cash Flow (DCF) model indicates a significantly higher intrinsic value of $328.64 per share. The article highlights both growth opportunities from productivity initiatives and risks from competition, urging investors to conduct their own analysis.
AQR discloses 5.12% Boston Beer (SAM) ownership stake
AQR Capital Management, LLC and AQR Capital Management Holdings, LLC have reported a beneficial ownership stake of 5.12% in Boston Beer Company's Class A common stock, amounting to 440,224 shares. This disclosure was made in an amended Schedule 13G/A filing, indicating shared voting and dispositive power over these shares. AQR states that this acquisition is for ordinary course of business purposes and not intended to influence control of Boston Beer.
Angry Orchard’s Ex‑Change Program Lets You Trade Your Ex’s Leftover Junk for Hard Cider This Valentine’s Day
Angry Orchard has launched its "Ex-Change" program for Valentine's Day, allowing individuals to trade their ex-partners' abandoned belongings for cash towards a case of hard cider. Participants can register online for a kit to ship items to the Angry Orchard Cider House, turning breakup baggage into a refreshing start. All donated items will be sorted and given to charity.
A Look At Boston Beer Company (SAM) Valuation After Mixed Long Term Share Price Performance
Boston Beer Company (SAM) has experienced mixed share price performance recently, with a negative move over the past week but gains in the past month and three months, contrasting with a weaker long-term record. Despite trading at a reported 34% intrinsic discount and analyst targets around $240.15, the article questions if this is a genuine value gap or if future growth is already priced in. The company's valuation narrative suggests it is undervalued based on profit expansion and disciplined costs, while its P/E ratio of 23.8x is above the global beverage industry average but below its peer average.
Samuel Adams Drops Bold New Cherry Bomb to Fuel High-ABV Beer Boom
Samuel Adams has launched a new Imperial Wheat Ale called Cherry Bomb, a 9% ABV beer with bold black cherry flavor, to capitalize on the growing high-ABV beer market. This new offering, available in 19.2oz single-serve cans, is part of Samuel Adams' strategy to expand its presence in this rapidly expanding category. The release follows their historic Utopias with 30% ABV, offering consumers a more accessible high-ABV option with a crisp finish.
Twisted Tea Hard Iced Tea Expands 8% ABV Extreme Lineup; Rolls Out New Variety Pack and Flavors
Twisted Tea is expanding its 8% ABV Extreme line with a new variety pack and additional flavors, including Extreme Long Island Iced Tea and Extreme Fruit Punch. The variety pack, featuring 12 oz. cans, aims to reach more drinkers, building on the success of the single-serve Extreme lineup. New single-serve flavors like Tropical Punch are also being introduced for the winter season.
TeaPot Introduces New Rosin-Infused Blueberry Chamomile Iced Tea
TeaPot, The Boston Beer Company's cannabis-infused iced tea brand, has launched a new Blueberry Chamomile rosin-infused iced tea. This new product is caffeine-free, contains 10mg of THC from solventless rosin extract, and is designed for evening relaxation. It is available at select dispensaries and online retailers across Canada.
The Boston Beer Company, Inc. (SAM): A Bull Case Theory
This article summarizes a bullish thesis on The Boston Beer Company, Inc. (SAM), highlighting its history, brand diversification, financial health, and the return of founder Jim Koch as CEO. Despite a prior unsuccessful bullish call on Molson Coors, the article emphasizes SAM's strong free cash flow, debt-free status, and focus on its core craft identity and profitability restoration. The author notes that SAM is not on their list of most popular hedge fund stocks, suggesting other AI stocks may offer higher return potential.
A Look At Boston Beer Company (SAM) Valuation As Noncompete Lawsuit Raises New Questions
Boston Beer Company (SAM) is facing a lawsuit regarding its noncompete policy, which is impacting investor sentiment and adding to a prior decline in share price. Despite being identified as 17.3% undervalued by some narratives, with a fair value around $239.36, its P/E ratio of 22.4x is above the general beverage industry average, raising questions about its true valuation and future growth prospects. The article encourages investors to conduct their own analysis and consider other investment opportunities.
Dogfish Head Puts January’s Pressures on Ice with “30 Minute Time Bank” Pop-Up
Dogfish Head is launching a "30 Minute Time Bank" pop-up experience to help people de-stress during January's resolution season, inspired by their 30 Minute Light IPA. This one-day event offers 30 uninterrupted minutes for sensory, creative, and flavor-friendly engagements, including music, custom bites, and complimentary samples of their low-calorie IPA. The initiative aims to promote a "lighter take" on self-improvement, emphasizing flavor and fun over intense productivity.
Investors in Boston Beer Company (NYSE:SAM) have unfortunately lost 80% over the last five years
Shareholders of The Boston Beer Company (NYSE:SAM) have experienced an 80% loss over the last five years, with a 35% decline in the past twelve months alone. This underperformance is particularly notable as the company's earnings per share (EPS) only dropped by 9.1% annually during the same five-year period, suggesting the market was overly optimistic about the stock's valuation. Investors are advised to consider diversification and fundamental business metrics beyond just share price.
Former Boston Beer Employees Seek Class-Action Lawsuit Over Non-Compete Agreements
Former employees of Boston Beer Company are seeking a class-action lawsuit concerning the brewery's non-compete agreements. The details of the lawsuit and the number of employees involved were not specified in this brief news item. This legal action highlights ongoing scrutiny of non-compete clauses within the beverage industry.
Twisted Tea Launches Limited-Edition Twistmas Stocking Filled with Hard Iced Tea for the Holidays
Twisted Tea Hard Iced Tea has unveiled a limited-edition "Twistmas Stocking" for the holiday season, featuring nine Twisted Teas and a built-in dispenser. Designed to appeal to fans who enjoy festive displays, the stocking retails for $18 and will be available through multiple drops starting December 1st on GiveThemBeer.com. This initiative aims to provide a unique and playful gift for adults aged 21 and over.
Exploring Boston Beer (SAM) Valuation After Earnings Beat and Positive Response to Sun Cruiser Innovation
Boston Beer Company (SAM) recently reported stronger-than-expected EBITDA and adjusted operating income, attributed to higher margins and positive consumer feedback on its Sun Cruiser brand. Despite these encouraging results, the stock has significantly underperformed with a year-to-date return of -34.99%. Analysts point to a fair value of $239.36, suggesting the stock is currently undervalued at $195.84, driven by expectations of improved profitability and a multiple shift.
The Boston Beer Company Launches Emerald Hour Gummies in Canada
The Boston Beer Company has launched Emerald Hour gummies in Canada, building on its existing line of non-alcoholic cannabis cocktails. These new cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds, are 100% vegan and contain 5mg of THC, available in Ontario and Alberta. Emerald Hour is also collaborating with Ally to promote responsible consumption and secure cannabis storage.
Boston Beer Q3 Earnings Beat Estimates, Depletions Down 3% Y/Y
The Boston Beer Company (SAM) reported strong third-quarter 2025 results, with earnings per share of $4.25 surpassing estimates and improving significantly year-over-year. Despite a decline in net revenues due to lower volumes, the company saw a substantial increase in gross margin attributed to brewery efficiencies, procurement savings, and favorable product mix. Boston Beer has also updated its 2025 financial guidance, anticipating improved earnings per share and a higher gross margin.
Samuel Adams Unwraps Winter White Ale First New Winter Seasonal in 30 Years
Samuel Adams has released its first new winter seasonal beer in 30 years, the Winter White Ale, just in time for the holiday season. This spiced and citrusy white ale, brewed with orange peel, cinnamon, nutmeg, and clove, is available nationwide through January 2026. The brewery also offers a Winter Break Variety Pack featuring this new ale alongside Winter Lager, Old Fezziwig, and a new Cold Brew Coffee Stout.
Boston Beer Company Reports Q3 2025 Financial Results with Revenue Decrease and Increased Net Income
The Boston Beer Company reported a decline in Q3 2025 depletions by 3% and shipments by 13.7%, with net revenue decreasing by 11.2% to $537.5 million. Despite these declines, the company improved its gross margin to 50.8% and net income rose to $46.2 million, largely due to a non-cash brand impairment charge in the prior year. Boston Beer has revised its full-year 2025 financial guidance, expecting mid-single-digit declines in depletions and shipments while raising its gross margin and EPS expectations.
Boston Beer Company stock faces challenges ahead of earnings, UBS says - Investing.com Canada
This article indicates that access to the full content is currently unavailable due to a client-side application error. Therefore, a meaningful summary of Boston Beer Company's challenges ahead of earnings, as analyzed by UBS, cannot be provided at this time.
Comparing Diageo (NYSE:DEO) and Boston Beer (NYSE:SAM) - Defense World
This article compares Boston Beer (NYSE:SAM) and Diageo (NYSE:DEO) across several financial metrics including profitability, analyst ratings, ownership, valuation, earnings, and volatility. While Boston Beer outperforms Diageo in 8 of 14 factors, Diageo shows higher revenue, earnings, and a lower price-to-earnings ratio, suggesting it is a more affordable stock. Analysts also view Diageo more favorably with a higher probable upside.
Earnings call transcript: Boston Beer Q2 2025 shows EPS growth amid market challenges - Investing.com Canada
The provided article content indicates an application error when loading the page, suggesting the intended content, an earnings call transcript for Boston Beer Q2 2025, is unavailable. Therefore, no substantive information regarding EPS growth or market challenges can be extracted from the current content.
Earnings call transcript: Boston Beer Q2 2025 shows EPS growth amid market challenges - Investing.com UK
The article reports on an application error encountered while attempting to load content related to Boston Beer's Q2 2025 earnings call transcript from Investing.com UK. Despite the promising title indicating EPS growth amid market challenges, the full details of the earnings call are unavailable due to this technical issue. The content provided only indicates the occurrence of an error.
Boston Beer Leaders Wax Nostalgic Over First Sam Adams, Dogfish Head Collaboration; BTAD Experienceship Winner Moor’s Share Distro Goals - Brewbound
Leaders from Boston Beer Company reflected on their initial collaboration with Dogfish Head, detailing the development of the "Salty Fink" gose. The article also highlights Moor's, a Black Is Beautiful Experienceship winner, outlining their ambitious distribution goals to expand into 10 states and gain national supermarket presence. This event underscores a blend of nostalgic brewing innovation and forward-looking business strategy within the craft beer industry.
Boston Beer Leaders Wax Nostalgic Over First Sam Adams, Dogfish Head Collaboration; BTAD Experienceship Winner Moor’s Share Distro Goals
Leaders from Boston Beer Company reflected on the first Sam Adams and Dogfish Head collaboration. The article also highlights the distribution goals of Moor’s, the winner of the Brewbound Training and Development (BTAD) Experienceship.
Boston Beer Company's 2024 ESG Report
Boston Beer Company has released its fourth annual Environmental, Social, and Governance (ESG) Report, providing a transparent overview of its 2024 performance. The report highlights key achievements, challenges, and the company's continuous commitment to driving meaningful change. Readers are encouraged to explore the full report for detailed information.
Hard Cider Brand Lets Real Fans Get 'Killed' by Jason in New Horror Collab
Angry Orchard has partnered with Horror, Inc. for the Jason Universe's 45th anniversary, launching a unique marketing campaign that includes a 13-minute horror vignette where two real fans were "killed" by Jason on screen. Alongside this, the collaboration introduces a Thriller Variety Pack with glow-in-the-dark packaging and a new Jason-inspired Blood Orange cider, plus limited-edition Crisp Apple cans featuring Jason's hockey mask. These special products and the horror short aim to engage fans of both the hard cider and the iconic slasher franchise.
