Tax-driven MediaAlpha (MAX) insider sale under Rule 10b5-1 plan
MediaAlpha, Inc. director Steven Yi sold a total of 12,000 shares of Class A Common Stock over three days (March 30, March 31, and April 1) at approximately $9 per share. These sales were executed under a pre-established Rule 10b5-1 trading plan. The primary reason for the sales was to cover taxes incurred from the vesting of Restricted Stock Units (RSUs), rather than a discretionary trading decision.
MediaAlpha (MAX) director Yi sells $111,907 in stock
MediaAlpha, Inc. director Steven Yi sold 12,000 shares of Class A Common Stock for a total of $111,907 between March 30 and April 1, 2026. These sales, conducted under a Rule 10b5-1 trading plan, were primarily to cover taxes from vesting Restricted Stock Units. Despite a nearly 30% year-to-date decline in stock price, Yi still directly owns over 3 million shares, and the company recently reported strong Q4 2025 earnings and is searching for a new director as Lara Sweet steps down.
MediaAlpha CTO Yeh sells $28k in shares
MediaAlpha's CTO, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for $28,320 on March 27, 2026, to cover taxes from vesting Restricted Stock Units. After the sale, Yeh directly owns 577,879 shares. This transaction comes amidst recent company news, including Q4 2025 earnings showing strong growth and the upcoming departure of a board member.
MediaAlpha CTO Yeh sells $28k in shares By Investing.com
MediaAlpha's CTO, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for $28,320 to cover taxes from vesting RSUs, still owning 577,879 shares. This comes amidst the company's Q4 2025 earnings showing strong growth despite a slight revenue miss, and the upcoming departure of a board member. The stock is currently trading at $9.07, down 30% year-to-date.
MediaAlpha CTO Yeh sells $28k in shares
MediaAlpha CTO Kuanling Amy Yeh sold 3,000 shares of Class A Common Stock for $28,320 on March 27, 2026, to cover taxes from vesting RSUs. Following the sale, Yeh directly owns 577,879 shares. This transaction comes amidst recent company news including Q4 2025 earnings results and a board member's upcoming resignation.
MediaAlpha (MAX) CTO trims stake with 3,000-share 10b5-1 tax-related sale
MediaAlpha's Chief Technology Officer, Yeh Kuanling Amy, sold 3,000 shares of Class A common stock at $9.44 per share. This sale was conducted under a pre-established Rule 10b5-1 trading plan primarily to cover taxes associated with vesting restricted stock units (RSUs). Following the transaction, she still directly holds 577,879 shares, indicating that this is a routine, tax-related sale rather than a significant change in her investment position.
MediaAlpha (NYSE: MAX) director sells 12,000 shares under 10b5-1 tax plan
A director and officer at MediaAlpha, Steven Yi, sold a total of 12,000 shares of Class A common stock over three days (March 23-25, 2026) at weighted-average prices ranging from $9.4155 to $9.67. These transactions were executed under a pre-arranged Rule 10b5-1 trading plan, primarily to cover tax obligations from vesting restricted stock units (RSUs). Following these sales, Yi directly holds 3,043,247 shares of MediaAlpha Class A common stock.
Record year and 2026 virtual meeting detailed by MediaAlpha (MAX)
MediaAlpha (MAX) is requesting stockholder approval for the election of two Class III directors and the ratification of PricewaterhouseCoopers LLP as their independent registered public accounting firm at a virtual-only annual meeting on May 5, 2026. The company reported a record-breaking 2025 with a 45% year-over-year increase in total Transaction Value to $2.2 billion and an 18% rise in Adjusted EBITDA to $113.7 million. MediaAlpha emphasizes its commitment to governance, independence, and diversity, with a performance-based executive compensation structure where a significant portion of NEO compensation is tied to financial goals and stock performance.
MediaAlpha director Yi Steven sells $91k in shares
MediaAlpha director Yi Steven sold 9,227 shares of Class A Common Stock worth approximately $91,684 between March 16 and March 17, 2026. Prior to these sales, Yi acquired 448,500 shares and 149,550 Performance Restricted Stock Units, leaving him with 3,059,247 shares. This comes as MediaAlpha reported Q4 2025 revenue of $291 million, slightly below forecasts, but highlighted record financial results and strategic initiatives.
MediaAlpha (MAX) CRO Cramer sells $98,946 in shares
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $98,946 to cover taxes from restricted stock units, though he still directly owns over 306,000 shares. Prior to this, Cramer acquired a significant number of shares and performance-based restricted stock units tied to future Adjusted EBITDA goals. These insider activities follow the company's Q4 2025 earnings report, which showed strong growth despite a slight revenue miss, reflecting positive investor sentiment.
[Form 4] MediaAlpha, Inc. Insider Trading Activity
MediaAlpha, Inc. director and officer Steven Yi reported an open-market sale of 4,000 shares of Class A common stock at $9.59 per share. This transaction was conducted under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes related to vesting restricted stock units (RSUs), not as a discretionary trade. Following the sale, Yi directly holds 3,055,247 shares of MediaAlpha, Inc.
MediaAlpha director Yi Steven sells $91k in shares By Investing.com
MediaAlpha director Yi Steven sold 9,227 shares of Class A Common Stock for approximately $91,684 between March 16 and March 17, 2026. These sales occurred at prices ranging from $9.84 to $10.04. Despite the director's sales, MediaAlpha Inc. recently reported strong Q4 2025 earnings with $291 million in revenue, slightly below forecasts but with positive investor sentiment due to record financial results and strategic initiatives.
MediaAlpha (MAX) CRO receives major RSU grants and small share sale
MediaAlpha's Chief Revenue Officer, Keith Cramer, received significant grants of restricted stock units (RSUs) and performance-based RSUs totaling 134,600 and 44,900 units respectively. Concurrently, Cramer sold 10,000 shares of Class A Common Stock at a weighted-average price of $9.8946 per share, primarily to cover tax obligations from RSU vesting. These transactions were reported in an SEC Form 4 filing, indicating he now directly holds 306,754 shares.
MediaAlpha (NYSE: MAX) director gets RSU grant, sells shares under 10b5-1 plan
MediaAlpha director Eugene Nonko reported receiving a grant of 174,450 restricted stock units (RSUs) on March 15, 2026, which will vest quarterly over four years. Concurrently, he sold 5,205 Class A shares on March 16-17, 2026, at approximately $10 per share under a Rule 10b5-1 plan, primarily to cover taxes from RSU vesting. Following these transactions, Nonko still holds over 2.4 million shares directly and indirectly.
MediaAlpha (MAX) CTO receives major RSU and performance-based PRSU equity grants
MediaAlpha, Inc.'s Chief Technology Officer, Yeh Kuanling Amy, received significant equity grants consisting of 186,900 Restricted Stock Units (RSUs) and 62,300 performance-based Restricted Stock Units (PRSUs). These awards are designed to incentivize long-term performance, with RSUs vesting quarterly over four years subject to continued employment, and PRSUs vesting based on Adjusted EBITDA goals for fiscal years 2026, 2027, and 2028. Following these grants, the CTO directly holds 580,879 shares of MediaAlpha Class A Common Stock.
MediaAlpha (NYSE: MAX) grants RSUs and PRSUs to reporting insider
MediaAlpha (NYSE: MAX) has granted its reporting insider, Patrick Ryan Thompson, 254,200 Restricted Stock Units (RSUs) and 84,750 performance-based Restricted Stock Units (PRSUs). These equity awards are part of the company's Omnibus Incentive Plan and are compensation, not open-market transactions. The RSUs vest over approximately four years, while the PRSUs are tied to Adjusted EBITDA goals for fiscal years 2026, 2027, and 2028, with potential vesting percentages ranging from 50% to 200%.
MediaAlpha (MAX) director Steven Yi logs small stock sale, large RSU and PRSU awards
MediaAlpha director Steven Yi reported selling 9,227 shares of Class A common stock to cover taxes from RSU vesting. Concurrently, he received significant equity awards, including 448,500 restricted stock units (RSUs) and 149,550 performance-based restricted stock units (PRSUs) tied to Adjusted EBITDA goals. These transactions are characterized as routine executive compensation and tax management, with Yi retaining a substantial direct holding of over three million shares.
MediaAlpha (MAX) GC receives 171,950 RSUs and 57,350 PRSUs
MediaAlpha, Inc.'s General Counsel, Jeffrey B. Coyne, was granted 171,950 restricted stock units (RSUs) and 57,350 performance-based restricted stock units (PRSUs) on March 15, 2026. The RSUs vest quarterly over four years, while the PRSUs are linked to Adjusted EBITDA goals for fiscal years 2026, 2027, and 2028, with settlement scheduled for March 15, 2029. Following these grants, Coyne directly holds 605,995 shares of Class A common stock.
Planned MediaAlpha (NYSE: MAX) insider sale covers RSU tax obligations
MediaAlpha director and officer Yi Steven sold 13,650 shares of Class A Common Stock between March 9-11, 2026, to cover tax obligations from the vesting of restricted stock units (RSUs). These transactions were executed under a pre-arranged Rule 10b5-1 trading plan. Following the sales, Yi Steven still retains a significant holding of 2,619,974 shares, indicating that these sales were primarily tax-related rather than a reflection of changed sentiment in the company's prospects.
MAX SEC Filings - Mediaalpha Inc 10-K, 10-Q, 8-K Forms
This page provides access to MediaAlpha, Inc. (MAX) SEC filings, including annual reports (10-K), quarterly earnings (10-Q), material events (8-K), and insider trading forms. It also features AI-supported tools to explain the content of each document and highlights key financial metrics, operational developments, and leadership changes. Recent filings include details on insider sales, restricted stock lapses, and updates on beneficial ownership by White Mountains Insurance Group.
MediaAlpha (NYSE: MAX) director sells 4,107 shares under 10b5-1 plan
MediaAlpha, Inc. director Eugene Nonko sold 4,107 shares of Class A Common Stock at $10.00 per share on March 9, 2026. These sales, including both direct and indirect holdings, were conducted under a Rule 10b5-1 trading plan primarily to cover taxes resulting from vesting restricted stock units. Following these transactions, Nonko retains significant direct and indirect holdings in the company.
(MAX) Risk Channels and Responsive Allocation
This article from Stock Traders Daily provides an AI-driven analysis of Mediaalpha Inc. Class A (NYSE: MAX), highlighting a strong sentiment across all horizons and an exceptional 69.3:1 risk-reward setup. It outlines specific institutional trading strategies for long and short positions, along with multi-timeframe signal analysis, to assist investors in optimizing position sizing and managing risk.
Planned MediaAlpha (MAX) insider sale totals 55,252 shares
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 55,252 shares of Class A Common Stock between March 2-4, 2026, at prices around $10 per share. These sales were conducted under a pre-arranged Rule 10b5-1 trading plan, primarily to cover taxes from vested RSUs. Following these transactions, Steven Yi still directly owns 2,633,624 shares.
MediaAlpha Executives Sell Significant Shares
MediaAlpha's Director and CEO, Steven Yi, sold 55,252 Class A Common Stock shares in early March 2026 for a total of $552,765, primarily for tax obligations. Director Eugene Nonko also sold 132,203 Class A shares for $1,323,576 during the same period. These transactions were conducted under Rule 10b5-1 trading plans.
MediaAlpha (NYSE: MAX) director sells 132,203 shares under 10b5-1 plan
MediaAlpha (NYSE: MAX) director Eugene Nonko sold a total of 132,203 Class A shares between March 2 and March 4, 2026. These sales were conducted under a Rule 10b5-1 trading plan primarily to cover taxes related to restricted stock unit vesting, with weighted-average prices around $10 per share. After these transactions, Nonko directly owns 886,942 shares and indirectly owns 1,381,920 shares through O.N.E. Holdings, LLC.
MediaAlpha Announces Fourth Quarter and Full Year 2025 Financial Results
MediaAlpha announced strong financial results for Q4 and full year 2025, with record revenue of $1.1 billion and record transaction value of $2.2 billion for the full year. The company's Board of Directors doubled the share repurchase authorization to $100 million, citing a strong free cash flow outlook. MediaAlpha also provided a positive outlook for Q1 2026, expecting continued growth in its Property & Casualty insurance vertical.
MediaAlpha (MAX) director sells 20,748 shares in Rule 10b5-1 plan
MediaAlpha, Inc. director and officer Steven Yi sold 20,748 shares of Class A common stock over three days in February 2026 under a pre-arranged Rule 10b5-1 trading plan. The sales were primarily executed to cover taxes associated with the vesting of restricted stock units, with prices ranging from $7.7507 to $10.0027 per share. Following these transactions, Steven Yi directly holds 2,688,876 Class A shares.
MediaAlpha Announces Fourth Quarter and Full Year 2025 Financial Results
MediaAlpha announced record financial results for the full year 2025, including $1.1 billion in revenue and $2.2 billion in transaction value, with significant growth in Property & Casualty insurance. The company also reported strong fourth-quarter performance and increased its share repurchase authorization to $100 million due to a strong free cash flow outlook. MediaAlpha provided a positive financial outlook for the first quarter of 2026, driven by continued momentum in its P&C vertical.
MediaAlpha (MAX) Thin 2.3% Net Margin Tests Bullish Profitability Narratives
MediaAlpha (MAX) concluded FY 2025 with a 2.3% net profit margin, an increase from 1.9% previously, and reported a significant swing from quarterly losses to profits. Despite 54.1% earnings growth and a DCF fair value significantly higher than its current share price, the company faces scrutiny due to its thin margins, earnings volatility, and a capital structure burdened by negative shareholders’ equity and high debt. The article highlights both bullish and bearish perspectives, questioning the durability of profitability trends and the sustainability of future margin expansion.
Analysts Are Bullish on These Communication Services Stocks: Getty Images Holdings (GETY), MediaAlpha (MAX)
Three analysts have issued bullish sentiments on Communication Services stocks: Getty Images Holdings (GETY), MediaAlpha (MAX), and Starz Entertainment Corp (STRZ). Wedbush maintained a Buy rating on Getty Images with a $7.00 price target, while William Blair and RBC Capital also maintained Buy ratings on MediaAlpha with price targets of $12.38 and $11.00 respectively. Benchmark Co. maintained a Buy rating on Starz Entertainment Corp with a $39.00 price target.
MediaAlpha, Inc. SEC 10-K Report
MediaAlpha, Inc. has released its 2025 Form 10-K report, showcasing robust financial performance including $1,113.6 million in revenue and $26.8 million in net income, driven by growth in the P&C insurance vertical. The report details significant business achievements like increased consumer referrals and active agent partners, strategic initiatives such as platform integration and capital management, and addresses challenges including partner dependency, industry cyclicality, and an FTC matter. The company plans continued growth and expects liquidity to be sufficient for future operations.
MediaAlpha Inc. (NYSE:MAX) Stock Surges on Strong Buyback and Upbeat Outlook Despite Q4 Revenue Miss
MediaAlpha Inc. (NYSE:MAX) reported mixed Q4 2025 financial results, missing revenue estimates but significantly surpassing EPS forecasts. Despite the revenue miss, the stock surged in after-hours trading due to a doubled share repurchase authorization to $100 million and an upbeat Q1 2026 revenue guidance that exceeded analyst expectations. The company emphasized its focus on AI for customer acquisition and strong cash generation, with divergent performance in its P&C and Health insurance verticals.
MediaAlpha Announces Fourth Quarter and Full Year 2025 Financial Results
MediaAlpha reported strong financial results for the fourth quarter and full year 2025, with record revenue and transaction value for the full year, significantly driven by its Property & Casualty insurance vertical. The company also announced a doubling of its share repurchase authorization to $100 million, reflecting confidence in its free cash flow outlook. MediaAlpha projects continued positive momentum for the first quarter of 2026, particularly in P&C insurance, while expecting a decline in its health insurance vertical.
MediaAlpha’s $1.1B year ends with plan for up to $100M share buyback
MediaAlpha (NYSE: MAX) reported record-breaking financial results for 2025, with full-year revenue of $1.1 billion and transaction value of $2.2 billion. The company's Board of Directors subsequently doubled its share repurchase authorization to $100 million. While Property & Casualty (P&C) transaction value grew significantly, the Health insurance vertical experienced a decline.
MediaAlpha (MAX) CTO Yeh sells $87k in stock
Kuanling Amy Yeh, CTO of MediaAlpha, Inc. (NASDAQ:MAX), sold 12,000 shares of Class A Common Stock for approximately $87,688 on February 13, 2026, to cover taxes related to RSU vesting. She also acquired 15,317 shares through RSU vesting on February 15, 2026, at a price of $0. These transactions occurred amidst recent corporate governance changes, including bylaw amendments and the resignation of director Christopher Delehanty.
Eugene Nonko (MAX) receives 18,294 MediaAlpha shares from RSUs
MediaAlpha, Inc. director Eugene Nonko acquired 18,294 shares of Class A Common Stock by exercising restricted stock units on February 15, 2026. This transaction increased his direct holdings to 957,142 shares. The shares were issued at $0.0000 per share, reflecting a vesting event rather than an open-market purchase, and are part of a time-based vesting schedule tied to continued employment.
MediaAlpha (MAX) CTO sells 12,000 shares after RSU vesting
MediaAlpha, Inc. CTO Yeh Kuanling Amy reported both RSU vesting and the sale of 12,000 Class A common shares. The share sale, executed on February 13, 2026, at a weighted-average price of $7.3074, was conducted under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes related to the RSU vesting events that occurred on February 15, 2026. Following these transactions, her direct holdings stand at 396,979 Class A shares and 38,425 outstanding RSUs.
A Preview Of MediaAlpha's Earnings
MediaAlpha (NYSE: MAX) is scheduled to release its quarterly earnings report on Monday, February 23, 2026. Analysts predict an EPS of $0.34. The company's stock has seen a 30.85% decline over the last 52 weeks, despite some positive share price movements following past earnings misses.
[Form 4] MediaAlpha, Inc. Insider Trading Activity
MediaAlpha, Inc. officer Thompson Patrick Ryan reported three tax-related share dispositions of Class A Common Stock on February 15, 2026. These transactions, totaling 12,130 shares at $7.17 each, were actions where shares were automatically withheld by the company to cover tax obligations from settled restricted stock units. After these dispositions, Ryan directly held 870,430 Class A shares.
Insider Steven Yi sells 12,000 MediaAlpha (MAX) shares via 10b5-1 plan
MediaAlpha director Steven Yi sold a total of 12,000 Class A common stock shares in three open-market transactions between February 17-19, 2026, at prices ranging from $7.16 to $7.34 per share. These sales were conducted under a pre-arranged Rule 10b5-1 trading plan, primarily to cover taxes associated with RSU vesting. Following these transactions, Yi directly holds 2,709,624 shares in MediaAlpha, Inc.
MediaAlpha (MAX) CTO Yeh sells $87k in stock By Investing.com
Kuanling Amy Yeh, CTO of MediaAlpha (NASDAQ:MAX), sold 12,000 shares of Class A Common Stock for $87,688 on February 13, 2026, under a Rule 10b5-1 plan to cover taxes from RSU vesting. She also acquired 15,317 shares via RSU vesting on February 15, 2026. The company recently amended its bylaws regarding stockholder meetings and proxy authorizations, and Christopher Delehanty resigned from the board as part of a post-controlled company transition.
MediaAlpha’s Coyne sells $36,522 in shares By Investing.com
MediaAlpha's General Counsel and Secretary, Jeffrey B. Coyne, sold 5,000 shares of Class A Common Stock for $36,522 on February 13, 2026. Separately, he exercised 6,544 Restricted Stock Units and the company withheld 5,982 shares for tax obligations. These events occur amidst recent updates to MediaAlpha's bylaws and the resignation of a board member as the company transitions its governance structure after ceasing to be a controlled entity.
MediaAlpha (MAX) CTO Yeh sells $87k in stock
MediaAlpha (MAX) CTO Kuanling Amy Yeh sold 12,000 shares of Class A Common Stock worth $87,688 on February 13, 2026, primarily to cover taxes related to vesting RSUs. Shortly after, on February 15, 2026, Yeh acquired 15,317 shares through RSU vesting at a $0 price. These transactions coincided with recent changes in MediaAlpha's corporate governance, including bylaw amendments and the resignation of a board member, Christopher Delehanty, as the company transitioned from being a controlled entity.
MediaAlpha’s Cramer Keith sells $71,599 in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $71,599 on February 17, 2026. Prior to this, on February 15, 2026, Cramer acquired 15,085 shares through the vesting of Restricted Stock Units. These transactions leave Cramer with 182,154 directly owned shares in the company.
MediaAlpha’s Coyne sells $36,522 in shares
MediaAlpha's General Counsel and Secretary, Jeffrey B. Coyne, sold 5,000 shares of Class A Common Stock for $36,522 on February 13, 2026. Separately, he exercised Restricted Stock Units and the company withheld shares to cover tax obligations. These transactions follow recent changes to MediaAlpha's bylaws and a board transition after it ceased being a controlled company.
MediaAlpha’s Cramer Keith sells $71,599 in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $71,599 on February 17, 2026. Prior to this sale, on February 15, 2026, Cramer acquired 15,085 shares through the vesting of Restricted Stock Units. After these transactions, Cramer directly owns 182,154 shares of the company.
MediaAlpha (MAX) CTO Yeh sells $87k in stock By Investing.com
MediaAlpha's CTO, Kuanling Amy Yeh, sold 12,000 shares of Class A Common Stock worth approximately $87,688 on February 13, 2026, under a pre-arranged trading plan to cover tax obligations. Concurrently, Yeh acquired 15,317 shares upon the vesting of Restricted Stock Units. The company also recently amended its bylaws regarding stockholder meetings and Christopher Delehanty resigned from its Board of Directors as part of a board transition.
MediaAlpha’s Coyne sells $36,522 in shares
Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha, Inc. (NASDAQ:MAX), sold 5,000 shares of Class A Common Stock for $36,522 on February 13, 2026. Separately, Coyne exercised 6,544 Restricted Stock Units and the company withheld 5,982 shares for tax obligations. These financial activities follow recent updates to MediaAlpha's bylaws and a board transition after the company ceased to be a controlled entity in 2024.
MediaAlpha’s Cramer Keith sells $71,599 in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $71,599 on February 17, 2026. This transaction followed his acquisition of 15,085 shares through Restricted Stock Unit vesting on February 15, 2026. Cramer now directly owns 182,154 shares of the company.
MediaAlpha (MAX) CTO Yeh sells $87k in stock
Kuanling Amy Yeh, CTO of MediaAlpha (NASDAQ:MAX), sold 12,000 shares of Class A Common Stock for $87,688 on February 13, 2026, under a tax-related Rule 10b5-1 trading plan. She also acquired 15,317 shares through RSU vesting on February 15, 2026. Separately, MediaAlpha amended its bylaws and saw Christopher Delehanty resign from its Board of Directors as part of a board transition.
