MediaAlpha CRO Keith Cramer sells $104,686 in stock
MediaAlpha's CRO, Keith Cramer, sold 13,000 shares of Class A Common Stock for $104,686 on May 15, 2026, primarily to cover tax obligations from RSU vesting. Despite a year-to-date stock decline, InvestingPro analysis suggests the company is undervalued and expects net income growth this year. Cramer still directly owns 293,528 shares after these transactions.
MediaAlpha (NYSE: MAX) CRO sells 13,000 shares as RSUs vest
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 13,000 shares of Class A Common Stock for $8.0528 per share on May 15, 2026, under a Rule 10b5-1 trading plan. This sale was primarily to cover taxes associated with the vesting of 9,774 Restricted Stock Units (RSUs) on the same day. The RSUs converted to Class A shares at a $0.00 exercise price, originating from grants in March 2023 and March 2024.
MediaAlpha CRO Keith Cramer sells $104,686 in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 13,000 shares of the company's Class A Common Stock for $104,686, primarily to cover tax obligations from vested Restricted Stock Units. Despite the stock being down 36% year-to-date, InvestingPro analysis suggests it is undervalued and net income is expected to grow, with the company remaining profitable. Cramer still directly owns 293,528 shares after these transactions.
MediaAlpha (MAX) CTO sells 12,000 shares, receives 10,106 RSU shares
MediaAlpha, Inc.'s Chief Technology Officer, Yeh Kuanling Amy, reported selling 12,000 shares of Class A Common Stock at a weighted-average price of $8.0533 per share. These sales were primarily conducted to cover taxes associated with the vesting of Restricted Stock Units (RSUs), as per a pre-arranged Rule 10b5-1 trading plan. On the same day, she also received 10,106 RSU shares for no cash consideration due to vesting.
MediaAlpha (MAX) counsel sells 5,000 shares and covers RSU tax obligations
MediaAlpha's general counsel, Jeffrey B. Coyne, sold 5,000 shares of Class A Common Stock at an average price of $8.0953 and disposed of 9,231 shares for tax withholding related to restricted stock unit vesting. These transactions were carried out under a pre-established Rule 10b5-1 trading plan to cover tax obligations. After these transactions, Coyne beneficially owns 591,764 shares of Class A Common Stock.
MediaAlpha (NYSE: MAX) insider withholds 20,294 shares for tax obligations
MediaAlpha, Inc. officer Thompson Patrick Ryan reported routine tax-related share dispositions of 20,294 Class A Common Stock shares on May 15, 2026. These shares, valued at $8.05 each, were withheld to cover tax obligations from previously granted restricted stock units and are not open-market sales. Following these transactions, Ryan directly holds 1,121,377 shares of MediaAlpha Class A Common Stock.
Shareholders Can Be Confident That MediaAlpha's (NYSE:MAX) Earnings Are High Quality
MediaAlpha's recent earnings report, while robust in headline numbers, raised concerns due to unusual items, including a US$160m reduction in profit and a US$131m tax benefit. These one-off events make it difficult to assess the company's sustainable underlying profitability. Investors should consider these factors when evaluating MediaAlpha's financial performance.
Director Hunt receives 20,750 RSUs at MediaAlpha (NYSE: MAX)
MediaAlpha director Bradley William Hunt received a grant of 20,750 restricted stock units (RSUs) as compensation for his board service. These RSUs will vest on the earlier of the first anniversary of the grant date or the company's 2027 Annual Meeting, provided he continues his service. Following this grant, Hunt's direct holdings in MediaAlpha's Class A Common Stock total 46,200 shares.
Director at MediaAlpha (MAX) receives 20,750-share restricted stock award
MediaAlpha, Inc. director Arasu Venmal (Raji) was granted 20,750 restricted stock units (RSUs) of Class A Common Stock as compensation for board service. These RSUs, which represent a right to receive one share each upon vesting, will vest on the earlier of the first anniversary of the grant date or the company's 2027 annual meeting, provided continued service. Following this grant, the director directly holds 119,407 shares.
MediaAlpha (NYSE: MAX) director receives 20,750 RSUs grant
Ramon Jones, a director at MediaAlpha (NYSE: MAX), has been granted 20,750 restricted stock units (RSUs) as compensation for his board service. These RSUs, which vest on the earlier of the first anniversary of the grant date or MediaAlpha's 2027 annual meeting, increase his directly held equity to 28,000 shares/units. The grant was awarded under the company’s Omnibus Incentive Plan at a price of $0.00 per share, indicating it is equity compensation rather than a purchase.
Director Kathy Vrabeck receives 20,750 RSUs in MediaAlpha (NYSE: MAX) grant
MediaAlpha (NYSE: MAX) director Kathy P. Vrabeck was granted 20,750 restricted stock units (RSUs) as board compensation, increasing her direct holdings to 150,407 shares. These RSUs were granted at no cash cost and will vest on the earlier of the first anniversary of the May 5, 2026 grant date or the company's 2027 Annual Meeting, contingent on her continued service. This transaction is categorized as a neutral filing impact.
MediaAlpha (NYSE: MAX) director Steven Yi sells 12,000 shares via 10b5-1 plan
MediaAlpha (NYSE: MAX) director and officer Steven Yi sold a total of 12,000 shares of Class A Common Stock across three separate transactions on May 4, May 5, and May 6, 2026, at prices around $9 per share. These sales, executed under a pre-arranged Rule 10b5-1 trading plan, were primarily to cover taxes resulting from the vesting of RSUs. Following these transactions, Yi directly owns 2,879,690 shares in the company.
MediaAlpha (NYSE: MAX) holders back directors and PwC at 2026 meeting
MediaAlpha, Inc. held its 2026 annual stockholder meeting on May 5, 2026, with a strong turnout of approximately 85.2% of eligible shares. Stockholders elected Venmal (Raji) Arasu and Kathy Vrabeck as Class III directors for three-year terms and ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2026. The results indicate strong approval for both the director nominees and the auditor.
Don't Ignore The Insider Selling In MediaAlpha
A Co-Founder at MediaAlpha recently sold a significant amount of stock, reducing their holding by 7%. While this was a large sale, it occurred at a price higher than the current share price, which may suggest less concern about the company's valuation. Despite the sale, insiders still own a notable 9.3% of MediaAlpha, indicating continued alignment with shareholders.
[SCHEDULE 13D/A] MediaAlpha, Inc. Amended Major Shareholder Report
White Mountains Insurance Group and its subsidiary WM Hinson (Bermuda) Ltd. have filed an amended major shareholder report (SCHEDULE 13D/A) for MediaAlpha, Inc., indicating beneficial ownership of 17,856,614 Class A shares, representing 33.03% of the outstanding Class A shares. The change in percentage ownership is due to an updated share count from MediaAlpha's recent quarterly report, not new transactions. The filing also notes that two White Mountains-appointed directors, Jennifer Moyer and Christopher Delehanty, have decided not to seek re-election or have resigned, and there is no current intent to appoint successors.
MediaAlpha (MAX) Earnings Growth And 3.4% Margin Test Bullish Valuation Narratives
MediaAlpha (MAX) reported Q1 2026 revenue of US$310.0 million and EPS of US$0.21, with trailing twelve-month revenue reaching US$1.16 billion and EPS at US$0.69. The company's 3.4% net margin and 147.2% trailing earnings growth support bullish narratives, but large swings in quarterly net income, a significant one-off loss, high debt, and negative shareholders' equity introduce considerable financial risk. Despite a P/E ratio of 12x suggesting undervaluation compared to peers, these balance sheet concerns warrant investor caution.
MediaAlpha director Eugene Nonko sells over $1.15 million in shares
MediaAlpha director Eugene Nonko sold over $1.15 million worth of shares in MediaAlpha, Inc. (NASDAQ:MAX) between April 27 and April 29, 2026. The sales were conducted through both direct and indirect transactions via O.N.E. Holdings, LLC, primarily to cover tax obligations from vested restricted stock units under a Rule 10b5-1 trading plan. Despite the stock being down year-to-date, MediaAlpha recently reported strong Q1 2026 revenues exceeding expectations.
MediaAlpha Announces First Quarter 2026 Financial Results
MediaAlpha announced strong first-quarter 2026 financial results, with record revenue of $310.0 million, marking a 17% year-over-year increase, and a net income of $14.0 million. The company also repurchased over $25 million of stock during the quarter and refinanced its credit facilities. MediaAlpha provided a positive outlook for the second quarter of 2026, expecting continued revenue growth driven by its Property & Casualty insurance vertical.
MediaAlpha CEO Steven Yi sells $669k in company stock By Investing.com
MediaAlpha CEO Steven Yi sold approximately $669,175 worth of Class A Common Stock between April 27 and April 29, 2026, primarily to cover tax obligations from vested restricted stock units. These sales, executed under a pre-arranged trading plan, occurred at weighted-average prices around $9.99 per share. Despite the stock trading down roughly 23% year-to-date, InvestingPro analysis suggests MediaAlpha is undervalued with significant upside potential.
MediaAlpha (MAX) director sells shares under Rule 10b5-1 tax-cover plan
MediaAlpha, Inc. director Steven Yi sold a total of 66,967 shares of Class A Common Stock between April 27 and April 29, 2026, under a Rule 10b5-1 trading plan. The sales, executed at weighted-average prices around $10 per share, were primarily to cover taxes from the vesting of restricted stock units. Following these transactions, Yi directly holds 2,891,690 shares of MediaAlpha Class A Common Stock.
MediaAlpha (MAX) director sells 115,132 shares under Rule 10b5-1 plan
MediaAlpha, Inc. director Eugene Nonko sold 115,132 shares of Class A Common Stock between April 27 and 29, 2026, at approximately $10 per share under a pre-arranged Rule 10b5-1 trading plan. These sales were primarily conducted to cover taxes related to the vesting of Restricted Stock Units (RSUs). Following these transactions, Nonko retains significant direct and indirect holdings in the company.
MediaAlpha CEO Steven Yi sells $669k in company stock
MediaAlpha, Inc. CEO Steven Yi sold approximately $669,175 worth of Class A Common Stock between April 27 and April 29, 2026. These sales, executed under a pre-arranged trading plan, were primarily to cover tax obligations from vested restricted stock units. Despite the stock trading down roughly 23% year-to-date, InvestingPro analysis suggests MediaAlpha is undervalued with potential upside.
[Form 4] MediaAlpha, Inc. Insider Trading Activity
MediaAlpha, Inc. director and officer Steven Yi reported open-market sales of 48,590 shares of Class A Common Stock over three days (April 20-22) for a total of $488,217. These sales were primarily conducted under a Rule 10b5-1 trading plan to cover taxes from the vesting of RSUs. Following these transactions, Yi directly holds 2,958,657 shares of Class A Common Stock.
MediaAlpha CEO Steven Yi sells $488,216 in company shares
MediaAlpha's CEO, Steven Yi, sold 48,590 shares of Class A Common Stock for approximately $488,216 in mid-April, executed under a Rule 10b5-1 trading plan primarily for tax liabilities from vested RSUs. Despite this insider sale, InvestingPro data suggests the stock is undervalued. This news comes amidst other company developments including a Q4 2025 revenue miss, strong growth, and changes in the Board of Directors.
MediaAlpha CEO Steven Yi sells $488,216 in company shares
MediaAlpha CEO Steven Yi sold 48,590 shares of Class A Common Stock for approximately $488,216 through a Rule 10b5-1 trading plan to cover tax obligations from vested RSUs. Despite the sale, InvestingPro data suggests the stock is undervalued. This news follows MediaAlpha's Q4 2025 revenue miss, leadership changes, and ongoing strategic initiatives.
MediaAlpha (MAX) director Nonko sells 111,819 shares via tax-driven 10b5-1 plan
MediaAlpha (MAX) director Eugene Nonko sold 111,819 shares of Class A Common Stock between April 20-21, 2026, at weighted-average prices around $10.04-$10.09 per share. These sales were executed under a pre-established Rule 10b5-1 trading plan primarily to cover tax obligations arising from restricted stock unit (RSU) vesting. After these transactions, Nonko still retains a significant stake, holding over 2.3 million shares directly and indirectly.
We Ran A Stock Scan For Earnings Growth And MediaAlpha (NYSE:MAX) Passed With Ease
MediaAlpha (NYSE:MAX) has demonstrated impressive earnings per share growth, increasing by 48% over the last year, alongside a 29% revenue growth to US$1.1 billion. The company also benefits from significant insider ownership, with executives holding $62 million in shares, representing 9.7% of the company, which aligns management's interests with those of shareholders. These strong financial metrics and insider confidence suggest that MediaAlpha is a promising company for growth investors.
MediaAlpha Inc stock (US58470H1014): Why does its insurtech platform matter more now for investors?
MediaAlpha Inc (MAX) operates a technology platform connecting insurance shoppers with carriers across various lines, leveraging big data and AI for efficient consumer acquisition. The company's scalable business model and strong financial performance, despite regulatory challenges, position it as a significant player in the evolving insurtech landscape. Investors should consider its profitability, proprietary optimization engine, and expansion into new verticals, while monitoring transaction metrics and market competition.
MediaAlpha max: Chief revenue officer Cramer sells $96k in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $96,806 on April 15, 2026. This sale was conducted under a pre-arranged trading plan to cover taxes from RSU vesting. The company also recently reported strong Q4 2025 earnings and announced a board member's decision not to seek re-election.
MediaAlpha max: Chief revenue officer Cramer sells $96k in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $96,806 to cover taxes from RSU vesting. This sale was executed under a pre-arranged Rule 10b5-1 trading plan. The company recently reported strong Q4 2025 earnings despite a slight revenue miss and announced the departure of a board member, Lara Sweet, in May 2026.
MediaAlpha (NYSE: MAX) CRO sells 10,000 shares under Rule 10b5-1 plan
MediaAlpha, Inc.'s Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock at a weighted-average price of $9.6806 per share. This transaction, made under a pre-established Rule 10b5-1 trading plan, was primarily to cover taxes related to the vesting of restricted stock units (RSUs). After the sale, Cramer still retains 296,754 shares of MediaAlpha common stock.
MediaAlpha max: Chief revenue officer Cramer sells $96k in stock By Investing.com
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock worth approximately $96,806 on April 15, 2026. This sale was executed under a pre-arranged Rule 10b5-1 trading plan to cover taxes from RSU vesting. The company also recently reported strong Q4 2025 earnings despite a slight revenue miss, and announced a change in its Board of Directors.
MediaAlpha max: Chief revenue officer Cramer sells $96k in stock
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $96,806 on April 15, 2026. This sale was executed under a pre-arranged Rule 10b5-1 trading plan to cover taxes due to RSU vesting. Following the transaction, Cramer directly owns 296,754 shares of MediaAlpha.
Small MediaAlpha (NYSE: MAX) insider sale under 10b5-1 trading plan
MediaAlpha director and officer Steven Yi sold 12,000 shares of Class A common stock across three days under a pre-arranged Rule 10b5-1 trading plan. The sales, at weighted-average prices between $9.07 and $9.68 per share, were primarily to cover taxes from vesting restricted stock units (RSUs). Following these transactions, Yi still directly owns over 3 million shares of MediaAlpha Class A common stock.
MediaAlpha (MAX) CTO sells 3,000 shares via Rule 10b5-1 tax plan
MediaAlpha, Inc.'s Chief Technology Officer, Yeh Kuanling Amy, sold 3,000 shares of Class A common stock at $9.25 per share. This transaction was conducted under a pre-established Rule 10b5-1 trading plan, primarily to cover taxes associated with vesting restricted stock units (RSUs). Post-sale, she retains 574,879 shares directly, indicating the sale was routine and not signaling a change in insider sentiment.
MediaAlpha, Inc. Investigated by the Portnoy Law Firm
The Portnoy Law Firm has announced an investigation into MediaAlpha, Inc. (NYSE: MAX) for potential securities fraud, following a significant drop in stock price after the Federal Trade Commission (FTC) prepared to file a complaint against the company. The FTC alleged MediaAlpha used deceptive advertising and falsely represented itself as affiliated with government entities to gather and sell consumer data, leading to a $45 million settlement. The firm encourages affected investors to contact them to discuss their legal options.
MediaAlpha, Inc. Investigated by the Portnoy Law Firm
The Portnoy Law Firm has launched an investigation into potential securities fraud by MediaAlpha, Inc. (NYSE: MAX) following disclosures that the Federal Trade Commission (FTC) was prepared to file a complaint against the company for deceptive advertising and falsely representing themselves as government affiliates. This probe comes after MediaAlpha's stock price dropped significantly in November 2024 and the company later announced a $45 million settlement in August 2025 to resolve FTC claims of using misleading websites to sell consumer data to telemarketers. Investors are encouraged to contact the firm to discuss their legal rights regarding potential losses.
Pre-planned sale: MediaAlpha (MAX) director trades 12,000 shares
MediaAlpha, Inc. director and officer Steven Yi sold 12,000 shares of Class A common stock in open-market transactions between April 6 and April 8, 2026. These sales, totaling approximately $114,335, were conducted under a pre-established Rule 10b5-1 trading plan primarily to cover tax obligations from vested restricted stock units. Following these transactions, Steven Yi directly holds 3,019,247 shares of MediaAlpha Class A common stock.
MediaAlpha (MAX) CEO Yi sells $114k in stock
MediaAlpha (NASDAQ:MAX) CEO Steven Yi sold 12,000 shares of Class A Common Stock for approximately $114,335 between April 6 and April 8, 2026, pursuant to a Rule 10b5-1 trading plan. These sales primarily covered taxes from RSU vesting, with Yi retaining over 3 million shares. The company recently reported Q4 2025 earnings showing strong growth despite a slight revenue miss, and announced changes to its Board of Directors.
MAX SEC Filings - Mediaalpha Inc 10-K, 10-Q, 8-K Forms
This page provides access to MediaAlpha, Inc.'s SEC filings, including 10-K annual reports, 10-Q quarterly reports, and 8-K current reports, along with AI-supported tools to explain their contents. It highlights key financial metrics, operational performance, governance changes, and material events documented in these reports. Recent filings cover topics such as stock sales, beneficial ownership updates, quarterly earnings, and changes in executive leadership and corporate governance.
Tax-driven MediaAlpha (MAX) insider sale under Rule 10b5-1 plan
MediaAlpha, Inc. director Steven Yi sold a total of 12,000 shares of Class A Common Stock over three days (March 30, March 31, and April 1) at approximately $9 per share. These sales were executed under a pre-established Rule 10b5-1 trading plan. The primary reason for the sales was to cover taxes incurred from the vesting of Restricted Stock Units (RSUs), rather than a discretionary trading decision.
MediaAlpha (MAX) director Yi sells $111,907 in stock
MediaAlpha, Inc. director Steven Yi sold 12,000 shares of Class A Common Stock for a total of $111,907 between March 30 and April 1, 2026. These sales, conducted under a Rule 10b5-1 trading plan, were primarily to cover taxes from vesting Restricted Stock Units. Despite a nearly 30% year-to-date decline in stock price, Yi still directly owns over 3 million shares, and the company recently reported strong Q4 2025 earnings and is searching for a new director as Lara Sweet steps down.
MediaAlpha CTO Yeh sells $28k in shares
MediaAlpha's CTO, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for $28,320 on March 27, 2026, to cover taxes from vesting Restricted Stock Units. After the sale, Yeh directly owns 577,879 shares. This transaction comes amidst recent company news, including Q4 2025 earnings showing strong growth and the upcoming departure of a board member.
MediaAlpha CTO Yeh sells $28k in shares By Investing.com
MediaAlpha's CTO, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for $28,320 to cover taxes from vesting RSUs, still owning 577,879 shares. This comes amidst the company's Q4 2025 earnings showing strong growth despite a slight revenue miss, and the upcoming departure of a board member. The stock is currently trading at $9.07, down 30% year-to-date.
MediaAlpha CTO Yeh sells $28k in shares
MediaAlpha CTO Kuanling Amy Yeh sold 3,000 shares of Class A Common Stock for $28,320 on March 27, 2026, to cover taxes from vesting RSUs. Following the sale, Yeh directly owns 577,879 shares. This transaction comes amidst recent company news including Q4 2025 earnings results and a board member's upcoming resignation.
MediaAlpha (MAX) CTO trims stake with 3,000-share 10b5-1 tax-related sale
MediaAlpha's Chief Technology Officer, Yeh Kuanling Amy, sold 3,000 shares of Class A common stock at $9.44 per share. This sale was conducted under a pre-established Rule 10b5-1 trading plan primarily to cover taxes associated with vesting restricted stock units (RSUs). Following the transaction, she still directly holds 577,879 shares, indicating that this is a routine, tax-related sale rather than a significant change in her investment position.
MediaAlpha (NYSE: MAX) director sells 12,000 shares under 10b5-1 tax plan
A director and officer at MediaAlpha, Steven Yi, sold a total of 12,000 shares of Class A common stock over three days (March 23-25, 2026) at weighted-average prices ranging from $9.4155 to $9.67. These transactions were executed under a pre-arranged Rule 10b5-1 trading plan, primarily to cover tax obligations from vesting restricted stock units (RSUs). Following these sales, Yi directly holds 3,043,247 shares of MediaAlpha Class A common stock.
Record year and 2026 virtual meeting detailed by MediaAlpha (MAX)
MediaAlpha (MAX) is requesting stockholder approval for the election of two Class III directors and the ratification of PricewaterhouseCoopers LLP as their independent registered public accounting firm at a virtual-only annual meeting on May 5, 2026. The company reported a record-breaking 2025 with a 45% year-over-year increase in total Transaction Value to $2.2 billion and an 18% rise in Adjusted EBITDA to $113.7 million. MediaAlpha emphasizes its commitment to governance, independence, and diversity, with a performance-based executive compensation structure where a significant portion of NEO compensation is tied to financial goals and stock performance.
MediaAlpha director Yi Steven sells $91k in shares
MediaAlpha director Yi Steven sold 9,227 shares of Class A Common Stock worth approximately $91,684 between March 16 and March 17, 2026. Prior to these sales, Yi acquired 448,500 shares and 149,550 Performance Restricted Stock Units, leaving him with 3,059,247 shares. This comes as MediaAlpha reported Q4 2025 revenue of $291 million, slightly below forecasts, but highlighted record financial results and strategic initiatives.
MediaAlpha (MAX) CRO Cramer sells $98,946 in shares
MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for approximately $98,946 to cover taxes from restricted stock units, though he still directly owns over 306,000 shares. Prior to this, Cramer acquired a significant number of shares and performance-based restricted stock units tied to future Adjusted EBITDA goals. These insider activities follow the company's Q4 2025 earnings report, which showed strong growth despite a slight revenue miss, reflecting positive investor sentiment.
