Mattel Promotes Michael Hick to SVP, U.S. Commercial
Mattel has promoted Michael Hick to Senior Vice President, U.S. Commercial, entrusting him with leading the company's commercial operations in its largest market. Hick, who has been with Mattel for 18 years, previously worked with Mattel EMEA and the U.K., where he was instrumental in revenue growth and market share expansion. In his new role, he will focus on accelerating growth and strengthening operations within the U.S. market.
Michael Hick to take on new Mattel role
Michael Hick has been appointed to the role of Senior Vice President, US Commercial for Mattel, Inc., moving from his previous position at Mattel EMEA and UK. This move follows the appointment of Sanjay Luthra as Chief Commercial Officer. Hick will be responsible for leading the US Commercial organization to accelerate growth in Mattel’s largest market, bringing his 18 years of experience in driving revenue growth and strengthening customer partnerships.
[Form 4] MATTEL INC /DE/ Insider Trading Activity
This article reports on a Form 4 SEC filing detailing an insider trading activity for Mattel Inc. Director Diana Sue Ferguson reported the settlement of 8,594 Restricted Stock Units (RSUs) on May 15, 2026, which were granted on May 15, 2023, and fully vested on that grant date. This transaction resulted in Ferguson directly holding 27,551 shares of Mattel common stock. The report clarifies this was a planned settlement of equity compensation rather than a new open-market purchase or sale.
Mattel (MAT) director Noreena Hertz settles 8,594 RSUs, with 1,719 shares withheld for taxes
Mattel director Noreena Hertz reported the settlement of 8,594 Restricted Stock Units (RSUs) that were granted in 2023. These RSUs converted into 8,594 shares of Mattel common stock. To cover tax obligations, 1,719 shares were withheld, resulting in Hertz directly holding 8,641 shares of Mattel common stock after these transactions.
Mattel Inc. (MAT) director converts 8,594 RSUs into common stock holdings
Mattel Inc. director Adriana Cisneros converted 8,594 previously granted Restricted Stock Units (RSUs) into common stock on May 15, 2026. These RSUs were originally granted on May 15, 2023, and fully vested on the grant date, settling on their third anniversary. Following this transaction, Cisneros directly holds 37,669 shares of Mattel common stock.
Mattel (MAT) director converts 8,594 RSUs into 8,594 common shares
Mattel director Soren T. Laursen converted 8,594 Restricted Stock Units (RSUs) into 8,594 common shares of Mattel stock. These RSUs, granted in May 2023, settled on May 15, 2026, increasing Laursen's direct holdings to 73,224 common shares. This transaction was an equity award settlement, not an open-market trade.
Mattel is Searching for the First Hot Wheels Tiniest Team Principal
Mattel has launched a global search for the first-ever Hot Wheels Tiniest Team Principal, targeting car-obsessed children aged five to ten in the US, UK, and Mexico. Winners will receive VIP access to a Formula 1 Grand Prix, meet F1 and Hot Wheels teams, and design their own Hot Wheels F1 die-cast car. Entries are open from May 20 to June 16, with judges including Formula 1 CEO Stefano Domenicali and World Drivers’ Champion Jenson Button.
Barbie doll: how the classic toy keeps evolving for kids
The Barbie doll, a central toy for US children, continues to evolve by blending fashion play with diverse role models from science to sports. Manufactured by Mattel, the iconic doll brand has expanded to include varied body types, skin tones, and professions. This article delves into how Barbie is designed, sold, and used, emphasizing its impact on play, its market presence, and ongoing efforts to broaden its representation.
Barbie doll: how Mattel keeps an icon fresh for US kids
Mattel's Barbie doll continues to be a prominent fashion doll in the US, known for adapting with new careers, body types, and inclusive themes while maintaining its classic play patterns. The brand offers a broad play system encompassing dolls, playsets, and stories, and is positioned as a tool for children to explore various careers and identities. Barbie holds significant shelf space in US retail and competes with other fashion doll lines from global toy manufacturers.
EdgePoint Investment Group (MAT) discloses 16.26% stake in Mattel
EdgePoint Investment Group has disclosed a 16.26% beneficial ownership stake in Mattel, Inc., amounting to 49,140,882 shares of common stock. The filing, an amendment to a Schedule 13G, indicates that EdgePoint holds 34,783,416 shares with sole voting power and 14,357,466 shares with shared voting power. This substantial institutional position is considered a passive investment, with no stated intent to influence or control the company.
Ted Wu’s Eye for Design and Business Acumen Have Found a Home at Mattel
This article profiles Ted Wu, General Manager and Head of Vehicles and Building Sets at Mattel, highlighting his unique blend of marketing and design expertise. Wu discusses his career progression from marketing to design, the challenges he faced, and his commitment to inclusivity within Mattel. The piece also touches on his personal passion for cars, particularly the Porsche 911, and his vision for the future of Mattel's iconic brands like Hot Wheels and Matchbox, along with new ventures like the Mattel Brick Shop.
Mattel Inc stock (US5766901012): toy maker’s shares soften after Q1 2026 earnings update
Mattel Inc's shares have softened following its Q1 2026 earnings report, which showed increased sales but lower adjusted earnings due to higher input costs and marketing investments. Despite the decline in profitability, the company highlighted progress in core brands like Hot Wheels and its strategy to extend brands into content and experiences. The article also discusses Mattel's business model, key revenue drivers, and its importance for US investors as an exposure to the global toy and children’s entertainment market.
Barbie Doll Remains a Cultural Icon and Toy Industry Cornerstone
The Barbie doll continues to be a major cultural icon and a cornerstone of the toy industry, driven by its ability to balance heritage appeal with modern design innovations. Manufactured by Mattel, the doll has evolved significantly since 1959, now encompassing diverse body types, ethnicities, professions, and price points to reflect changing consumer expectations and social representation. Its sustained relevance highlights the viability of heritage brands that adapt to demographic shifts while maintaining their core identity.
Bhavani Pandi Appointed Head of People & Culture – India at Mattel Inc.
Bhavani Pandi has been appointed Head of People & Culture – India at Mattel Inc., strengthening the company's human resources strategy in a key global market. In this role, she will lead initiatives in organizational development, talent strategy, leadership hiring, employee engagement, and HR transformation. Pandi brings over six years of experience from TriNet, where she established the HR function for a SaaS-based HCM product organization in India, and previously held senior HR leadership roles at Genesys, Cognizant Technology Solutions, and Bank of America Continuum India Services.
Why Mattel (MAT) Is Facing Fresh Pressure to Explore Strategic Alternatives
Mattel (MAT) is facing renewed pressure from activist investor Southeastern Asset Management to consider strategic alternatives due to weak traditional toy demand and supply-chain issues. Southeastern, holding about 4% of Mattel, suggested options like taking the company private, a sale to Hasbro, or a media company acquisition, highlighting Mattel's valuable intellectual property. Despite a potential unlikelihood of a Hasbro transaction, this investor pressure could drive Mattel to enhance shareholder value through other means.
Mattel (MAT) SVP J. Hugh gains shares from RSU vesting and tax withholding
Mattel's SVP & Corporate Controller J. Hugh reported the vesting of 4,417 Restricted Stock Units (RSUs) on May 7, 2026. After 1,585 shares were withheld for tax obligations at an implied value of $15.00 per share, Hugh directly holds 40,282 shares of common stock and 8,970 RSUs. This transaction was a routine equity compensation event with no open-market sale, and resulted in a net gain of 2,832 shares after tax withholding.
Mattel (MAT) CEO Ynon Kreiz reports RSU vesting and tax-share withholding
Mattel Chairman & CEO Ynon Kreiz reported that 51,222 Restricted Stock Units (RSUs) granted on May 7, 2025, vested into common shares on May 7, 2026. To cover tax obligations, 26,062 shares were automatically withheld at a value of $15.00 per share. Following these transactions, Kreiz directly holds 1,868,695 Mattel common shares and 103,999 RSUs, indicating a net increase in his equity stake.
Mattel Minnie Mouse
This page is an e-commerce listing for various Mattel Minnie Mouse products. It showcases multiple Minnie Mouse dolls and figures, all currently on a 60% off promotion for one day. The products include different styles and themes such as Minnie Mouse in a pink and white dress, a hula dancing Minnie, a learning doll, and vintage versions.
Mattel investor campaigns to take the company private
A significant investor in Mattel, Southeastern Asset Management, is urging the toy company to go private by selling to a private equity firm, a competitor like Hasbro, or a media company. Southeastern, which owns 4% of Mattel's stock, believes this move would offer financial stability and accelerate value realization for shareholders, who they feel would otherwise wait too long for the stock price to reach $30. Mattel has stated it appreciates the feedback and remains committed to maximizing profit and shareholder interests.
Mattel Comments on Letter from Southeastern Asset Management
Mattel, Inc. issued a statement acknowledging a letter from Southeastern Asset Management, Inc. The company emphasized its ongoing communication with shareholders and its commitment to acting in the best interests of all Mattel shareholders. Mattel's Board and management regularly review strategy and performance, and will consider Southeastern's views while focusing on executing its strategy to grow its IP-driven play and family entertainment business.
Mattel shareholder pushes company to explore sale
Southeastern Asset Management, a major Mattel shareholder, is urging the toy company to consider strategic alternatives including a potential sale to private equity, another toy company like Hasbro, or a media business. While Mattel acknowledges conversations with Southeastern, it remains focused on its existing growth strategy, emphasizing its transformation into an IP-driven entertainment company. Southeastern believes Mattel's current valuation, especially concerning its intellectual property, is being undervalued by public markets and that a sale could unlock greater shareholder value.
Mattel investor asks CEO to consider go-private or sale
Southeastern Asset Management, a Mattel investor, has urged CEO Ynon Kreiz to consider strategic options for the toy maker, including going private or being acquired by rival Hasbro. The investor, holding about 4% of Mattel's common stock, believes a deal between the two toy companies is possible due to prior talks and potential synergies. Alternatively, Mattel's business could thrive privately, or media companies valuing its IP assets could be a viable option given its focus on entertainment-driven growth.
Mattel Comments on Letter from Southeastern Asset Management
Mattel has released a statement acknowledging a letter from Southeastern Asset Management, Inc. to its Board of Directors. The company stated that it maintains open communication with shareholders and values their input, with the Board committed to acting in the best interests of all shareholders. Mattel will consider the views expressed in Southeastern's letter as it continues to execute its strategy to enhance long-term value.
Investor asks Mattel to explore strategic deal with Hasbro
Southeastern Asset Management, an investment firm holding over 4% of Mattel's shares, has urged the toy company to explore strategic alternatives, including a potential merger with Hasbro or going private. The firm believes a deal with Hasbro would create significant synergies and strengthen both companies. They also suggest that Mattel's business might be better suited to operating without the pressure of quarterly market results, and that private equity or media companies interested in Mattel's intellectual property could also be potential buyers.
Southeastern urges Mattel (NASDAQ: MAT) to explore strategic alternatives
Southeastern Asset Management, which manages over 4% of Mattel's common stock, has sent an open letter to Mattel (NASDAQ: MAT) urging the company to explore strategic alternatives, including potential sales or combinations with other companies. The letter suggests three types of potential buyers—private equity, other toy companies, and media companies—and expresses concern that the CEO's compensation structure incentivizes waiting for a share price above $30, which could delay value realization for shareholders. Southeastern explicitly states this is an exempt solicitation and not a request for proxy authority.
Mattel Shareholder Wants Company to Sell
Southeastern Asset Management, a Mattel shareholder with over 4% stake, is advocating for the toy company to be sold to a private equity firm, competitor, or large media company. The firm believes Mattel is now stable enough to explore strategic alternatives. However, Southeastern Asset Management is concerned that CEO Ynon Kreiz's compensation package might delay a sale until the stock price exceeds $30.
K.J. Harrison & Partners Inc Increases Stock Holdings in Mattel, Inc. $MAT
K.J. Harrison & Partners Inc significantly increased its stake in Mattel, Inc. during the fourth quarter, purchasing an additional 225,000 shares to bring its total holdings to 242,000 shares valued at approximately $4.80 million. Other institutional investors like EdgePoint, BNP Paribas, Goldman Sachs, and Squarepoint Ops LLC also adjusted their positions, indicating strong institutional interest with about 97.15% of Mattel's stock owned by such investors. Mattel reported a narrower-than-expected quarterly loss and provided FY2026 EPS guidance that aligns with analyst consensus.
Mattel set to see upside from film tie-ins, including ‘Toy Story 5’: Jefferies
Jefferies has increased its fiscal 2026 sales growth estimate for Mattel to 6.6% year over year, up from a prior 4.5%, and raised its price target to $19, citing potential upside from upcoming film tie-ins. The main drivers for growth are identified as the "Masters of the Universe" franchise and Disney’s "Toy Story 5," for which Mattel holds the toy license. These film releases are expected to significantly contribute to Mattel’s Challenger and "Other" categories, driving strong growth even without breakout box office performances.
Six UNO-themed vacation homes will rent for $4 a night this summer
Mattel and Vrbo have partnered to offer six limited-time UNO-themed vacation home stays this summer, available for just $4 per night. These getaways, located in top destinations like Hollywood Hills and Texas Hill Country, aim to bring friends and families together for unforgettable game nights. Bookings for these unique stays open on Friday, May 15, on a first-come, first-served basis.
Barbie 2005 Mattel
This page promotes various Barbie dolls and accessories produced by Mattel in 2005, highlighting a 60% off promotion. It showcases items like "Barbie & the Magic of Pegasus," "Fashion Fever Barbie Doll," "Holiday Angel White Barbie Blonde," and "Happy Birthday Barbie Doll," all initially priced at $85 and now $34. The content appears to be from an e-commerce platform focused on selling vintage Barbie products.
[Form 4] MATTEL INC /DE/ Insider Trading Activity
Mattel Inc.'s Chief Financial Officer, Paul Ruh, reported an acquisition of 94,608 Restricted Stock Units (RSUs) as equity compensation, granted under the company's Amended and Restated 2010 Equity and Long-Term Compensation Plan. These RSUs will vest over three years, with 33% on the first and second anniversaries, and 34% on the third anniversary, entitling him to one share of common stock or an equivalent cash amount per vested unit. This transaction is categorized as neutral in impact and sentiment, resulting in Ruh Paul holding 94,608 RSUs directly.
Mattel (MAT) awards 13,619 RSUs to SVP & corporate controller
Mattel (MAT) has awarded 13,619 Restricted Stock Units (RSUs) to its SVP & Corporate Controller, Hugh Yoon J., as part of the company's equity and long-term compensation plan. These RSUs will vest over three years, with 33% vesting on the first and second anniversaries, and 34% on the third anniversary of the May 1, 2026 grant date. Each RSU represents a contingent right to one share of Mattel common stock or its cash equivalent at the time of vesting.
Mattel CEO: ‘Consumers are buying toys’
Mattel's CEO, Ynon Kreiz, stated that the toy industry is healthy and consumers are actively buying toys, leading to continued demand for the company's products. In Q1, Mattel saw a 4% year-over-year net sales increase, reaching $862 million, and swung to a net income of $61 million compared to a loss in the previous year. The company's growth was driven by brands like Hot Wheels, Uno, and Monster High, alongside strategic moves such as acquiring Mattel163 Mobile Game Studio and share repurchases.
Mitsubishi UFJ Trust & Banking Corp Sells 199,274 Shares of Mattel, Inc. $MAT
Mitsubishi UFJ Trust & Banking Corp reduced its stake in Mattel, Inc. by 61.8% in Q4, selling 199,274 shares and now owning 123,209 shares valued at $2.44 million. Mattel surpassed Q4 earnings expectations with an EPS loss of ($0.20) and revenue of $862.17 million, also providing a positive FY2026 EPS guidance. Analysts currently rate Mattel as "Hold" with a consensus price target of $18.22.
Mattel, Inc. 2026 Q1 - Results - Earnings Call Presentation (NASDAQ:MAT)
Mattel, Inc. has released its Q1 2026 earnings call presentation. The company reported an EPS of -$0.20, beating estimates by $0.01, and revenue of $862.20M, a 4.31% year-over-year increase, beating estimates by $53.23M. This article provides access to the full slide deck and highlights the financial performance for the quarter.
Plush Toys Market Size Surging with 8.9% CAGR | By Key Players: Mattel Inc., Hasbro Inc., Spin Master Corp., Ty Inc., Melissa & Doug LLC, Bandai Namco Holdings
The Plush Toys Market is projected to grow significantly, reaching $19.4 billion by 2033 with an 8.9% CAGR, driven by strong emotional consumption, licensing partnerships, and e-commerce. Key market insights highlight the impact of geopolitical factors on supply chains, the growing demand for interactive and eco-friendly plush toys, and how AI is transforming product development and customer engagement. The report emphasizes investment opportunities across various consumer segments and the critical role of regional dynamics, with the US leading the market.
Mattel, Inc. $MAT Shares Sold by Vanguard Group Inc.
Vanguard Group Inc. reduced its stake in Mattel, Inc. by 5.6% in Q4, selling nearly 1.8 million shares, but still holds 9.82% of the company. Despite Mattel beating Q1 revenue and EPS estimates and providing positive FY2026 guidance, concerns over margins due to tariffs, FX, and inflation have led to analyst caution, including a JPMorgan price target cut. Mattel's focus on Hot Wheels, entertainment IP monetization, and share buybacks are key growth drivers, but the stock currently trades as a "Hold" with an average target of $18.22.
Mattel, Inc. (NASDAQ:MAT) Given Consensus Recommendation of "Hold" by Brokerages
Thirteen brokerages have issued a "Hold" consensus recommendation for Mattel, Inc. (NASDAQ:MAT), with an average 12-month price target of $18.22. Despite beating Q1 revenue and EPS expectations and maintaining FY26 adjusted EPS guidance, the company faces headwinds from tariffs, FX, and inflation, leading some analysts like JPMorgan to downgrade its stock. Institutional investors have been actively trading MAT shares, with EdgePoint Investment Group Inc. significantly increasing its holdings.
Is Mattel (MAT) Undervalued Amid Strategic Transformation?
Ariel Small Cap Value Fund, in its Q1 2026 investor letter, highlighted Mattel, Inc. (NASDAQ: MAT) despite its recent struggles with weaker-than-expected earnings and soft consumer demand. The fund believes Mattel is undervalued, citing management's strategic investments in digital gaming, direct-to-consumer capabilities, and brand initiatives that leverage its iconic intellectual property for higher-margin content and entertainment. Ariel anticipates these investments, combined with cost efficiency and a stock buy-back program, will unlock significant value that is not yet reflected in the current share price.
Barbie To Be Celebrated With New Stamps
The U.S. Postal Service announced a new set of Barbie stamps featuring dolls dressed for 10 iconic careers, celebrating Barbie's 65+ years as a symbol of possibility. Designed in collaboration with Mattel, the stamps are taller than usual and use bright, energetic shades including "Barbie Pink." They will be released on July 11, 2026, at the National Barbie Doll Collectors Convention in Austin, TX, as Forever stamps.
Barbie with autism being introduced by Mattel
Mattel has announced the introduction of a new Barbie doll with autism as part of its Fashionistas line. This initiative aims to increase representation and inclusivity within its toy offerings. The doll was developed in collaboration with the National Autistic Society and features characteristics often associated with autism.
Mattel (MAT) Q1 2026: sales up 4% as digital games deal boosts profit
Mattel reported a 4% increase in Q1 2026 net sales to $862.2 million, driven by strong growth in Vehicles and Action Figures categories, with total gross billings up 5%. Despite a drop in gross margin due to tariffs, foreign exchange, and inflation, the company achieved net income of $61.0 million, primarily boosted by a $147.9 million gain from acquiring full ownership of mobile games studio Mattel163. This acquisition is expected to enhance Mattel's digital games business, though underlying profitability was weaker, and cash flow from operations turned negative.
Mattel (MAT) chief legal officer gains shares as RSUs fully vest
Mattel's EVP and Chief Legal Officer, Jonathan Anschell, received 13,506 shares of Mattel common stock on April 28, 2026, as the final portion of a 2023 Restricted Stock Unit (RSU) grant fully vested. To cover tax obligations, 6,872 shares were automatically withheld. Following these transactions, Anschell directly holds 125,275 shares of Mattel common stock.
Mattel (MAT) SVP Yoon converts RSUs to stock with automatic tax withholding
Mattel's SVP & Corporate Controller, J. Hugh Yoon, received 4,408 shares of company stock from vested Restricted Stock Units (RSUs) on April 28, 2026. A total of 1,582 shares were automatically withheld to cover tax obligations, not representing an open-market sale. After these transactions, Yoon directly holds 37,447 Mattel common shares, reflecting a routine compensation-related equity settlement.
Vanguard owns 15.99M Mattel shares (MAT) — 5.29% beneficial stake
Vanguard Capital Management has reported a 5.29% beneficial ownership stake in Mattel Inc. (MAT), holding 15,987,418 shares of Common Stock as of March 31, 2026. This filing, a Schedule 13G, indicates a passive investment across Vanguard affiliates and funds, with Vanguard exercising sole dispositive power over all these shares and sole voting power over 2,329,928 shares. The disclosure emphasizes transparency regarding significant ownership without suggesting an active intent to influence control.
Mattel (MAT) EVP’s RSUs vest into shares while 7,401 are withheld for taxes
Mattel EVP & Chief Supply Chain Officer Isaias Zanatta Roberto Jacobo had 14,545 Restricted Stock Units (RSUs) vest into shares of Mattel Common Stock on April 28, 2026. Concurrently, 7,401 shares were automatically withheld to cover tax obligations, a standard procedure for equity compensation. Following these transactions, Roberto Jacobo directly held 174,755 shares of Mattel Common Stock.
RSU vesting adds Mattel (MAT) shares as tax withholding cuts total
Mattel executive Steve Totzke's restricted stock unit (RSU) award vested on April 28, 2026, resulting in the conversion of 15,584 RSUs into common shares. Due to tax withholding requirements, 7,930 shares were automatically retained, leaving him with specific share holdings. These transactions, detailed in a Form 4 filing, outline his direct and indirect stock ownership in Mattel.
Mattel, Inc. (NASDAQ:MAT) Q1 2026 Earnings Call Transcript
Mattel, Inc. reported a strong start to 2026 with a 4% increase in net sales (1% in constant currency) to $862 million, surpassing expectations, despite a decline in adjusted gross margin to 45.1%. The company saw robust consumer demand, particularly in vehicles and challenger categories, and is expanding its digital strategy with the full acquisition of Mattel 163 and upcoming mobile game launches. Mattel reiterated its full-year 2026 guidance, expecting continued growth and profitability driven by strategic investments and a strong product portfolio amplified by theatrical releases like Masters of the Universe.
DA Davidson Reiterates Buy Rating on Mattel Inc. (MAT)
DA Davidson analyst Michael Baker reiterated a Buy rating and an $18.00 price target on Mattel Inc. (NASDAQ: MAT). The article is a premium-only piece, requiring a subscription to view the full analyst commentary.
BofA cuts Mattel stock price target on margin pressures to $22
BofA Securities has lowered its price target for Mattel Inc. (NASDAQ:MAT) to $22 from $27, while maintaining a Buy rating. The adjustment comes despite Mattel's Q1 2026 revenue beating expectations, as the toymaker faces gross margin pressures from tariffs, currency fluctuations, and inflation. The stock is currently trading near its 52-week low, though InvestingPro analysis suggests it remains undervalued.
