Mattel (MAT) Pushes UNO Tournaments And Xbox Collectibles As Undervalued Narrative Holds
Mattel (MAT) is expanding its product lines with global UNO tournaments and a collector-focused Xbox console replica. Despite recent mixed share price performance, analysts consider Mattel undervalued, with a fair value target of $26.97 against a current close of $14.73. The company aims for higher-margin, recurring revenues through strategic IP revitalization, licensing deals, and entertainment ventures, though it faces risks from the shift to digital entertainment and reliance on legacy brands.
Microsoft’s Original Xbox Is Back As A Massive Mattel Brick Set
Microsoft is celebrating the Xbox's 25th anniversary by partnering with Mattel to release a massive brick set that recreates the original Xbox console and its iconic "The Duke" controller. The set, priced at $329.99, includes 3,509 pieces and modules celebrating games like Halo: Combat Evolved, Elder Scrolls III: Morrowind, and Psychonauts, with interactive lighting effects tied to soundtracks. This release complements a limited edition Xbox Series X25 featuring the classic translucent green colorway.
Edmond DE Rothschild Holding S.A. Purchases New Stake in Mattel, Inc. $MAT
Edmond DE Rothschild Holding S.A. has acquired a new stake in Mattel, Inc., purchasing 1,040,000 shares valued at approximately $14.435 million, representing
Mattel Brick Shop™ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set
Mattel Brick Shop™ has released a new premium building set featuring a 1:1 scale model of the original Microsoft XBOX console to celebrate its 25th anniversary. The 2,507-piece set includes interactive features, hidden details, and tributes to popular Xbox games like Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts, offering an immersive building experience for collectors and fans. The set also comes with 12 Nano Metalfigs and an interactive "Duke" controller that unlocks lighting effects and in-game soundtracks.
Mattel launches UNO championship series with $50,000 prize
Mattel Inc. (NASDAQ:MAT) has announced the UNO Championship Series, a competitive tournament featuring a $50,000 grand prize. The championship event will be held in Los Angeles on November 11, with qualifying rounds taking place both in-person across various U.S. cities and digitally through the UNO! Mobile app. The tournament aims to bring the excitement of UNO to a broader audience, with the final event streamed live on Twitch.
1,000,000 Shares in Mattel, Inc. $MAT Bought by Serenity Capital Management PTE. LTD.
Serenity Capital Management PTE. LTD. has acquired 1,000,000 shares of Mattel, Inc. (NASDAQ:MAT) in the second quarter, valuing the new position at approximately $13.88 million. This purchase makes Mattel the eighth-largest holding for Serenity Capital Management, representing about 0.35% of Mattel's stock. Mattel reported revenues of $1.13 billion, surpassing estimates, but its earnings per share of $0.01 fell short of the consensus forecast.
Wild! Mattel Sets UNO Card-Game Competition Series to Stream on Twitch
Mattel is launching the UNO Championship Series, a live-event competition that will stream on Twitch. The series will feature qualifying rounds both in-person and through the UNO Mobile app, culminating in a championship tournament in Los Angeles on November 11th. The winner of the tournament will receive a $50,000 grand prize.
Mattel unveils Barbie Signature Doll honoring Marilyn Monroe's 100th birthday Marilyn Monroe's 100th birthday is being honored with a Barbie Signature doll. Mattel Inc. is releasing a figure dressed in the iconic look from her performance of "Diamonds Are a
Mattel Inc. is releasing a new Barbie Signature doll to honor Marilyn Monroe's 100th birthday, featuring her iconic "Diamonds Are a Girl's Best Friend" dress. This marks the seventh Monroe Barbie since 1997. The doll will be available for $81 starting August 18, celebrating the enduring legacy of the actress who rose from a difficult childhood to global fame.
Mattel Game Studios is ready to extend physical play to a virtual world
Mattel has launched Mattel Game Studios, a new organization within Mattel Digital Studios, to develop, publish, and operate digital games inspired by its iconic brands. This initiative aims to extend physical play into the virtual world, building on the company's recent acquisition of Mattel163 mobile games studio. Mattel Game Studios brings together a global team of artists, designers, and engineers, and has already soft-launched "Uno Wild" with plans for full commercial distribution in early 2027.
More Hot Wheels and Barbie Games Incoming? Mattel Launches Mattel Game Studios
Mattel has announced the formation of Mattel Game Studios, a new global digital game organization with nearly 300 employees across Los Angeles and Hangzhou. This studio will develop, publish, and operate original interactive experiences inspired by Mattel's iconic brands, aiming to extend physical play into the virtual world. The initiative follows Mattel's acquisition of full ownership of Mattel163 and will focus on mobile games, Roblox, and Fortnite experiences, including new titles for Hot Wheels and Barbie.
Mattel Inc. Announces ‘Mattel Game Studios’
Mattel Inc. has announced the formation of 'Mattel Game Studios,' a new global digital game organization dedicated to developing and publishing video games based on Mattel's iconic brands. This initiative aims to extend physical play into the virtual world and will include existing mobile game portfolios, new free-to-play mobile games, and experiences on platforms like Roblox and Fortnite. The studio, formed after Mattel's acquisition of Mattel163, boasts nearly 300 professionals and is already working on new titles, including UNO Wild and a Hot Wheels game.
Mattel Levels Up with New Digital Game Development Studio
Mattel has launched Mattel Game Studios, a new division under Mattel Digital Studios, to develop and publish digital games based on its brand portfolio. This expansion follows the acquisition of mobile game studio Mattel163 and aims to increase Mattel's self-published gaming presence. The studio has already released "Skeletor: Until Next Time!" and is developing "UNO Wild" and a Hot Wheels title, leveraging a team of nearly 300 artists and specialists.
Mattel, Inc. $MAT Stock Position Boosted by Bank of America Corp DE
Bank of America Corp DE increased its stake in Mattel, Inc. by 14.6% in the first quarter, now owning 1.91 million shares valued at $27.8 million. Other institutional investors like Sei Investments Co. and Dimensional Fund Advisors LP also significantly boosted their holdings. Despite institutional interest, analyst sentiment remains mixed, with some downgrades and a consensus "Hold" rating for Mattel.
Mattel Game Studios Forms to Accelerate Digital Games for Hot Wheels, UNO, and More
Mattel, Inc. announced the formation of Mattel Game Studios, a new global digital game organization tasked with developing, publishing, and operating interactive experiences inspired by Mattel's iconic brands like Hot Wheels and UNO. This initiative aims to extend physical play into the virtual world and will include self-published mobile titles, free-to-play mobile games, and experiences on creator platforms like Roblox and Fortnite. The studio leverages the expertise from the recent acquisition of Mattel163, which has already achieved over 550 million downloads with games like UNO! Mobile.
Mattel options activity surges with 16,938 calls targeting $15 strike by September
Mattel (MAT) saw a significant surge in options activity, with 16,938 call options traded by late morning, largely targeting a $15 strike price by September 2026. This unusual volume, combined with falling volatility and Mattel's current stock price near $14.98, suggests bullish speculation for a price increase. Analysts also see potential upside for the stock, with a mean target of $18.23.
Ariel Investments (MAT) discloses 15.4M-share, 5.3% beneficial stake in Mattel
Ariel Investments, LLC has reported a beneficial ownership of 15,415,955 shares of Mattel Inc (MAT) common stock, which represents a 5.3% stake in the company. The filing, a Schedule 13G, indicates that Ariel holds sole voting power over 14,351,708 shares and sole dispositive power over all 15,415,955 shares. Although Ariel's adviser clients can receive dividends and sale proceeds, no individual client has an economic interest exceeding 5% of Mattel's outstanding common stock.
Mattel Q2: Nothing Exciting Ahead, But 2027 Might Be Different (NASDAQ:MAT)
Mattel, Inc. reported a disappointing Q2 with significant declines in profitability and cash flow, despite an 11.9% revenue increase driven by Hot Wheels and action figures. Core segments like Dolls and Preschool underperformed, and the company faced margin pressure from tariffs, inflation, and higher SG&A, pushing its leverage ratio to 3x EBITDA. While management maintained FY26 guidance and highlighted future initiatives, the author remains cautious on MAT's near-term prospects.
PGI, Mattel Sign Licensing Agreement
Premium Guard Inc. (PGI) has signed a long-term licensing agreement with Mattel Inc. to feature PGI's automotive brands like FRAM, Autolite, TRICO, and Luberfiner on various consumer products, including die-cast vehicles, construction toys, and trading cards. This strategic partnership aims to expand PGI's brands into new consumer categories, introduce them to global enthusiasts, and enhance brand visibility and engagement. The agreement aligns with PGI's strategy to invest in and grow its automotive brand portfolio through strategic collaborations.
Mattel launches Game Studio to develop interactive games (MAT:NASDAQ)
Mattel (MAT) has established Mattel Game Studios, a new division within its toy brand. This studio will focus on developing, publishing, and operating interactive experiences based on Mattel's intellectual property, employing approximately 300 artists, engineers, producers, and designers. The initiative aims to leverage Mattel's extensive portfolio for digital interactive content.
Las ETF que invierten en acciones de Mattel, Inc.
This article lists various Exchange Traded Funds (ETFs) that hold shares of Mattel, Inc., providing a detailed table with each ETF's market value, weight, issuer, management style, expense ratio, and other financial metrics. The information aims to help investors find opportunities with Mattel stock through diversified funds.
Mattel, Inc. (NASDAQ:MAT) Given Average Recommendation of "Hold" by Brokerages
Fourteen research firms have given Mattel, Inc. (NASDAQ:MAT) a consensus "Hold" rating, with an average 1-year target price of $17.33. The company's stock opened at $15.03 and institutional investors own 97.15% of its shares. Mattel reported a 10.5% increase in revenue year-over-year to $1.13 billion, but adjusted EPS of $0.01 missed estimates of $0.04.
Brand Investments and Cost Efforts to Stoke Profit Margin Expansion at Mattel in 2027 and Beyond
Mattel anticipates profit margin expansion in 2027 and beyond, following a soft outlook for 2026 that includes sales growth of 3%-6% and an operating margin between 10.5%-11.4%. Despite a current $225 million cost-saving program, the company expects a second year of margin contraction. However, Mattel's capital-light strategy supports innovation, and an average adjusted operating margin of 12% is projected post-2026, driven by tactical investments to enhance brand relevance.
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter
Signet Jewelers has appointed Jamie Cygielman, a veteran consumer brands executive from Mattel, as the new president of Zales and Banter, effective August 24. Cygielman will lead the brands' growth strategies, focusing on innovation and customer experiences. This appointment follows the recent addition of former Tiffany & Co. executive Pam Cloud as president of Blue Nile, strengthening Signet's leadership team.
Whitney Houston Honored With First-Ever Barbie Doll Released on What Would’ve Been Her 63rd Birthday
Mattel has released its first-ever Barbie doll honoring Whitney Houston on what would have been her 63rd birthday. The doll features Houston's iconic 1980s look from her "I Wanna Dance With Somebody (Who Loves Me)" music video and retails for $60. Her sister-in-law, Pat Houston, expressed her happiness about the doll coming to fruition, noting Whitney's past interest in a doll, particularly one based on her film The Bodyguard.
The Whitney Houston "Legacy of Love" Gala Celebrates Her in Barbie Form
The fifth annual "Legacy of Love" Gala unveiled the Whitney Houston Barbie Signature Doll, celebrating her iconic 1987 "I Wanna Dance With Somebody" era. The doll, which replicates Houston's purple dress and vibrant makeup from the music video, was revealed at a gala hosted by Dr. Pat Houston and Kevin Frazier, featuring a performance by Babyface. This release is part of Mattel's Barbie Music Series, which honors influential Black female artists like Aaliyah and Tina Turner, symbolizing cultural representation and inspiring future generations.
Licensable video: Mattel honors Whitney Houston with new Barbie doll
Mattel has released a new Barbie doll honoring the late singer Whitney Houston. The video package includes archival footage of Houston at various events, such as Pre-Grammys parties and a movie premiere. Restrictions apply to the use of the Barbie doll photos, limiting them to editorial news use only.
Barbie launches Whitney Houston doll. See Mattel's latest addition
Mattel has launched a new Whitney Houston Barbie doll to honor the iconic singer on what would have been her 63rd birthday. The doll, created in collaboration with Houston's estate, replicates her look from the "I Wanna Dance With Somebody (Who Loves Me)" music video. It is available for purchase online and at Target stores for a suggested retail price of $60.
California State Teachers Retirement System Raises Holdings in Mattel, Inc. $MAT
The California State Teachers Retirement System increased its stake in Mattel, Inc. (NASDAQ:MAT) by 22.9% in the first quarter, bringing its total holdings to 373,051 shares valued at $5.42 million. This increase is part of a broader trend where institutional investors and hedge funds own 97.15% of the company. Despite Mattel exceeding revenue expectations in Q2 with $1.13 billion, adjusted EPS missed estimates, leading to an $18 million loss due to tariffs and higher costs, though the company reiterated its positive fiscal 2026 adjusted EPS outlook.
Mattel Q2 Earnings Miss Estimates on Costs, Revenues Beat on Vehicles
Mattel (MAT) reported its second-quarter 2026 results, with adjusted earnings missing the Zacks Consensus Estimate due to higher expenses and margin pressure, despite net sales surpassing expectations. Revenues increased by 10% year over year, driven by strong performance in North America, Vehicles (especially Hot Wheels), and Action Figures. While the Dolls and Infant, Toddler, and Preschool categories saw declines, the company reaffirmed its 2026 earnings and sales outlook.
Mattel Q2 Earnings Miss Estimates on Costs, Revenues Beat on Vehicles
Mattel reported mixed Q2 2026 results, with adjusted earnings of 1 cent per share missing the Zacks Consensus Estimate of 3 cents, largely due to higher expenses. However, net sales increased 10% year over year to $1.13 billion, surpassing expectations, driven by strong performance in North America, Vehicles, and Action Figures. While Vehicles and Games showed robust growth, Dolls (particularly Barbie) and Preschool categories remained soft, with management expecting Barbie's return to growth in 2027.
Mattel Q2 Earnings Call Highlights
Mattel reported a 10% increase in Q2 2026 net sales, driven by strong growth in North America, vehicles, games, and action figures, while reaffirming its full-year outlook despite increased advertising and strategic investment costs. The company is actively working on a Barbie recovery plan with new content and product updates, and is expanding its digital gaming and film initiatives, including the successful Masters of the Universe movie. Although margins declined due to tariffs and inflation, Mattel anticipates improvement in the second half of 2026 and projects mid- to high-single-digit top-line growth for 2027.
Mattel Is Stuck in the Toy Aisle, Despite Big Hollywood Ambitions
Mattel, the company behind Barbie and Hot Wheels, is striving to reinvent itself as an entertainment company by partnering with movie studios, expanding into digital games, and offering live experiences. Despite these efforts and Hollywood ambitions, Wall Street still primarily views Mattel as a toymaker. This article highlights the company's struggle to transform its public and financial perception beyond traditional toy manufacturing.
Transcript : Mattel, Inc., Q2 2026 Earnings Call, Aug 04, 2026
This article provides the transcript of Mattel, Inc.'s Q2 2026 Earnings Call held on August 4, 2026. The company maintained its annual forecasts despite missing quarterly profit estimates due to higher costs. The transcript is available to subscribers of MarketScreener.
Mattel, Inc. 2026 Q2 - Results - Earnings Call Presentation (NASDAQ:MAT) 2026-08-05
Mattel, Inc. has published its slide deck in conjunction with their 2026 Q2 earnings call. The company reported EPS of $0.01, missing estimates by $0.03, but revenue of $1.13B beat expectations by $25.98M, representing a 10.48% year-over-year increase. This article from SA Transcripts provides access to the earnings call presentation.
Mattel Q2 Adjusted Earnings Fall, Revenue Rises
Mattel, Inc. reported a decline in adjusted earnings for Q2 2026, missing analyst estimates, while its revenue increased to $1.13 billion, surpassing expectations. The company reaffirmed its full-year adjusted EPS guidance. Higher costs were cited as a factor squeezing margins and impacting profitability, despite the revenue growth.
Hot Wheels and action figures drive Mattel to a Q2 sales beat, but tariffs weigh on profits (MAT:NASDAQ)
Mattel (MAT) exceeded Q2 sales expectations driven by strong performance in its Hot Wheels, action figures, and games segments, despite softer Barbie sales. The company is continuing its multi-year strategy focused on IP-driven play and family entertainment. However, tariffs are impacting Mattel's overall profits.
Earnings Flash (MAT) Mattel, Inc. Reports Q2 Revenue $1.13B, vs. FactSet Est of $1.10B
Mattel, Inc. reported its Q2 2026 revenue, reaching $1.13 billion, which surpassed FactSet's estimate of $1.10 billion. Despite this revenue beat, the company's adjusted EPS of $0.01 per share missed the FactSet estimate of $0.04 per share, and higher costs impacted profit margins. Mattel maintained its full-year adjusted EPS guidance range of $1.27 to $1.39.
Mattel misses second-quarter profit estimates as toy spends slow
Mattel reported second-quarter revenue that topped analysts' estimates, but its profit fell short due to higher costs from tariffs, inflation, and increased advertising. The company maintained its annual forecasts, attributing strong sales growth to its diversified IP-driven business and digital gaming initiatives. Despite the sales success, profitability was impacted, causing shares to rise only slightly in after-market trading.
Mattel misses second-quarter profit estimates as toy spends slow
Mattel (MAT.O) missed second-quarter profit estimates due to higher tariff-related costs and increased investments in brand promotion, which squeezed margins despite exceeding revenue forecasts. The toymaker maintained its annual profit and sales growth forecasts, indicating confidence in its multi-year strategy to diversify through entertainment and digital gaming initiatives. Analysts note that while sales growth is solid, ongoing tariff pressures and brand investment could limit the conversion of stronger sales into earnings growth.
First Trust Advisors LP Sells 201,490 Shares of Mattel, Inc. $MAT
First Trust Advisors LP reduced its stake in Mattel, Inc. (NASDAQ:MAT) by 33.1% in the first quarter, selling 201,490 shares. Other institutional investors also adjusted their holdings in the toy company. The article discusses key news impacting Mattel, including a leadership promotion, new product releases, upcoming Q2 earnings, and the potential Barbie sequel, alongside recent analyst ratings and stock performance data.
Lazard Asset Management LLC Buys 157,333 Shares of Mattel, Inc. $MAT
Lazard Asset Management LLC significantly increased its stake in Mattel, Inc. by 1,031.9% in the first quarter, purchasing 157,333 additional shares to own a total of 172,580 shares valued at $2.5 million. Other institutional investors also expanded their holdings, leading to institutions collectively owning 97.15% of Mattel's outstanding shares. Despite mixed analyst sentiment and a consensus "Hold" rating with an average price target of $17.33, Mattel is seeing positive developments in product activity, brand leadership, and upcoming Q2 earnings.
Arrowstreet Capital Limited Partnership Purchases 539,373 Shares of Mattel, Inc. $MAT
Arrowstreet Capital Limited Partnership significantly increased its stake in Mattel, Inc. by 514.2% in the first quarter, adding 539,373 shares to reach a total of 644,268 shares valued at approximately $9.36 million. This move is part of broader institutional investor activity, with hedge funds and other large investors collectively owning 97.15% of Mattel stock. Despite mixed analyst ratings, Mattel recently surpassed revenue and EPS expectations, reporting $862.17 million in revenue and an adjusted loss of $0.20 per share.
Mattel Number of Employees 2026 | Employee Count & Headcount Data
Mattel, Inc. (MAT) had approximately 31,100 employees worldwide as of March 2026, representing a 0.4% decline from 2023. The company is actively hiring, with 490 active job postings in 2026, a 31.1% increase from 2025. Mattel's workforce is concentrated in the United States, China, and Mexico, with India being its fastest-growing location.
Mattel Promotes Roberto Stanichi to President and Chief Marketing and Brand Officer
Mattel Inc. has promoted Roberto Stanichi to President and Chief Marketing and Brand Officer, expanding his leadership as the company strengthens its brand-focused operating model and intellectual property strategy. In his new role, Stanichi will oversee Mattel’s portfolio of global brands, including Barbie, Hot Wheels, and Fisher-Price, and lead the company's brand and business strategy, marketing, consumer insights, and product design functions. This promotion aligns with Mattel's broader effort to integrate brand management and marketing to grow its IP-driven play and family entertainment business.
Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Mattel, Inc. announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer. Stanichi will oversee Mattel's global brand portfolio, including Hot Wheels, Barbie, Fisher-Price, and UNO, and will lead brand and business strategy, marketing, consumer insights, and product design. His promotion reflects his instrumental role in evolving Mattel's brand-centric operating model since becoming Chief Global Brand Officer in 2022.
Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Mattel, Inc. announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer. Stanichi has been instrumental in evolving Mattel to a brand-centric operating model and will oversee the company's global brand portfolio, including Hot Wheels, Barbie, Fisher-Price, and UNO. His leadership is expected to further advance Mattel's IP-driven play and family entertainment business.
Mattel Gears Up for Q2 Earnings: Here's What Could Drive Results
Mattel (MAT) is preparing to report its second-quarter 2026 earnings, with analysts expecting a significant year-over-year decline in EPS but a 6% increase in revenue. The company's top line is anticipated to benefit from strong brand performance (Hot Wheels, UNO, Monster High), partner brands, and improved North American retail ordering, despite potential pressures on the bottom line from elevated costs and foreign exchange. The Zacks model, however, does not conclusively predict an earnings beat for Mattel this quarter due to its 0.00% Earnings ESP, though it holds a Zacks Rank #3 (Hold).
Seven Six Capital Management LLC Invests $2.11 Million in Mattel, Inc. $MAT
Seven Six Capital Management LLC recently invested approximately $2.11 million in Mattel, Inc. by purchasing 145,200 shares, making it their 18th largest holding. Other institutional investors also adjusted their positions in Mattel. The article details Mattel's current stock performance, market capitalization, recent earnings, and updated analyst ratings.
SummitTX Capital L.P. Makes New Investment in Mattel, Inc. $MAT
SummitTX Capital L.P. has made a new investment in Mattel, Inc. (NASDAQ:MAT) by purchasing 106,402 shares valued at approximately $1,546,000 in Q1. Other hedge funds have also adjusted their positions in Mattel, with institutional investors now owning 97.15% of the company's stock. The article also provides financial metrics, recent earnings data, and analyst ratings for Mattel.
EdgePoint Investment Group Inc. Acquires 1,799,640 Shares of Mattel, Inc. $MAT
EdgePoint Investment Group Inc. increased its stake in Mattel, Inc. by 3.8%, purchasing an additional 1.8 million shares, bringing their total ownership to 49.1 million shares, or 16.91% of the company. Other institutional investors like Alyeska Investment Group, Norges Bank, and Squarepoint Ops also either increased or initiated positions, with institutional ownership of Mattel remaining high at 97.15%. Mattel recently reported stronger-than-expected quarterly results, and analysts currently have an average "Hold" rating with a consensus price target of $17.33, higher than the current share price of $14.80.
