Mattel Unveils ‘Masters of the Universe’ Publishing Program
Mattel is expanding its "Masters of the Universe" (MOTU) franchise through its publishing platform, Mattel Press, by launching a diverse range of new books and comics. This literary slate includes film-based novels, original stories, graphic novels, and an art book, aiming to engage fans of all ages before and beyond the upcoming film's release. The program also features titles inspired by the 1980s MOTU art and humorous stories centering on Skeletor.
King Luther Capital Management Corp Grows Stock Holdings in Mattel, Inc. $MAT
King Luther Capital Management Corp significantly increased its stake in Mattel, Inc. (NASDAQ:MAT) by 147.5% during the third quarter, now owning 946,240 shares valued at $15.93 million. Other institutional investors also adjusted their positions, and hedge funds collectively own 97.15% of the company. Analyst ratings for Mattel are mixed, with a consensus "Hold" rating and an average target price of $18.63.
Mattel Elevates Rob David to Senior Vice President of Animation (EXCLUSIVE)
Mattel Studios has promoted Rob David to Senior Vice President of Animation, where he will oversee development, creative, and production for both adult and kids' animated television series, as well as digital content. David, who previously led content creative for television, will continue to report to Mattel Studios president and chief content officer Robbie Brenner. He has been instrumental in shaping the studio's animation strategy, leveraging his extensive experience with brands like "Hot Wheels" and "Masters of the Universe."
Mattel unveils massive MASTERS OF THE UNIVERSE publishing program ahead of theatrical film
Mattel has revealed an extensive publishing program for Masters of the Universe, featuring a film-adjacent novel, middle-grade stories, comics, and art books, all timed to coincide with the upcoming live-action film. This initiative aims to broaden the franchise's appeal to new audiences while offering rich storytelling for long-time fans across various formats. The program includes collaborations with Dark Horse Comics and TokyoPop and features several New York Times bestselling authors.
Mattel unveils masters of the universe publishing slate for 2026
Mattel has announced an extensive Masters of the Universe publishing program for 2026, coinciding with the release of their live-action film. This initiative, featuring a range of books including novels, comics, and graphic novels for various age groups, is part of Mattel's broader strategy to expand the franchise across multiple platforms. Despite recent earnings falling short of expectations, Mattel maintains a solid financial foundation to support these growth efforts.
Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical Release
Mattel has announced an extensive Masters of the Universe publishing program set to launch throughout 2026, coinciding with the global theatrical release of the new live-action film. The program includes a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and art books, expanding the franchise's reach to new audiences and long-time fans. This multi-format strategy aims to deepen the mythology of Eternia across various platforms, including collaborations with Dark Horse Comics and TokyoPop, and features contributions from New York Times-bestselling authors.
Securities Fraud Investigation Into Mattel, Inc. (MAT) Announced – Shareholders Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz
The Law Offices of Frank R. Cruz has announced a securities fraud investigation into Mattel, Inc. (NASDAQ: MAT) on behalf of investors. This investigation follows Mattel's fourth-quarter 2025 results, which showed net sales and adjusted operating income missing prior guidance, leading to a significant stock price drop. Shareholders who incurred losses are encouraged to contact the law firm to learn about potentially pursuing a claim.
Securities Fraud Investigation Into Mattel, Inc. (MAT) Announced – Shareholders Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz
The Law Offices of Frank R. Cruz announced a securities fraud investigation into Mattel, Inc. (MAT) following the company's Q4 2025 results. Mattel reported a -1% year-over-year net sales decline and adjusted operating income of $620 million, both missing prior guidance. This news led to a 24.98% drop in shares, injuring investors who are now urged to contact the firm.
Mattel's Margin Growth Pushed Out Another Year as Firm Spends To Fuel Improvements
Mattel's margin growth has been pushed out another year as the company plans strategic investments to enhance brand relevance. While the firm delivered strong operating margins up to 2025, the 2026 outlook indicates a second year of margin contraction despite cost-saving efforts. Beyond 2026, Morningstar anticipates a 12% average adjusted operating margin, tempered by these ongoing tactical investments.
Mattel, Inc. (NASDAQ:MAT) Receives Consensus Recommendation of "Hold" from Brokerages
Mattel, Inc. (NASDAQ:MAT) has received a consensus "Hold" rating from eleven brokerages, with an average 1-year price target of $18.3750. Several analysts recently adjusted their ratings and price targets, with some downgrading the stock to "neutral" or "hold." The company's recent earnings report missed consensus estimates, and institutional investors have been actively trading shares, with Norges Bank and CX Institutional acquiring new stakes.
The Top 5 Analyst Questions From Mattel's Q4 Earnings Call
Mattel's Q4 earnings missed Wall Street expectations, primarily due to weaker December U.S. sales and a promotional retail environment, leading to a negative market reaction. Despite this, management discussed strategic investments in digital and entertainment, and addressed inventory levels and consumer trends during the earnings call. The article highlights the top five questions posed by analysts, focusing on growth drivers, acquisitions, sales shortfalls, consumer trends, and SG&A sustainability.
We Think You Can Look Beyond Mattel's (NASDAQ:MAT) Lackluster Earnings
Mattel's recent earnings report was disappointing, but an analysis by Simply Wall St suggests this is due to a US$74m reduction from unusual, likely one-off, items. The company's underlying earnings potential appears sound, with earnings per share growing at 12% annually over the last three years. Investors are encouraged to look beyond the headline numbers and consider the impact of these unusual items when evaluating Mattel's future profitability.
Hedge Fund and Insider Trading News: George Soros, Bill Ackman, Warren Buffett, Steve Cohen, Elliott Management, L1 Capital, Citadel Investment Group, Mattel Inc (MAT), and More
This article summarizes recent hedge fund and insider trading activities involving prominent investors like George Soros, Bill Ackman, and Warren Buffett. It highlights Soros's increased stake in Tesla and new position in Broadcom, Ackman's bet amidst an AI selloff, and insights from Warren Buffett. The piece also touches on Steve Cohen's stance on the Mets, a risky bet by a US hedge fund on the London Stock Exchange, and L1 Capital's interest in Elementos, among other financial news.
Mattel Shocker: Shares Tank 31% After Big Holiday-Quarter Miss
Mattel's shares plunged 31% in after-hours trading after the toy maker reported holiday-quarter revenue and profit below analysts' expectations, largely due to a significant miss in U.S. December sales. Despite the poor financial results and a lowered 2026 profit forecast, retail sentiment on Stocktwits shifted to "extremely bullish," with some investors viewing the selloff as a buying opportunity. The company also announced a new $1.5 billion share buyback plan and plans to invest in its toy portfolio and mobile gaming division, including buying out NetEase's stake in their joint venture Mattel163.
Mattel, Alex Aster team up for Barbie young adult novel
Mattel Publishing is collaborating with best-selling author Alex Aster on "Barbie: Dreamscape," a new young adult novel set to release on July 28. This book marks Mattel Publishing's first foray into YA novels since its announcement three years ago and is not connected to the recent "Barbie" movie. The story follows Barbie as a "Fateless" character who must journey through magical lands to discover truths that could change her world, aligning with Mattel's focus on diverse and empowering narratives.
LSV Asset Management Has $101.28 Million Holdings in Mattel, Inc. $MAT
LSV Asset Management increased its stake in Mattel (NASDAQ:MAT) by 5.6% in Q3, now holding 6,017,810 shares valued at $101.28 million. This comes after Mattel missed Q4 earnings and revenue estimates, leading to analyst downgrades and a significant stock selloff. Despite challenges, Mattel plans strategic investments in digital operations and full ownership of Mattel163 for long-term growth in gaming and licensing.
Mattel Stock Runs Out Of Playtime
Mattel (NASDAQ: MAT) is in Phase 18 of its Adhishthana cycle, a final stage whose long-term outlook is dimmed due to a lack of bullish structure in prior phases. Despite a recent sharp decline, the stock is likely to continue experiencing consolidation and choppy price action rather than a sustained bullish advance, making caution warranted for investors. The underlying structural weakness, rather than recent missed forecasts, is the primary driver of this outlook according to the Adhishthana framework.
Mattel Q4 Earnings & Revenues Miss Estimates, Stock Down
Mattel (MAT) reported Q4 2025 earnings and revenues that missed Zacks Consensus Estimates, leading to a significant stock drop. The company cited softer-than-anticipated U.S. performance, increased discounting, inflation, and foreign exchange headwinds as contributing factors. Despite some category growth, overall results and a lower-than-expected 2026 outlook indicate ongoing financial pressures.
Mattel Q4: More Pain Ahead, But It Is Getting Interesting (NASDAQ:MAT)
Mattel's shares plummeted by 25% following disappointing Q4 results and weak 2026 guidance, attributed to tariffs and a struggling Barbie brand. The company projects lower-than-consensus EPS and expects compressed gross margins. Despite these challenges, Mattel is investing $150 million into a digital transformation, including taking full control of Mattel163 and launching new self-published mobile games, making the stock potentially interesting for long-term investors if these strategies are successfully executed.
Mattel Reports Fourth Quarter and Full Year 2025 Financial Results
Mattel has announced its financial results for the fourth quarter and the full fiscal year of 2025. The report details the company's performance and key financial metrics during these periods.
Mattel Marks 40 Years of the American Girl® Brand, Celebrating Every Memory, Every Story, Every Girl
Mattel is celebrating the 40th anniversary of its American Girl® brand. The celebration focuses on honoring the memories, stories, and experiences of every girl associated with the brand over four decades.
Mattel acquires the coveted TMNT toy license
Mattel has secured a multi-year global licensing partnership with Paramount for the Teenage Mutant Ninja Turtles toy line, ending Playmates Toys' over four-decade tenure with the franchise. This deal, effective in 2027, will see Mattel produce action figures, playsets, vehicles, and collectibles, including new product lines for upcoming TMNT movies. The move follows Mattel's regaining of the DC Comics toy license last year, further expanding its portfolio of major entertainment brands.
Mattel to Acquire Full Ownership of Mattel163 From NetEase (Gaming News Roundup)
Mattel announced it will acquire full ownership of the mobile games studio Mattel163 from its joint venture partner NetEase for $159 million, valuing the studio at $318 million. This acquisition will bring games based on iconic Mattel brands like Uno! and Phase 10 fully under Mattel's control, significantly enhancing its digital strategy and self-publishing capabilities. Additionally, the article covers SEGA's new strategic partnership with L.A. LIVE, expanding its real-world footprint through prominent placement and immersive activations within the entertainment district.
Mattel Shares Plunge After Holiday Results Miss Estimates
Mattel Inc. shares plummeted in premarket trading after the toymaker announced holiday financial results that did not meet analyst expectations. The company also issued a lower profit forecast for 2026. This decline could mark Mattel's largest single-day loss on record.
Mattel: Q4 Earnings Snapshot
Mattel Inc. reported fourth-quarter earnings of $106.2 million, or 34 cents per share, which adjusted to 39 cents per share for non-recurring costs. These results did not meet Wall Street expectations, as analysts surveyed by Zacks Investment Research had estimated earnings of 53 cents per share. The company also missed revenue forecasts, posting $1.77 billion against an expected $1.84 billion.
Toy story: Mattel slides after sluggish results for the holiday quarter (MAT:NASDAQ)
Mattel, Inc. (MAT) shares dropped in postmarket trading after the company reported sluggish results for the crucial holiday quarter, missing analyst estimates despite a 7% year-over-year increase in net sales. The decline was attributed to lower-than-expected December U.S. billings and a decrease in adjusted gross margins, which fell to 46.0% from 50.8% due to higher discounts, inflation, unfavorable forex, and tariffs. Looking forward, Mattel anticipates full-year sales growth of 3%-6% and plans to focus on a brand-centric strategy involving innovation, partnerships, and entertainment expansion.
Mattel Unveils New Buyback Plan Amid Mixed 2025 Results
Mattel (MAT) reported mixed financial results for 2025, with fourth-quarter net sales up 7% year-over-year but full-year net sales slightly down due to weaknesses in North American dolls and preschool lines, despite growth in Hot Wheels and action figures. In response, the company announced a new $1.5 billion share repurchase authorization and is increasing investments in IP-driven entertainment and gaming, including the full acquisition of Mattel163 mobile games studio, to stimulate long-term growth. Analysts currently rate MAT stock as a Hold with a $22.00 price target, while TipRanks’ AI Analyst, Spark, rates it as Outperform, citing a stable financial position but acknowledging risks from revenue growth challenges and retailer ordering pattern shifts.
Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business
Mattel, Inc. announced an agreement to acquire full ownership of the Mattel163 mobile games studio from its joint venture partner, NetEase, for $159 million. This acquisition, expected to close by the end of Q1, will enhance Mattel's digital games business, integrate development expertise, and align with their broader product roadmap. Mattel163 has already developed four successful games based on Mattel IP, accumulating over 550 million downloads and 20 million monthly active users worldwide.
Mattel Buys NetEase’s Stake in Gaming Venture for $159 Million
Mattel Inc. is acquiring NetEase Inc.’s 50% stake in their mobile gaming joint venture, Mattel163, for $159 million. This move aims to accelerate the toy giant's growth in the mobile gaming sector. The joint venture, formed in 2018, has developed popular mobile games based on Mattel's intellectual property, such as Uno and Skip-Bo, which have garnered 550 million downloads.
From Track to Tabletop: Mattel Brick Shop™ Debuts the Hot Wheels® Aston Martin Vantage GT3
Mattel Brick Shop™ has launched a 793-piece Hot Wheels® Aston Martin Vantage GT3 building set, expanding its licensed automotive portfolio. This 1:16 scale model, inspired by modern GT racing, features real metal parts, customizable decals, and includes an exclusive 1:64 scale die-cast Aston Martin Vantage GT3. The set is available for pre-order at Walmart.com and will be sold at select retailers worldwide for $49.99 starting this summer.
Build an Aston Martin GT3: Mattel’s 793-piece Hot Wheels set lands at $49.99
Mattel Brick Shop is expanding its Hot Wheels line with an authentic 1:16 scale Aston Martin Vantage GT3 building set, featuring 793 pieces and real metal parts, available for pre-order at Walmart.com and other retailers this summer for $49.99. The set allows collectors to recreate and customize the race car, including an exclusive 1:64 scale Hot Wheels die-cast model. This release highlights Mattel's commitment to detailed, display-ready licensed automotive builds within its growing Brick Shop portfolio.
From Track to Tabletop: Mattel Brick Shop™ Debuts the Hot Wheels® Aston Martin Vantage GT3
Mattel Brick Shop is releasing a new Hot Wheels Aston Martin Vantage GT3 building set, inspired by the competitive GT racing car. The 793-piece set features real metal parts, authentic detailing, and interchangeable decals, replicating the aggressive stance and aerodynamic design of the original. Collectors can pre-order the 1:16 scale model, which also includes an exclusive 1:64 scale Hot Wheels die-cast car, for $49.99.
Mattel Launches a New Era of Thomas & Friends™ with an All-New System of Play
Mattel has introduced a new "Easy Connect" system of play for Thomas & Friends™, featuring a reimagined track system, newly designed die-cast engines with magnetic connectors, and new motorized engines. This system is designed to provide an easier and more immersive play experience for preschoolers, fostering confidence and imaginative, open-ended play. The new product lineup, including the Thomas & Friends™ Exploring Tidmouth Sheds Train Set and various engine assortments, will be available in Fall 2026, aligning with a broader brand refresh across content, publishing, and consumer products.
New Thomas & Friends tracks aim to end preschoolers' train frustrations
Mattel has launched a new "Thomas & Friends Easy Connect" system of play, featuring redesigned track, die-cast engines with magnetic connectors, and new motorized engines. This system is designed to reduce frustration for preschoolers through intuitive connections, auto-rerail technology, and magnetic couplers, encouraging independent and imaginative play. The first products, including the "Exploring Tidmouth Sheds Train Set" and updated die-cast engine assortments, will be available in Fall 2026.
Mattel Launches a New Era of Thomas & Friends™ with an All-New System of Play
Mattel has unveiled the "Easy Connect" system, a new era for Thomas & Friends, featuring a reimagined track system, new die-cast engines with magnetic connectors, and motorized engines. This system is designed to reduce frustration and encourage imaginative, open-ended play for preschoolers. The new products, including the Exploring Tidmouth Sheds Train Set and Engine Die-Cast Assortments, will be available globally in Fall 2026.
Mattel Planning New Huge Indoor Waterpark In Illinois
Mattel, the toy company known for Barbie and Hot Wheels, is planning to open five "Mattel Wonder Indoor Waterparks," with one reportedly coming to Bradley, Illinois. The Village of Bradley has already approved the park, which will integrate Mattel's iconic brands into waterpark attractions. While local excitement is high, concrete details regarding the opening date and exact location are yet to be released.
Mattel and Expedia turn Ken into travel influencer for his 65th anniversary
Mattel and Expedia have partnered to transform Ken, Barbie's longtime companion, into a travel influencer for his 65th anniversary. As Expedia's newest brand ambassador, Ken will embark on 65 global trips to inspire fans to explore new destinations, promoting travel as a way to discover new experiences and paths. The campaign includes a Super Bowl commercial, social media engagement, and an offer of OneKeyCash to encourage fan participation in shaping Ken's future travels.
Super Mario shrinks to toddler size in new Fisher-Price Little People toys
Mattel's Fisher-Price has launched a new "Little People My Mario" line, bringing popular Super Mario characters and adventures to toddlers. The collection includes playsets like Mario's Adventure Playset and Bowser's Airship, along with character figures, designed to encourage imaginative play and introduce a new generation to the beloved franchise. This collaboration aims to allow parents to share their nostalgia with their children while expanding the appeal of both the Super Mario and Little People brands.
Mattel (MAT) To Report Earnings Tomorrow: Here Is What To Expect
Mattel (MAT) is set to report its Q4 earnings on Tuesday. Analysts expect an 11.4% year-on-year revenue growth to $1.83 billion and adjusted earnings of $0.55 per share. The company previously missed revenue and EPS expectations last quarter, and its stock price is currently trading below the average analyst price target.
Mattel Gears Up to Post Q4 Earnings: What Lies Ahead for the Stock?
Mattel (MAT) is set to release its fourth-quarter 2025 results on February 10, 2026, with analysts forecasting a significant increase in EPS and revenue. The company's performance is expected to benefit from strong retailer orders, sustained consumer demand during the holiday season, and growth in key brands like Hot Wheels and challenger categories. However, macroeconomic challenges such as inflation and unfavorable currency movements, along with higher advertising costs, may pressure margins.
Tracie Laymon to Write and Direct Live-Action Tony the Tattooed Man Feature Film from Mattel Studios
Mattel, Inc. announced that Tracie Laymon will write and direct the live-action feature film for Tony the Tattooed Man. Laymon, known for "Bob Trevino Likes It," plans to reinterpret the cult action figure into a character-driven drama exploring themes of second chances and empathy. This project aims to bring emotional depth to a discontinued toy, supported by Mattel Studios.
Mattel’s American Girl® and Disney Consumer Products Renew Multi-Year Licensing Agreement for Disney Princess and Disney Frozen Franchises
Mattel's American Girl and Disney Consumer Products have renewed their multi-year licensing agreement for the Disney Princess and Disney Frozen franchises. This collaboration extends storytelling through American Girl's signature dolls and accessories, including the new American Girl Disney Princess Jasmine 18-inch doll and accessories. The agreement will further expand the collection to include beloved characters and the upcoming Frozen 3 film.
Strs Ohio Sells 65,865 Shares of Mattel, Inc. $MAT
Strs Ohio reduced its stake in Mattel, Inc. by 89.6% in the third quarter, selling 65,865 shares and ending with 7,678 shares. Despite this, institutional ownership of Mattel remains high at 97.15%. Upcoming media events like "Matchbox The Movie" and Ken's Super Bowl ad are expected to boost Mattel's content revenue and investor sentiment, though analysts have mixed views on the stock.
Morgan Stanley Lifts Mattel (MAT) PT to $22, Cites Sector Valuation Adjustments
Morgan Stanley analyst Megan Alexander Clapp increased the price target for Mattel (NASDAQ: MAT) to $22 from $21, maintaining an Equal Weight rating, citing sector valuation adjustments. This follows Goldman Sachs' downgrade of Mattel to Neutral with a $21 price target due to a balanced risk-to-reward profile and concerns about the 2026 toy market. Conversely, UBS raised its price target on Mattel to $30 from $29 with a Buy rating.
Morgan Stanley Lifts Mattel (MAT) PT to $22, Cites Sector Valuation Adjustments
Morgan Stanley analyst Megan Alexander Clapp increased the price target for Mattel (MAT) to $22 from $21, maintaining an Equal Weight rating, despite suggesting a more favorable risk/reward for Hasbro in the toymaking sector. This comes after Goldman Sachs downgraded Mattel to Neutral with a $21 price target due to valuation concerns and a "wait-and-see" approach to new growth initiatives, while UBS previously raised its target to $30. The article highlights Mattel's role as a toy and family entertainment company and briefly mentions potential alternatives in AI stocks.
Mattel Is Quietly Going Beast Mode – But Is MAT Stock Actually Worth Your Money?
Mattel is experiencing a resurgence fueled by the success of the Barbie movie, its strong portfolio of intellectual properties like Hot Wheels and Uno, and its push into entertainment content. Despite the "Barbie wave" and Hollywood ambitions, the company faces challenges from children's increasing screen time and competition from digital platforms like Roblox, affecting core toy demand. Investors need to weigh Mattel's potential as a hybrid "merch plus media" IP powerhouse against its cyclical nature as a toy business and its sensitivity to consumer spending habits.
Mattel’s American Girl and Disney Consumer Products Renew Multi-Year Licensing Agreement for Disney Princess and Disney Frozen Franchises
Mattel's American Girl and Disney Consumer Products have renewed their multi-year licensing agreement. This continuation focuses on the popular Disney Princess and Disney Frozen franchises.
13 Most Undervalued Quality Stocks to Buy Right Now
This article identifies Mattel Inc. (NASDAQ: MAT) as one of the most undervalued quality stocks currently available. It discusses recent analyst ratings and price target revisions for Mattel, highlighting differing views from Morgan Stanley, Goldman Sachs, and UBS regarding the company's outlook. The analyst commentary touches upon market conditions, macroeconomic concerns, and Mattel's growth initiatives.
Ken’s Super Bowl travel spot tied to 65 prizes of $1,000 credit
Mattel's Ken will star in Expedia's Super Bowl LX spot, "Going Places with Ken," as part of a year-long partnership celebrating Ken's 65th anniversary. The campaign positions Ken as Expedia's new Brand Ambassador, showcasing him confidently traveling to various destinations and highlighting Expedia's "The One Place You Go to Go Places™" platform for easy trip planning. To mark the adventure, Expedia will launch a Ken-themed sweepstakes offering 65 prizes of $1,000 in OneKeyCash™.
Morgan Stanley Raises Price Target on Mattel to $22 From $21, Keeps Equalweight Rating
Morgan Stanley has increased its price target for Mattel (MT) shares from $21 to $22, while maintaining an Equalweight rating on the stock. This adjustment comes amidst Mattel's recent activities, including building buzz for a He-Man movie with new action figures and unveiling a new "KPop Demon Hunters" toy range. The company recently presented at the Morgan Stanley Global Consumer & Retail Conference 2025.
