WK Kellogg Co Will Eliminate Artificial Colors in all Cereal Manufacturing by the End of 2026
WK Kellogg Co announced it will eliminate artificial colors from all its cereal manufacturing by the end of 2026, one year ahead of its initial schedule. This change, which includes popular cereals like Kellogg's Froot Loops and Apple Jacks, is part of a broader commitment to simpler ingredients and better nutrition. The company has invested significantly in its facilities to ensure taste and quality are maintained while using natural color sources.
WK Kellogg Co Partners with Soil Capital to Support Regenerative Wheat Farming in the UK
WK Kellogg Co has partnered with Soil Capital to launch a five-year program supporting regenerative wheat farming in the UK. This initiative aims to assist 25 British farmers across nearly 4,000 hectares with guidance, financial incentives, and tools to adopt regenerative practices, strengthening the UK wheat supply chain and reducing agricultural emissions. The program supports the local sourcing of wheat for Kellogg's cereals like Special K, with early feedback indicating positive results such as increased direct drilling and reduced fertilizer use.
WK Kellogg supports regen ag program in UK
WK Kellogg Co has partnered with Soil Capital to launch a large-scale wheat sourcing program in the UK, aiming to help 25 British farmers adopt regenerative agricultural practices across nearly 4,000 hectares. This five-year initiative provides guidance and financial incentives, along with tools for tracking soil health and farm resilience improvements. The program supports 100% of the locally sourced wheat for Kellogg's British cereals, including Special K, and aims to strengthen the UK wheat supply chain while reducing agricultural supply chain emissions.
Kellogg’s class action claims Special K cereals are not ‘sugar free’
A class action lawsuit has been filed against WK Kellogg Co., alleging that its Special K cereals are falsely advertised as having "Zero Added Sugar." The plaintiff, Ari Bender-Long, claims the cereals contain allulose syrup, a form of sugar, which misleads consumers seeking to avoid added sugars. The lawsuit argues this violates federal and California labeling standards and seeks damages and injunctive relief.
WK Kellogg Co spotlights cereal's nutrition benefits in September
WK Kellogg Co is using National Better Breakfast Month in September to highlight the nutritional benefits of cereal, emphasizing its role in providing essential fiber, vitamins, and other nutrients that are often lacking in American diets. The company noted that cereal can deliver nutrients like vitamin D, iron, and B vitamins, and stressed its long history of focusing on nutrition, including employing the first in-house dietitian in the cereal industry. WK Kellogg Co also introduced its SPOONS on-pack nutrition guide and is on track to eliminate artificial colors from its cereal portfolio.
WK Kellogg Co Highlights the Benefits of Cereal During National Better Breakfast Month
WK Kellogg Co is celebrating National Better Breakfast Month throughout September, emphasizing the nutritional benefits of cereal, including fiber, vitamins, and protein. The company highlights that cereal helps address the fiber gap in American diets and offers a customizable, balanced breakfast option. WK Kellogg Co is also advancing nutrition through its SPOONS on-pack guide and by eliminating artificial colors from its cereals.
WK Kellogg Co Highlights the Benefits of Cereal During National Better Breakfast Month
WK Kellogg Co is celebrating National Better Breakfast Month by emphasizing the nutritional benefits of cereal, such as fiber, vitamins, and protein. The company highlighted its new SPOONS on-pack nutrition guide and its commitment to removing artificial colors from its cereals by the end of the year. WK Kellogg Co aims to continue evolving its cereal portfolio to meet consumer needs, building on its long history of nutrition leadership.
National Better Breakfast Month: WK Kellogg Co. dishes on cereal, fiber and nutrition
September is National Better Breakfast Month, and WK Kellogg Co. is highlighting the nutritional benefits of cereal. Sarah Ludmer, a registered dietitian nutritionist at WK Kellogg Co., emphasizes that cereal can provide essential nutrients like vitamin D, iron, B vitamins, and fiber, which many Americans lack. The company states that 95% of Americans don't meet the recommended fiber intake, and ready-to-eat cereal can help bridge this gap, with WK Kellogg Co. alone providing over 6 billion servings of fiber in 2025.
WK Kellogg, Post team up for $2 cereal sale supporting Battle Creek families
WK Kellogg Co. and Post Consumer Brands partnered for a semiannual cereal sale in Battle Creek, offering cereal boxes for $2 each to help local families and support organizations fighting food insecurity. The event aims to raise $20,000, with all proceeds benefiting United Way of South Central Michigan and the South Michigan Food Bank. Unsold cereal will be donated to these organizations and Kellogg Community College’s Bruin Pantry.
Video Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant known for Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the producer of popular American cereals. The acquisition is valued at $3.1 billion. This move expands Ferrero's presence in the American food market.
Kellogg’s Omaha plant to lay off remaining employees ahead of August closure
The remaining 350 employees at Kellogg's Omaha plant are scheduled to be laid off between August 4 and August 18, leading to the plant's closure. This follows an earlier layoff of 100 employees and is part of a plan announced in August 2024 to modernize WK Kellogg Co's supply chain. The company is providing severance payments to affected union and nonunion workers.
WK Kellogg To Eliminate Artificial Colours From Cereals Early
WK Kellogg Co announced it will remove artificial colors and the preservative BHT from its entire cereal portfolio and packaging by the end of 2026, a year ahead of its initial schedule. The company has invested significantly in manufacturing to transition to natural colors derived from fruit, vegetable juices, and other plant-based ingredients. This move responds to increasing consumer demand for simpler, recognizable ingredients and includes flagship brands like Froot Loops and Apple Jacks.
How WK Kellogg Co is Removing Artificial Colours from Entire Cereal Portfolio by End of 2026
WK Kellogg Co is accelerating its plans to remove artificial colors and the preservative BHT from its entire cereal portfolio by the end of 2026, a year ahead of its original target. This transition involves significant investment in manufacturing facilities to use naturally derived colors and is a response to increasing consumer demand for simpler, more natural ingredients. The company aims to maintain product taste and quality while meeting evolving consumer preferences.
Ferrero Group to buy better-for-you US breakfast company Purely Elizabeth
Ferrero Group is acquiring Purely Elizabeth, a US-based "better-for-you" breakfast company specializing in granola, oatmeal, and cereal. This acquisition, following Ferrero's purchase of WK Kellogg Co last year, strengthens its presence in the American breakfast market and the health-conscious food segment. Purely Elizabeth will continue to operate as a standalone brand with its founder and CEO, Elizabeth Stein, remaining in her role.
WK Kellogg of Battle Creek Excelerates Schedule to Remove Artificial Colors From Cereals like Froot Loops
WK Kellogg Co. of Battle Creek has announced it is accelerating its commitment to remove artificial colors and the preservative BHT from its cereals, including Froot Loops and Apple Jacks. The company will replace these with colors derived from natural sources and expects products to ship to retailers before the end of the year. This move is in response to consumer demand for foods with simpler, more recognizable ingredients, while ensuring the taste and appearance of their popular cereals remain consistent.
WK Kellogg Accelerates Shift to Natural Colors
WK Kellogg Co announced an accelerated timeline to remove all artificial colors and the preservative BHT from its entire cereal portfolio. Production with new recipes, including for Froot Loops and Apple Jacks, will begin later this year, using natural colors from fruit, vegetable juices, and other plant-based ingredients. This move aligns with consumer demand for simpler ingredients and the company's commitment to quality and taste, following significant investment in manufacturing facilities.
WK Kellogg Co. speeds up removal of artificial colors from cereals
WK Kellogg Co. has announced it will remove all artificial colors from its cereal portfolio by the end of 2026, a year ahead of its original schedule. The company will transition to natural color sources and has invested in manufacturing to support this change while maintaining taste. Additionally, WK Kellogg is ahead of schedule in removing the preservative BHT from its packaging.
WK Kellogg Co will eliminate artificial colors in all cereal manufacturing by end of 2026
WK Kellogg Co announced an accelerated timeline to remove artificial colors and the chemical preservative BHT from all its cereals and packaging by the end of 2026, a year ahead of schedule. This move responds to consumer demand for cleaner ingredients, with natural colorants replacing petroleum-based dyes and new formulations shipping to retailers by year-end. The company made significant capital investments in facilities and supply chains to ensure taste and visual consistency.
Kellogg's Speeds Up Major Ingredient Change Across Cereal Lineup
Kellogg's is accelerating its timeline to eliminate artificial colors from its entire cereal portfolio, with new recipes for products like Froot Loops and Apple Jacks expected on shelves by the end of the year. The company is using natural colors derived from fruit, vegetable juices, and other plant-based ingredients, investing in new equipment and testing to maintain familiar appearance and flavor. This change is driven by increasing consumer demand for simpler ingredients and is part of Kellogg's broader "Make Eating Well Easy" initiative.
WK Kellogg Co Will Eliminate Artificial Colors in all Cereal Manufacturing by the End of 2026
WK Kellogg Co announced it will eliminate all artificial colors and the preservative BHT from its entire cereal portfolio and packaging by the end of 2026, a year ahead of its original schedule. This change includes popular cereals like Kellogg's Froot Loops and Apple Jacks, which will now use natural colors derived from fruits, vegetables, and plant-based ingredients. The company emphasizes that the cereals will maintain their original taste and appearance, aligning with their "SPOONS" on-pack nutrition guide and commitment to simpler ingredients.
WK Kellogg Says Artificial Colors and BHT Will Be Out of Every Cereal by the End of 2026
WK Kellogg announced it will remove all artificial colors and the preservative BHT from its entire cereal portfolio and packaging by the end of 2026, a year earlier than initially planned. Production of reformulated cereals like Froot Loops and Apple Jacks will begin this year, with replacements sourced from fruit and vegetable juices. While the move addresses consumer and regulatory pressure, the article notes that the science on artificial dyes and children's behavior remains split, and natural replacements are not without their own considerations.
WK Kellogg to Eliminate Artificial Colors in All of Its Cereals by End of 2026
WK Kellogg Co has announced an accelerated timeline to remove all artificial colors and the preservative BHT from its entire cereal portfolio, aiming for completion by the end of 2026, a year ahead of schedule. This transition will involve using natural color sources like fruit and vegetable juices and reflects the company's commitment to simpler ingredients. The company has made significant investments in manufacturing and conducted extensive consumer testing to ensure taste and visual appeal are maintained.
WK Kellogg to eliminate artificial colors from cereals by end of 2026
WK Kellogg Co announced it will eliminate all artificial colors and the preservative BHT from its entire cereal portfolio by the end of 2026, a year ahead of schedule. The company will transition to natural colors derived from fruits, vegetables, and plant-based ingredients, investing significantly in manufacturing facilities to support this change. This initiative is part of WK Kellogg's ongoing commitment to evolving its cereal offerings to meet changing consumer needs, including increasing whole grains and fiber while reducing sugar and sodium.
WK Kellogg ahead of schedule for cutting BHT in cereal packaging
WK Kellogg is accelerating its plans to remove artificial colors and the preservative BHT from its cereals and packaging, aiming for completion later this year, nearly a year ahead of its original schedule. This move comes as the U.S. FDA reassesses the safety of BHT and other food-contact chemicals, and follows a broader industry push, partly influenced by regulators and public pressure, to eliminate synthetic dyes. The company is transitioning to natural colors derived from fruits and vegetables, despite challenges in supply and manufacturing adjustments.
Froot Loops are changing this year. Will kids notice?
Kellogg's announced that by the end of 2026, Froot Loops and Apple Jacks will no longer contain artificial dyes or the preservative BHT. This change comes as part of a broader push to remove artificial colors from food products, following investigations and mandates from officials. Kellogg's claims the cereals will maintain their taste and original colors despite the ingredient changes.
WK Kellogg Co to cut artificial dyes and BHT a year ahead of schedule
WK Kellogg Co is accelerating its commitment to remove artificial food dyes and the preservative BHT from its cereals, achieving this a year ahead of its original 2027 target. New recipes, which will include natural colorants from fruits and vegetables, will be introduced later this year across brands like Froot Loops and Apple Jacks. This move responds to consumer demand for healthier foods and follows scrutiny from the Texas Attorney General regarding controversial ingredients.
WK Kellogg Co Will Eliminate Artificial Colors in all Cereal Manufacturing by the End of 2026
WK Kellogg Co announced an accelerated timeline to eliminate all artificial colors and the preservative BHT from its cereal portfolio, completing the transition by the end of 2026, one year ahead of schedule. The company will use natural colors derived from fruit and vegetable juices and other plant-based ingredients, ensuring the same taste and quality. This move aligns with consumer demand for simpler ingredients and WK Kellogg Co's commitment to making eating well easy.
WK Kellogg Co Will Remove Artificial Colors from Cereals by End of 2026
WK Kellogg Co, now owned by Ferrero Group, has announced that all its cereal products will be free of artificial colors by the end of 2026, a year ahead of its original target date. This change includes popular brands like Froot Loops and Apple Jacks, with the new colors derived from fruit, vegetable juices, and other plant-based ingredients. The company has invested significantly in its processing facilities to support this reformulation, which also includes accelerating the elimination of the preservative BHT from cereal packaging.
WK Kellogg Co. speeds up removal of artificial colors from cereals
WK Kellogg Co. announced it will remove artificial colors from its entire cereal portfolio by the end of 2026, a year ahead of its original schedule. The company will use colors derived from natural sources and has invested in manufacturing facilities to support the transition. This move responds to consumer demand for foods with simpler, recognizable ingredients, while also being ahead of schedule in removing the preservative BHT from packaging.
WK Kellogg Speeds Up Shift to Natural Colors Across Cereal Portfolio
WK Kellogg Co is accelerating its transition to using natural colors across its cereal product line. This move aligns with a broader industry trend towards cleaner labels and consumer demand for more natural ingredients. The article highlights this as a top feature story within the food and beverage industry news.
WK Kellogg Co to Eliminate Artificial Colors, BHT from Cereal Portfolio
WK Kellogg Co announced an accelerated plan to remove all artificial colors and the preservative BHT from its cereal portfolio and packaging. Production with new recipes, using natural colors from fruit and vegetable juices, will start later this year and reach retailers before year-end. This move aligns with consumer demand for simpler ingredients and the company's commitment to nutrition and taste preservation.
WK Kellogg Co Will Eliminate Artificial Colors in all Cereal Manufacturing by the End of 2026
WK Kellogg Co announced it will eliminate all artificial colors and the preservative BHT from its entire cereal portfolio and packaging by the end of 2026, a year ahead of schedule. The company will use natural sources for colors, maintaining taste and quality. This initiative aligns with their new SPOONS on-pack nutrition guide, reflecting a commitment to simpler ingredients and healthier options for consumers.
WK Kellogg speeds up artificial color phaseout
WK Kellogg Co is accelerating its plan to remove all artificial colors from its cereals, aiming to complete the transition to naturally sourced colors by the end of 2026, a year ahead of schedule. Production of cereals like Froot Loops and Apple Jacks with the new recipes, which also eliminate the preservative BHT from some packaging, will begin later this year. The company has made significant investments in manufacturing and testing to ensure taste and quality are maintained, while also introducing an on-pack nutrition guide called SPOONS.
WK Kellogg Co Lobbying Profile, 2024
This article provides a lobbying profile for WK Kellogg Co for the year 2024, detailing its federal lobbying expenditures. As of April 27, 2026, the company has spent $350,000 on direct lobbying efforts. The data, compiled by OpenSecrets from the Senate Office of Public Records, covers spending from January 1 to March 31, 2026.
WK Kellogg Co Supports Soil Health Education and Farmer Innovation Through the Dan Gillespie Soil Health Fund
WK Kellogg Co is supporting the Dan Gillespie Soil Health Fund to advance soil health education, farmer innovation, and youth engagement in Nebraska. This initiative aims to strengthen agriculture by investing in regenerative practices, water stewardship, and biodiversity. The fund has increased its maximum grant award to $2,500 to support more innovative soil health projects.
WK Kellogg Co Supports Soil Health Education and Farmer Innovation Through the Dan Gillespie Soil Health Fund
WK Kellogg Co is supporting the Dan Gillespie Soil Health Fund to promote soil health education, farmer innovation, and youth engagement in Nebraska. This initiative aims to advance regenerative agriculture, improve farm productivity, and protect natural resources. The fund will increase its maximum grant award to $2,500, enabling more innovative soil health projects.
WK Kellogg Co unveils Super Stars cereal
WK Kellogg Co is launching Super Stars, a new line of K–12 cereals aimed at making nutritious breakfasts more accessible for students. The cereals, featuring kid-approved flavors and iconic Kellogg's characters, offer a good source of fiber and vitamin D, and are designed for operational ease in schools. This initiative supports the company's "Feeding Happiness" commitment and will be available for the 2027-2028 school year.
WK Kellogg adds prebiotic granola
WK Kellogg Co has introduced Kashi Gut Health Granola, expanding its Kashi brand into the granola market. This new product features 9 grams of fiber and 5 grams of prebiotics per serving, formulated with chicory root fiber, whole grain oats, and gut-activated cultures. It is available in blueberry almond and chocolate almond butter flavors at retailers nationwide.
WK Kellogg expands single-serve cereal options for schools
WK Kellogg Co is launching a new line of single-serve Super Stars cereals, including Celebration Crunch, Cinnamon Crunch, Fruity Crunch, and Honey Crunch, for K-12 school breakfast and snack programs. These products are designed for vending machines, micro markets, and smart coolers, offering convenience and nutritional benefits. The new line will be available for the 2027-2028 school year and aims to support grab-and-go options in schools.
PODCAST | Nutrition Focus Inspires WK Kellogg Co Cereal Packages
WK Kellogg Co has redesigned its cereal packaging to highlight the nutritional benefits of its products, aiming to educate consumers who are often unaware of the fiber, protein, and essential vitamins cereals provide. This initiative, called "SPOONS," utilizes compelling claims on the front of the pack and a science-backed nutrition framework on the back. The SPOONS acronym helps consumers remember key nutritional aspects: Simple ingredients, Protein, Outstanding fiber, Other nutritious foods, Nutrients you need, and Single-digit sugars.
WK Kellogg launches new K-12 cereals
WK Kellogg Co has introduced a new K-12 cereal line called Kellogg's Super Stars, featuring star-shaped pieces in four kid-selected flavors: Celebration Crunch, Cinnamon Crunch, Fruity Crunch, and Honey Crunch. These cereals are designed to be a good source of fiber and vitamin D, and an excellent source of seven vitamins and minerals, addressing the needs of school nutrition programs. The products will be available during the 2027-28 school year in convenient ready-to-serve bowls, cups, and pouches.
WK Kellogg Co introduces Kellogg's Super Stars cereal
WK Kellogg Co has launched Kellogg's Super Stars, a new line of K-12 cereals aimed at making nutritious breakfasts more accessible for students. This initiative aligns with the company's "Feeding Happiness" commitment, providing cereals with kid-approved flavors, convenient formats, and strong nutritional profiles. The new cereals, featuring iconic Kellogg's characters, will be introduced to school nutrition professionals at a conference in July 2026 and available for the 2027-2028 school year.
WK Kellogg Co Introduces Kellogg's® Super Stars™ cereal, a New K-12 Breakfast Solution Designed to Help Simplify Service and Increase Participation
WK Kellogg Co has launched Kellogg's® Super Stars™, a new line of K-12 cereals aimed at making nutritious breakfasts more accessible and appealing to students. This initiative aligns with the company's "Feeding Happiness™" commitment, focusing on helping children succeed by fueling them with essential nutrients. The cereals offer kid-approved flavors, convenient ready-to-serve formats for schools, and feature iconic Kellogg's characters.
WK Kellogg Co Introduces Kellogg's® Super Stars™ cereal, a New K-12 Breakfast Solution Designed to Help Simplify Service and Increase Participation
WK Kellogg Co has launched Kellogg's® Super Stars™ cereal, a new K-12 breakfast solution aimed at increasing accessibility and desirability of nutritious breakfasts for students. These cereals offer kid-approved flavors and shapes, strong nutritional profiles, and come in operationally efficient formats, featuring iconic Kellogg's characters. The initiative is part of the company's Feeding Happiness™ commitment to support student learning and address challenges faced by school nutrition professionals.
Kellogg's Raisin Bran® will partner with the New Jersey Fives to bring 'The Fibes' to life through fan experiences, content and tournament activations
Kellogg's Raisin Bran is partnering with the Major League Pickleball's New Jersey Fives team, rebranding them as "The Fibes" for the 2026 Mid-Season Tournament. This collaboration aims to highlight the importance of fiber and gut health in a fun and unexpected way, leveraging the rapidly growing sport of pickleball. The activation will include custom jerseys, social media content, and fan experiences to engage the community directly on and off the court.
Cereal. It’s what’s for breakfast. And lunch. And dinner.
The article discusses the enduring popularity of cereal in American diets, tracing its origins to Will Keith Kellogg’s invention over 120 years ago. It highlights the significant market for cereal and introduces WK Kellogg's new "SPOONS" initiative, which aims to help consumers understand the nutritional benefits of their cereals by focusing on simple ingredients, protein, outstanding fiber, other nutritious foods, essential nutrients, and single-digit sugars.
WK Kellogg Co Continues Transformation of Cereal Aisle with Roll-Out of SPOONS On-Pack Nutrition Guide
WK Kellogg Co has announced the national rollout of its SPOONS on-pack nutrition framework, an evidence-based tool designed to help consumers easily identify nutritional attributes of cereals. This initiative will appear on classic brands like Kellogg’s Raisin Bran and Frosted Mini-Wheats, highlighting areas such as simple ingredients, protein, fiber, and single-digit sugars. The company aims to make cereal more culturally relevant and support its growth strategy within the US cereal category.
How WK Kellogg Co. put Michigan's "Cereal City" on the map
WK Kellogg Co.'s more than century-long presence in Battle Creek, Michigan, has solidified the city's reputation as "Cereal City." The article highlights the company's historical marketing innovations, such as "Wink Day" and cereal-box prizes, and its ongoing commitment to product development and community engagement through events like Cereal Festival. WK Kellogg Co. continues to be a cornerstone of Battle Creek's identity, influencing both the local community and the broader cereal industry.
How WK Kellogg Co. put Michigan's "Cereal City" on the map
W.K. Kellogg's company continues to have its roots firmly planted in Battle Creek, Michigan, a city globally recognized as "Cereal City." This legacy persists more than a century after Kellogg revolutionized how America eats breakfast. The article highlights the enduring connection between the WK Kellogg Co. and its Michigan hometown.
WK Kellogg Co (KLG) Technical Analysis: Support, Resistance, Indicators & Moving Averages
This article provides a technical analysis of WK Kellogg Co (KLG), including its support and resistance levels, various technical indicators, and moving averages. The analysis shows mixed signals from indicators but a predominant "Buy" signal from moving averages, suggesting a potential short-term positive trend. The report also addresses common FAQs about technical ratings and moving averages.
