Northern Trust discloses 0% WK Kellogg (KLG) ownership stake
Northern Trust Corporation filed an Amendment No. 2 to its Schedule 13G for WK Kellogg Co (KLG), indicating it now beneficially owns 0 shares, representing 0.0% of the common stock as of September 30, 2025. This filing confirms Northern Trust no longer holds a significant stake in WK Kellogg and has no voting or dispositive power over its shares. The securities were acquired and held in the ordinary course of business, not for influencing control of the issuer.
Feeding Happiness Through Community Impact: WK Kellogg Co Employees Give Back in 2025
In 2025, WK Kellogg Co employees demonstrated a strong commitment to community impact, logging 5,912 volunteer hours and generating nearly $65,000 in donations through their "Cause Credits" program. This initiative, part of the company's "Feeding Happiness" strategy, supports various 501(c)(3) nonprofits, extending the positive impact of their volunteered time. The efforts reflect WK Kellogg Co's dedication to bettering communities and fostering physical, emotional, and societal well-being.
Kellogg's new owner aims to conquer American breakfast tables
Italy's Ferrero Group, aiming to expand its presence in the American breakfast market, recently purchased WK Kellogg Co. This acquisition, along with previous U.S. brands like Butterfinger and Keebler, allows Ferrero to diversify beyond candy and capitalize on the high penetration of cereal in American households. The company plans significant innovation in ice cream and cookies, increased marketing efforts, and the launch of new products like Nutella Peanut, while also integrating its new brands and considering future mergers and acquisitions.
Ferrero’s $3 Billion Kellogg Takeover Signals Aggressive Push for American Breakfast Dominance
The Ferrero Group has completed a $3.1 billion acquisition of WK Kellogg Co., marking a significant move to dominate the North American breakfast market. This takeover, combined with the launch of its new Nutella Peanut spread, aims to revitalize the stagnant cereal category and leverage Kellogg's extensive distribution network. Ferrero's strategy involves modernizing its product portfolio and investing heavily in manufacturing to cater to American consumers' evolving breakfast habits.
WK Kellogg Co. taps Ferrero exec as new COO
WK Kellogg Co. has announced the appointment of a Ferrero executive as its new Chief Operating Officer. This strategic move aims to leverage the new COO's experience to enhance the company's operational efficiency and market position. The appointment is expected to bring fresh perspectives and leadership to WK Kellogg Co.
Ferrero’s Jean‑Baptiste Santoul named to lead WK Kellogg
Jean-Baptiste Santoul has been appointed Chief Operating Officer of WK Kellogg Co, following Ferrero's US$3.1 billion acquisition of the cereal maker. Santoul will focus on accelerating WK Kellogg's growth, leveraging Ferrero’s resources for innovation in cereals, and expanding into new categories. This appointment signifies Ferrero's strategy to integrate WK Kellogg and enhance its presence in the North American breakfast market.
Ferrero taps Jean-Baptiste Santoul to helm WK Kellogg
Jean-Baptiste Santoul has been appointed as the chief operating officer and new head of WK Kellogg Co, following Ferrero Group's $3.1 billion acquisition of the company. Santoul previously served as Ferrero's chief sales and business development officer. Former chairman and CEO Gary Pilnick, along with CFO David McInstray, have departed the company.
Ferrero names insider to head WK Kellogg after $3.1B purchase
Ferrero has appointed company insider Jean-Baptiste Santoul as chief operating officer for WK Kellogg, the cereal business it acquired for $3.1 billion. Santoul, a former Unilever executive, plans to accelerate growth and strengthen market leadership for brands like Rice Krispies and Froot Loops. The move comes after WK Kellogg's former CEO, Gary Pilnick, departed at the end of 2025, and Ferrero aims to deepen its North American presence while navigating challenges in the cereal market.
Jean-Baptiste Santoul to lead Kellogg Co.
Jean-Baptiste Santoul has been appointed as the new COO of WK Kellogg Co following Ferrero’s acquisition of the breakfast cereal manufacturer. Santoul brings extensive international experience from his previous roles at Henkel and Ferrero, where he served as Chief Sales & Business Development Officer. His appointment marks a new chapter for WK Kellogg Co, especially after the departure of former chairman and CEO Gary Pilnick at the end of 2025.
Ferrero’s Jean-Baptiste Santoul named to lead WK Kellogg
Jean-Baptiste Santoul, formerly of The Ferrero Group, has been appointed as the new chief operating officer and head of WK Kellogg Co. This change follows Ferrero's $3.1 billion acquisition of WK Kellogg Co, with former chairman and CEO Gary Pilnick departing the company. Santoul aims to accelerate growth and strengthen market leadership for WK Kellogg Co.
WK Kellogg Co announces new leadership – What we know
WK Kellogg Co. has appointed Jean-Baptiste Santoul as its new chief operating officer, effective immediately, following its acquisition by Ferrero. Santoul, previously with Ferrero Group, will work with leadership to advance the company’s strategic priorities. This change coincides with the departure of Gary Pilnick, who was Chairman and CEO since WK Kellogg Co.'s spin-off in 2023 and led the company through its sale to Ferrero.
WK Kellogg Co. taps Ferrero exec as new COO
WK Kellogg Co. has appointed Jean-Baptiste Santoul as its new Chief Operating Officer. Santoul previously served as Chief Sales and Business Development Officer at Ferrero Group, which recently acquired WK Kellogg Co. in a $3.1 billion deal. He expressed excitement about leading the cereal category in North America and building on the company's legacy.
Jean-Baptiste Santoul to Lead WK Kellogg Co
WK Kellogg Co announced that Jean-Baptiste Santoul has joined the company as Chief Operating Officer, following Ferrero's acquisition of the cereal company. Santoul previously served as Chief Sales & Business Development Officer at Ferrero Group and will lead WK Kellogg Co's strategic priorities. Gary Pilnick, who previously served as Chairman and CEO, departed the company after successfully launching WK Kellogg Co and overseeing its sale to Ferrero.
"Will Shat?" Kellogg's Raisin Bran® and William Shatner Team Up to Tackle America's Fiber Gap
Kellogg's Raisin Bran has partnered with legendary actor William Shatner for its first-ever Big Game commercial campaign, titled "Will Shat?". The campaign aims to address America's 95% fiber gap, as identified by the 2020-2025 Dietary Guidelines for Americans, by humorously highlighting the seven grams of fiber found in every bowl of Raisin Bran. Shatner appears in various celebratory settings to deliver the message, encouraging consumers to prioritize gut health, especially during snack-heavy events.
WK Kellogg Co partners with Mayors Alliance, No Kid Hungry to fight childhood hunger
WK Kellogg Co has announced a new partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition working with Share Our Strength's No Kid Hungry campaign. This collaboration aims to empower local leaders, amplify community-driven solutions, and expand the alliance's membership to combat childhood hunger across the U.S. The initiative highlights the importance of public-private partnerships in addressing this critical issue, with WK Kellogg Co supporting communities including its plant locations in Lancaster, Pa., Memphis, Tenn., and its hometown of Battle Creek, Mich.
Wk Kellogg Co Partners With Mayors Alliance and No Kid Hungry To Fight Childhood Hunger
WK Kellogg Co announced a new partnership with the Mayors Alliance to End Childhood Hunger, which collaborates with No Kid Hungry. This alliance builds on WK Kellogg Co's long-standing support of No Kid Hungry, aiming to increase access to nutritious food for children and strengthen the Mayors Alliance's efforts to expand its membership and amplify community-driven solutions. The initiative aligns with the company's "Feeding Happiness" sustainable business strategy and reinforces the importance of public-private partnerships in addressing childhood hunger.
Wk Kellogg Co Partners With Mayors Alliance and No Kid Hungry To Fight Childhood Hunger
WK Kellogg Co announced a new partnership with the Mayors Alliance to End Childhood Hunger, a nonpartisan coalition working with Share Our Strength's No Kid Hungry campaign. This collaboration aims to combat childhood hunger by empowering local leaders, amplifying community-driven solutions, and increasing access to nutritious food for children. The partnership aligns with WK Kellogg Co's "Feeding Happiness" sustainable business strategy and builds on its existing support for No Kid Hungry.
Jimmy Fallon’s ‘On Brand’ contestant is now a WK Kellogg ‘cereal influencer’
Elijah Bennett, a contestant on Jimmy Fallon's "On Brand" show, secured a marketing position as a "cereal influencer" for WK Kellogg Co after struggling to find a job in the industry for a year and a half. Despite an 8.2% drop in marketing job listings last year, especially for entry-level roles, Bennett's appearance on the reality TV show helped boost his portfolio and confidence, leading to this new role where he will create content for brands like Froot Loops and Special K. He continues to teach swim lessons once a week for families he cherishes.
Precision Trading with Wk Kellogg Co (KLG) Risk Zones
This article from Stock Traders Daily provides an AI-generated analysis of Wk Kellogg Co (NYSE: KLG), outlining three distinct trading strategies for different risk profiles: Position Trading, Momentum Breakout, and Risk Hedging. It highlights key findings and multi-timeframe signal analysis, and offers real-time entry and exit signals, risk-reward ratios, and custom risk models via a platform demo. Access to personalized dashboards and alerts requires a free account registration.
Lobbying Update: $80,000 of WK KELLOGG CO lobbying was just disclosed
WK Kellogg Co (KLG) has disclosed $80,000 in lobbying expenses for Q4 2025, covering issues such as USDA nutrition programs, FDA regulations, supply chain modernization, and tariffs. Simultaneously, institutional investors have shown significant decreases in their KLG holdings, with several major firms removing 100% of their shares in Q3 2025. This suggests a mixed sentiment towards the company from different financial and political angles.
A Squirrel Hill 8th grader’s letter leads to a donation of 19,000+ pounds of cereal
A Squirrel Hill 8th grader's letter prompted WK Kellogg Co. to donate over 19,000 pounds of cereal. This significant donation highlights the impact a young individual's initiative can have on community support.
Raisin Bran Will Make Super Bowl Advertising Debut After 15-Year Kellogg's Absence
WK Kellogg Co.'s Raisin Bran will air its first-ever Super Bowl advertisement, marking the brand's return to the Big Game after a 15-year Kellogg's absence. The campaign focuses on highlighting cereal's health benefits, particularly fiber, to a multi-screen audience with humor and a recognizable celebrity. This move aims to shift consumer attitudes about fiber, boost brand engagement, and ultimately increase sales.
WK Kellogg expands BFY cereals to schools
WK Kellogg Co is introducing two new better-for-you (BFY) cereal products, Kashi strawberry banana loops and Kellogg’s Frosted Mini-Wheats cocoa, to US schools. These cereals meet USDA Smart Snacks and school breakfast nutrition standards, offering nutritious and convenient options for K-12 students. The initiative aims to provide balanced choices that support children's health and independence at breakfast.
General Mills, WK Kellogg & Ferrero spark a fresh fight for the breakfast bowl
The breakfast cereal market, once seen as stagnant, is experiencing a resurgence driven by major players like General Mills, WK Kellogg (under Ferrero), and other brands. They are revitalizing the category through innovation, focusing on protein-packed options, cleaner labels, sustainability initiatives, and more active marketing to appeal to modern consumers. This renewed competition aims to reclaim market share from alternative breakfast formats and redefine cereal's relevance in today's health-conscious and convenience-driven food landscape.
WK Kellogg Co Launches New K-12 Innovations to Support Student Nutrition and Wellbeing
WK Kellogg Co is expanding its K-12 school meal offerings with new products like Kashi Strawberry Banana Loops and Kellogg's Frosted Mini-Wheats Cocoa. These new cereals are designed to meet USDA Smart Snacks and school breakfast nutrition standards, providing nutritious and convenient options for students. The initiative aims to support student wellbeing by offering wholesome, enjoyable, and flexible meal solutions that align with evolving health expectations.
How an old cereal factory became a world-class destination
An old Kellogg cereal factory in London, Ont., has been transformed into a world-class destination called 100 Kellogg Lane. This $100-million redevelopment by The Cribbage Group includes an indoor adventure park, a craft distiller, sports centre, and a newly opened Hard Rock Hotel. The project aims to create a family-friendly tourist hub and entertainment area, attracting visitors from around the globe.
WK Kellogg Co. (NYSE:KLG) Given Average Recommendation of “Reduce” by Brokerages - Defense World
WK Kellogg Co. (NYSE:KLG) has received an average recommendation of "Reduce" from brokerages. The article details recent price performance, a dividend announcement, and institutional investor activity, with a significant amount of institutional investors buying and selling shares. WK Kellogg Co. operates as a food company, manufacturing and distributing ready-to-eat cereal products.
Ferrero’s WK Kellogg takeover has everyone talking
Ferrero's $3.1 billion acquisition of WK Kellogg marks a significant expansion into the breakfast category, disrupting the food industry and putting competitors on alert. This strategic move is seen as an attempt to reinvent cereal for modern consumers, leveraging Ferrero's resources and marketing expertise. Its success could redefine growth strategies for legacy food brands in a challenging market.
Ferrero acquires WK Kellogg Co.
The Ferrero Group has completed its acquisition of WK Kellogg Co., making it a wholly owned subsidiary. The deal, which was approved by WK Kellogg Co. shareowners in September 2025, supports Ferrero's strategy to expand its presence in North America. WK Kellogg Co. has ceased trading on the New York Stock Exchange, and Ferrero plans to grow its portfolio across the U.S., Canada, and the Caribbean.
Ferrero completes acquisition of WK Kellogg Co.
The Ferrero Group has finalized its $3.1 billion acquisition of WK Kellogg Co., making it a wholly owned subsidiary. This move, approved by WK Kellogg Co. shareowners on September 19, supports Ferrero's strategic growth plan across the U.S., Canada, and the Caribbean. Ferrero intends to invest in and expand WK Kellogg Co.'s portfolio of cereal brands, which includes well-known names like Kellogg’s Frosted Flakes and Special K.
Done deal: WK Kellogg now part of Ferrero Group
The Ferrero Group has completed its $3.1 billion acquisition of WK Kellogg Co., transitioning the ready-to-eat cereal maker from a public to a private entity. WK Kellogg's Battle Creek, Michigan, headquarters will become Ferrero's North American cereal base, and Ferrero plans to invest in and grow WK Kellogg's iconic brand portfolio across the US, Canada, and the Caribbean. This acquisition supports Ferrero's strategic growth in North America and follows the 2023 split of The Kellogg Co.
Kellogg says it will remove artificial dyes from cereals by the end of 2027
WK Kellogg Co. has committed to removing all artificial dyes from its breakfast cereals by the end of 2027, following pressure from Texas Attorney General Ken Paxton and increasing consumer demand for healthier options. The company's pledge comes after Paxton launched an investigation into its use of synthetic colorings. While Kellogg states 85% of its cereals already lack FD&C colors, this agreement solidifies a complete phase-out, reflecting a broader industry trend towards eliminating artificial additives.
Kellogg’s artificial colors deal marks a turning point for cereal’s corporate accountability
WK Kellogg Co. has signed a legally binding agreement to remove petroleum-based artificial food colorings from all its US cereals by the end of 2027, including popular brands like Froot Loops. This landmark deal, following an investigation by the Texas Attorney General, sets a new standard for corporate accountability in the food industry, compelling competitors to re-evaluate their own ingredient policies and facing potential significant reformulation costs for Kellogg's. The agreement transforms "clean label" from a marketing preference into a governance imperative, highlighting a shift towards greater transparency and health-conscious offerings in the breakfast cereal market.
Froot Loops maker WK Kellogg reports downbeat quarterly results on demand decline
WK Kellogg (KLG.N) reported second-quarter results below analysts' estimates due to weak demand for its packaged breakfast cereals amidst macroeconomic uncertainty and consumer preference for cheaper alternatives. The company's net sales fell 8.8% to $613 million, missing estimates of $622.1 million, and earnings per share were 9 cents, significantly below the estimated 24 cents. Despite the downbeat results, the cereal maker still expects its acquisition by the Italian owner of Ferrero Rocher, a deal worth around $3.1 billion, to close in the second half of 2025.
WK Kellogg Co Announces Second Quarter Financial Results
WK Kellogg Co (NYSE: KLG) published its second-quarter 2025 financial results on its investor relations website and will file a Current Report on Form 8-K with the U.S. Securities and Exchange Commission. The company will not host a webcast to discuss the results due to a pending transaction with the Ferrero Group. WK Kellogg Co is known for iconic brands like Kellogg's Frosted Flakes®, Rice Krispies®, and Special K®.
Nutella maker Ferrero to buy WK Kellogg for $3.1B
Ferrero, the maker of Nutella, is acquiring cereal giant WK Kellogg for $3.1 billion, significantly expanding its presence in the U.S. food market. This acquisition will add popular cereal brands like Frosted Flakes and Froot Loops to Ferrero's diverse portfolio, which already includes sweets, snacks, and ice cream brands acquired through an aggressive acquisition strategy. The deal aims to enhance Ferrero's bargaining power with retailers and provide opportunities for supply chain modernization, while Battle Creek, Michigan, will remain WK Kellogg’s North American cereal headquarters.
WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal
WK Kellogg, the Battle Creek-based cereal maker, has agreed to be acquired by the owner of Ferrero Rocher in a deal valued at approximately $3.1 billion. This acquisition brings together two major consumer brands amidst a challenging economic environment with persistent inflation. Battle Creek, Michigan, is set to remain a key location for the company and will serve as Ferrero's North American cereal headquarters after the transaction closes.
Italy's Ferrero nears deal to buy Froot Loops maker WK Kellogg, source says
Italian candy maker Ferrero, known for Ferrero Rocher and Nutella, is reportedly nearing a $3 billion deal to acquire WK Kellogg, the company behind Froot Loops and Frosted Flakes. This acquisition would significantly expand Ferrero's presence in the U.S. and diversify its portfolio beyond confectionery, building on its recent purchases of American brands like Wells Enterprises and Nestle's U.S. chocolate business. WK Kellogg, a 2023 spin-off of Kellogg's cereal business, has faced challenges with declining sales and scrutiny over artificial food dyes, making it an attractive acquisition target.
Ferrero to buy cereal maker WK Kellogg for $3.1 billion; Kellogg shares jump 30%
Candy maker Ferrero is set to acquire cereal giant WK Kellogg for $3.1 billion, a move that sent WK Kellogg's shares soaring by 30% in premarket trading. The deal represents a 31% premium over the stock's closing price and is expected to deepen Ferrero's presence in the U.S. market. This acquisition follows WK Kellogg's spin-off in 2023 and comes amidst a broader consolidation trend in the packaged foods industry.
Tony the Tiger® and Tony Hawk Reunite to Celebrate Their 30+ Years of Friendship
Tony the Tiger and Tony Hawk are reuniting to celebrate over 30 years of their friendship, which began with Hawk serving as Tony the Tiger's stunt double in a 90s advertisement. This collaboration includes the launch of "Tony Hawk's Pro Skater 3 + 4," featuring tiger-themed in-game gear, and a live Vert Alert Legends Demo and skateboarding competition. Limited-edition skateboards and exclusive Tony x Tony cereal packs signed by Tony Hawk will also be released to commemorate the event.
Breakfast cereal is in dire need of a makeover
Breakfast cereal sales are declining due to changing morning routines, rising costs, and a sugary image, prompting major companies like General Mills and WK Kellogg to reassess their strategies. These companies are now focusing on health and wellness trends, such as offering protein-enhanced or lower-sugar options and revamping marketing to appeal to consumers willing to pay more for healthier choices. WK Kellogg plans to re-launch brands like Special K and Kashi with a greater emphasis on nutritional attributes.
Spin, slump, SPOONS: Inside WK Kellogg’s make-or-break cereal play
WK Kellogg Co is attempting to revitalize its cereal business by repositioning it as a healthy food through its new "SPOONS" framework. This initiative comes amidst falling sales and investor concern, highlighted by a 6.2% drop in net sales and a 45.5% plunge in net income in Q1 2025. The success of the SPOONS campaign, focusing on simplicity, protein, and fiber, is crucial for the company's future, especially with potential acquisition interest from firms like Ferrero.
WK Kellogg Co, Meijer support middle school sports in Detroit
WK Kellogg Co and Meijer have joined forces to support middle school sports in the Detroit area, donating $25,000 to five local schools through the Kellogg's Frosted Flakes Mission Tiger program. This initiative aims to enhance athletic programs and provide more opportunities for student athletes. The donation reflects a commitment to fostering youth development and the life-changing benefits of sports.
WK Kellogg Co and Meijer Team Up to Support Middle School Sports in the Detroit Area
WK Kellogg Co and Meijer have partnered to donate $25,000 through the Mission Tiger program, supporting middle school sports in five Detroit-area schools. This initiative, part of WK Kellogg Co's Feeding Happiness strategy, aims to enhance athletic programs and provide more opportunities for young student athletes. Since its launch in 2019, Mission Tiger has created nearly 2.3 million sports experiences for middle school students nationwide.
WK Kellogg zeroes in on health as cereal sales catalyst
WK Kellogg Co is focusing on health and wellness to boost cereal sales, introducing the SPOONS platform to highlight the nutritional benefits of its products. Despite a decline in first-quarter sales, the company plans new media campaigns, including a relaunch of the Kashi brand, to emphasize simplicity, protein, and fiber. While analysts note past challenges in similar initiatives, WK Kellogg aims to leverage consumer trends toward healthier eating to improve its market position.
WK Kellogg Co to Report First Quarter 2025 Results May 6
WK Kellogg Co (NYSE: KLG) announced it will release its first quarter 2025 financial results and related information on Tuesday, May 6, 2025. A press release, pre-recorded management remarks, and presentation slides will be available on the company's website at 8:00 a.m. EST, followed by a live webcast Q&A session with analysts at 10:00 a.m. EST. Interested parties can visit investor.wkkellogg.com for access to these materials.
WK Kellogg Co to Host Annual Shareholder Meeting
WK Kellogg Co (NYSE: KLG) announced it will host its 2025 Annual Shareholder Meeting as a live virtual webcast on Thursday, May 1, 2025, at 1:00 PM ET. The webcast information, including audio and slide presentation, will be available on the company's Investor Relations page, with a rebroadcast accessible for 90 days afterward. Only shareholders will be permitted to participate in the meeting.
Texas AG Ken Paxton launches investigation into Kellogg's over artificial food colorings
Texas Attorney General Ken Paxton has initiated an investigation into Kellogg's for allegedly marketing products as "healthy" despite containing artificial food colorings linked to various health issues. This action comes after Kellogg's failed to deliver on a 2015 promise to eliminate artificial ingredients by 2018, leading to consumer protests and petitions. The probe will examine Kellogg's compliance with state consumer protection laws regarding cereals like Froot Loops and Frosted Flakes, which contain synthetic dyes.
Texas announces probe into WK Kellogg’s ‘healthy’ claims
Texas Attorney General Ken Paxton has launched an investigation into WK Kellogg's marketing claims that portray its cereals as "healthy," despite containing petroleum-based artificial food colorings linked to various health issues. While WK Kellogg has committed to removing these dyes in Canada and Europe, the changes have not yet been implemented in the US. The probe follows a meeting where US Health Secretary Robert F. Kennedy Jr. urged food manufacturers to phase out artificial dyes.
WK Kellogg confirms employee data breach tied to Cleo file-transfer flaw
WK Kellogg Co. has confirmed an employee data breach in December related to a flaw in Cleo file-transfer software. The breach affected at least one employee in Maine, whose name and Social Security number were compromised, and it's unclear if other employees' data was also exposed. The incident stems from critical vulnerabilities in Cleo MFT products that were exploited by threat actors, including the Clop ransomware gang.
