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US Ad spending still expected to grow in 2023 despite 'stressful economic signals'

https://www.foxbusiness.com/economy/us-ad-spending-expected-grow-2023-despite-stressful-economic-signals
A major ad forecaster said advertising is still expected to grow in 2023 despite mixed economic signals, a resiliency that industry pros say would have been unlikely during earlier periods of turbulence.

U.S. Ad Spending Still Expected to Grow in 2023 Despite 'Stressful Economic Signals'

https://www.wsj.com/articles/u-s-ad-spending-still-expected-to-grow-in-2023-despite-stressful-economic-signals-3603f9de
Media owners' U.S. ad revenues are expected to grow 3.4% to $326 billion next year, according to a new forecast from Magna.

Ad Firms Predict Slower Advertising Growth for 2023

https://www.wsj.com/articles/ad-firms-predict-slower-advertising-growth-for-2023-11670186305
Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a forecast from media investment firm Magna.
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