Forrester lowers 2025 revenue guidance to $395M-$405M as AI Access launch drives optimism
Forrester has revised its 2025 revenue guidance downward to $395M-$405M, reflecting a more cautious outlook. Despite this reduction, the company expresses optimism following the launch of its AI Access initiative, suggesting a strategic pivot towards artificial intelligence for future growth. This move indicates Forrester's efforts to adapt to changing market conditions while leveraging new technologies.
Forrester Research outlines its strategy as a digital advisory firm
Forrester Research, Inc. (FORR) is repositioning itself as a data-driven digital advisory firm, focusing on research, consulting, and events to guide businesses through digital transformation. The company helps clients improve technology decisions and customer experience by providing insights on emerging technologies, consumer expectations, and industry trends. Through its research, advisory services, consulting projects, and events, Forrester assists senior leaders in making informed strategic decisions and implementing organizational change.
Enterprise value to revenue forward of Forrester Research, Inc. – NASDAQ:FORR
This article provides a brief financial overview of Forrester Research, Inc. (NASDAQ: FORR), specifically focusing on its enterprise value to revenue forward. It appears to be a stub or a section from a larger financial data platform like TradingView, indicating key financial metrics for the company.
Price to sales forward of Forrester Research, Inc. – NASDAQ:FORR
This article provides the "Price to sales forward" value for Forrester Research, Inc. (NASDAQ: FORR). The data presented is concise, limited to the period, value, change, and change percentage. It is primarily a data point display from TradingView.
FORR - Forrester Research Inc Options
This article provides a detailed financial overview of Forrester Research Inc (FORR), including its latest stock performance, key financial metrics, and valuation ratios. It covers aspects like market capitalization, sales, earnings per share, insider and institutional ownership, and various performance indicators over different timeframes. The data is presented as of July 2nd, with the stock closing at $9.45.
FORR - Forrester Research Inc Latest SEC Filings
This article provides the latest SEC filings and comprehensive financial data for Forrester Research Inc (FORR). It details the company's market capitalization, income, sales, key financial ratios, performance metrics, and ownership information as of July 2nd. The data suggests a recent positive movement in its stock price, alongside both long-term and short-term performance figures.
Forrester says nine in 10 B2B buyers now use genAI or search
Forrester announced the agenda for its B2B Forum EMEA 2026, focusing on how AI-enabled buyer autonomy is transforming B2B go-to-market strategies. The event, themed "Hello, GTM Singularity," will address the disruption caused by nine in 10 business buyers using genAI or conversational search in their buying process. It aims to equip leaders with frameworks and insights to adapt to these changes and build unified, resilient GTM strategies.
Enterprise value to EBIT forward of Forrester Research, Inc. – NASDAQ:FORR
This article provides the enterprise value to EBIT forward for Forrester Research, Inc. (NASDAQ: FORR). It appears to be a financial data point from TradingView, focusing on the company's valuation metric rather than a detailed news report. The content mentions various financial tools and services offered by TradingView and its partners.
Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
The B2B marketing landscape is undergoing a significant transformation, with traditional go-to-market strategies becoming ineffective due to accelerating changes driven by AI. Forrester identifies this critical juncture as the "GTM singularity," necessitating reinvention rather than mere optimization. The upcoming B2B Forum EMEA in London aims to equip leaders with the insights and tools to navigate this shift, focusing on practical execution and new approaches to buyer engagement, brand building, and accountability.
Forrester Research: No Significant AI Monetization Yet (NASDAQ:FORR)
Forrester Research is currently rated 'SELL' due to continuous declines in contract value, client count, and earnings visibility. The rise of AI-driven competition, particularly clients developing in-house analytics with enterprise LLMs, poses a significant threat to Forrester’s traditional research services. Although the company is pivoting to AI-enhanced products, adoption and monetization are still in very early stages, leading to structural headwinds, negative operating leverage, and weak free cash flow despite a strong balance sheet.
Forrester Research, Inc.(NasdaqGS:FORR) dropped from Russell 2000 Value-Defensive Index
Forrester Research, Inc. (NasdaqGS: FORR) has been removed from the Russell 2000 Value-Defensive Index. This change is part of broader updates where the company was also dropped from other Russell indices including the Russell 2000 Index, Russell 3000E Index, and Russell Small Cap Completeness Index. The article also provides a brief company profile, financial ratings, and recent news related to Forrester Research.
Forrester Research, Inc.(NasdaqGS: FORR) dropped from Russell 3000E Index
Forrester Research, Inc. (NasdaqGS: FORR) has been removed from the Russell 3000E Index. This news follows a similar announcement earlier on the same day when the company was also dropped from the Russell 2000 Value Benchmark. The article also provides recent news headlines related to the company's financial performance, equity buyback plan adjustments, and strategic initiatives involving AI.
Forrester Research, Inc.(NasdaqGS: FORR) dropped from Russell 2000 Value Benchmark
Forrester Research, Inc. (NasdaqGS: FORR) has been removed from the Russell 2000 Value Benchmark, according to an announcement on June 29, 2026. This news follows several other index removals for the company around the same date, including the Russell 2000 Index and Russell 3000E Index. Forrester Research is an independent research and advisory firm operating in Research, Consulting, and Events segments.
Forrester XDR Research Signals Shift Toward Cloud, Identity and AI Defense
Forrester's 2026 XDR Wave research report highlights a significant shift in the Extended Detection and Response market, emphasizing cloud and identity as explicit detection surfaces. The report notes a smaller vendor field and increased focus on threat intelligence, SIEM replacement, and distinct criteria for AI agents. Microsoft and CrowdStrike are identified as Leaders, while the broader trend indicates XDR platforms are evolving to cover more domains with greater specificity, particularly in cloud and identity security.
Discipline and Rules-Based Execution in FORR Response
This article analyzes Forrester Research Inc. (FORR) using AI models, identifying strong near and mid-term sentiment but a weak long-term outlook. It provides three institutional trading strategies—position trading, momentum breakout, and risk hedging—with specific entry, target, and stop-loss levels. The analysis also includes multi-timeframe signal data and emphasizes rules-based execution.
Forrester Research, Inc. Actuals & Estimates (NASDAQ:FORR)
This article provides an overview of Forrester Research, Inc. (NASDAQ: FORR) stock performance, financial actuals, and analyst estimates. It covers the current stock price, historical highs and lows, volatility, market capitalization, and upcoming earnings reports, offering insights into its financial health and future outlook.
FORR Forecast — Price Target — Prediction for 2027
This article provides a forecast for Forrester Research, Inc. (FORR) stock, detailing analyst price targets and historical performance. It includes current stock price, market capitalization, earnings reports, and other financial statistics. The content emphasizes that the information is not investment advice and encourages users to conduct their own research.
Microsoft a Leader in The Forrester Wave™ for Endpoint Management Platforms
Microsoft has been recognized as a Leader in The Forrester Wave™: Endpoint Management Platforms, Q2 2026 report, highlighting Microsoft Intune's role in connecting identity, security, compliance, and AI governance across endpoints. The report praises Intune's cross-platform, cloud-native architecture, strong support for Windows environments, and advanced features like Endpoint Privilege Management (EPM) powered by AI. Microsoft's integrated approach, bundling Intune with Microsoft 365 E3 and E5, along with its focus on governing AI agents and enhancing security through consolidated platforms, positions it as a leader in evolving endpoint management.
Kaltura tops Forrester's virtual event platform review
Kaltura (Nasdaq: KLTR) has been recognized as a Leader in The Forrester Wave™: Virtual Event Management Platforms, Q2 2026, achieving the highest possible score in audience engagement and interaction. The company's platform, enhanced by AI-driven Agentic Avatars and recent acquisitions, is praised for its ability to deliver large-scale, complex virtual events and highly interactive, personalized experiences. This recognition reinforces Kaltura's position in the virtual events and AI market, emphasizing its vision for agentic digital experiences.
Strength Seen in Forrester Research (FORR): Can Its 8.4% Jump Turn into More Strength?
Forrester Research (FORR) shares recently increased by 8.4% following its 9.9% gain over the past four weeks. The company benefits from the growing adoption of AI, increased client engagement with its Forrester AI platform, and improved client retention. While the stock currently holds a Zacks Rank #3 (Hold), investors are advised to monitor trends in earnings estimate revisions for potential future strength.
Forrester Announces AI Forum Emphasizing Trust and Security
Forrester has announced AI Forums in Singapore and Sydney emphasizing trust and security in AI adoption, under the theme "AI Into Action: Unlock Your Opportunity." These forums aim to bridge the gap between rapid AI adoption and weak confidence in outcomes, focusing on moving organizations from pilots to measurable customer value. The agenda highlights sessions for technology, security, CX, and B2B marketing leaders, addressing topics like model governance, decision integrity, and accountability frameworks.
Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity
New research from Forrester and 4As reveals that 90% of US marketing agencies use AI, with half employing agentic AI, primarily for cost reduction and productivity gains. This emphasis on efficiency, however, is stifling creativity and long-term brand growth. The report urges CMOs and agency leaders to reinvest AI-driven efficiencies into talent, training, and AI-powered operating systems to foster differentiated experiences and sustainable revenue growth.
Forrester Unveils Agendas For 2026 Technology & Innovation Forums in North America And EMEA
Forrester has announced the full agendas for its 2026 Technology & Innovation Forums in North America (Austin, New York City) and EMEA (London), focusing on "The IT Singularity" theme. These forums will address how technology leaders can integrate AI into their operations, modernize IT, strengthen data governance, and align technology investments with business strategy. Key sessions will cover topics such as scaling AI responsibly, redefining decision-making with AI, and the future of software development in an AI-driven environment.
Forrester sets 3 AI-focused tech forums across Austin, London, New York
Forrester has announced the agendas for its 2026 Technology & Innovation Forums, which will take place in Austin, London, and New York. The forums, operating under the theme "The IT Singularity," will focus on helping technology leaders operationalize AI, modernize IT operations, and align technology investments with business strategy. Key sessions will cover topics such as scaling AI responsibly, agentic development, knowledge graphs for AI context, and the intersection of quantum technologies with AI to deliver measurable business outcomes.
Press Release: Forrester Research To Broadcast Its 2026 First-Quarter Earnings Conference Call
This press release announces that Forrester Research will broadcast its first-quarter earnings conference call for 2026. The article also briefly mentions Unity Software's fourth-quarter financial results, noting a significant year-over-year revenue increase to $609 million and a quarterly loss of 66 cents per share.
Analysts’ Opinions Are Mixed on These Industrial Goods Stocks: Forrester Research (FORR) and Waste Connections (WCN)
This article examines analyst opinions on two industrial goods stocks: Forrester Research (FORR) and Waste Connections (WCN). Barrington analyst Vincent Colicchio maintains a Hold rating for Forrester Research, while Truist Financial analyst Tobey Sommer gives Waste Connections a Buy rating. Waste Connections also holds a Strong Buy consensus among analysts, with a significant upside price target.
The Real Customer Experience Challenge Isn't Technology | Forrester CX Forum
The Forrester CX Forum East highlighted that the primary challenges in customer experience are not technological, but rather revolve around trust, governance, and operational focus. The forum emphasized that AI, while powerful, cannot solve underlying strategic weaknesses and that successful CX initiatives require strong human foundations, employee experience, and careful operational discipline. Attendees were urged to shift from a "fear of missing out" on AI to a focused approach on high-value use cases and to build experiences that AI cannot replicate, prioritizing human elements and trust.
Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement
Forrester's 2026 Total Experience Score report reveals that while the average score for 41 major US retailers was a modest 59.1, the industry showed a statistically significant improvement of 0.4 points from 2025. This improvement, alongside six individual brands making significant gains, indicates that fundamental strengths in product assortment and quality, supported by strong employee experience, are key drivers for winning and serving customers in retail.
Tackle Enterprise AI’s Hardest Question At Forrester’s AI Forums
Forrester's AI Forums in Singapore and Sydney will address the critical challenge of translating AI investments into tangible business outcomes. The event will feature four tracks for B2B leaders, CX leaders, security leaders, and technology leaders, with a focus on architecting a cognitive operating model for the AI era. Key discussions will include understanding skills as the new building blocks for human and AI agents and ensuring agents have access to trustworthy organizational context to avoid implementation stalls.
Forrester Research Inc (FORR) Earnings Forecast: Future EPS & Revenue Growth Estimates
This article provides an earnings forecast for Forrester Research Inc (FORR), ranking its current earnings forecast score at 6.00 out of 83 in the Media & Publishing industry. Analysts have a "Hold" rating with an average target price of $12.00. The expected revenue for the next quarter is $96.91M, and the EPS for the next quarter is projected at $0.29.
Forrester Research Inc (FORR) Revenue Breakdown: Business Segments, Regional Revenue & Profit Contribution
This article provides a detailed revenue breakdown for Forrester Research Inc (FORR) based on its business segments and regional contributions. As of April 6, 2025, Research Revenue constitutes the largest portion at 74.48%, followed by Consulting Services at 16.69%, Connect Revenue at 5.53%, and Events Revenue at 3.30%. Geographically, the United States is the primary revenue driver, accounting for 76.64% of total revenue.
Forrester names Microsoft a Leader in the 2026 Extended Detection and Response Platforms Wave™ report
Microsoft has been recognized as a Leader in The Forrester Wave™: Extended Detection and Response Platforms, Q2 2026 report, receiving the highest score in the Strategy category and for Vision. The report highlights Microsoft's "Frontier approach" to security, emphasizing the integration of AI, people, and unified workflows to shield against and disrupt cyberattacks. Microsoft's XDR platform, powered by its Defender portfolio and world-class threat intelligence, excels in areas like identity detection, cloud detection, SIEM replacement, threat intelligence, and automated attack disruption.
Hyland CommunityLive 2026: A Call To Action for Enterprise Content Management Leaders
Hyland CommunityLIVE 2026 highlighted Hyland's vision for enterprise content management, emphasizing the Content Innovation Cloud and the role of content in powering "agentic enterprises." Key announcements included the general availability of the enterprise agent mesh and a focus on AI agents grounded in enterprise content for operational workflows. The conference served as a call to action for ECM leaders to engage with AI and data initiatives, leveraging well-governed content as a competitive advantage.
Forrester Research Inc (FORR) Dividends & Stock Splits: Historical Payouts and Event Timeline
This article provides an overview of Forrester Research Inc (FORR)'s dividend and stock split history. It notes that the company has distributed a total of $0.00 in dividends over the past five years and currently has no recorded stock split data. The page also presents current stock performance metrics for FORR, including its market cap and recent price change.
Want your B2B team honoured? Forrester seeks 2026 EMEA standouts
Forrester has opened nominations for its 2026 B2B Return On Integration Honours and B2B Programmes Of The Year Awards for the EMEA region. These awards aim to recognize organizations that demonstrate measurable business impact through customer-obsessed growth strategies and successful cross-functional alignment in marketing, revenue, product, and customer functions. Winners will be celebrated at Forrester's B2B Forum EMEA in London in September 2026, with nominations closing on July 6, 2026.
MagicOrange Named a Leader in IT Financial Management Software, Q2 2026 Analyst Evaluation
MagicOrange has been recognized as a Leader in The Forrester Wave™: IT Financial Management Software, Q2 2026, for its Technology Economics platform. The evaluation highlighted MagicOrange's ability to help organizations govern technology costs, consumption, and business value, especially in the context of AI transformation. Customers praised MagicOrange's support, noting its modern analytics, speed, and ease of use.
Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
Forrester has opened nominations for its B2B Return On Integration Honors and B2B Programs Of The Year Awards, to be presented at Forrester’s B2B Forum EMEA 2026. These awards recognize organizations that have demonstrated success in adapting to evolving buying behaviors and integrating product, marketing, sales, and customer engagement functions. Submissions are due by July 6, 2026, with winners to be showcased at the event in London later that year.
CHEQ Named a Strong Performer in The Forrester Wave(TM) for Bot and Agent Trust Management Software, Q2 2026
CHEQ, a leading identity and security platform, has been recognized as a Strong Performer in The Forrester Wave™ for Bot and Agent Trust Management Software, Q2 2026. This marks CHEQ's first appearance in this prestigious report, where it achieved top scores in Roadmap, Marketing Analytics Assurance, and Marketing and E-Commerce Integrations. The company's platform helps brands manage bot and AI agent traffic across the entire customer journey, addressing challenges that traditional security solutions often miss.
CrowdStrike Named a Leader in Extended Detection and Response by Independent Research Firm
CrowdStrike (NASDAQ: CRWD) has been recognized as a Leader in The Forrester Wave™: Extended Detection and Response Platforms, Q2 2026 report, ranking highest in the Current Offering category. The company's AI Detection and Response (AIDR) business has seen a 250% sequential Annual Recurring Revenue (ARR) growth in under two quarters, securing AI across multiple surfaces. Forrester highlighted CrowdStrike's AI agents as a key differentiator and praised its acquisition strategy and integration capabilities.
US Health Insurers Show Experience Improvements
US health insurers have shown improved Total Experience Scores, Brand Experience Index, and Customer Experience Index averages, marking an end to a downward trend since 2021. Noncustomers contributed positively to the Brand Experience, while the Employee Experience Index suggests room for internal improvement. CareFirst BlueCross BlueShield maintained its top-rated position, and customers continue to prioritize clear answers to their questions as a key driver of satisfaction.
Kasada Named a Leader in The Forrester Wave™: Bot and Agent Trust Management, Q2 2026
Kasada has been recognized as a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026, receiving high scores in strategy and above-average customer feedback. The company's focus on understanding interaction legitimacy, whether human or bot, is central to its approach to stopping attacks. Kasada's platform integrates signals for bots, fraud, and AI agents, offering comprehensive protection without CAPTCHAs, and addressing challenges like human-driven fraud and AI agent governance.
Behavioral Patterns of FORR and Institutional Flows
This article analyzes behavioral patterns and institutional flows for Forrester Research Inc. (NASDAQ: FORR), noting a current near-term weak sentiment that may indicate a resumption of long-term weakness. It provides AI-generated multi-timeframe signals, support and resistance levels, and outlines three distinct trading strategies—Position, Momentum Breakout, and Risk Hedging—tailored to different risk profiles. The analysis highlights compelling upside potential due to the absence of resistance levels above the current price.
CX Summit EMEA 2026
The Forrester CX Summit EMEA 2026, held in Amsterdam from June 8-10, 2026, focuses on building customer experiences that AI cannot replicate, emphasizing intent and trust in an AI-driven era. The summit aims to help CX, marketing, and digital leaders accelerate impact, unite teams, prove value, and gain clarity. Keynotes will cover leveraging Forrester's EX Index, earning consumer trust amidst rising distrust, and establishing the human foundation for AI-powered enterprises.
Forrester Reveals The Top 10 Highest-Performing Brands In Its 2026 Global Total Experience Score Rankings At Its CX Events
Forrester's 2026 global Total Experience Score rankings evaluated 375 brands, finding that 41% improved their scores, while only 3% declined. The Total Experience Score combines Customer Experience (CX), Brand Experience (BX), and the new Employee Experience (EX) Indices, demonstrating that a unified approach drives significant growth, retention, and customer value. High-performing brands were identified across Asia Pacific, Europe, and North America, with varied regional improvements.
Forrester Research Releases 2026 Global Total Experience Rankings for Top Ten Brands
Forrester Research has released its 2026 Global Total Experience (TX) Score rankings, identifying the top ten brands excelling in integrating customer experience, employee experience, user experience, and multi-experience strategies. The report evaluates companies based on their ability to align internal operations with external consumer interactions and coordinate digital and physical touchpoints for a cohesive experience. The full rankings and data are available via Forrester's research portal.
The 10 brands leading the world on customer, brand and employee experience
Forrester's 2026 Global Total Experience Score rankings evaluated 375 brands across three continents, combining Customer Experience Index (CX Index), Brand Experience Index (BX Index), and the new Employee Experience Index (EX Index) to measure overall performance. The research found that 41% of brands improved their scores, with significant revenue lifts for companies delivering strong total experiences. High-performing brands were identified in Asia Pacific, Europe, and North America, highlighting the importance of aligning brand promise with customer and employee experiences for accelerated growth.
Forrester Research stock (US3465631063): restructuring plan and cost cuts reshape the story
Forrester Research is undergoing a significant restructuring plan, including cost reductions and portfolio changes, after a challenging 2024. The company is sharpening its focus on core research, consulting, and events activities, emphasizing secular themes like AI and customer experience to drive subscription growth and project revenue. This strategic shift aims to improve margins and maintain relevance for investors in the technology research and advisory sector.
Total Experience Score, 2026: Growth Breaks When Experiences Fragment
Forrester's 2026 Total Experience Score rankings reveal that brands achieving significant growth are those that effectively align brand, customer, and employee experiences. The research highlights that managing these experiences in silos impedes growth, while their integration creates momentum. The inclusion of the new global Employee Experience Index further emphasizes the critical role of internal organizational capabilities in sustaining the overall experience and driving market success.
FORR: Upcoming Virtual Meeting Announcement
Barrington has announced a virtual meeting for June 11, 2026, to discuss advancements in investment research, focusing on the new MCP for Agents tool and its integration with AI applications. The meeting highlights Forrester Research Inc (FORR), a company in the Business Services industry with a market cap of $135.69 million, which faces growth and profitability challenges despite a currently low price-to-sales ratio. FORR's GF Score is 60/100, with strengths in profitability but weaknesses in growth, and no insider trading activity has been reported recently.
Implied Volatility Surging for Forrester Research Stock Options
Implied volatility for Forrester Research (FORR) stock options is surging, particularly for the Jun 18, 2026 $12.50 Call, indicating that the market anticipates a significant price movement. Despite the high implied volatility, Forrester Research currently holds a Zacks Rank #3 (Hold) in the Computer – Services industry, with recent analyst estimate revisions suggesting an improving fundamental outlook. Options traders often use high implied volatility to sell premium, betting that the underlying stock will not move as much as expected by expiration.
