After decade hiatus, The Fray plays Forrester’s 2026 B2B Summit
Forrester (Nasdaq: FORR) announced that Grammy-nominated rock band The Fray will headline its 2026 B2B Summit North America, taking place in Phoenix from April 26–29, 2026. The band, known for hits like “How to Save a Life,” will perform after a decade-long hiatus and is set to release a new album in March. The summit, themed "GTM Singularity," aims to help B2B leaders modernize their go-to-market strategies in an AI-driven era.
Need To Know: Analysts Just Made A Substantial Cut To Their Forrester Research, Inc. (NASDAQ:FORR) Estimates
Analysts have significantly revised their forecasts for Forrester Research, Inc. (NASDAQ:FORR) for the current year, cutting both revenue and earnings per share estimates. They now project revenues of US$354 million, an 11% decline, and expect the company to report a loss of US$0.15 per share, a sharp decrease from previous profit forecasts. The consensus price target has also fallen by 50% to US$6.00, reflecting a more bearish outlook for the company's financial performance.
Omnicom Recognised as Commerce Services Leader by Forrester
Omnicom has been recognized as a Leader in 'The Forrester Wave: Commerce Services, Q1 2026' report, earning the highest scores possible in 18 criteria. This achievement highlights Omnicom's market-leading AI-powered insights, retail media scale, and global commerce capabilities, significantly bolstered by its acquisitions of Flywheel Digital and Interpublic. The company's Omni intelligence platform, powered by Acxiom Real ID and real-time commerce signals, positions it as a powerhouse for driving measurable sales growth for clients.
Wiz Named a Leader in The Forrester Wave™: Cloud Native Application Protection Solutions, Q1 2026
Wiz has been recognized as a Leader in The Forrester Wave™: Cloud Native Application Protection Solutions, Q1 2026, receiving the highest score in the current offering category. This recognition highlights Wiz's commitment to securing cloud environments from code to runtime, leveraging its Security Graph to provide a unified view of risks across multicloud environments. The company continues to innovate with AI-powered capabilities and an expanded platform to address the evolving complexities of cloud and AI security.
Ten Can’t-Miss Experiences For Marketers At B2B Summit North America
The B2B Summit North America is highlighted as a premier event for B2B marketers, especially given the rapid changes in marketing driven by AI, self-directed buying, and complex buying networks. The article outlines ten essential experiences at the summit, including keynotes on the future of marketing, dynamic breakout sessions, interactive workshops, a simulated B2B buying environment, and networking opportunities, all designed to equip marketers with practical guidance and mental models to navigate the evolving landscape.
Forrester Research Earnings Call Balances Risk And Revival
Forrester Research's Q4 earnings call revealed significant revenue and earnings declines, particularly in consulting and events, but highlighted strategic shifts for a turnaround. The company is focusing on AI product growth, improving client retention, and prioritizing its higher-margin research segment. Despite near-term financial pressures, Forrester aims for stabilization and renewed growth by 2026 through cost cutting, restructuring, and a clearer strategic roadmap centered on AI and research.
Forrester Research Focuses on AI as Revenue Declines
Forrester Research (NASDAQ:FORR) is reorienting its strategy to focus heavily on artificial intelligence, rebranding its AI tool and shifting away from strategy consulting and multi-day events. This restructuring comes as the company faces declining revenue and aims to align its cost structure with its revenue while targeting a return to contract value growth in 2026. The move reflects the increasing importance of AI in the business world and Forrester's efforts to adapt to a changing market.
Forrester Research (NASDAQ:FORR) Stock Rating Lowered by Wall Street Zen
Wall Street Zen downgraded Forrester Research (NASDAQ:FORR) from "buy" to "hold" after the company missed Q4 earnings and revenue estimates and significantly cut its FY2026 guidance. This downgrade, coupled with the announced restructuring tied to its AI shift, led to a stock selloff, though management highlighted positive momentum from new AI products. Institutional investors hold a substantial portion of the company's stock, with some increasing their positions despite the recent challenges.
Forrester Research (FORR) Q4 Loss Of US$33.9 Million Reinforces Bearish Earnings Narratives
Forrester Research (FORR) reported a Q4 loss of US$33.9 million for FY 2025, with a basic EPS loss of US$1.78 and revenue of US$101.1 million. The company has experienced consistent net losses throughout FY 2025, reinforcing a bearish outlook despite management's efforts to trim operating expenses and analysts' hopes for operational improvements. The stock trades at a low P/S ratio compared to peers, and while there's a significant gap to its DCF fair value and analyst target, continued losses raise skepticism about its near-term profitability.
Forrester Research Focuses on AI as Revenue Declines
Forrester Research is strategically shifting its focus towards artificial intelligence, rebranding its flagship AI tool, and moving away from strategy consulting and large-scale events. This restructuring comes as the company faces declining revenue, aiming to align its cost structure with its financial performance and return to contract value growth in 2026. The changes reflect the growing importance of AI in the enterprise market and Forrester's efforts to adapt to a challenging economic environment.
Lacklustre Performance Is Driving Forrester Research, Inc.'s (NASDAQ:FORR) 25% Price Drop
Forrester Research, Inc. (NASDAQ:FORR) has experienced a 25% stock price drop in the last month, contributing to a 53% loss over the past year. This poor performance is attributed to declining revenue, especially when compared to the growth seen in the broader Professional Services industry. Analysts predict further revenue decline, which justifies the company's low price-to-sales (P/S) ratio of 0.3x and is a barrier to future share price recovery.
Forrester Research, Inc. (NASDAQ:FORR) Q4 2025 Earnings Call Transcript
Forrester Research, Inc. (NASDAQ:FORR) reported its Q4 2025 earnings, missing EPS expectations. The company is navigating a new paradigm shaped by AI, focusing on aligning research, building AI technology for clients, and leveraging AI to create research. Despite an 8% decline in full-year 2025 revenue, Forrester plans to return to CV growth in 2026 through four key initiatives: consistent execution of its retention lifecycle, product options including embedded Forrester AI, improved go-to-market execution, and actionable research.
Lacklustre Performance Is Driving Forrester Research, Inc.'s (NASDAQ:FORR) 25% Price Drop
Forrester Research Inc. (NASDAQ:FORR) has experienced a significant 25% price drop recently, contributing to a 53% loss over the past twelve months. This decline is attributed to the company's "lacklustre" performance, with declining revenue contrasting unfavorably with industry growth. Analysts forecast further revenue decline for Forrester Research, leading to a low price-to-sales (P/S) ratio compared to its industry peers.
Forrester Research (NASDAQ:FORR) Releases FY 2026 Earnings Guidance
Forrester Research (NASDAQ:FORR) updated its FY 2026 earnings guidance, projecting EPS between $0.72 and $0.82 and revenue between $345.0 million and $360.0 million, both falling short of consensus estimates. The company recently reported Q4 earnings of $0.17 per share, missing analyst expectations, with 55.20% of its stock owned by institutional investors. Although the stock has faced recent downgrades and a "Reduce" consensus rating, it has seen some positive movement from hedge funds increasing their positions.
Forrester Research shares sink over 10% after earnings miss, restructuring (FORR:NASDAQ)
Forrester Research (FORR) shares dropped over 10% after the company reported fourth-quarter results that missed Wall Street's expectations and announced a restructuring plan. The consulting firm's revenue was $101.1 million, down from the previous year, and it projects further revenue decline for 2026. The restructuring aims to improve cost efficiency and focus on contract value growth despite continued losses.
Earnings call transcript: Forrester Q4 2025 sees revenue drop, stock dips
Forrester Research (FORR) reported disappointing Q4 2025 earnings, missing revenue and EPS forecasts, leading to a 5.34% stock drop. Despite launching AI Access with over $5 million in bookings and improving client retention, the company faced revenue declines, decreased operating and net income, and is undergoing significant restructuring by cutting 8% of its workforce and exiting strategy consulting. Forrester plans to focus on AI-driven research, enhanced product offerings, and new sales strategies to return to CV growth in 2026, forecasting revenue between $345 million and $360 million.
Forrester Research: Q4 Earnings Snapshot
Forrester Research Inc. (FORR) reported a significant net loss of $33.9 million in its fourth quarter, translating to a loss of $1.78 per share, which missed Wall Street expectations. The technology research company also fell short on revenue, posting $101.1 million against an expected $103.3 million. For the full year, Forrester Research reported a loss of $119.4 million and provided future earnings guidance of 72 cents to 82 cents per share on revenues between $345 million and $360 million.
Forrester Research: Fourth Quarter Financial Overview
Forrester Research Inc. reported a net loss of $33.9 million, or $1.78 per share, for its fourth quarter, missing analyst earnings estimates of 21 cents per share. Quarterly revenue also fell short of expectations, reaching $101.1 million compared to an anticipated $103.3 million.
Forrester Research Reports 2025 Fourth-Quarter And Full-Year Financial Results
Forrester Research, Inc. reported its fourth-quarter and full-year 2025 financial results, with contract value (CV) down by 6% to $292.4 million and a significant net loss, partly due to a goodwill impairment charge. The company announced a restructuring to improve cost efficiency and focus on CV growth, driven by refining go-to-market strategies, improving customer retention, and accelerating AI integration. Forrester also provided its financial guidance for full-year 2026, projecting total revenues between $345.0 million and $360.0 million.
Forrester Research: Q4 Earnings Snapshot
Forrester Research Inc. (FORR) reported a significant loss of $33.9 million in its fourth quarter, translating to a loss of $1.78 per share, which fell short of analyst expectations. The company also missed revenue forecasts, posting $101.1 million against an expected $103.3 million. For the full year, Forrester Research reported a loss of $119.4 million on revenue of $396.9 million and provided projections for the upcoming year's earnings and revenue.
From Pandemic Peak To Practical Reality: The New Virtual Event Landscape
Virtual events are no longer defined by the multi-day, multi-session formats seen during the pandemic, but rather simpler, shorter "webinars" with a focus on content repurposing and extending event value. The virtual event technology market has matured, with core functionalities becoming commoditized, and differentiation now lies in data, integration, and marketing value. Marketers should prioritize platforms that offer flexibility across event formats, integrate well with their existing martech stack, treat event data as a strategic asset, and extend event value beyond the live moment.
FinovateEurope 2026: From AI Hype To Bank‑Ready Execution
FinovateEurope 2026 showcased a significant shift in the financial services industry, moving from AI experimentation to practical, governed execution within regulated banking environments. Key themes included the operationalization of agentic AI with a focus on governance and human oversight, modernization of legacy systems through understanding rather than complete replacement, and the evolution of fraud detection to continuous behavioral intelligence. The event highlighted a more mature, pragmatic approach to innovation, deeply aligned with banking constraints and regulatory scrutiny.
Forrester Research: Fourth Quarter Financial Overview
Forrester Research Inc. reported a net loss of $33.9 million, or $1.78 per share, for its fourth quarter, falling short of analysts' expectations. The company's quarterly revenue also missed predictions at $101.1 million. For the full year, Forrester posted a total loss of $119.4 million on revenues of $396.9 million and provided a cautious outlook for its future earnings and revenue.
Hands On, Heads Up: Why B2B Leaders Who Embrace Active Learning Get Ahead
The B2B environment is rapidly evolving due to AI, decentralization, and expanding partner ecosystems, demanding new leadership skills for predictable growth. Forrester's B2B Summit North America addresses this by offering interactive learning formats, including workshops, roundtables, simulations, and certification programs, to help leaders apply new frameworks and build capabilities. These active learning opportunities enable B2B leaders to adapt their operating models and decision-making processes to navigate complex market shifts and achieve consistent growth.
Forrester Research announces workforce reduction of about 8%
Forrester Research, an independent research and advisory firm, has announced a workforce reduction of approximately 8%. This decision comes as the company reports that its Q3 2025 revenue fell by 8%, missing estimates. The firm continues to provide earnings guidance for the full year 2025 despite these changes.
Forrester Research Announces Workforce Reduction Of About 8%
Forrester Research (FORR) has announced a workforce reduction of approximately 8%. The news was reported by Reuters, and the announcement pertains to the company's management.
Forrester Research (NASDAQ:FORR) Seems To Use Debt Quite Sensibly
Forrester Research (NASDAQ:FORR) appears to manage its debt responsibly, holding US$97.0m in net cash despite US$35.0m in reported debt. The company's EBIT grew by 27% in the last year, suggesting improved capacity for debt repayment. While facing liabilities greater than liquid assets, this net cash position and strong EBIT growth indicate a healthy financial standing regarding debt.
Forrester Research (NASDAQ:FORR) Upgraded at Wall Street Zen
Wall Street Zen has upgraded Forrester Research (NASDAQ:FORR) from a "hold" to a "buy" rating. Despite this upgrade, the overall analyst consensus for FORR remains "Reduce," with other firms like Zacks and Weiss Ratings maintaining a "hold" and "sell" respectively. Forrester Research opened at $7.27, has a market cap of $138.13 million, and institutional investors hold 55.2% of the company's stock.
Trust Is the Brand Principle Health Insurers Can’t Afford to Ignore
Health insurers face a brand crisis due to eroded trust stemming from denials, delays, and data breaches. The article argues that insurers must move beyond superficial marketing to address systemic issues by simplifying operations, improving services like prior authorization and claims, and humanizing communication. Rebuilding trust requires fundamental changes to how insurers manage costs, process claims, and deliver customer experiences, focusing on tangible outcomes rather than mere messaging.
Sidoti Csr Lowers Earnings Estimates for Forrester Research
Equities researchers at Sidoti Csr have reduced their earnings per share estimates for Forrester Research (NASDAQ:FORR) for Q2 2026 to $0.26, down from $0.41. The firm also provided estimates for Q3 2026, Q2 2027, and Q3 2027. This comes amidst other analyst rating changes and institutional investor activity, with the stock currently holding a "Reduce" consensus rating according to MarketBeat.
Forrester Research (FORR) to Release Earnings on Thursday
Forrester Research (NASDAQ: FORR) is scheduled to release its Q4 2025 earnings after market close on Thursday, February 12th, with analysts projecting EPS of $0.21 and revenue of $103.255 million. The stock is currently trading near $7.22, and analysts have a "Reduce" consensus rating, while institutional ownership stands at approximately 55.2%. Recent institutional activity includes BNP Paribas Financial Markets increasing its stake by 402%.
This Valentine’s Season, Gift V-For-Value With Personalization Tactics They’ll Actually Love
This article discusses how businesses can apply personalization tactics to create value for their customers, similar to how gift-givers think about Valentine's Day. It emphasizes the importance of balancing business objectives with customer-driven insights in personalization initiatives. The authors introduce new research, "An Illustrated Guide To Consumer Personalization Tactics," which provides examples of effective strategies across various industries.
(FORR) Volatility Zones as Tactical Triggers
Forrester Research (FORR) shows strong near-term sentiment but persistent mid and long-term weakness. AI models have generated three distinct trading strategies: a Position Trading Strategy, a Momentum Breakout Strategy, and a Risk Hedging Strategy. The analysis highlights an exceptional 64.5:1 risk-reward setup, targeting a 16.8% gain versus a 0.3% risk.
Customers Hold The Key To Your New AEO Strategy
B2B buyers are increasingly using AI-powered answer engines like ChatGPT and Google Gemini for vendor insights, making it crucial for companies to appear in these search results. To enhance visibility through answer engine optimization (AEO), companies should leverage their successful customers. Customer stories, reviews, testimonials, and case studies provide authentic, expert-driven material that AI models prioritize, helping guide buyer decisions and ensuring a company's presence in AI-generated answers.
Tariffs and trade wars will not stop tech spend rising to $5.6T in 2026
Forrester projects global technology spend to rise by 7.8% in 2026, reaching $5.6 trillion, despite US tariffs, driven by continued AI investment. North America, Asia Pacific, and Europe will all see significant growth in tech spending, with a focus on computer equipment and software. Key industries such as defense, financial services, healthcare, industry, and retail are expected to drive AI adoption and investment.
Forrester: Global Technology Spend Will Grow By 7.8% In 2026 To Reach $5.6 Trillion
Forrester projects that global technology spending will increase by 7.8% to $5.6 trillion in 2026, driven by continued AI investment across key industries such as defense, financial services, healthcare, and retail. North America, Asia Pacific, and Europe are all expected to see significant tech spend growth. The highest growth will be in computer equipment and software, particularly AI servers, indicating a major shift towards AI-specialized technology.
Elastic named a Leader in The Forrester Wave™: Cognitive Search Platforms, Q4 2025
Elastic has been recognized as a Leader in The Forrester Wave™: Cognitive Search Platforms, Q4 2025. This acknowledgment highlights Elasticsearch's capabilities as a distributed search and analytics engine, exceling in speed, scalability, and AI applications, particularly in hybrid and vector search. It is praised for its ability to customize search experiences rapidly, its role as the world's most downloaded vector database, and its cost-effective performance across various scales.
US Retail In 2030: E-Commerce Expands, Stores Still Matter
Forrester's latest forecast predicts that US total retail sales (excluding automotive and gasoline) will reach $6.2 trillion by 2030, with e-commerce accounting for $1.8 trillion (29%) of this total. Despite the growth in e-commerce driven by demographic shifts and technological innovations like agentic commerce, physical stores will still represent 71% ($4.4 trillion) of sales. Retailers are focusing on enhancing in-store experiences through technology and strengthening omnichannel capabilities to improve inventory visibility and combat theft.
Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call
Forrester Research, Inc. announced it will broadcast its fourth-quarter and full-year earnings conference call on February 12, 2026, at 4:30 p.m. ET. Interested investors can access the call via Forrester.com and are encouraged to pre-register. A replay will also be available on the company's website.
Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) announced it will broadcast its fourth-quarter and full-year 2025 earnings conference call on February 12, 2026, at 4:30 p.m. ET. The call will be accessible via Forrester.com, and a replay will be available for those unable to attend the live broadcast. Investors are encouraged to pre-register and log on 15 minutes prior to the event.
Elevating Customer Experience Through Engaging Events
The article discusses how engaging events, both B2B and B2C, are crucial for enhancing customer experience in an increasingly digital and AI-infused world. It emphasizes the importance of designing events to build trust, deepen relationships, and create memorable brand moments, advocating for clear objectives and structured nurture programs to extend engagement beyond the event itself. Ultimately, treating events as a critical step within an ongoing engagement plan helps drive customer value and business outcomes.
Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call
Forrester Research, Inc. (Nasdaq: FORR) announced it will broadcast its fourth-quarter and full-year 2025 earnings conference call on February 12, 2026, at 4:30 p.m. ET. The call will be accessible via Forrester.com, and participants are advised to log on 15 minutes prior to the broadcast. A replay will also be available on Forrester's website for those unable to attend the live event.
Shorter, smaller events: inside Forrester's new forum model
Forrester has updated its global events portfolio by introducing shorter, more intimate "Forums" to complement its flagship Summits. These new one-to-one-and-a-half-day events emphasize deeper engagement, curated programming, enhanced peer networking, and greater flexibility for attendees. The change aims to provide higher-impact experiences, allowing leaders to attend events closer to home and foster meaningful connections and actionable insights.
Miami’s JourneyTrack tops in customer-experience platforms in Forrester ranking
JourneyTrack, a Miami-based tech company founded by Ania Rodriguez, has been ranked as a top global competitor in Customer Journey Management Platforms by Forrester Research. The company's innovative use of artificial intelligence, including Storytelling AI, was a key factor in its high ranking. This recognition is expected to help JourneyTrack secure new funding and expand its operations, which currently span several major industries and regions worldwide.
The CIO’s Guide to AI Readiness
This guide advises CIOs to prioritize IT capability maturity over AI market hype for successful and safe AI deployment. It emphasizes that while AI models are powerful, robust IT foundations in governance, data platforms, and security are crucial for capturing value. The article highlights the importance of strengthening IT governance, anchoring AI in modern data platforms, and using security and risk frameworks to safeguard AI integrity, ultimately shifting the conversation from technology timing to organizational readiness.
Price-Driven Insight from (FORR) for Rule-Based Strategy
This article provides a price-driven analysis for Forrester Research Inc. (FORR), highlighting a near-term weak sentiment that could test mid-term strength within a broader long-term weak bias. It outlines distinct trading strategies with specific entry, target, and stop-loss levels, including a notable 76.0:1 risk-reward setup. The analysis also includes multi-timeframe signal analysis with support and resistance levels.
Forrester picks holes in IT’s AI story, says just 10-15% pilots scale
Despite widespread adoption claims, only 10-15% of AI projects in Indian IT services firms successfully scale to sustained production, according to Forrester. Integration issues, data quality, and workflow redesign challenges hinder over 60% of AI pilots from moving beyond controlled environments. While Gartner notes a shift from pilots to production with 89% of AI service providers having generative AI tools live, a significant portion (60% in 2024) of these projects fail to deliver sustained value due to data unreadiness and organizational change management difficulties.
Big B2B buys now involve 22 people and a trial first, Forrester finds
A new Forrester report indicates that generative AI is transforming B2B purchasing, making buying groups larger and trials essential for risk reduction. The typical B2B buying decision now involves 13 internal stakeholders and nine external influencers, totaling 22 people, with human interactions remaining critical despite the rise of AI search tools. Procurement also plays a significant early role, and over 60% of buyers now utilize trials to evaluate solutions, especially for major investments.
Why Business Capabilities Are Your Secret Weapon For IT Cost Optimization
Many CIOs face intense pressure to reduce IT costs, but reactive cuts often shift risk rather than solving the problem. This article argues that leveraging business capabilities provides context for IT spending decisions, allowing organizations to align investments with business value. By using a six-step framework, companies can identify inefficiencies, prioritize transformations, and rationalize vendor spend, transforming cost optimization into a strategic advantage.
Why AI Makes Trusted Research More Valuable
The article argues that the rise of AI makes independent, trusted research more valuable, not less, due to the increased noise and misaligned incentives in the AI landscape. It highlights how clarity and unbiased guidance from firms like Forrester help leaders make informed decisions, mitigate risks, and drive growth. The author, Andrew Cox, shares personal experiences as a client and CMO of Forrester, emphasizing the importance of customer obsession and evidence-based outcomes in navigating the complexities of AI.
