What Would You Ask If You Had 20 Minutes With A B2B Analyst?
This article emphasizes the value of focused 20-minute analyst one-on-ones at the B2B Summit North America, especially in an age dominated by AI-generated information. It highlights that analyst insights, unlike AI, offer clarity, help prioritize decisions amidst uncertainty, and are grounded in real market behavior. These sessions are designed to help B2B leaders refine their thinking, validate strategies, and gain confidence in crucial decisions.
Meet Jess Lloyd: Forrester’s New Principal Analyst Covering Consumer Behavior
Forrester has announced Jess Lloyd as its new Principal Analyst covering consumer behavior. Lloyd brings extensive experience in marketing strategy, consumer insights, and brand planning from her previous roles at Hill Holliday, DiMassimo Goldstein, and Slalom. Her addition aims to strengthen Forrester's ability to help clients understand and adapt to rapidly evolving consumer attitudes and behaviors through data-driven insights.
Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America
Forrester will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 B2B Return On Integration (ROI) Honors recipients at B2B Summit North America. These companies are celebrated for their exceptional alignment across marketing, sales, customer success, and product functions to enhance customer experience and drive growth. Additionally, Forrester will present its B2B Programs Of The Year (POY) Awards to companies like IBM, Autodesk, Verizon Business, Workiva, Nasdaq, ADP, and AppFolio for excellence in various marketing, sales, and product functions.
Forrester (NASDAQ: FORR) CRO RSUs vest alongside new 30,000-unit grant
Forrester Research, Inc.'s Chief Research Officer, Sharyn Leaver, reported routine equity compensation activity. On April 1, 2026, restricted stock units vested into 10,451 shares of common stock, with 2,956 shares withheld for taxes. Additionally, Leaver received a new grant of 30,000 restricted stock units.
Forrester Research (FORR) CMO awarded 25,000 RSUs as prior grants vest
Forrester Research's Chief Marketing Officer, Andrew Cox, recently received a new grant of 25,000 Restricted Stock Units (RSUs) on April 1, 2026, which will vest in four equal annual installments. This follows the vesting of 1,816 previously granted RSUs into common stock, with 723 shares withheld for tax obligations. After these transactions, Cox directly holds 2,777 common shares, reflecting a neutral filing impact and sentiment according to the SEC Form 4.
Forrester (FORR) CPO gets 50,000 RSUs as 14,335 shares vest
Forrester Research, Inc.'s Chief Product Officer, Carrie Johnson, reported routine equity compensation activity, including the vesting of 14,335 restricted stock units (RSUs) into common stock on April 1, 2026. Simultaneously, 5,353 shares were withheld for tax obligations, and Johnson was granted an additional 50,000 new RSUs that will vest in four equal annual installments. Following these transactions, she directly holds 40,409 common shares.
Forrester (NASDAQ: FORR) CFO receives 50,000 RSUs, shares withheld for tax
Forrester Research CFO, Leo Christian Finn, was granted 50,000 Restricted Stock Units (RSUs) on April 1, 2026. This announcement also detailed the vesting of previously granted RSUs from 2024 and 2025, resulting in the acquisition of 14,335 common shares. The company withheld 4,207 shares to cover tax obligations, leaving Finn with 41,476 direct common shares and 50,000 RSUs after these transactions.
Forrester: 3 Years into GenAI, Enterprises Are Still Chasing Its True Transformative Value
A new report from Forrester, "Accelerate Your AI Voyage," reveals that most enterprises are struggling to achieve measurable business impact from their AI investments, three years into the Generative AI era. Key obstacles include low artificial intelligence quotient (AIQ) among employees, an overemphasis on productivity use cases, and siloed adoption. To unlock AI's full potential, Forrester advises organizations to define business outcomes, identify specific use cases, establish a structured deployment plan, and scale applications with cloud and frontier models, emphasizing a customer-led, CEO-driven approach, strong data foundations, and talent development.
Forrester Research (FORR) grants 25,000 RSUs to Chief People Officer
Jobina Gonsalves, Forrester Research's Chief People Officer, recently received a grant of 25,000 restricted stock units (RSUs) which will vest in four equal annual installments starting April 1, 2027. Additionally, 5,000 previously granted RSUs vested and converted into common stock, with 1,732 shares withheld for tax obligations from this vesting. Following these transactions, Gonsalves directly holds 6,758 shares of Forrester common stock.
Forrester (FORR) CLO gets 25,000 RSUs as earlier awards vest
Forrester Research's Chief Legal Officer, Ryan Darrah, reported exercising 9,318 restricted stock units (RSUs) on April 1, 2026, with an additional 3,641 shares withheld for tax obligations at $5.39 per share. Concurrently, Darrah received a new grant of 25,000 RSUs, which will vest in four equal annual installments. These transactions result in Darrah holding 32,244 shares directly and 25,000 unvested RSUs.
Forrester Research (FORR) CTO reports RSU vesting, tax withholding and new 25,000-unit grant
Forrester Research, Inc.'s CTO, Michael Facemire, reported equity compensation activity on April 1, 2026. This included the vesting of 5,994 restricted stock units (RSUs), with 2,855 shares withheld for tax obligations, and a new grant of 25,000 RSUs. These transactions are part of routine compensation and tax treatment, not open-market trading, and Facemire now directly holds 6,606 shares of common stock.
Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value
A new Forrester report, "Accelerate Your AI Voyage," reveals that most enterprises are struggling to achieve measurable business impact from their AI investments due to low AI fluency and an overemphasis on productivity rather than customer outcomes. The report identifies four key areas for organizations to focus on, including defining business outcomes, identifying specific use cases, establishing structured deployment plans, and scaling AI applications, to unlock AI's full potential and drive competitive differentiation. High AI adopters are characterized by customer-led approaches, CEO-driven AI visions, investment in data and platforms, and talent development with strong AI skills.
Forrester Research Inc Stock: Independent Research Firm Navigates AI-Driven Market Shifts and Enterprise Demand
Forrester Research Inc is an independent research and advisory firm providing critical insights to businesses on technology decisions, particularly in AI adoption and digital transformation. The company's stock offers investors exposure to the growing demand for strategic advisory services in a tech-saturated market. Forrester's business model relies on subscription-based research, events, and consulting, with a strong focus on North American enterprises and a disciplined financial approach, making it an appealing option for those seeking stability and growth in the knowledge economy.
Executive pay and ESPP changes at Forrester (NASDAQ: FORR)
Forrester Research, Inc. will hold its 2026 annual meeting on May 12, 2026, where stockholders will vote on electing six directors, amending and restating its Employee Stock Purchase Plan (ESPP) to increase available shares, ratifying PricewaterhouseCoopers LLP as auditor, and approving a non-binding advisory vote on executive pay. Despite an approximate 8% decrease in 2025 revenue to $396.9 million, the company met its final guidance for revenue, adjusted operating margin, and adjusted EPS. Executive cash incentives paid out at about 2% of target, supplemented by discretionary bonuses of 25% of target to acknowledge performance in a challenging year, and CEO George F. Colony's base salary was reinstated to $650,000.
Forrester Research Inc (FORR) Stock Price Quote Today & Current Price Chart
This page provides trading information and key statistics for Forrester Research Inc (FORR) stock, available for CFD and Knock-out trading. It details trading conditions, overnight funding adjustments, and commission rates. The article also lists recent stock-related news specific to other companies like Tesla, Siemens Energy, BYD Company, and United Health.
Understanding the Setup: (FORR) and Scalable Risk
This article analyzes Forrester Research Inc. (FORR), highlighting weak sentiment across all time horizons supporting a short bias. It identifies a strong risk-reward setup, targeting a 24.6% gain against 0.4% risk, and presents three distinct AI-generated trading strategies for different risk profiles. The analysis also includes multi-timeframe signal data and emphasizes institutional-grade risk management.
Forrester Research Inc Stock: Analyzing the Research Firm's Business Model, Market Position, and Investor Opportunities in a Data-Driven World
This article analyzes Forrester Research Inc (ISIN: US3465631063), an independent research and advisory firm focused on technology and customer insights. It details Forrester's subscription-based business model, competitive market positioning against rivals like Gartner, and its relevance for North American investors. The report covers the company's strategic advantages, sector drivers like AI and data privacy, and potential risks such as economic slowdowns and competition from free content.
Forrester Research Inc Stock: Analyzing the Research Firm's Business Model, Market Position, and Inv
This article analyzes Forrester Research Inc (ISIN: US3465631063), an independent research and advisory firm specializing in technology trends and customer insights. It highlights Forrester's subscription-based business model, competitive strengths in AI and data analytics research, and its market positioning against competitors like Gartner and IDC. The article also discusses investment opportunities, risks, and factors North American investors should consider when evaluating Forrester's stock.
Forrester Research (FORR) price target decreased by 50.00% to 6.12
The price target for Forrester Research (FORR) has been significantly decreased by 50.00% to 6.12. This information was found on MSN, indicating a notable adjustment in the outlook for the company's stock.
Is Fastly’s (FSLY) Forrester Wave Win Reframing Its Edge Cloud Competitive Positioning?
Fastly recently showcased its security solutions and edge cloud capabilities at the RSA Conference 2026 and renewed its partnership with Bronto IO. The company was also recognized as a Leader in The Forrester Wave™: Edge Development Platforms, Q1 2026, which could significantly influence its competitive standing. This recognition highlights Fastly's strengths in innovation, developer experience, and performance, supporting its strategy to win enterprise workloads despite ongoing competition and losses.
Forrester Research Sees Unusually High Options Volume (NASDAQ:FORR)
Forrester Research (NASDAQ:FORR) experienced unusually high options trading activity on Wednesday, with traders buying 7,019 put options, a 668% increase over average daily volume, indicating heightened bearish sentiment. This comes as Wall Street analysts have a "Reduce" consensus rating for the stock after recent downgrades, and the company missed quarterly EPS and revenue estimates while setting a cautious FY2026 guidance. Institutional investors have made significant adjustments to their holdings, with 55.20% of the stock currently owned by institutions.
Why Is Forrester Research, Inc. (FORR) Stock Down Today?
Forrester Research, Inc. (FORR) stock is down 3.18% today, trading at $5.79 with lower-than-average volume, indicating selling interest. Technical indicators show short-term and long-term weakness as the stock is below its 50-day and 200-day moving averages. Meyka's AI rates FORR as "Overall moderate" but forecasts significant negative returns in the long term.
Your Employees Aren’t Ready For AI — And It’s A Problem
A new Forrester report, "AIQ 2.0: Employees (Still) Aren’t Ready To Succeed With Workforce AI," reveals severe gaps in employee readiness for AI. Despite the rollout of AI tools, most employers are failing to provide adequate training, leading to low AIQ and hindering productivity. The report emphasizes that employers need to cultivate a better learning environment and offers solutions through Forrester Decisions to help employees improve their AIQ and effectively utilize AI.
Forrester Research Inc stock faces uncertainty after delisting and strategic sale amid market shifts
Forrester Research Inc, a market research firm, was delisted from Nasdaq in late 2024 and strategically sold to Five9 Inc for approximately $230 million. This move, which marked the end of Forrester's 30-year run as a public company, came after years of declining revenue and competitive pressures. The acquisition allows Five9 to integrate Forrester's B2B insights into its AI-driven customer experience offerings, highlighting a trend of consolidation within the research industry as smaller firms align with tech giants for survival.
Forrester Research Inc stock faces uncertainty after delisting and strategic sale amid market shifts
Forrester Research Inc (ISIN: US3465631063) was delisted from Nasdaq in December 2024 after being acquired by Five9 Inc for approximately $230 million. The market research firm, known for its B2B insights, is now a subsidiary of cloud contact center leader Five9, which aims to integrate Forrester's research capabilities to enhance its AI-driven customer experience offerings. This transition highlights consolidation trends in the research industry and offers insights for DACH investors into tech services and M&A vulnerabilities for niche public firms.
When Things Go Wrong With A Commerce Task, Many Consumers Will Blame The Answer Engine
A Forrester survey across US, UK, and Canada indicates that over two out of five consumers would blame the answer engine itself if issues arise during commerce-related tasks, even over the brand or their own prompts. This suggests that as agentic commerce evolves, platforms offering native checkout experiences must address fundamental commerce requirements like inventory, delivery, and post-purchase support. Otherwise, answer engines will continue to face consumer expectations of responsibility for the full customer experience.
Forrester Research (FORR) Q4 earnings and revenues miss estimates
The article states that Forrester Research (FORR) reported fourth-quarter earnings and revenues that missed analyst estimates. No specific financial details or outlook are provided in this truncated content.
The Technical Signals Behind (FORR) That Institutions Follow
This article from Stock Traders Daily provides a technical analysis of Forrester Research Inc. (FORR), highlighting a near-term weak sentiment that could test mid-term strength within a broader long-term weak bias. It details three AI-generated trading strategies—Position, Momentum Breakout, and Risk Hedging—tailored for different risk profiles, and includes multi-timeframe signal analysis with support and resistance levels.
CX Isn’t Dead. Yet.
This article argues that Customer Experience (CX) is not dead, but its current approach needs significant repositioning to remain relevant. The author identifies three key pressures: AI commoditizing core CX activities, the emergence of "agentic customers" (AI decision-makers), and the collapse of traditional measurement models like NPS. To reclaim strategic importance, CX must shift from internal reflection to driving change, focusing on growth and trust, and preparing for a future where AI plays a central role in customer interactions.
Why An AI Event Strategy Is Becoming a Leadership Issue, Not a Technology One
This article discusses how AI is transforming B2B event strategy from a technology concern into a leadership mandate. With budget constraints and evolving audience expectations, AI offers solutions for improved productivity, enhanced attendee experiences, and extended event value. The author emphasizes that successful AI integration requires clear vision, governance, data access, and AI-literate teams, stressing that AI should augment human judgment rather than replace it.
Do You Use AI Moderators For Customer Research? I’d Love To Hear From You
The article discusses the emerging use of AI moderators in customer research, highlighting their potential to transform qualitative research by enabling scalable insights and overcoming language and time zone barriers. The author, a Forrester analyst, is conducting research to understand how these AI tools work, their most effective use cases, best practices, and pitfalls, and is seeking input from vendors and researchers who have experience with AI-moderated interviews.
FORR SEC Filings - Forrester Resh Inc 10-K, 10-Q, 8-K Forms
This page provides access to SEC filings for Forrester Research Inc (NASDAQ: FORR), including 10-K, 10-Q, and 8-K forms, offering investors detailed financial performance and corporate developments. Recent filings show insider trading activity related to RSU vesting and tax withholdings for several key executives. The platform also offers AI-powered tools to summarize and interpret these complex regulatory documents.
FORR SEC Filings - Forrester Resh Inc 10-K, 10-Q, 8-K Forms
This page provides access to Forrester Research Inc. (FORR) SEC filings, including annual 10-K, quarterly 10-Q, and material event 8-K reports, designed to inform investors about the company's financial performance and corporate developments. Recent filings highlight CFO stock transactions, Portolan Capital's ownership stake, Forrester's 2025 financial loss, planned layoffs for 2026, and details on Q3 2025 results. The platform also offers AI-powered tools to summarize these complex financial documents.
PwC announced that it was cited as a Leader in The Forrester Wave™: Microsoft Business Applications.
PwC has been recognized as a Leader in The Forrester Wave™: Microsoft Business Applications Services, Q1 2026, for its strong strategy, capabilities, and customer satisfaction. The report highlighted PwC's focus on AI-first design, industry accelerators, and co-creation with Microsoft to drive digital transformation and intelligent solutions. This recognition underscores PwC's expertise in leveraging Microsoft Dynamics 365 and AI to simplify business processes and foster sustained growth for clients.
FORR SEC Filings - Forrester Resh Inc 10-K, 10-Q, 8-K Forms
This page provides access to Forrester Research Inc (FORR) SEC filings, including 10-K, 10-Q, and 8-K forms, offering detailed information on the company's financial performance, segment results, and corporate developments. It highlights the importance of these regulatory documents for investors to understand Forrester's operating performance, use of non-GAAP measures, and ongoing disclosure record. The platform also offers AI-powered tools to help summarize and interpret these complex financial documents.
Forrester Research 2025 10-K: Revenue $396.9M, EPS $(6.28)
Forrester Research reported fiscal 2025 revenues of $396.9 million, an 8% decrease from the previous year, primarily due to declines in Research and Consulting. The company recorded a net loss of $119.4 million, or $(6.28) per share, largely impacted by significant goodwill impairments and credit loss charges. Management implemented restructuring and workforce reductions to address weaker bookings and lower contract values.
Forrester Research, Inc. (NASDAQ:FORR) Short Interest Up 99.1% in February
Short interest in Forrester Research, Inc. (NASDAQ:FORR) surged by 99.1% in February, reaching 1,172,940 shares, which represents about 10.2% of the stock's float. The company's recent earnings were mixed, missing analyst estimates on EPS and revenue, but management provided FY2026 guidance suggesting potential improvement. Analysts currently hold a "Reduce" rating on the stock, while institutional investors own 55.2% of shares, with several prominent funds increasing their stakes.
Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era
Forrester is reinventing research for the AI era by focusing on trusted expertise delivered through AI-enabled experiences. They emphasize that while generative AI is transformative, trust, perspective, and accountability are paramount, especially given low public trust in AI-generated information. Forrester champions its proprietary AI tools, trained exclusively on its own intellectual property, and is integrating its insights directly into client workflows, exemplified by its new Microsoft Teams app.
Pega Named a Leader in Customer Service Solutions by Independent Research Firm
Pegasystems Inc. (NASDAQ: PEGA) has been recognized as a Leader in The Forrester Wave™: Customer Service Solutions, Q1 2026 report, receiving the highest scores in 16 of 31 evaluation criteria. The report praised Pega for its comprehensive building blocks for autonomous service, superior case management, and AI-powered solutions like Pega Customer Service, Pega Blueprint, and Pega Process Mining. This acknowledgment highlights Pega's strength in enabling large enterprises to manage complex, regulated processes and marks another recent analyst recognition for its AI and automation capabilities.
Forrester Research (FORR) to Participate in Upcoming Virtual Mee
Forrester Research, Inc. (FORR) is scheduled to participate in a virtual meeting on March 12, organized by Barrington, to discuss its strategic developments. The company, operating in the Business Services sector, shows mixed financial signals with a distressed Altman Z-Score and negative revenue growth, despite a potentially undervalued P/S and P/B ratio. Investors are advised to monitor the meeting for insights into the company's future direction and financial health.
Precision Trading with Forrester Research Inc. (FORR) Risk Zones
This article provides an in-depth analysis of Forrester Research Inc. (FORR) using AI models, highlighting a mid-channel oscillation pattern and a significant risk-reward short setup. It details three distinct trading strategies (Position, Momentum Breakout, and Risk Hedging) tailored to different risk profiles, along with multi-timeframe signal analysis indicating choppy conditions. The report suggests near-term sentiment for FORR may shift despite current positive indicators.
Royce & Associates LP Decreases Position in Forrester Research, Inc. $FORR
Royce & Associates LP significantly reduced its stake in Forrester Research, Inc. by 90.5% in the third quarter, selling over a million shares and retaining a smaller position valued at $1.128 million. This decrease comes as Forrester Research faces weak near-term fundamentals, including missed earnings and revenue targets, a negative P/E ratio, and an average analyst rating of "Reduce." Despite institutional investors owning 55.20% of the stock, the company's financial performance signals caution from some investment firms.
Forrester (FORR) CLO logs RSU vesting and tax share withholding
Forrester Research, Inc.'s Chief Legal Officer, Darrah Ryan, reported the vesting of 3,446 restricted stock units (RSUs) on March 1, 2026, which converted into common stock. Concurrently, 1,469 shares were withheld by the company at $5.98 per share to cover tax withholding obligations associated with this vesting. After these transactions, Ryan directly owns 26,567 shares of Forrester common stock.
How PMI’s Outcome‑Driven EA Practice Won the 2025 Forrester EA Award
Philip Morris International (PMI) won the 2025 Forrester Enterprise Architecture Award in the EMEA region for its outcome-driven EA practice. PMI's success is attributed to its AI Factory, which scaled AI effectively, and its robust AI governance framework. The company also implemented AI tools for 35,000 employees, demonstrating a strategic approach to enterprise architecture.
Forrester (NASDAQ: FORR) CAO reports RSU vesting and tax share withholding
Forrester Research, Inc.'s Chief Accounting Officer, Scott Chouinard, reported RSU vesting and tax share withholding. On March 1, 2026, 745 restricted stock units vested and converted into common stock, with 258 shares withheld to cover tax obligations. After these transactions, Chouinard directly held 11,573 shares and indirectly held an additional 2,529 shares.
Forrester Research (FORR) director reports 197-share RSU tax withholding
Forrester Research director Neil Bradford reported a tax-related disposition of 197 shares withheld by the company to cover tax obligations arising from the vesting of restricted stock units. The shares were withheld at $5.98 each on March 1, 2026. Following this transaction, Bradford directly holds 37,800 shares of FORR common stock.
Forrester (NASDAQ: FORR) CRO logs RSU vesting and tax share withholding
Forrester Research, Inc.'s Chief Research Officer, Sharyn Leaver, reported equity compensation activity related to restricted stock units. On March 1, 2026, she acquired 4,073 shares of common stock from RSU vesting and had 1,373 shares withheld by the company to cover tax obligations at $5.98 per share. Following these transactions, she directly held 21,309 shares of Forrester common stock.
A Seller’s Guide To B2B Summit North America
This guide outlines how sales professionals can maximize their experience at B2B Summit North America, focusing on navigating the evolving B2B buying and selling landscape. It suggests attending keynotes to understand AI's impact on sales, building a personalized schedule of breakout sessions, participating in hands-on workshops, engaging in roundtables for peer discussions, and utilizing one-on-one analyst advice. The article emphasizes focused networking and setting actionable goals to measure success from the event.
Forrester Announces The Agenda For Its 2026 CX Events To Help Address The Challenges AI Can’t Handle Alone
Forrester has announced the agenda for its 2026 global CX event series, focusing on how human creativity, context, customer identity, and quality data are essential for building customer experiences that AI alone cannot achieve. The events, including CX Summit EMEA, CX Forum East, and CX Forum West, will explore leveraging AI to drive business value while emphasizing human qualities like creativity, judgment, empathy, and connection in an era of increasing AI automation and consumer distrust. Attendees will gain insights into maximizing Total Experience, navigating distrust in the age of AI, and building a human-centric foundation for AI-powered enterprises.
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
Modern Go-To-Market (GTM) strategies require a new skill set for B2B leaders, moving beyond functional excellence to integrated system operations due to AI-driven buyer autonomy and converging brand and demand motions. A certification program, such as the one offered at B2B Summit North America, is crucial for developing these capabilities, providing structured learning and practical application to align GTM functions, modernize revenue processes, and effectively use AI and insights. This focused training transforms GTM strategies from theoretical ideas into actionable plans, addressing the widening capability gap in organizations.
