Elf Beauty Shares Rise as Canaccord Tracker Shows 11.6% Sales Growth
Elf Beauty (NYSE:ELF) saw its shares increase after a Canaccord sales tracker revealed an 11.6% year-on-year sales growth for E.l.f. Cosmetics and a 74.3% increase for its Naturium skin care brand during the two weeks ending September 20. The report also highlighted growth for Edgewell Personal Care (NYSE:EPC) in shave and sun care, and Perrigo (NYSE:PRGO) in private label infant formula, indicating strong performance in various beauty and personal care categories, particularly sun care.
Elf Beauty stock gains on strong sales data from Canaccord tracker
Elf Beauty shares saw gains after Canaccord's sales tracker data for the two weeks ending September 20 revealed the cosmetics company's continued outperformance. E.l.f. Cosmetics demonstrated 11.6% year-over-year dollar sales growth and 17.0% unit growth, while its Naturium skin care brand surged with 74.3% sales growth. Edgewell Personal Care also showed improving trends in shave and sun care categories, and Perrigo's private label infant formula sales increased significantly.
Hailey Bieber's beauty brand is now in more than 500 Sephora stores across Europe.
Hailey Rhode Bieber's beauty brand, rhode, which is part of e.l.f. Beauty (NYSE: ELF), has expanded its presence into over 500 Sephora stores and online across 19 European countries, marking its first physical retail footprint in the region. This expansion follows rhode's successful 2025 launches with Sephora in the U.S., Canada, and the U.K., where it became the number one beauty brand in Sephora North America and the U.K. The European launch includes exclusive items and immersive in-store experiences, aiming to connect with a broader audience and build on the brand's significant year-over-year growth and community engagement.
e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks
e.l.f. Cosmetics has launched "The e.l.f.ing Magical Sisters," a Halloween-themed campaign to promote its Soft Glam Cream Blush & Bronzer Sticks. The campaign features actresses Priah Ferguson, Keyla Monterroso Mejia, and Bebe Wood as modern-day witches discovering the product's "magic." Developed by e.l.f. Made in partnership with former SNL head writer Anna Drezen, the campaign highlights the products' creamy, blendable, and affordable qualities.
Total assets of e.l.f. Beauty, Inc. – HAN:0EF
This article from TradingView provides a financial overview of e.l.f. Beauty, Inc. (HAN:0EF) on the Hannover Stock Exchange. It focuses specifically on the company's total assets. The page indicates that the market is currently closed and no trades have occurred.
ELF Beauty (NYSE:ELF): Strong Growth Meets Technical Setup Quality
ELF Beauty (NYSE:ELF) is highlighted as a strong growth stock with a compelling technical setup, combining robust fundamental expansion with a chart pattern suggesting potential for a breakout. The article details ELF's impressive revenue and EPS growth, strong profitability margins, and a technical consolidation phase below resistance, making it attractive for investors looking for growth and timely entry points. Despite risks like expected growth deceleration and a non-cheap valuation, the company's performance aligns with criteria for strong growth and breakout potential.
e.l.f. Beauty, Inc. (ELF) Stock Price, News, Quote & History
This article provides an overview of e.l.f. Beauty, Inc. (ELF) stock, including its current price, recent news, and performance data. It highlights recent reports from Zacks, Simply Wall St., and MT Newswires discussing the company's market performance, expansion strategies in the Americas and Europe, and analyst outlooks. The performance overview indicates mixed returns for ELF compared to the S&P 500 across different timeframes.
Building a beauty powerhouse
Mandy Fields, CFO of e.l.f. Beauty, has overseen significant growth, with the company reaching $1.64 billion in annual net sales for fiscal year 2026. Fields emphasizes long-term investment and strategic acquisitions, such as Hailey Bieber's rhode skincare brand, while navigating market challenges. She also highlights the evolving role of a CFO to include leading technological and strategic transformation.
State Street Corp Buys 75,842 Shares of e.l.f. Beauty $ELF
State Street Corp increased its stake in e.l.f. Beauty by 4.2% in the second quarter, purchasing 75,842 shares to own a total of 1,874,997 shares valued at approximately $138.6 million. Despite strong quarterly results and a "Moderate Buy" consensus rating from analysts, company insiders have sold over 116,000 shares worth about $10 million in the last 90 days. Institutional investors and hedge funds collectively own a significant 92.44% of the company's stock.
Seven rising artists' songs will be available on Roblox through e.l.f.'s new album.
e.l.f. Cosmetics has launched "Mirror Mix," its second original music compilation album featuring seven rising artists across various genres. This initiative, part of e.l.f. Made, aims to empower underserved independent artists by providing a platform for exposure and career growth. The album will be available on major streaming platforms and Roblox, with a live event planned with Genius to celebrate its release.
e.l.f. Beauty, Inc. (ELF) options chain
This article provides a real-time options chain for e.l.f. Beauty, Inc. (ELF), displaying the stock's current price and market status. It details the absence of active call and put options for the specified date of October 9, 2026, indicating no recorded last trade date, strike price, or related options data. The content also includes general market indices and currency information.
e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock
Mandy J. Fields, an insider at e.l.f. Beauty (NYSE:ELF), sold 16,065 shares worth $1.7 million on September 8, 2026, as part of a pre-established Rule 10b5-1 trading plan. Despite the significant sale and a 24% one-year stock price drop, the transaction is considered routine by analysts, as Fields retains a substantial holding and the sale was planned months in advance, coinciding with a 34.3% year-to-date gain in the stock. The article provides an overview of e.l.f. Beauty's financials and market position.
e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock
Mandy J. Fields, an insider at e.l.f. Beauty, sold 16,065 shares of the company's stock for $1.7 million on September 8, 2026. This transaction was part of a pre-arranged Rule 10b5-1 trading plan established in June 2026, indicating it was a routine sale rather than a reaction to company performance. Fields still retains 90,896 shares, valued at $8.7 million, maintaining significant alignment with the company.
e.l.f. Beauty Inc (ELF) Stock Up 4.4% and Still Undervalued -- GF
e.l.f. Beauty Inc (ELF) shares rose 4.4% to $102.12 and are considered "Significantly Undervalued" by GuruFocus's GF Value™, indicating a potential 40.6% discount. Despite a strong GF Score™ of 88/100 and high growth potential, insider selling of $57.4 million over the past year and a P/E ratio elevated above historical averages raise cautionary flags for investors.
e.l.f. Beauty: Strong Growth And A Transforming Portfolio Justify The Premium (NYSE:ELF)
e.l.f. Beauty (ELF) receives a Buy rating due to its strong financial performance, including significant revenue and adjusted EBITDA growth, and robust cash flow. The company's strategic acquisition of rhode is set to drive international expansion, particularly in Europe. Despite a high valuation, ELF's multi-brand portfolio and accelerating growth are seen as justifying the premium, with a positive outlook supported by raised guidance and profitability.
e.l.f. Beauty Expands in Brazil: Will Global Growth Accelerate?
e.l.f. Beauty is expanding its international presence by launching e.l.f. Cosmetics in Brazil exclusively through Sephora, marking Sephora Brazil's first mass color cosmetics offering. This move aims to accelerate global growth, building on the brand's success in Mexico and capitalizing on Brazil being the world's third-largest cosmetics market. Despite the stock's recent underperformance, the company shows strong international sales growth and is taking a measured approach to expansion.
e.l.f. Beauty (NYSE:ELF) Price Target Raised to $118.00
Bank of America has increased its price target for e.l.f. Beauty (NYSE:ELF) to $118 from $100, maintaining a "buy" rating and suggesting a 22.13% upside. This comes after e.l.f. Beauty exceeded quarterly expectations, reporting $1.75 EPS against a $0.71 consensus and revenue of $479.37 million, a 35.5% year-over-year increase. The stock currently holds a "Moderate Buy" consensus rating among analysts, with an average price target of $95.81.
e.l.f. Beauty (NYSE:ELF) Downgraded to Hold Rating by Zacks Research
Zacks Research has downgraded e.l.f. Beauty (NYSE:ELF) from a "strong buy" to a "hold" rating. Despite this downgrade, the overall analyst consensus remains a "moderate buy" with an average price target of $92.12. The company recently reported strong quarterly earnings, beating EPS and revenue estimates, though insider sales have been noted.
Tidal Investments LLC Sells 84,481 Shares of e.l.f. Beauty $ELF
Tidal Investments LLC reduced its stake in e.l.f. Beauty (NYSE:ELF) by 35.8% in the second quarter, selling 84,481 shares and retaining 151,684 shares valued at approximately $11.2 million. Despite this sale, analyst sentiment remains positive with a "Moderate Buy" consensus and an average price target of $92.12. The company recently reported strong quarterly earnings, beating expectations with an EPS of $1.75 and a 35.5% year-over-year revenue increase, though company insiders have also sold a significant number of shares recently.
e.l.f. Beauty SVP of operations Joshua Franks sells $22,000 in shares
Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, Inc. (NYSE:ELF), sold 200 shares of the company’s common stock for $22,000 on September 8, 2026, pursuant to a 10b5-1 trading plan. He also gifted 3,300 shares to a donor-advised fund on September 4, 2026. These transactions follow a strong financial performance for e.l.f. Beauty, with first-quarter earnings exceeding expectations and several analysts raising their price targets for the stock.
E.l.f. Beauty's Naturium Expands Sephora Presence in Canada, Mexico
E.l.f. Beauty's Naturium brand is expanding its presence in Sephora stores across Canada and Mexico. This expansion follows previous news of E.l.f. Beauty's other brand, Rhode, also planning European expansion with Sephora, indicating a strategic growth initiative for the company in international markets. The article also provides recent news headlines related to E.l.f. Beauty and its competitors, along with company financial data and analyst ratings.
e.l.f. Beauty's International Sales Jump 61%: What's Driving It?
e.l.f. Beauty (ELF) saw a significant 61% year-over-year increase in international net sales in Q1 fiscal 2027, driven by expanded retail distribution and new brand launches across various countries. The company's international penetration has doubled in five years, now making up 21% of total net sales. This growth includes expansion of the e.l.f. brand in the UK and Germany, Naturium's success in Australia and New Zealand, and rhode's strong launches, with further expansion planned in Canada, Mexico, and Brazil.
Legal & General Group Plc Purchases New Shares in e.l.f. Beauty $ELF
Legal & General Group Plc has acquired 76,811 new shares in e.l.f. Beauty, valued at approximately $5.68 million, increasing its stake to 0.13%. This move comes as institutional investors collectively own 92.44% of the company, and analysts maintain a "Moderate Buy" rating with an average price target of $92.12. Despite strong quarterly earnings where e.l.f. Beauty surpassed EPS and revenue estimates, company insiders have recently sold shares worth about $9.37 million.
The Manufacturers Life Insurance Company Purchases Shares of 41,120 e.l.f. Beauty $ELF
The Manufacturers Life Insurance Company has acquired 41,120 shares of e.l.f. Beauty, valued at approximately $3.04 million, increasing institutional ownership to 92.44%. This purchase follows e.l.f. Beauty's strong Q2 results, where revenue rose 35.5% to $479.37 million and EPS of $1.75 significantly beat analyst estimates. Despite some insider selling, analysts maintain a "Moderate Buy" rating with an average price target of $92.12, although the stock recently traded higher at $105.59.
Ulta Beauty Climbs 4%, e.l.f. Beauty Rises 5% as Post-Earnings Selloff Reverses
Ulta Beauty (ULTA) and e.l.f. Beauty (ELF) stocks rebounded significantly on Monday, climbing 4% and 5% respectively, reversing a post-earnings selloff from Friday. Both companies had beaten Q2 estimates and raised full-year guidance, leading to buyers re-evaluating the initial negative market reaction. This rally occurred even as the broader market and the retail ETF (XRT) were down, highlighting a targeted sector move within the beauty industry, while Target (TGT) saw a slight decline after ending its partnership with Ulta and launching its own beauty concept.
BlackRock Inc. Acquires New Stake in e.l.f. Beauty $ELF
BlackRock Inc. has acquired a significant new stake in e.l.f. Beauty (NYSE:ELF), purchasing 5.79 million shares valued at approximately $428.3 million, representing a 9.82% ownership. This comes as e.l.f. Beauty reported strong quarterly results, beating EPS and revenue estimates, and analysts maintain a "Moderate Buy" rating for the stock despite recent insider selling.
How E.l.f. perfected the TikTok Live playbook
E.l.f. Beauty has successfully leveraged TikTok Live to drive significant sales, with its new haircare line launching exclusively on TikTok Shop before hitting retail stores. The company utilizes "edutainment" in its frequent livestreams, which has led to high conversion rates, outpacing traditional e-commerce and in-feed video sales. E.l.f. was an early adopter of TikTok for brand engagement and sales, and now broadcasts approximately 15 livestreams each month, cementing TikTok Live as a core part of its retail strategy.
Quantbot Technologies LP Makes New $1.64 Million Investment in e.l.f. Beauty $ELF
Quantbot Technologies LP has acquired a new stake worth approximately $1.64 million in e.l.f. Beauty (NYSE:ELF) during the second quarter. This investment is part of a broader trend of institutional investors modifying their holdings in e.l.f. Beauty, with other firms like Allworth Financial LP and Trillium Asset Management LLC also establishing new positions. The cosmetics company recently reported strong earnings, beating analyst estimates, and has received positive ratings and raised price targets from several Wall Street analysts.
ELF Stock Rallies As Analysts Hike Price Targets
e.l.f. Beauty Inc. (ELF) stock is rallying, driven by bullish analyst upgrades and a strong growth outlook, despite an insider share sale and a governance probe adding some headline risk. Analysts from Canaccord and TD Cowen have raised their price targets to $110, citing strong Q1 results, innovative product launches, and robust guidance. JPMorgan also maintains an "Overweight" rating, underscoring confidence in long-term sales growth even with potential near-term margin pressures due to reinvestment.
ELF Stock Target Hikes Fuel Bullish Trading Momentum
e.l.f. Beauty Inc. (ELF) stock is experiencing bullish momentum, trading up by 3.08% following strong Q1 results and raised full-year guidance. Several Wall Street firms have increased their price targets for ELF to around $110, citing revenue growth, pricing power, and expansion into new categories and international markets. Despite some concerns regarding margin reinvestment, insider share sales, and a governance investigation, analysts remain confident in ELF's position as a beauty industry leader.
An e.l.f. Beauty Insider Sells 5,718 Shares. Here's What That Means for Investors.
Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, sold 5,718 shares for $571,800 as part of a pre-scheduled Rule 10b5-1 trading plan. This transaction, representing 4% of his direct holdings, does not necessarily indicate a negative outlook on the stock, as he still retains a substantial stake. The sale occurred after a period of stock volatility, with the price recovering to around $100 per share following updated revenue guidance from the company.
e.l.f. Beauty SVP Joshua Franks sells $571,800 in common stock
e.l.f. Beauty's SVP of Operations, Joshua Allen Franks, sold 5,718 shares of common stock for $571,800 on August 19, 2026, as part of a pre-arranged trading plan. Following this transaction, Franks directly holds 144,309 shares. The sale occurred after the company reported strong first-quarter earnings, exceeding analyst expectations with a 36% revenue increase and adjusted EPS of $1.75.
e.l.f. Beauty SVP Joshua Franks sells $571,800 in common stock
Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, Inc., sold 5,718 shares of company stock for $571,800 on August 19, 2026. This transaction was part of a Rule 10b5-1 trading plan. The sale occurred amidst positive company news, including a significant first-quarter earnings beat and multiple analyst price target increases.
34,954 Shares in e.l.f. Beauty $ELF Acquired by Trillium Asset Management LLC
Trillium Asset Management LLC recently acquired 34,954 shares of e.l.f. Beauty (NYSE:ELF), valued at approximately $2.6 million, increasing institutional ownership to 92.44%. The cosmetics company reported strong quarterly earnings with an EPS of $1.75 and revenue of $479.37 million, surpassing analyst expectations. Despite significant insider selling totaling over $10 million in the past 90 days, analysts maintain a "Moderate Buy" consensus with an average price target of $91.31, supported by robust revenue growth driven in part by the Hailey Bieber-founded brand Rhode.
e.l.f. Beauty (NYSE:ELF) SVP Sells $571,800.00 in Stock
e.l.f. Beauty SVP Joshua Allen Franks sold 5,718 shares of company stock for $571,800, reducing his direct ownership by 3.81%. Despite this insider sale, the stock increased by 3.3% to $101.68 and the company reported strong quarterly earnings, exceeding analyst expectations with $1.75 EPS and $479.37 million in revenue. Analysts currently maintain a "Moderate Buy" rating for e.l.f. Beauty.
Do Options Traders Know Something About e.l.f. Beauty Stock We Don't?
Options traders are showing significant interest in e.l.f. Beauty (ELF) stock, particularly with the Aug 21, 2026 $145 Put exhibiting high implied volatility. This suggests an expectation of a large price movement in the future, possibly due to an upcoming event. Despite this, analysts currently rate e.l.f. Beauty as a Zacks Rank #3 (Hold) and have recently revised earnings estimates downwards, indicating a potential disconnect or an opportunity for seasoned options traders to sell premium.
e.l.f. Beauty (NYSE:ELF) Director Lauren Cooks Levitan Sells 1,034 Shares
e.l.f. Beauty Director Lauren Cooks Levitan sold 1,034 shares of the company's stock for over $96,000, reducing her stake by nearly 9%. This insider selling occurred as e.l.f. Beauty reported strong quarterly revenue and adjusted earnings that surpassed analyst expectations. The company maintains a "Moderate Buy" consensus from analysts, with several firms raising their price targets.
38,751 Shares in e.l.f. Beauty $ELF Purchased by Aurora Investment Counsel
Aurora Investment Counsel recently acquired 38,751 shares of e.l.f. Beauty (NYSE:ELF) valued at approximately $2.868 million, making it their sixth-largest holding. Other institutional investors like BlackRock Inc. and BNP Paribas Financial Markets also significantly increased their stakes in the company. Despite some insider selling, analysts have largely maintained "Buy" or "Strong Buy" ratings, with an average price target of $91.31, following e.l.f. Beauty's strong Q2 earnings report.
e.l.f. Beauty (NYSE: ELF) officer lines up 5,718-share sale
An officer at e.l.f. Beauty, Joshua Franks, has filed a Form 144 indicating an intent to sell 5,718 common shares of ELF through Morgan Stanley Smith Barney LLC. The aggregate market value of this proposed sale is $528,972.18. The filing also notes previous sales by Franks in June 2026, totaling 3,505 and 6,854 shares respectively.
Stronger Q1 Results And Higher 2027 Sales Outlook Might Change The Case For Investing In e.l.f. Beauty (ELF)
e.l.f. Beauty (ELF) recently reported stronger-than-expected first-quarter 2026 results and raised its fiscal 2027 net sales outlook, indicating higher projected growth. This upgraded guidance could alter the investment narrative, suggesting stronger demand momentum despite ongoing risks related to China sourcing and potential tariffs. The company's future performance hinges on its ability to maintain profitable growth while managing supply chain challenges.
Stronger Q1 Results And Higher 2027 Sales Outlook Might Change The Case For Investing In e.l.f. Beauty (ELF)
e.l.f. Beauty (ELF) recently reported strong Q1 2026 results with increased sales and net income, alongside an upgraded fiscal 2027 net sales outlook. This positive news suggests a higher expected growth rate and reinforces management's confidence in future performance, potentially altering the investment narrative despite ongoing risks like China concentration and tariff pressures. The company's updated guidance projects higher revenue growth, prompting some analysts to adjust their already optimistic forecasts.
ELF Maintained by JP Morgan -- Price Target Lowered to $106
JP Morgan has maintained an Overweight rating on e.l.f. Beauty (ELF) but lowered its price target from $111.00 to $106.00. Despite this, GuruFocus indicates ELF is undervalued by 40.8% with a strong GF Score of 86/100, though valuation metrics show caution. Insider selling and mixed guru activity suggest investors should conduct thorough research before investing.
JPMorgan Chase & Co. Cuts e.l.f. Beauty (NYSE:ELF) Price Target to $106.00
JPMorgan Chase & Co. has lowered its price target for e.l.f. Beauty (NYSE:ELF) from $111.00 to $106.00, while maintaining an "overweight" rating. This adjustment comes despite e.l.f. Beauty reporting strong quarterly earnings with an EPS of $1.75 against a $0.71 consensus and a 35.5% year-over-year revenue increase to $479.37 million. Analyst sentiment for ELF remains positive with a "Moderate Buy" consensus, though the stock is trading with a P/E ratio over 100.
e.l.f. Cosmetics Answers Community Demand with the Return of Pickle-Inspired Glow Reviver Melting Lip Balms
e.l.f. Cosmetics is re-releasing its popular pickle-inspired Glow Reviver Melting Lip Balms, expanding the line with three new limited-edition flavors including "The Real Dill," "e.l.f. von Dill," and a new plumping formula called "Spicy Lil’ Dill," along with a "Briny Blender" makeup sponge. This launch responds to overwhelming community demand after the original pickle-flavored balm sold out quickly, capitalizing on a trend that resonates strongly with Gen Z. The products will be available starting August 20th online and exclusively in Ulta Beauty stores from August 23rd, with a special activation planned at the Minnesota State Fair.
e.l.f. Beauty (NYSE: ELF) director lines up new stock sale
e.l.f. Beauty (NYSE: ELF) director Lauren Cooks Levitan has filed a Form 144 notice to sell 1,034 shares of common stock, valued at approximately $96,321.03. This proposed sale follows a previous sale of 7,714 shares for $434,376.11 on May 28, 2026. The filing indicates the shares are restricted stock acquired in May 2019 and will be sold through Morgan Stanley Smith Barney LLC.
e.l.f. Beauty $ELF Shares Purchased by Bank of America Corp DE
Bank of America Corp DE increased its stake in e.l.f. Beauty (NYSE:ELF) by 45.9% in the first quarter, acquiring 131,572 additional shares. The company reported strong quarterly earnings of $1.75 EPS, beating estimates, and revenue of $479.37 million, up 35.5% year over year. Despite insider selling, analysts maintain a "Moderate Buy" rating with an average price target of $90.81.
New 7.5% stake surfaces in e.l.f. Beauty (NYSE: ELF)
Gregory Fenelon, along with Fenelon Opportunity Fund Inc. and The Gregory Fenelon Revocable Living Trust, has reported a beneficial ownership of 4,420,500 shares in e.l.f. Beauty, Inc. (NYSE: ELF), constituting a 7.5% stake. This position grants them sole voting and dispositive power over all these shares. The disclosure was made via a Schedule 13G SEC filing on August 17, 2026.
Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders?
Halper Sadeh LLC, an investor rights law firm, is investigating whether officers and directors of e.l.f. Beauty, Inc. (NYSE: ELF) breached their fiduciary duties to shareholders. The firm encourages long-term shareholders to contact them to discuss potential rights and options, including seeking corporate governance reforms or financial incentives. Shareholder participation is highlighted as a way to improve company transparency and accountability.
For e.l.f. Beauty, Inclusivity Is a Business Model, Not a Policy
e.l.f. Beauty CEO Tarang Amin discusses how inclusivity is a fundamental aspect of the company's business model, rather than a separate policy. He emphasizes that this approach is deeply integrated into their operations and brand values. This interview is part of the WSJ Leadership Institute's "Leaders" podcast series, which features conversations with top executives.
Law firm investigates e.l.f. Beauty directors for possible breach of fiduciary duties to shareholders
Halper Sadeh LLC is investigating the directors and officers of e.l.f. Beauty, Inc. for potential breaches of fiduciary duties to shareholders. The law firm is offering free consultations to long-term shareholders who may have options to pursue corporate governance reforms, financial incentives, or other relief. Shareholders are encouraged to act promptly due to possible time limits.
