Latest News on ELF

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Tran Capital Management L.P. Acquires 16,383 Shares of e.l.f. Beauty $ELF

https://www.marketbeat.com/instant-alerts/filing-tran-capital-management-lp-acquires-16383-shares-of-elf-beauty-elf-2026-04-05/
Tran Capital Management L.P. increased its holdings in e.l.f. Beauty by 29.2%, acquiring 16,383 shares, bringing its total to 72,515 shares valued at $5.514 million. Despite institutional ownership remaining high, there are potential headwinds including a significant insider share sale by CEO Tarang Amin and a rise in short interest. Analysts have a "Moderate Buy" rating for e.l.f. Beauty with a consensus target price of $117.19.

Aberdeen Group plc Grows Position in e.l.f. Beauty $ELF

https://www.marketbeat.com/instant-alerts/filing-aberdeen-group-plc-grows-position-in-elf-beauty-elf-2026-04-05/
Aberdeen Group plc increased its stake in e.l.f. Beauty by 8.0% in Q4, acquiring an additional 30,409 shares, bringing its total ownership to 411,985 shares valued at approximately $31.33 million. Other institutional investors also added significant new positions, resulting in institutional ownership of about 92.44% of the company. Despite strong Q4 earnings, an insider sale by CEO Tarang Amin and a rise in short interest indicate mixed market sentiment, creating both potential for upside and near-term downside risks.

e.l.f. Beauty (NYSE:ELF) Raised to Hold at Evercore

https://www.marketbeat.com/instant-alerts/elf-beauty-nyseelf-raised-to-hold-at-evercore-2026-04-03/
Evercore has upgraded e.l.f. Beauty (NYSE:ELF) to a "hold" rating, contributing to the stock's overall "Moderate Buy" consensus and an average price target of $117.19. This upgrade follows a strong quarter where the company's revenue increased by 37.8% year-over-year and EPS beat estimates, leading to a positive FY2026 guidance. However, potential headwinds include a significant insider stock sale by the CEO and a 21.4% rise in short interest.

e.l.f. Beauty Inc Stock: Affordable Cosmetics Leader Faces Valuation Challenges Amid Market Shifts

https://www.ad-hoc-news.de/boerse/ueberblick/e-l-f-beauty-inc-stock-affordable-cosmetics-leader-faces-valuation/69061527
e.l.f. Beauty Inc (ISIN: US26866L1044) has secured a prominent role in the mass-market cosmetics industry by offering innovative, affordable products that appeal to younger consumers. While the company demonstrates consistent revenue growth and strong brand loyalty, it faces valuation challenges amid market shifts and competitive pressures. Investors are advised to monitor growth potential, insider activity, and analyst targets which reflect varying perspectives on the company's future.

e.l.f. Beauty, Inc. (ELF) latest stock news and headlines

https://sg.finance.yahoo.com/quote/ELF/news/
This page compiles recent news and headlines regarding e.l.f. Beauty, Inc. (ELF) stock, primarily from early April 2026. The articles cover topics such as the company's "Vanity Vandals" campaign, AI push, stock performance analysis, and partnerships, including one with basketball star Flau'jae Johnson. The stock's performance metrics are also displayed, showing a year-to-date and 1-year decline against the S&P 500.
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e.l.f. Beauty Inc Stock: Affordable Cosmetics Leader Faces Valuation Challenges Amid Market Shifts

https://www.ad-hoc-news.de/boerse/news/ueberblick/e-l-f-beauty-inc-stock-affordable-cosmetics-leader-faces-valuation/69061527
e.l.f. Beauty Inc, a leader in affordable, vegan, and cruelty-free cosmetics, continues to gain market share by targeting younger, value-conscious consumers through digital-savvy marketing and a strong presence in mass retailers. Despite its rapid growth and innovative business model, the company faces valuation challenges, with analysts offering varied price targets and investors needing to weigh growth potential against market shifts and competitive pressures. Key factors to watch include economic slowdowns, inflation in raw materials, regulatory scrutiny, and competitive intensification.

Evercore ISI Group initiates coverage of e.l.f. Beauty (ELF) with in-line recommendation

https://www.msn.com/en-us/money/top-stocks/evercore-isi-group-initiates-coverage-of-e-l-f-beauty-elf-with-in-line-recommendation/ar-AA203wbi?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1
Evercore ISI Group has initiated coverage of e.l.f. Beauty (ELF), assigning an "in-line" recommendation for the company's stock. This indicates that the firm views ELF's stock performance as likely to track with the broader market or its sector. Investors will be watching how this new coverage impacts market sentiment and the stock's future trajectory.

e.l.f. Beauty (ELF) CEO option exercise and tax-cover share sale

https://www.stocktitan.net/sec-filings/ELF/form-4-e-l-f-beauty-inc-insider-trading-activity-3eae51e77e59.html
e.l.f. Beauty CEO Tarang Amin exercised stock options for 71,000 shares and subsequently sold 52,880 shares in a pre-planned transaction on April 1, 2026. These sales, conducted under a Rule 10b5-1 trading plan, were primarily to cover tax liabilities associated with the option exercise. After these transactions, Amin directly held 98,416 shares, with additional indirect holdings through various trusts and partnerships.

e.l.f. Beauty (ELF) Coverage Initiated with In-Line Rating by Ev

https://www.gurufocus.com/news/8767082/elf-beauty-elf-coverage-initiated-with-inline-rating-by-evercore-isi-elf-stock-news?mobile=true
Evercore ISI has initiated coverage on e.l.f. Beauty (ELF) with an "In-Line" rating and a price target of $68.00 USD. This new rating follows a series of recent adjustments from other analysts, reflecting diverse perspectives on the company's future performance. e.l.f. Beauty, known for its inclusive and cruelty-free cosmetics, currently has an average target price of $111.04 from 14 analysts and an "Outperform" status based on consensus recommendations.

e.l.f. Beauty (ELF) Stock Sinks As Market Gains: Here's Why

https://finance.yahoo.com/markets/stocks/articles/e-l-f-beauty-elf-214505809.html
e.l.f. Beauty (ELF) stock declined by 1.83% in the latest trading session, underperforming the broader market which saw gains in the S&P 500 and Nasdaq. The cosmetics company has experienced a significant 22.42% drop over the past month. Investors are looking forward to its upcoming earnings report, where analysts predict a 61.54% year-over-year decline in earnings per share but a 28.11% increase in revenue.
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[144] e.l.f. Beauty, Inc. SEC Filing

https://www.stocktitan.net/sec-filings/ELF/144-e-l-f-beauty-inc-sec-filing-84bfda26179d.html
This article reports on e.l.f. Beauty, Inc.'s SEC Form 144 filing, which is a notice of proposed sale of securities pursuant to Rule 144. The filing details the proposed sale of 52,880 shares of common stock with an aggregate market value of $3,205,056.80, acquired through the exercise of stock options. The securities are to be sold through Morgan Stanley Smith Barney LLC on the NYSE.

e.l.f. Beauty Inc Stock: Strong Earnings Momentum and Raised Guidance Amid Market Share Gains in Com

https://www.ad-hoc-news.de/boerse/ueberblick/e-l-f-beauty-inc-stock-strong-earnings-momentum-and-raised-guidance-amid/69042049
e.l.f. Beauty Inc reported strong Q3 fiscal 2026 results, surpassing EPS and revenue expectations, and subsequently raised its full-year guidance. The company, known for its affordable yet high-quality products, is leveraging a digital-first strategy and targeting Gen Z and millennial consumers to gain market share in the competitive beauty sector. Key factors for investors to watch include sustained organic growth, the integration of acquisitions like Rhode, and short interest dynamics.

e.l.f. Beauty Inc Stock: Strong Earnings Momentum and Raised Guidance Amid Market Share Gains in Com

https://www.ad-hoc-news.de/boerse/news/ueberblick/e-l-f-beauty-inc-stock-strong-earnings-momentum-and-raised-guidance-amid/69042049
e.l.f. Beauty Inc reported strong Q3 fiscal 2026 results, exceeding investor expectations with $1.24 EPS and $489.5 million revenue, driven by organic growth and aggressive market share gains. The company raised its full-year guidance for net sales to $1.60-$1.612 billion, signaling confidence in its ability to compete in the beauty sector. Key factors for investors to watch include sustained organic growth, the integration of recent acquisitions like Rhode, and the dynamics of short interest.

e.l.f. Cosmetics Cracks the Case on Vanity Vandals, the Latest Addition in its Cosmetic Crime Series

https://www.galvnews.com/e-l-f-cosmetics-cracks-the-case-on-vanity-vandals-the-latest-addition-in-its/article_4cc6ab7f-4599-5715-86ee-f6a47abac823.html
e.l.f. Cosmetics has released "Vanity Vandals," a true crime-inspired mockumentary exploring "vanity vandalism" – the phenomenon of cluttered shared bathroom spaces due to an abundance of affordable beauty products. The film highlights this growing conversation within the beauty community, with e.l.f. launching exclusive product bundles and a "Save Our Sink" contest to engage its audience. This initiative reinforces e.l.f.'s strategy to connect with its community through entertainment and cultural relevance.

e.l.f. Cosmetics Cracks the Case on Vanity Vandals, the Latest Addition in its Cosmetic Crime Series

https://www.businesswire.com/news/home/20260330344224/en/e.l.f.-Cosmetics-Cracks-the-Case-on-Vanity-Vandals-the-Latest-Addition-in-its-Cosmetic-Crime-Series
e.l.f. Cosmetics has released "Vanity Vandals," a 10-minute true crime-inspired mockumentary that humorously addresses the common issue of cluttered shared bathroom spaces and chaotic vanities, which the brand defines as "vanity vandalism." The film builds on the success of its predecessor, "Cosmetic Criminals," and features a cast including Phoebe Dynevor and Christina Chang, exploring the tension caused by beauty products in shared living situations. e.l.f. is also launching "The Criminally Good Blush Bundle" and "The Criminally Obsessed Boo Bundle," along with a "Save Our Sink" contest, reinforcing its commitment to engaging its community through entertainment and accessible beauty.
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Today's Analyst Rating: Deutsche Bank Lowers Target for ELF | ELF Stock News

https://www.gurufocus.com/news/8757207/todays-analyst-rating-deutsche-bank-lowers-target-for-elf-elf-stock-news
Deutsche Bank has maintained a "Hold" rating for e.l.f. Beauty (ELF) but reduced its price target from $95.00 to $68.00, marking a 28.42% decrease. This adjustment reflects a significant re-evaluation by the analyst. Despite this, the average target price from 14 analysts is $111.04, suggesting an 87.09% upside from the current price, and the average brokerage recommendation indicates "Outperform" status.

e.l.f. Beauty Fell 16% This Week. Here’s Where the Stock Could Go in 2026

https://www.tikr.com/blog/e-l-f-beauty-fell-16-this-week-heres-where-the-stock-could-go-in-2026
e.l.f. Beauty's stock dropped 16% this week, trading near $61 per share, due to investor concerns about slowing growth as the company scales and recent legal inquiries, although no findings have been confirmed. Despite this, the company projects strong growth, with its CEO stating a "clear line of sight to #1 in dollars" in U.S. color cosmetics and robust performance from brands like Rhode. The article suggests e.l.f. Beauty appears undervalued, with potential for significant upside driven by sustained above-industry growth and expanding margins.

e.l.f. Beauty (NYSE:ELF) Given New $68.00 Price Target at Deutsche Bank Aktiengesellschaft

https://www.marketbeat.com/instant-alerts/elf-beauty-nyseelf-given-new-6800-price-target-at-deutsche-bank-aktiengesellschaft-2026-03-30/
Deutsche Bank Aktiengesellschaft has lowered its price target for e.l.f. Beauty (NYSE:ELF) to $68.00 from $95.00, maintaining a "hold" rating, implying a potential 12.37% upside for the stock. This adjustment comes despite e.l.f. Beauty reporting strong quarterly earnings, beating estimates with $1.24 EPS and $489.5M revenue, and providing an optimistic FY2026 EPS guidance. The company, an American cosmetics brand known for affordable products, also sees high institutional ownership, with major funds increasing their stakes.

(ELF) Movement as an Input in Quant Signal Sets

https://news.stocktradersdaily.com/news_release/10/ELF_Movement_as_an_Input_in_Quant_Signal_Sets_032926032802_1774812482.html
This article analyzes E.l.f. Beauty Inc. (NYSE: ELF) using quantitative signals, indicating weak near and mid-term sentiment which could pressure a neutral long-term outlook. It highlights that a breakdown is underway, with elevated downside risk. The analysis from Stock Traders Daily provides specific entry/target/stop-loss zones for position, momentum breakout, and risk hedging trading strategies.

e.l.f. Beauty $ELF Shares Acquired by SG Americas Securities LLC

https://www.marketbeat.com/instant-alerts/filing-elf-beauty-elf-shares-acquired-by-sg-americas-securities-llc-2026-03-29/
SG Americas Securities LLC significantly increased its stake in e.l.f. Beauty (NYSE:ELF) during the fourth quarter, acquiring an additional 147,745 shares and bringing its total to 155,253 shares, valued at approximately $11.8 million. This comes as e.l.f. Beauty reported strong quarterly results, beating analyst expectations with $1.24 EPS and $489.5 million in revenue, a 37.8% year-over-year increase. Analyst sentiment for the company is generally positive, with a "Moderate Buy" consensus rating and an average target price of $122.07.
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Is 35.5% Fall In e.l.f. Beauty (ELF) Stock A Buying Opportunity?

https://www.trefis.com/data/companies/ELF/no-login-required/gwBsyRJd/Is-35-5-Fall-In-e-l-f-Beauty-ELF-Stock-A-Buying-Opportunity-
This article poses the question of whether the 35.5% fall in e.l.f. Beauty (ELF) stock represents a buying opportunity. The content provided does not offer specific analysis or data to answer this question but rather focuses on Trefis platform navigation elements and disclaimers. The stock's performance is the central theme, inviting further investigation.

Is e.l.f. Stock a Generational Buying Opportunity?

https://www.theglobeandmail.com/investing/markets/stocks/ELF-N/pressreleases/1016311/is-e-l-f-stock-a-generational-buying-opportunity/
This article questions whether e.l.f. Beauty (ELF) stock represents a generational buying opportunity, while noting that its revenue growth is slowing due to macroeconomic headwinds. It highlights The Motley Fool Stock Advisor's recommendation process, which did not include e.l.f. Beauty among its top 10 current stock picks. The piece also includes disclaimers about affiliate compensation and syndicated content.

e.l.f. Beauty (NYSE:ELF) Trading Down 8.7% - Here's What Happened

https://www.marketbeat.com/instant-alerts/elf-beauty-nyseelf-trading-down-87-heres-what-happened-2026-03-27/
e.l.f. Beauty (NYSE:ELF) experienced an 8.7% stock drop on Friday, trading at $61.08 after previously closing at $66.88. This decline occurred despite the company beating earnings estimates with $1.24 EPS against an expected $0.72, and reporting revenue of $489.5 million, a 37.8% year-over-year increase, along with setting strong FY2026 guidance. Analysts maintain a "Moderate Buy" consensus rating with a $122.07 target, and institutional investors hold a significant 92.4% stake in the company.

What Does the Recent Volumetric Slowdown Mean for Elf Beauty (ELF)

https://www.insidermonkey.com/blog/what-does-the-recent-volumetric-slowdown-mean-for-elf-beauty-elf-1725881/
e.l.f. Beauty Inc. (NYSE: ELF) has experienced a volumetric slowdown in February, with consumption data declining to a flat level, a 5-point deceleration from January. This slowdown, potentially linked to weather patterns affecting spring innovation sets, saw volume fall to minus 10% after higher pricing was implemented. Despite a neutral assessment from Piper Sandler, TD Cowen maintained a Buy rating, adjusting the price target due to expectations of core growth normalizing in the second half.

Vanguard disaggregates holdings after realignment (ELF)

https://www.stocktitan.net/sec-filings/ELF/schedule-13g-a-e-l-f-beauty-inc-amended-passive-investment-disclosure-a71e3a3ab1a9.html
Vanguard Group has filed an Amendment No. 7 to its Schedule 13G/A for e.l.f. Beauty Inc., reporting 0 beneficial shares and 0% ownership. This change is due to an internal realignment on January 12, 2026, which requires certain Vanguard subsidiaries to report separately as per SEC Release No. 34-39538. The filing clarifies reporting responsibilities rather than indicating a sale or change in investment strategy.
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E.l.f Partners with Basketball Star, Rapper & Philanthropist Flau’jae Johnson

https://www.beautypackaging.com/breaking-news/e-l-f-partners-with-basketball-star-rapper-philanthropist-flaujae-johnson/
E.l.f. Cosmetics has announced a year-long partnership with basketball star, musical artist, and More to 4 Foundation founder, Flau’jae Johnson. This collaboration highlights Johnson's dedication to empowerment, mentorship, and community impact, and includes a $75,000 donation from e.l.f. to her nonprofit organization. Johnson will also be featured in an episode of e.l.f.'s "Show Yourse.l.f." series, showcasing her original music.

ELF BEAUTY SHAREHOLDER ALERT: Kaskela Law Announces Shareholder Investigation of e.l.f. Beauty, Inc. and Encourages Long-Term Investors to Contact the Firm – ELF

https://www.globenewswire.com/news-release/2026/03/26/3262925/0/en/ELF-BEAUTY-SHAREHOLDER-ALERT-Kaskela-Law-Announces-Shareholder-Investigation-of-e-l-f-Beauty-Inc-and-Encourages-Long-Term-Investors-to-Contact-the-Firm-ELF.html
Kaskela Law has launched an investigation into e.l.f. Beauty, Inc. (ELF) on behalf of long-term shareholders following a securities fraud complaint. The complaint alleges that ELF and its executives made misleading statements about product demand, leading to significant stock drops in August 2024 and February 2025. The firm is encouraging shareholders who purchased shares before February 7, 2024, to contact them to discuss their legal options.

Eyelash Serum Market Still Has Room to Grow | Emerging E.l.f. Cosmetics Inc., Grande Cosmetics LLC

https://www.openpr.com/news/4441281/eyelash-serum-market-still-has-room-to-grow-emerging-e-l-f
A new report by Allied Market Research titled "Eyelash Serum Market Size, Share & Trends Forecast 2020-2031" offers an in-depth analysis of the global eyelash serum market. The report details market drivers like rising beauty consciousness, the booming personal care industry, and social media influence, along with key players and segmental analysis by ingredients, type, and distribution channel. It provides actionable insights for stakeholders, forecasting significant growth and opportunities in the market.

2 Reasons to Like ELF and 1 to Stay Skeptical

https://www.tradingview.com/news/stockstory:8bf5ddf95094b:0-2-reasons-to-like-elf-and-1-to-stay-skeptical/
e.l.f. Beauty stock has seen a significant 46.8% drop in the past six months, prompting investors to assess current opportunities. The company boasts robust revenue growth with a 45.2% compounded annual growth rate over three years and an increasing free cash flow margin, indicating strong financial health. However, its smaller size and fewer distribution channels compared to larger competitors present a potential limitation to its market ceiling.

Basketball Star, Rapper and Philanthropist, Flau'jae Johnson, and e.l.f. Cosmetics Create New Moves Together to Inspire the Next Generation

https://www.businesswire.com/news/home/20260324219243/en/Basketball-Star-Rapper-and-Philanthropist-Flaujae-Johnson-and-e.l.f.-Cosmetics-Create-New-Moves-Together-to-Inspire-the-Next-Generation
e.l.f. Cosmetics has announced a year-long partnership with basketball star, musical artist, and philanthropist Flau'jae Johnson. Johnson joins e.l.f.’s group of "empowered.legendary.females" and will be featured in the brand's 'Show Yourse.l.f.' series. To celebrate, e.l.f. will donate $75,000 to Johnson's More to 4 Foundation, which supports families, education, arts, and sports.
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EXCLUSIVE: E.l.f. Cosmetics Taps College Basketball Star Flau’jae Johnson for Year-long Partnership

https://wwd.com/pop-culture/new-fashion-releases/elf-cosmetics-flaujae-johnson-partnership-1238688142/
E.l.f. Cosmetics has signed a year-long partnership with college basketball star and rap artist Flau’jae Johnson. Johnson will be featured in E.l.f.'s "Show Yourse.l.f." video series, highlighting her mentorship and community activism, and the brand will donate $75,000 to her More to 4 Foundation, which supports single-parent households and aims to build a community center in her hometown. This collaboration marks another major brand deal for Johnson, following her involvement with Foot Locker and Puma.

e.l.f. backs Flau'jae Johnson with $75,000 for her nonprofit

https://www.stocktitan.net/news/ELF/basketball-star-rapper-and-philanthropist-flau-jae-johnson-and-e-l-f-es814bxnv5hr.html
e.l.f. Cosmetics has announced a year-long partnership with basketball star, musical artist, and philanthropist Flau’jae Johnson, who is also the founder of the More to 4 Foundation. As part of this collaboration, e.l.f. will donate $75,000 to Johnson's foundation, which focuses on empowering families, single mothers, and young people through education, arts, sports, and wellness. The partnership aims to inspire the next generation by spotlighting Johnson's commitment to empowerment and community impact, aligning with e.l.f.'s brand values of positivity, inclusivity, and accessibility.

Zacks Industry Outlook Highlights The Estee Lauder, e.l.f. Beauty and European Wax Center

https://www.tradingview.com/news/zacks:f76cf41b7094b:0-zacks-industry-outlook-highlights-the-estee-lauder-e-l-f-beauty-and-european-wax-center/
The Zacks Cosmetics industry faces challenges like softer consumer spending and rising input costs, impacting margins and intensifying competition. Despite this, companies such as The Estee Lauder Companies Inc., e.l.f. Beauty, Inc., and European Wax Center, Inc. are well-positioned due to their focus on digital capabilities and innovation. The industry's near-term prospects are deemed dull, with a Zacks Industry Rank in the bottom 8%, but select stocks show resilience and growth potential.

How Rhode expanded the glazed-donut aesthetic into a lustrous $1 billion business

https://www.fastcompany.com/91502984/rhode-most-innovative-companies-2026-hailey-bieber-glazing-mist-skin-care-products-babygirl-harris-dickinson-sephora-e-l-f-beauty
Hailey Bieber's Rhode skincare brand, known for its "glazed donut" aesthetic, has achieved significant success, culminating in a $1 billion acquisition by E.l.f. Beauty. The brand, which launched with just three products, set itself apart with minimalist formulations, understated packaging, and marketing campaigns that focused on allure rather than typical self-care tropes, resonating strongly with its Gen Z audience. This strategy led to record-breaking sales at Sephora and rapid international expansion.

3 Cosmetics Stocks Showing Resilience Amid Market Headwinds

https://www.tradingview.com/news/zacks:ee5017568094b:0-3-cosmetics-stocks-showing-resilience-amid-market-headwinds/
The cosmetics industry faces significant challenges including softer consumer spending, rising input costs, and international risks. Despite these headwinds, companies like The Estee Lauder Companies Inc. (EL), e.l.f. Beauty, Inc. (ELF), and European Wax Center, Inc. (EWCZ) are showing resilience. Their focus on innovation, digital capabilities, and strategic growth initiatives positions them to navigate the tough economic environment.
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If You Invested $1,000 in elf Beauty (ELF)

https://www.stocktitan.net/tools/stock-return-calculator/ELF
This article analyzes the historical performance of investing $1,000 in e.l.f. Beauty (ELF) over one, five, and ten-year periods, comparing its returns against the S&P 500. It details the company's business model, brand portfolio (including e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium, and rhode), and its commitment to purpose-led beauty, emphasizing clean, vegan, cruelty-free, and Fair Trade Certified products. The article also touches on ELF's market positioning, growth strategies, and social impact initiatives.

e.l.f. Beauty Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of e.l.f. Beauty, Inc. - ELF

https://www.businesswire.com/news/home/20260320079978/en/e.l.f.-Beauty-Investigation-Initiated-Kahn-Swick-Foti-LLC-Investigates-the-Officers-and-Directors-of-e.l.f.-Beauty-Inc.---ELF
Kahn Swick & Foti, LLC (KSF) has initiated an investigation into e.l.f. Beauty, Inc. (ELF) concerning potential breaches of fiduciary duties by its officers and directors. This follows allegations from Muddy Waters Research of overstated revenue, inflated inventory, and misleading investors about the true reasons for inventory buildup. The investigation also considers e.l.f. Beauty's fiscal Q3 2025 results and fiscal 2025 outlook, which reportedly confirmed weaknesses identified in Muddy Waters' report.

e.l.f. Beauty Fell 11% Last Week: Why the $113 Mean Target Still Stand

https://www.tikr.com/blog/e-l-f-beauty-drops-20-in-march-the-case-for-70-upside
Shares of e.l.f. Beauty (ELF) dropped 11% last week, partly due to a compressed forward P/E multiple and separate legal investigations into alleged misstatements of revenue and inventory. Despite Q3 sales rising 38%, largely driven by the Rhode acquisition, organic growth slowed to about 2%. However, analysts maintain a mean price target of $113, implying significant upside, supported by Rhode's strong performance, a substantial buyback authorization, and upcoming retail expansions, even as the market wrestles with slower organic growth and legal uncertainties.

Liquidity Mapping Around (ELF) Price Events

https://news.stocktradersdaily.com/news_release/10/Liquidity_Mapping_Around_ELF_Price_Events_031826022001_1773858001.html
This article provides a liquidity mapping analysis for E.l.f. Beauty Inc. (NYSE: ELF), highlighting weak near and mid-term sentiment that could pressure a neutral long-term outlook. It identifies an exceptional 159.9:1 risk-reward setup targeting a 46.1% gain versus 0.3% risk and details three AI-generated institutional trading strategies: Position Trading, Momentum Breakout, and Risk Hedging. The analysis also presents multi-timeframe signal analysis, including support and resistance levels for various time horizons.

e.l.f. Beauty Shares Are Down 10% This Month. 2 Reasons the Stock Is Sinking.

https://www.theglobeandmail.com/investing/markets/markets-news/motley/813315/e-l-f-beauty-shares-are-down-10-this-month-2-reasons-the-stock-is-sinking/
E.l.f. Beauty's stock has dropped 10% this month, despite strong sales growth and market share gains, due to two main factors. The first is pressure on the company's margins from tariffs and increased investments, leading to a drop in gross margin. The second reason is investor concern over shrinking disposable income amidst macroeconomic volatility and rising oil prices, which could impact consumer discretionary spending.
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Fred Alger Management LLC Increases Holdings in e.l.f. Beauty $ELF

https://www.marketbeat.com/instant-alerts/filing-fred-alger-management-llc-increases-holdings-in-elf-beauty-elf-2026-03-17/
Fred Alger Management LLC significantly increased its stake in e.l.f. Beauty (NYSE:ELF) by 40.9% during the third quarter, now owning 125,005 shares valued at $16.56 million. Other institutional investors also modified their holdings, with 92.44% of the company's stock owned by institutional investors. Analyst ratings for e.l.f. Beauty are mixed, with a "Moderate Buy" consensus and an average target price of $122.07, while the company reported strong quarterly earnings, beating consensus estimates.

Undervalued Consumer Stocks: E.l.f. Beauty & Jakks Pacific Analysis | 2026 - News and Statistics

https://www.indexbox.io/blog/2-consumer-stocks-on-sale-in-2026-elf-beauty-and-jakks-pacific/
This article highlights E.l.f. Beauty and Jakks Pacific as undervalued consumer stocks in 2026, according to a Yahoo Finance report. E.l.f. Beauty is praised for its growth potential, low price-to-earnings-growth ratio, and strategic acquisition of Rhode skincare, while Jakks Pacific is noted for its deep value, low forward earnings multiple, and improved fiscal discipline. The article also touches on a comprehensive report concerning the cosmetics industry in the United States, providing detailed market analysis and forecasts.

Algert Global LLC Raises Stock Position in e.l.f. Beauty $ELF

https://www.marketbeat.com/instant-alerts/filing-algert-global-llc-raises-stock-position-in-elf-beauty-elf-2026-03-16/
Algert Global LLC significantly increased its stake in e.l.f. Beauty (NYSE:ELF) by 100% in the third quarter, now owning 74,665 shares valued at $9.89 million. Other institutional investors like Vanguard Group Inc., Mackenzie Financial Corp, and Capital International Investors also adjusted their holdings in the cosmetics company. Analysts currently rate e.l.f. Beauty with a "Moderate Buy" consensus and a target price of $119.13, following strong earnings that topped estimates.

Are e.l.f. Beauty’s (ELF) Sports Partnerships Masking Deeper Questions About Margin Resilience?

https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/are-elf-beautys-elf-sports-partnerships-masking-deeper-quest/amp
e.l.f. Beauty recently expanded its partnership with the National Women’s Soccer League, but investors are concerned about profit margin pressure from higher tariffs and inconsistent earnings. The company's investment narrative hinges on whether brand strength and distribution growth can offset these tariff impacts. Forecasts project significant revenue and earnings growth by 2028, suggesting a potential 55% upside to its current stock price.

Are e.l.f. Beauty’s (ELF) Sports Partnerships Masking Deeper Questions About Margin Resilience?

https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/are-elf-beautys-elf-sports-partnerships-masking-deeper-quest
e.l.f. Beauty recently expanded its partnership with the National Women's Soccer League and its Rhode brand rollout, fueling brand awareness and distribution. However, investors are concerned about pressure on profit margins due to higher tariffs and the consistency of e.l.f. Beauty's earnings. The article examines whether these partnerships can offset tariff-driven margin pressure and how the company's ability to convert new distribution into repeat customers will determine the long-term impact on its investment narrative.
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241,262 Shares in e.l.f. Beauty $ELF Acquired by Candlestick Capital Management LP

https://www.marketbeat.com/instant-alerts/filing-241262-shares-in-elf-beauty-elf-acquired-by-candlestick-capital-management-lp-2026-03-15/
Candlestick Capital Management LP recently acquired a new stake of 241,262 shares in e.l.f. Beauty (NYSE:ELF), valued at approximately $31.96 million. This investment follows e.l.f. Beauty's strong financial performance, beating Q3 EPS and revenue expectations, and receiving a "Moderate Buy" consensus rating from analysts with an average target price of $119.13. Other institutional investors like Vanguard Group Inc. and Voya Investment Management LLC have also increased their positions in the company, which now has 92.44% institutional ownership.

Is It Time To Reassess e.l.f. Beauty (ELF) After Its Multi Year Share Price Surge

https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/is-it-time-to-reassess-elf-beauty-elf-after-its-multi-year-s
This article analyzes e.l.f. Beauty's (ELF) valuation after a significant share price surge. Using a Discounted Cash Flow (DCF) analysis, the stock appears 37.9% overvalued, with an estimated intrinsic value of $53.23 compared to its $73.41 share price. However, its Price/Earnings (P/E) ratio of 41.71x is closely aligned with Simply Wall St's Fair Ratio of 41.76x, suggesting it's currently "about right" based on earnings.

e.l.f. Beauty $ELF is Portolan Capital Management LLC's 3rd Largest Position

https://www.marketbeat.com/instant-alerts/filing-elf-beauty-elf-is-portolan-capital-management-llcs-3rd-largest-position-2026-03-14/
Portolan Capital Management LLC has increased its stake in e.l.f. Beauty (NYSE: ELF), making it their third-largest position. This comes after e.l.f. Beauty reported strong quarterly earnings, beating analyst expectations for both EPS and revenue, and provided positive FY2026 guidance. Institutional investors hold a significant portion of the stock, and analysts maintain a "Moderate Buy" consensus with a price target considerably higher than the current share price.

Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders?

https://www.sahmcapital.com/news/content/did-elf-beauty-inc-insiders-breach-their-fiduciary-duties-to-shareholders-2026-03-12
Halper Sadeh LLC, an investor rights law firm, is investigating whether officers and directors of e.l.f. Beauty, Inc. (NYSE: ELF) breached their fiduciary duties to shareholders. The firm encourages long-term shareholders of e.l.f. Beauty to contact them for a free consultation to discuss potential corporate governance reforms, recovery of funds, or other benefits. Halper Sadeh LLC emphasizes the importance of shareholder involvement in improving company policies and oversight.

e.l.f. Beauty $ELF Shares Sold by Wealth High Governance Capital Ltda

https://www.marketbeat.com/instant-alerts/filing-elf-beauty-elf-shares-sold-by-wealth-high-governance-capital-ltda-2026-03-13/
Wealth High Governance Capital Ltda reduced its stake in e.l.f. Beauty ($ELF) by 35.5% in Q3, selling 19,800 shares. Despite this, several other institutional investors increased or initiated positions, resulting in institutional ownership of approximately 92.44% of the stock. e.l.f. Beauty exceeded Q3 earnings estimates, issued strong FY2026 EPS guidance, and maintains a "Moderate Buy" analyst rating.
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