No Longer Complacent, Carter’s Finds a New Groove
Carter's is undergoing a significant rebranding and strategic overhaul under CEO Sharon Price John, focusing on modernizing its merchandise and marketing. The changes aim to differentiate its offerings across major wholesale accounts, introduce more whimsical and playful designs, and accelerate product innovation based on consumer insights. This transformation, including store refreshers and cost-cutting, seeks to re-engage both parents and children with the iconic 26-year-old brand.
No Longer Complacent, Carter’s Finds a New Groove
Carter's is undergoing a significant rebranding and strategic shift to better cater to the evolving tastes of children and parents. The company is focusing on differentiating its products for major wholesale accounts, launching new marketing campaigns like "Watch Them Glow" with a refreshed logo, and incorporating more playful designs and licensing. This initiative is part of a broader turnaround strategy led by CEO Sharon Price John, aiming to enhance product innovation, improve profitability, and keep the consumer at the center of all decisions.
Carter's Stock Trading at a Discount: What's the Next Best Move?
Carter's, Inc. (CRI) is presented as an attractive value opportunity in the Shoes and Retail Apparel industry due to its low price-to-earnings ratio compared to industry averages and its strong stock performance over the past year. The company is implementing a consumer-centric, data-driven strategy, focusing on strengthening its brands, leveraging consumer insights, and enhancing digital capabilities, which has led to positive sales growth in both retail and wholesale segments. Despite cautious consumer spending and wholesale demand, Carter's anticipates continued growth in net sales, operating income, and gross margin for 2026, making it a "Strong Buy" according to Zacks Rank.
Carter's (CRI) director Jevin Eagle holds 27,035 shares after a 15-share dividend credit.
Carter's Inc. director Jevin Eagle was credited with 15 shares of common stock on September 25, 2026, as a dividend payment under the company's director deferred compensation program. Following this transaction, Eagle's direct common-stock holdings in CRI totaled 27,035 shares. The shares are to be settled according to the terms of the deferred compensation program.
Carter's (NYSE:CRI) Stock Rating Lowered by Wall Street Zen
Wall Street Zen has downgraded Carter's (NYSE:CRI) stock rating from "strong buy" to "buy," while the broader analyst consensus remains a "Moderate Buy" with an average price target of $40.88. Carter's shares opened at $31.25, below their 50-day and 200-day moving averages, but the company recently exceeded quarterly expectations by reporting $0.26 in EPS against a $0.06 estimate and revenue of $615.49 million, a 5.2% increase year over year.
78% of surveyed parents noticed their child changing what they do or like because of what others think.
Carter's, Inc. (NYSE: CRI) has partnered with clinical psychologist Dr. Becky Kennedy, founder of Good Inside, to launch "The Childhood Confidence Project." This initiative aims to provide parents with research-backed tools and resources to help children build confidence and individuality amidst societal pressures. A survey conducted by Carter's revealed that 78% of parents noticed their child altering their behavior or preferences due to others' opinions, highlighting the project's relevance.
In an Age of Comparison, Carter's and Dr. Becky Kennedy Team Up to Help Kids Stay Confident
Carter's and Dr. Becky Kennedy's Good Inside are partnering to launch The Childhood Confidence Project, an initiative aimed at helping children maintain confidence and individuality. The project will provide research-backed tools, educational content, and resources for parents, including free access to Good Inside's "Confidence Program" and a limited-time free three-month membership. This collaboration underscores Carter's renewed brand promise to "Let Every Child's Light Shine" by supporting families beyond just products.
CORRECTING and REPLACING VIDEO Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign
Carter's
In an Age of Comparison, Carter's and Dr. Becky Kennedy Team Up to Help Kids Stay Confident
Carter's, Inc. and clinical psychologist Dr. Becky Kennedy's Good Inside are partnering to launch "The Childhood Confidence Project." This initiative aims to provide parents with research-backed tools and resources to help children build confidence and individuality, addressing issues like social comparison. The project will include original research, expert insights, practical tools, and educational content to nurture children's emotional well-being.
CORRECTING and REPLACING VIDEO Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign
Carter's is unveiling an evolution of its brand identity and promise, "Let every child’s light shine," building on its 161-year heritage. This includes a refreshed visual system with a new shooting star logo, expanded partnerships with organizations like Outward Bound and Boys & Girls Clubs of America, and a new "Watch Them Glow" marketing campaign. The changes reflect a deeper commitment to celebrating children's individuality and supporting families.
Carter's (NYSE: CRI) ends listing of stock rights
Carter's Inc. (CRI) has delisted its Preferred Stock Purchase Rights from the New York Stock Exchange under Section 12(b) of the Securities Exchange Act of 1934. Both the NYSE and Carter's have confirmed compliance with the necessary rules for this voluntary withdrawal. This action affects only the Preferred Stock Purchase Rights, removing them from public registration and exchange listing rules.
Carter's limited-duration stockholder rights agreement expired; rights no longer exercisable
Carter's (CRI) announced that its limited-duration stockholder rights agreement, originally dated September 22, 2025, expired on September 21, 2026. As a result, the associated preferred stock purchase rights are no longer exercisable. The agreement is no longer in effect, removing these rights from shareholders.
Carter's, Inc. (NYSE:CRI) Receives Consensus Rating of "Moderate Buy" from Brokerages
Carter's, Inc. (NYSE:CRI) has received a "Moderate Buy" consensus rating from ten brokerages, with an average 12-month price target of $40.88, significantly higher than its current share price. The company recently exceeded quarterly earnings and revenue expectations and declared a quarterly dividend of $0.25 per share. Institutional investors have also increased their holdings in the stock.
Carter’s (CRI) Rebrands for Younger Parents as Sales Momentum Builds
Carter's is rebranding its 161-year-old children's clothing business to appeal to Gen Z and Millennial parents, hoping to extend recent sales momentum and improve long-term growth. While sales have shown five consecutive quarters of growth, profitability remains a challenge, making the rebrand a strategic move to boost customer lifetime value rather than a guaranteed turnaround. The success of this initiative depends on whether the refreshed brand can translate increased awareness into higher-margin, repeat purchases.
Carter's Inc. (NYSE:CRI): Dividend Quality Comes With High Yield and Risk
This article analyzes Carter's Inc. (NYSE:CRI) as a dividend stock, highlighting its high yield and low payout ratio, which position it well for income-focused investors. However, it also points out risks such as a recent share price decline, slower earnings growth compared to dividend growth, and declining profit margins. The author concludes that while CRI offers attractive dividend and balance sheet appeal, these risks warrant further research.
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
Carter's is launching an identity refresh and "Watch Them Glow" marketing campaign aimed at Gen Z and young millennial parents. The initiative includes a new logo, revamped social media strategy, a creator program, and multiyear partnerships supporting children and families. This move follows increased marketing investment and seeks to connect with parents who prioritize a brand's values and embrace self-expression.
Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign
Carter's has unveiled an evolution of its brand, anchored by a new promise: "Let every child's light shine." This initiative includes a refreshed visual identity, featuring a new shooting star logo, and a marketing campaign titled "Watch Them Glow," which debuted on September 23, 2026. The company is also expanding its commitment to children and families through partnerships with organizations like Outward Bound and Boys & Girls Clubs of America, and evolving its social presence to celebrate children's individuality.
Carter’s is getting a new look. Here’s what’s changing amid rebrand
Carter's is undergoing a rebrand, replacing the apostrophe in its logo with a shooting star and introducing a new tagline, "Let every child's light shine." This refresh, which includes a new advertising campaign and social media strategy, aims to attract a new generation of parents, particularly Gen Z shoppers. The rebrand follows a period of improved business performance for Carter's, including increased sales and operating profit, as the company seeks to evolve with its customer base.
Carter’s is getting a makeover. The 161-year-old children’s brand unveils new logo and slogan
Carter's, the 161-year-old children's apparel brand, is undergoing a major rebranding initiative. This includes the introduction of a new logo and a new slogan as part of a significant makeover. The changes aim to refresh the brand's image while maintaining its long-standing legacy.
Carter’s targets Gen Z with company-wide rebranding
Carter's is undergoing its first rebrand in over 25 years, targeting a new generation of parents with a refreshed visual identity, marketing campaign, and in-store sleepwear concept. The 161-year-old company aims to revitalize its image and connect with modern families while expanding its community partnerships. This initiative follows challenges with sluggish sales and store closures, though recent comparable sales have shown growth.
Carter's rebrands with new logo and Watch Them Glow campaign
Carter's has unveiled a new brand identity and "Watch Them Glow" marketing campaign aimed at attracting a younger generation of parents, particularly Gen Z. The rebrand, which includes a refreshed logo and a new brand promise, seeks to capitalize on a recent business turnaround after a challenging period. The company is also launching a creator program and expanding partnerships as it adapts to significant demographic shifts in its customer base.
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
Carter's is undertaking a major brand refresh and launching a "Watch Them Glow" campaign to connect with Gen Z and young millennial parents. The initiative includes a new logo, a revamped social media strategy with a creator program, and multiyear partnerships to support children and families, reflecting a focus on self-expression and individuality. This effort follows increased marketing spend and aims to build on recent revenue gains, positioning Carter's as a brand aligned with modern parenting values beyond just price.
Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents
Children's clothing retailer Carter's is undergoing a rebrand, including a new logo and marketing campaign, to better connect with modern parents and improve its financial performance. The 161-year-old company has faced struggles, with its stock dropping over 50% in three years, but new CEO Sharon Price John is optimistic about recent positive trends and the potential of appealing to Gen Z parents. The rebrand aims to capitalize on momentum and cater to the evolving values and social media influence of today's caregivers.
Squarepoint Ops LLC Boosts Stock Position in Carter's, Inc. $CRI
Squarepoint Ops LLC significantly increased its stake in Carter's, Inc. by 114.7% in the second quarter, now holding 97,709 shares valued at $4.0 million. This move aligns with other institutional investors like Invesco and HSBC also raising their positions. Carter's has received positive analyst upgrades, reported strong quarterly earnings and revenue, and declared a $0.25 quarterly dividend.
Carter's (NYSE:CRI) Raised to Strong-Buy at Wall Street Zen
Wall Street Zen upgraded Carter's (NYSE:CRI) from "buy" to "strong-buy," with the broader analyst consensus being a "Moderate Buy" and an average price target of $40.88. The company's recent quarterly EPS of $0.26 significantly exceeded the $0.06 consensus estimate, and revenue increased by 5.2% year-over-year to $615.49 million. Despite this, the stock opened at $30.50, trading below its 50-day and 200-day moving averages.
Carters launching concept store in Michigan
Children's apparel retailer Carters plans to open a new concept store at The Village Of Rochester Hills in Rochester Hills, Michigan, by the end of the year. The store will feature a curated selection of products from Carter's family of brands, including interactive elements like a toddler-tested playhouse and a kid-friendly zone. This new location aims to complement the existing tenant mix and offer a valuable new experience for families visiting the shopping destination.
BMO Capital initiates Carter’s stock coverage with outperform rating By Investing.com
BMO Capital has initiated coverage on Carter’s Inc. (NYSE:CRI) with an "outperform" rating and a price target of $40.00, citing the stock's current undervaluation. The firm anticipates the children's apparel company will benefit from new leadership, improved brand relevance, accelerated traffic growth, and a favorable wholesale mix. BMO Capital projects approximately 3% annual sales growth and around $5.00 in fiscal year 2028 earnings per share, suggesting that current consensus estimates do not fully account for the company's brand and profitability recovery.
Carter's, Inc. $CRI Shares Acquired by Wellington Management Group LLP
Wellington Management Group LLP increased its stake in Carter's, Inc. by 11.9% in the second quarter, acquiring an additional 68,464 shares to bring its total holdings to 645,863 shares. Carter's reported strong quarterly earnings of $0.26 EPS, surpassing the consensus estimate, with revenue increasing 5.2% year-over-year. The company has a "Moderate Buy" consensus rating from analysts, with a target price of $41.17, and recently declared a quarterly dividend of $0.25 per share.
Bank of New York Mellon Corp Takes Position in Carter's, Inc. $CRI
Bank of New York Mellon Corp has acquired 688,717 shares of Carter's, Inc. (NYSE:CRI) worth approximately $28.3 million, representing a 1.88% stake in the company. Several other institutional investors also increased their holdings in Carter's, which recently surpassed quarterly earnings and revenue estimates and declared a quarterly dividend of $0.25 per share. Analysts currently maintain a "Moderate Buy" rating for Carter's with an average price target of $41.17.
Carter's highlighted as Zacks Bull and Agnico Eagle Bear of the Day
Zacks Equity Research has named Carter's (CRI) as its "Bull of the Day" due to a strong beat-and-raise quarter, improved guidance, and rising analyst estimates, suggesting its recent stock pullback is a buying opportunity. Conversely, Agnico Eagle Mines (AEM) is designated as the "Bear of the Day" despite a strong quarter, because of falling near-term estimates, higher capital expenditure guidance, and a stock price that has already factored in much of gold's rally, indicating caution for investors. The article also touches on Rocket Companies' (RKT) Redfin settlement, which is expected to open new growth avenues by allowing Redfin to expand its rental advertising business while retaining its partnership with Zillow.
Carter's, Inc. (NYSE:CRI) Receives Consensus Rating of "Hold" from Analysts
Analysts have issued a consensus "Hold" rating for Carter's, Inc. (NYSE:CRI), with an average 12-month price target of $41.17 against its current share price of $35.74. The company recently surpassed quarterly earnings and revenue expectations and declared a quarterly dividend of $0.25 per share. Several institutional investors have also increased their holdings in the textile maker.
Carter's Q2 Earnings Beat Estimates on Wholesale and Retail Gains
Carter's, Inc. (CRI) reported strong second-quarter 2026 results, surpassing earnings and revenue estimates due to growth across all business segments, including a 5.1% increase in U.S. Retail comparable sales and an 11.7% rise in U.S. Wholesale net sales. Despite a contraction in adjusted gross margin due to tariff costs, adjusted operating income increased by 54.1%. The company provided its outlook for Q3 and full-year 2026, anticipating continued sales growth while managing tariff impacts.
Carter's, Inc. (NYSE:CRI) to Issue Quarterly Dividend of $0.25
Carter's, Inc. (NYSE:CRI) has declared a quarterly dividend of $0.25 per share, payable on September 25th to shareholders of record on September 1st. This dividend represents an annualized payout of $1.00 and a 2.8% yield, which appears well-covered by the company's earnings. Despite the dividend announcement, Carter's stock opened down 2.8% at $36.17.
Great Lakes Advisors LLC Purchases Shares of 79,765 Carter's, Inc. $CRI
Great Lakes Advisors LLC has acquired a new stake of 79,765 shares in Carter's, Inc. (NYSE:CRI), valued at approximately $3.28 million. Other institutional investors like AQR Capital Management LLC and Dimensional Fund Advisors LP have also increased their holdings in the company. Carter's recently announced a quarterly dividend of $0.25 per share and reported quarterly earnings that surpassed analyst estimates.
Carter’s declares $0.25 quarterly dividend, payable Sept. 25
Carter's, Inc. (NYSE:CRI) has announced a quarterly dividend of $0.25 per share, which will be paid on September 25, 2026, to shareholders of record as of September 1, 2026. Future dividend declarations will be determined by business conditions, financial performance, and investment priorities. Carter's is a North American apparel company specializing in baby and young children's clothing.
Carter’s, Inc. Announces Quarterly Dividend
Carter's, Inc. (NYSE:CRI) has announced a quarterly dividend of $0.25 per share, payable on September 25, 2026, to shareholders of record by September 1, 2026. Future dividend declarations will be at the discretion of the Company’s Board of Directors. Carter's is North America’s largest apparel company for babies and young children, owning brands like Carter’s and OshKosh B’gosh.
Carter’s declares $0.25 quarterly dividend, payable Sept. 25 By Investing.com
Carter's, Inc. announced a quarterly dividend of $0.25 per share, payable on September 25, 2026, to shareholders of record as of September 1, 2026. Future dividend declarations will be subject to various factors including business conditions and financial performance. Carter's is a North American apparel company specializing in clothing for babies and young children.
Carter’s declares $0.25 quarterly dividend, payable Sept. 25 By Investing.com
Carter's, Inc. (NYSE:CRI) has announced a quarterly dividend of $0.25 per share, payable on September 25, 2026, to shareholders of record as of September 1, 2026. Future dividend declarations will be determined by business conditions, financial performance, and investment priorities. Carter's is a North American apparel company for babies and young children, operating brands like Carter’s and OshKosh B’gosh.
Carter's Q1 Earnings Beat Estimates, Retail Segment Sales Rise 12.8%
Carter's, Inc. (CRI) reported strong first-quarter 2026 results, with adjusted earnings of 39 cents per share significantly beating the Zacks Consensus Estimate of 7 cents, although down from the prior year. Net sales increased by 8.1% year-over-year to $681.1 million, surpassing estimates due to broad-based demand and a strong Easter selling period, with U.S. Retail comparable net sales growing 10.5%. The company provided a cautious outlook for Q2 and full-year 2026, anticipating lower gross margins and increased operating costs, but projected growth in net sales and adjusted operating income.
Carter's Stock Surges 52% in a Year: Is It Time to Buy or Wait?
Carter's stock has surged 52.2% over the past year, outperforming the industry and the S&P 500, due to improved operating performance, stronger sales momentum, and strategic transformation efforts. The company is focused on becoming more consumer-led, strengthening its brands, and adopting a direct-to-consumer-first approach. With a Zacks Rank #2 (Buy) and a Value Score of A, and a forward P/E of 11.58X, the stock appears potentially undervalued, suggesting further gains.
RWWM reports 3.9% Carter's (CRI) stake held for advisory clients
RWWM, Inc. and related parties have filed an amended Schedule 13G/A, disclosing beneficial ownership of 1,443,196 shares of Carter's, Inc. (CRI), which represents 3.9% of the outstanding common stock. This stake includes shares held in client accounts, the RWWM Inc. 401(k) Profit Sharing Plan, and directly by Aaron J. Wagner. The filing indicates that no single underlying client holds more than five percent of Carter's common stock, and the purpose of the holding is passive investment.
Carter's Earnings Rebound and Buybacks Could Be A Game Changer For Carter's (CRI)
Carter's (CRI) recently reported strong Q2 2026 results with sales rising to US$615.49 million and net income improving significantly, alongside a completed US$97.57 million share repurchase program. Despite a tempered 2026 sales growth projection of 2% to 3%, the company's investment narrative now focuses on operational execution and cost discipline to sustain profitability. Analysts' opinions on Carter's future prospects vary, highlighting the importance for investors to conduct their own research into the company's fundamentals.
Carter's Earnings Rebound and Buybacks Could Be A Game Changer For Carter's (CRI)
Carter's (CRI) recently reported strong Q2 2026 results with increased sales and net income, alongside a significant share repurchase program. The company projects modest net sales growth for fiscal 2026, shifting the focus to operational execution and cost discipline for future profitability. While earnings rebounded, analysts present a mixed outlook, emphasizing the importance of managing expenses and product mix against potential margin pressures.
Carter's Earnings Rebound and Buybacks Could Be A Game Changer For Carter's (CRI)
Carter's reported strong Q2 2026 results with increased sales and net income, alongside a significant share repurchase program. Despite a modest sales growth projection for fiscal 2026, the company's improved profitability is seen as a key factor. The article suggests that operational execution and cost discipline will be crucial for Carter's near-term success, with its fair value estimated at a 9% upside to its current price.
CARTERS INC (CRI) officer has 1,124 shares withheld for taxes after vesting
Karen Marie Smith, Chief Supply Chain Officer at CARTERS INC (CRI), reported a tax-related share disposition where 1,124 shares were withheld at $39.06 per share to cover tax obligations from the vesting of restricted stock. Following this transaction on August 12, 2026, she directly holds 54,451 shares, with some still subject to vesting restrictions. The filing indicates this was a tax withholding transaction, not an open market sale.
Carter's Inc Officer Allison Peterson Withholds 4,426 Shares for Tax on Restricted Stock Vesting
Allison Peterson, Chief Retail & Digital Officer at Carter's Inc (NYSE:CRI), withheld 4,426 common shares on August 9, 2026, to cover tax obligations from a restricted stock vesting event. The shares were valued at $39.96 each. Following this transaction, Peterson beneficially owns 63,297 common shares, some of which are still subject to vesting conditions.
CARTERS INC (CRI) officer Emily Scanlon has shares withheld for tax on vesting
Emily Scanlon, Chief Strategy Officer at CARTERS INC (CRI), reported a Form 4 transaction indicating that 8,743 shares of common stock were withheld to cover tax obligations stemming from the vesting of restricted stock. The shares were withheld at a price of $39.96 per share on August 8, 2026. Following this transaction, Scanlon directly holds 88,725 shares of common stock, which includes both vested and remaining restricted shares.
Carters Inc (CRI) CMO has 2,842 shares withheld to cover tax on vesting
Carters Inc.'s Chief Marketing Officer, Sarah Crockett, reported a Form 4 indicating a tax-related share disposition. On August 8, 2026, 2,842 shares of common stock were withheld at $39.96 per share to cover tax obligations from restricted stock vesting. Following this transaction, Crockett directly holds 41,390 shares, some of which are still subject to time-based or performance-based restrictions.
CARTERS INC (CRI) executive withholds 4,426 shares to cover tax on vesting
Allison Peterson, Chief Retail & Digital Officer of CARTERS INC (CRI), reported a Form 4 transaction where 4,426 shares of common stock were withheld to satisfy tax obligations related to the vesting of restricted stock. This was not an open-market sale. Following this transaction, Peterson directly holds 63,297 shares, some of which are still subject to time-based or performance-based restrictions.
Carter's Q1 Earnings on The Horizon: What Should Investors Know?
Carter's (CRI) is set to report its first-quarter 2026 earnings, with analysts expecting top-line growth but a decline in the bottom line. Despite facing a challenging retail landscape and rising SG&A expenses, the company is projected to benefit from strong brand recognition, strategic investments in e-commerce and product innovation, and anticipated international segment growth. However, the Zacks Model does not conclusively predict an earnings beat, placing the stock at a Zacks Rank #1 with a 0.00% Earnings ESP.
