Are Cracker Barrel’s (CBRL) Fall Value Meals Subtly Reframing Its Family-Dining Investment Narrative?
Cracker Barrel recently introduced a limited-time fall menu with value-focused chicken deals and family incentives, aiming to attract customers during the back-to-school period. This strategy ties into the company's investment narrative of guest experience and value positioning, especially under its new CEO, David Deno. While the promotions could boost traffic, investors remain cautious about rising costs, debt, and the need to balance traffic support with cost discipline for margin improvement.
11 Best New Cracker Barrel Fall Finds Flying Off Shelves Right Now
This article highlights 11 popular new fall products available at Cracker Barrel, ranging from home decor like pumpkin pillows and a unique horse side table, to seasonal items such as Christmas wall art, measuring cups, and candles. The author, Leah Groth, recommends these finds for outfitting and decorating homes for the fall and upcoming holiday seasons. Many items are noted for their affordability and unique charm.
30,534 Shares in Cracker Barrel Old Country Store, Inc. $CBRL Acquired by Quantinno Capital Management LP
Quantinno Capital Management LP recently acquired 30,534 shares of Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) worth approximately $858,000, making them a 0.14% owner of the company. Cracker Barrel's stock rose 1.9% to $59.04, with institutional investors collectively owning 96.01% of the shares. The company surpassed quarterly earnings and revenue expectations, reporting $0.29 EPS on $797.37 million in revenue, and declared a quarterly dividend of $0.25.
Cracker Barrel launches new crispy homestyle chicken menu for the fall
Cracker Barrel has announced its new fall menu, which will be available from August 18 through October 18, featuring new crispy homestyle chicken varieties and apple-flavored breakfast items and beverages. The menu introduces four new chicken options, including Maple Bacon, BBQ Smokestack, Nashville Hot, and Honey Butter Homestyle Chicken, with meal deals starting at $9.99. Additionally, the chain is bringing back its "Free Kids Toy" promotion to attract families during the Back to School season.
A free toy returns to Cracker Barrel as its fall meals arrive
Cracker Barrel is launching its limited-time fall menu nationwide from August 18 through October 18, 2026, featuring new Crispy Homestyle Chicken Deals starting at $9.99, along with seasonal breakfast items and desserts. Additionally, from August 18 to September 7, the restaurant is bringing back its Free Kids Toy promotion, offering a free B'loonie Petz toy or a discount on a retail toy with a qualifying adult entrée and Kid's Meal purchase. This initiative aims to provide value and comfort for families during the busy fall season.
Cracker Barrel Welcomes Fall with New Crispy Homestyle Chicken Deals, Seasonal Favorites and Free Kids Toy Promotion
Cracker Barrel is introducing new Crispy Homestyle Chicken deals starting at $9.99, seasonal breakfast items like Sweet Cream Caramel Apple Pancakes, and a free kids toy promotion for the fall season. These offerings aim to provide families with affordable and convenient meal options during busy periods. The limited-time menu and toy promotion are available from August 18 through October 18, with the toy promotion ending on September 7.
11 Best New Cracker Barrel Fall Kitchen and Dining Finds Under $20
This article highlights 11 affordable fall-themed kitchen and dining items available at Cracker Barrel, all priced under $20. The selection includes festive salt and pepper shakers, mugs, drying mats, measuring cups, cookie jars, spoon rests, and coasters, catering to both Halloween and Christmas decorations. The author, Leah Groth, recommends these finds for sprucing up homes for the upcoming seasons.
Cracker Barrel (CBRL) holder GMT Capital discloses 2.44% beneficial stake
GMT Capital Corp. and its control person Thomas E. Claugus have disclosed a 2.44% beneficial stake in Cracker Barrel Old Country Store, Inc. This ownership, totaling 545,200 shares, is held through various managed funds and accounts, with shared voting and dispositive power. The filing indicates that their stake is now 5% or less of the issuer’s common stock.
Wedge Capital Management L L P NC Sells 37,381 Shares of Cracker Barrel Old Country Store, Inc. $CBRL
Wedge Capital Management L L P NC significantly reduced its stake in Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) by 45.7% in the second quarter, selling 37,381 shares but still retaining 44,341 shares valued at approximately $2.36 million. Despite this sale, institutional ownership remains high at 96.01%, with other major investors like AllianceBernstein and Franklin Resources substantially increasing their holdings. Analysts hold a mixed "Hold" rating for CBRL, with an average price target of $48.14, following a quarter where the company exceeded revenue expectations and reported EPS of $0.29 while maintaining a $0.25 quarterly dividend.
11 Best New Cracker Barrel Christmas Finds Under $25
Cracker Barrel has released its new Christmas 2026 merchandise, and many festive finds are available for under $25. This article highlights 11 of the best affordable items, including wall art, salt and pepper shakers, throw blankets, and decorative pieces, to help shoppers spread holiday cheer without breaking the bank.
Cracker Barrel (CBRL) CEO David Deno granted RSUs and 7,434 stock options
Cracker Barrel Old Country Store, Inc. (CBRL) CEO David J. Deno was granted 3,565 time-based restricted stock units (RSUs) and 7,434 stock options on August 10, 2026. Both awards are employment-related and will vest on August 10, 2029, contingent on his continued employment. The stock options have an exercise price of $56.10 per share and expire on August 10, 2036.
Sunbury-area hotel sells for $6 million in top transfers
A Sunbury-area hotel sold for $6.25 million, contributing to significant property transfers in Franklin, Delaware, Licking, and Fairfield counties. The article details top residential and commercial property sales across these counties for late July 2026, including specific transaction amounts, locations, and sale dates. Franklin County saw commercial sales soar to $27.6 million, with residential sales reaching up to $2 million.
11 Best New Cracker Barrel Fall Kitchen and Dining Finds Under $30
This article highlights 11 new fall kitchen and dining items available at Cracker Barrel, all priced under $30. The selection includes Halloween-themed decorations like a haunted house cookie jar and ghost cutting board, as well as general fall and early Christmas items such as squirrel salt and pepper shakers and a Christmas dish drying mat. The author encourages shoppers to visit the Old Country Store for affordable and functional seasonal decor before popular items sell out.
Ausbil Investment Management Ltd Makes New $2.82 Million Investment in Cracker Barrel Old Country Store, Inc. $CBRL
Ausbil Investment Management Ltd has made a new investment of $2.82 million in Cracker Barrel Old Country Store, Inc., purchasing 51,235 shares. This investment constitutes 1.3% of Ausbil's portfolio and makes Cracker Barrel its 27th largest holding. Analysts currently hold a "Hold" consensus rating for CBRL, with a target price of $48.14, despite the company recently exceeding quarterly earnings expectations.
Dimensional Fund Advisors LP Has $11.31 Million Holdings in Cracker Barrel Old Country Store, Inc. $CBRL
Dimensional Fund Advisors LP reduced its stake in Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) by 17.5% in the first quarter, now holding 402,235 shares valued at $11.31 million. Despite the reduction, institutional investors and hedge funds own 96.01% of the stock. Cracker Barrel recently exceeded earnings and revenue expectations, reporting $0.29 EPS and $797.37 million in revenue, and declared a quarterly dividend of $0.25 per share.
The Bull Case For Cracker Barrel (CBRL) Could Change Following David Deno’s Appointment As CEO And Director
Cracker Barrel Old Country Store, Inc. (CBRL) has appointed David Deno, a veteran restaurant executive, as its new CEO and Director, succeeding Julie Masino. This leadership change is expected to influence the company's turnaround efforts, which currently face challenges like soft traffic and high debt. Investors will need to assess how Deno's experience might impact the company's ability to meet its revenue targets and manage margins amid ongoing macro uncertainty and refinancing pressures.
The Bull Case For Cracker Barrel (CBRL) Could Change Following David Deno’s Appointment As CEO And Director
Cracker Barrel Old Country Store has appointed David Deno as CEO and Director, a move expected to significantly influence the company's turnaround efforts. Deno brings extensive experience from various restaurant and retail brands, which could help address the execution risks associated with Cracker Barrel's current investment narrative. While this leadership change aims to improve performance, investors should also consider ongoing pressures from macro uncertainty, supply chain volatility, and refinancing challenges.
Not Outback Or LongHorn — This Steakhouse Was Once Cracker Barrel's Sister Chain
This article reveals that Logan's Roadhouse, an affordable, country-themed steakhouse, was once a sister chain to Cracker Barrel. Cracker Barrel acquired Logan's Roadhouse in 1999 and sold it in 2006, having expanded the chain significantly during that period. Despite a rocky history with multiple ownership changes and bankruptcies since then, Logan's Roadhouse recently topped a customer satisfaction survey in casual dining, indicating potential for a turnaround.
Cracker Barrel’s CEO ouster surprised Wall Street but not women
Cracker Barrel's CEO, Julie Felss Masino, was unexpectedly ousted despite improving the company's financial performance and stock value after a controversial logo change. This move surprised Wall Street but not women, as female CEOs often face higher scrutiny and are more likely to be forced out, especially when leading companies in crisis or turnaround situations. Masino's tenure highlighted the challenges women face in top executive roles, often taking on "minefield" jobs that male candidates avoid.
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) Given Average Recommendation of "Hold" by Brokerages
Twelve brokerages have issued an average "Hold" recommendation for Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL), with an average 12-month target price of $48.14. The company recently reported better-than-expected quarterly earnings of $0.29 per share against an anticipated loss, despite a 2.9% year-over-year revenue decline. Cracker Barrel also declared a quarterly dividend of $0.25 per share, resulting in a 1.7% annual yield.
Cracker Barrel Old Country Store (CBRL) Could Be 46% Above Fair Value Following CEO Change
Cracker Barrel Old Country Store (CBRL) has announced a new CEO, David Deno, taking over in August 2026. Despite a recent surge in share price, Simply Wall St suggests the company is 46.3% overvalued, with a fair value estimated at $39.50 compared to its last close of $57.78. The company is undergoing strategic transformations to improve guest experience and operational efficiency, but macro pressures and
Cracker Barrel connoisseurs voice outrage over removal of beloved menu items
Cracker Barrel fans are upset about the removal of several beloved menu items, including the Sunrise Sampler, fried haddock, and sweet potato pancakes. This backlash follows the chain's recent failed attempt to modernize its brand and logo, which also drew significant criticism from loyal customers and contributed to a drop in stock value. Fans are calling for the return of these nostalgic dishes, emphasizing the importance of comfort and tradition to the Cracker Barrel experience.
Discontinued Cracker Barrel foods that fans are begging to get back
Cracker Barrel customers are pushing for the return of several beloved discontinued menu items, including the Sunrise Sampler breakfast and classic sides like black-eyed peas and baked apple dumplings. Fans express emotional attachment and nostalgia for these items, with one customer stating that recreating the Sunrise Sampler à la carte is significantly more expensive. The desire for these items comes as Cracker Barrel attempts to reconnect with its loyal customer base after recent efforts to modernize its image were met with backlash.
Cracker Barrel's CEO ouster surprised Wall Street but not women
Cracker Barrel's CEO, Julie Felss Masino, was ousted despite the company's improved stock performance and profit forecasts. This decision surprised Wall Street but resonated with women executives who often face higher scrutiny and shorter tenures than men. The article highlights the "glass cliff" phenomenon, where women are appointed to leadership roles during crises, as exemplified by Masino's attempt to modernize Cracker Barrel's brand amidst an activist investor challenge and a logo redesign that sparked controversy.
Should Cracker Barrel’s New CEO David Deno’s Restaurant Turnaround Expertise Require Action From Cracker Barrel (CBRL) Investors?
Cracker Barrel Old Country Store has appointed David Deno as its new CEO, an industry veteran with extensive experience in restaurant and retail brands. While Deno's expertise could be crucial for operational improvements, the company still faces challenges including high debt, an expensive earnings multiple, and potential cost pressures, along with the need to stabilize traffic and margins. Investors will closely watch Deno's capital allocation strategies, especially concerning the dividend, as the company navigates these financial and demand-side risks.
Cracker Barrel's CEO ouster surprised Wall Street but not women
Cracker Barrel's CEO, Julie Felss Masino, was ousted despite improving the company's stock performance and surprising analysts. This decision, however, did not surprise women in leadership roles, highlighting a broader trend where female CEOs face more intense scrutiny and shorter tenures compared to their male counterparts. Masino's attempt to modernize the brand, including a logo redesign that sparked controversy, is presented as a "glass cliff" scenario, where women are often appointed to CEO positions during times of crisis, making their roles inherently more precarious.
Hsbc Holdings PLC Takes $515,000 Position in Cracker Barrel Old Country Store, Inc. $CBRL
Hsbc Holdings PLC has acquired a new stake of 18,389 shares, valued at approximately $515,000, in Cracker Barrel Old Country Store, Inc. This represents about 0.08% of the company, with institutional investors collectively owning 96.01% of CBRL. Despite a mixed analyst sentiment, Cracker Barrel exceeded quarterly earnings expectations and declared a quarterly dividend.
Beth Kowitt: Cracker Barrel’s CEO ouster surprised Wall Street but not women
Cracker Barrel's CEO, Julie Felss Masino, was ousted despite the company's recent strong stock performance and improved forecasts, surprising Wall Street but not women in leadership. Masino, who faced challenges including an activist investor and online backlash over a logo redesign, had a tenure of less than three years, fitting a pattern where female CEOs often have shorter tenures and are more likely to be forced out, especially when taking on companies in crisis. Her replacement is 69-year-old David Deno, whose previous company's stock declined under his leadership.
Outgoing Cracker Barrel CEO to receive millions in severance pay
Julie Felss Masino, the outgoing CEO and president of Cracker Barrel Old Country Store Inc., is set to receive millions in severance pay along with protective services upon her departure. This news follows previous announcements related to Cracker Barrel's leadership changes and other business developments.
Cracker Barrel once had high hopes for Maple Street
Cracker Barrel acquired Maple Street Biscuit Co. in 2019 with the aim of expanding into the fast-casual segment and attracting younger customers. However, after former CEO Sandy Cochran's retirement in 2023, the company downsized Maple Street and eventually sold the chain to Biscuit Belly, which plans to convert the remaining locations to its own brand. This sale is part of Cracker Barrel's broader financial restructuring as it deals with stagnant sales and lower earnings, coinciding with a change in its own CEO.
Cracker Barrel to pay for outgoing CEO’s security, $4.6M severance after failed rebrand
Cracker Barrel will pay its outgoing CEO, Julie Masino, $4.63 million in severance and cover her security costs for a period after she steps down on August 10th. Her departure follows an unsuccessful rebrand attempt last year that included changes to the company's logo and restaurant interiors, leading to customer blowback and impacting sales. David Deno will replace Masino as CEO as the company works to recover from the rebranding controversy.
Cracker Barrel CEO Julie Masino Steps Down Nearly a Year After 'Woke' Logo Backlash That Left Her Feeling 'Fired By America'— Former Yum! Executive David Deno to Take Over
Cracker Barrel CEO Julie Masino is stepping down, nearly a year after a controversial branding modernization led to political backlash and left her feeling "fired by America." David Deno, former CEO of Bloomin' Brands and executive at Yum! Brands, will take over on August 10th. The company has since seen a turnaround, beating revenue estimates and raising its full-year guidance after restructuring efforts and asset sales.
Cracker Barrel Old Country Store's CEO Transition Likely to Support Business Recovery, UBS Says
UBS believes that the CEO transition at Cracker Barrel Old Country Store will likely support the company's business recovery. This change in leadership is viewed positively by analysts.
Cracker Barrel to Pay for Former CEO’s Security After Firestorm
Cracker Barrel Old Country Store Inc. will continue to cover security costs for its outgoing CEO, Julie Masino, after her departure in October. This unusual perk comes after she faced significant backlash concerning the company's image redesign. The company will provide security for an "reasonably necessary" duration, though the cost has not been disclosed.
Two Northeast Florida Cracker Barrel stores appear tied to $77 million national sale-leaseback deal
Two Cracker Barrel locations in Northeast Florida, in Orange Park and Jacksonville, were sold for a combined $6.3 million as part of a larger $77 million sale-leaseback transaction involving 26 company-owned stores nationwide. The deals were made with Dallas-based NETSTREIT Corp. and generated net proceeds for Cracker Barrel intended for debt reduction. Additionally, Cracker Barrel announced the sale of Maple Street Biscuit Company to Biscuit Belly, aiming to sharpen its focus on the core Cracker Barrel brand and improve profitability.
New CEO inherits Cracker Barrel still recovering from rebrand backlash
Cracker Barrel announced that David Deno will succeed Julie Masino as CEO on August 10, as the company continues to recover from a failed rebrand last year. The rebrand, which included changes to its logo and interior layout, resulted in slumping sales and traffic declines. Despite some gradual improvement in Q3 2026, traffic remains below prior-year levels, prompting the company to take steps like selling properties and exiting its Maple Street Business Company to improve financial performance.
Cracker Barrel CEO Julie Masino to step down
Cracker Barrel announced that CEO Julie Masino will step down effective August 10th, to be replaced by David Deno. Masino will remain in an advisory capacity until October 9th. This leadership change follows a controversial rebranding attempt and a period of declining sales for the company.
Cracker Barrel CEO departs a year after Trump joined backlash over logo change
Cracker Barrel announced that CEO Julie Masino will step down, nearly a year after the company faced conservative backlash, including from Donald Trump, for a brief logo change. The decision to modernize its logo and stores was reversed, and new CEO David Deno, formerly of Bloomin' Brands, has been appointed. The company's shares experienced volatility following the controversy and recent announcements.
Cracker Barrel taps Blooming Brands exec as its new CEO
Cracker Barrel Old Country Store Inc. has appointed David Deno as its new CEO and board member, effective August 10, succeeding Julie Masino. Deno previously served as CEO of Bloomin' Brands and held senior roles at Yum! Brands and Best Buy, bringing extensive experience in the restaurant and retail industries. His appointment comes as Cracker Barrel seeks to continue its financial recovery following a controversial logo and interior revamp.
Cracker Barrel Old Country Store Inc (CBRL) Shareholder Structure: Major Shareholders & Institutional Holdings
This article details the shareholder structure of Cracker Barrel Old Country Store Inc (CBRL), including its major institutional holders and the proportion of shares they own. Key shareholders like BlackRock and GMT Capital are listed, alongside a breakdown of shareholder types such as investment advisors and hedge funds. The report also provides institutional shareholding trends over several quarters and lists related ETFs that include CBRL.
CRACKER BARREL OLD COUNTRY STORE, INC. : WELLS FARGO RAISES TARGET PRICE TO $60 FROM $50
Wells Fargo has increased its target price for Cracker Barrel Old Country Store, Inc. (CBRL) to $60 from $50. This adjustment by the financial institution may indicate a revised outlook on the company's future performance or valuation. The news was reported by Reuters.
Maple Street Biscuit Company store closures: 16 locations join doomed list as Cracker Barrel sells beloved brand
Cracker Barrel Old Country Store has sold its Maple Street Biscuit Company brand to Biscuit Belly, which will convert the 35 acquired locations into Biscuit Belly restaurants over the next two years. However, Cracker Barrel is closing 16 Maple Street locations that were not part of the sale, expecting non-cash charges of $43 million to $47 million from the divestiture. The company also completed a sale-leaseback deal for 26 Cracker Barrel locations, generating $77 million to reduce debt.
Cracker Barrel closes its only Chester County location
Cracker Barrel has closed its only Chester County location in East Caln Township as of July 8, 2026. The company stated the decision was part of an ongoing evaluation of its store portfolio, and impacted employees were offered severance and transfer opportunities. This closure comes as Cracker Barrel also announced strategic financial actions, including a sale-leaseback transaction and the divestiture of its Maple Street Biscuit Company business.
Cracker Barrel closes its only Chester County location
Cracker Barrel has closed its only Chester County location in East Caln Township, Pennsylvania, effective July 8, 2026. The company stated the decision was part of an ongoing evaluation of its store portfolio, and impacted employees were offered severance and transfer opportunities. Additionally, Cracker Barrel announced strategic actions including a sale-leaseback transaction for 26 stores and the sale of its Maple Street Biscuit Company business to improve profitability and focus on the core brand.
Cracker barrel sells Maple Street Biscuit chain to focus on core operations
Cracker Barrel Old Country Store Inc. has sold its fast-casual subsidiary, Maple Street Biscuit Company, to Biscuit Belly LLC to sharpen its focus on the core Cracker Barrel brand and streamline its balance sheet. The sale includes the Maple Street trademark and assets for 35 locations, with the remaining 16 locations to be permanently closed. Cracker Barrel anticipates taking significant non-cash impairment charges but expects improved profitability and has raised its financial outlook for fiscal year 2026.
Bessemer Group Inc. Sells 48,400 Shares of Cracker Barrel Old Country Store, Inc. $CBRL
Bessemer Group Inc. reduced its stake in Cracker Barrel Old Country Store (NASDAQ:CBRL) by 42.2% in the first quarter, selling 48,400 shares and retaining 66,309 shares valued at $1.86 million. Despite a 1.4% stock decline, Cracker Barrel reported better-than-expected quarterly earnings of $0.29 per share on $797.37 million in revenue, and announced a $0.25 quarterly dividend. Analysts currently rate the stock as "Hold" with an average target price of $48.14.
Cracker Barrel sells Maple Street Biscuit Company to Biscuit Belly
Cracker Barrel Old Country Store Inc. has sold its Maple Street Biscuit Company, including 34 locations, trademark, and intellectual property, to Kentucky-based Biscuit Belly. The remaining 16 Maple Street locations will close, and Biscuit Belly plans to convert the acquired locations over the next two years, aiming for over 60 locations by late 2028. This divestment, along with a sale-leaseback transaction generating $77 million, is part of Cracker Barrel's strategy to reduce debt and focus on its core brand.
Cracker Barrel's comeback continues to gain steam
Cracker Barrel is showing strong signs of recovery after experiencing a sales slump last year due to backlash over a logo refresh. The company expects to meet or exceed its revenue and earnings guidance for the fiscal year, driven by improving same-store sales trends. Strategic moves like selling Maple Street Biscuit Co. and a sale-leaseback of properties are further contributing to its financial stabilization and focus on the core Cracker Barrel brand.
Cracker Barrel Strengthens Core Business With Strategic Moves
Cracker Barrel Old Country Store, Inc. (CBRL) is making strategic moves to strengthen its financial position, including a sale-leaseback transaction of 26 stores for $77 million and divesting its Maple Street Biscuit Company business. These actions aim to reduce debt, improve profitability, and focus on the core Cracker Barrel brand. The company has also raised its fiscal 2026 revenue and adjusted EBITDA outlook, signaling increased confidence in its performance and long-term growth.
Cracker Barrel sells Maple Street Biscuit Co. to Biscuit Belly chain
Cracker Barrel Old Country Store Inc. has sold its Maple Street Biscuit Co. chain to Biscuit Belly, a "gourmet biscuit sandwich concept." The sale comes more than six years after Cracker Barrel acquired Maple Street and planned for expansion, but later downsized the brand. Biscuit Belly will convert the acquired Maple Street locations, some of which are in Jacksonville, to its own brand.
