BRC Faces NYSE Non-Compliance Notice on Share Price
BRC Inc. (Black Rifle Coffee Company) has received a non-compliance notice from the NYSE due to its Class A common stock trading below the $1.00 minimum for 30 consecutive trading days. The company has six months to regain compliance, and while operations remain unchanged, a delisting risk exists. Analysts currently rate BRCC as a Hold with a $0.77 price target, citing weak financial fundamentals despite continued revenue growth.
BRC Inc. receives noncompliance notice from NYSE
BRC Inc. (Black Rifle Coffee Company) has received a notice from the NYSE stating noncompliance with its minimum price criteria. The company's Class A common stock had an average closing price of less than $1.00 per share over a consecutive 30-trading-day period ending on February 11. BRC Inc. had previously affirmed its 2025 revenue outlook of at least $395 million despite noting an impairment charge.
Black Rifle Coffee Company Receives NYSE Compliance Notice
Black Rifle Coffee Company (BRCC) has received a compliance notice from the NYSE because its Class A common stock's average closing price fell below $1.00 for 30 consecutive trading days. The company has a six-month period to regain compliance by ensuring its stock closes at or above $1.00 on the last trading day of any month within this period. This notice does not affect the company's business operations or financial condition, and BRCC plans to address the issue, considering alternatives that benefit both the company and its shareholders.
BRC Disclosed Failure to Satisfy a Continued Listing Rule or Standard
BRC Inc. (BRCC) received a notice from the NYSE on February 11, 2026, indicating non-compliance with Section 802.01C because its Class A common stock traded below $1.00 for 30 consecutive days. The company has six months to regain compliance and is exploring options to address the deficiency while trading continues on the NYSE. This information is based on an SEC filing from February 13, 2026.
Black Rifle Coffee Company Receives NYSE Continued Listing Standard Notice
Black Rifle Coffee Company (NYSE: BRCC) has received a notice from the NYSE indicating non-compliance with its continued listing minimum price criteria, as its Class A common stock traded below $1.00 per share over a consecutive 30-trading-day period. The company has six months to regain compliance by ensuring its stock closes at or above $1.00 and maintains an average closing price of at least $1.00 over a 30-trading-day period. This notice does not immediately affect the stock's listing or the company's operations, and BRCC plans to pursue alternatives to cure the deficiency.
Take Care Before Jumping Onto BRC Inc. (NYSE:BRCC) Even Though It's 26% Cheaper
BRC Inc. (NYSE:BRCC) shares have dropped 26% in the last month and 68% over the past year, leading to a low price-to-sales (P/S) ratio of 0.3x compared to an industry average of 0.8x. Despite a forecast of 11% annual revenue growth for the next three years, significantly higher than the industry average, investors appear unconvinced, as reflected by its depressed P/S ratio. This suggests the market might be pricing in risks or doubts about the company's ability to meet future growth expectations.
BRC Group Holdings, Inc. Restores Compliance with Nasdaq Periodic Filing Rule
BRC Group Holdings, Inc. (formerly B. Riley Financial, Inc.) announced it has regained compliance with Nasdaq's Periodic Filing Rule 5250(c)(1) as of January 27, 2026. Nasdaq has imposed a one-year "Mandatory Panel Monitor" on the company, meaning any future failure to meet the filing rule will result in a Delist Determination Letter without the opportunity for a compliance plan. BRC Group Holdings is a diversified holding company involved in financial services, telecom, retail, and various investments.
Is BRC (NYSE:BRCC) A Risky Investment?
The article analyzes BRC Inc.'s (NYSE:BRCC) financial health, highlighting its debt levels as a significant risk factor. Despite a reduction in debt from US$64.9m to US$35.0m, the company's net debt remains at US$25.5m, and its liabilities significantly outweigh its cash and near-term receivables. Combined with an EBIT loss and negative free cash flow, the analysis concludes that BRC is a risky investment, urging caution.
Veteran-founded coffee brand heads to Orlando investor conference
Black Rifle Coffee Company (NYSE: BRCC), a Veteran-founded premium beverage company, announced its management team will present at the 28th Annual ICR Conference in Orlando, Florida, on January 13, 2026, at 9:00 a.m. Eastern Time. The presentation will be webcast live and accessible online. The company emphasizes its mission-driven approach and commitment to supporting Veterans, active-duty military, and first responders.
Insider Sale: Chief Operating Officer of $BRC Sells 5,538 Shares
Thomas F DeBruine, Chief Operating Officer of BRC, sold 5,538 shares of the company stock on January 5, 2026, for an estimated $448,578. This sale represented approximately 35.2% of his holdings in this class of stock, leaving him with 10,181 shares. The article also details recent insider trading activity within BRC, showing 17 insider sales and no purchases in the last six months, and reports on institutional investor activity and the company's Q1 2026 revenue.
Insider Sale: CFO and Treasurer of $BRC Sells 4,080 Shares
Ann Thornton, CFO and Treasurer of BRC, sold 4,080 shares of the company stock on December 19, 2025, for an estimated $334,356, representing about 12.4% of her holdings. This transaction is part of a broader trend of insider sales at BRC, with 16 sales and no purchases by insiders in the last six months. The article also details recent hedge fund activity and the company's Q1 2026 revenue of $405.3M, up 7.48% year-over-year.
Black Rifle Coffee (BRCC): Rapid 12.6% Revenue Growth Reinforces Bullish Value Narrative
Black Rifle Coffee (BRCC) has demonstrated rapid revenue growth of 12.55% annually, exceeding the broader US market, despite operating at a loss. Analysts project a shift to profitability by 2028 with improving margins and see significant upside potential given its low Price-to-Sales ratio and discounted fair value. However, risks include share dilution and the challenge of justifying its high projected PE ratio.
Insider Sale: President - EMEA & Australia of $BRC Sells 3,266 Shares
Brett Wilms, President - EMEA & Australia of BRC, sold 3,266 shares of BRC stock on November 19, 2025, for an estimated $242,467, representing about 29.9% of his holdings. This transaction is part of a trend over the last six months where BRC insiders have engaged in 8 sales and no purchases. Additionally, institutional investors have shown mixed activity, with 124 increasing and 190 decreasing their positions in Q3 2025.
Consumers sue Black Rifle for selling imported coffee under ‘America’s Coffee’ slogan
A class action lawsuit has been filed against Black Rifle Coffee Company, alleging false advertising of its coffee as American-made. Plaintiffs claim the company uses the slogan "America's Coffee" and the American flag on its packaging, leading consumers to believe the products are sourced or produced in the U.S., despite all products being imported. The lawsuit seeks damages and an injunction, arguing these practices violate consumer protection laws in California and New York.
Black Rifle Coffee Facing Class Action Over USA-Forward Branding
Black Rifle Coffee Company is being sued in a federal class action lawsuit for allegedly misleading consumers with its "America’s Coffee" branding and patriotic packaging, which implies the coffee is entirely produced in the United States. Plaintiffs argue that qualifying language about foreign sourcing is in small print, leading consumers to believe they are purchasing American-made products. The lawsuit highlights a broader trend of "Made in USA" litigation against brands that use patriotic imagery while relying on foreign-derived ingredients.
Steven Taslitz Bought 44% More Shares In BRC
Independent Director Steven Taslitz recently purchased US$128k worth of BRC Inc. (NYSE:BRCC) stock at US$1.28 per share, increasing his holding by 44%. This follows an earlier purchase at a higher price of US$1.53, suggesting a bullish outlook on the company despite it currently making losses. Insiders collectively own 7.5% of the company, indicating a reasonable degree of alignment with shareholders.
BRC Inc. SEC 10-Q Report
BRC Inc. has released its Form 10-Q report for the third quarter of 2025, detailing its financial and operational performance. The company reported $100.7 million in revenue, driven by its Wholesale channel, and a net loss of $1.2 million. BRC Inc. is focused on expanding its market presence and managing financial covenants.
Black Rifle Coffee faces class action over American origin claims
Black Rifle Coffee Company is facing a federal class-action lawsuit alleging that its "America's Coffee" branding and American flag imagery mislead consumers into believing its products are domestically sourced and processed. The complaint, filed by two consumers in California, claims that almost all of the coffee beans are sourced and processed outside the United States. This case highlights how consumer protection laws, including "Made in USA" regulations, apply to implied claims made through visual elements and branding strategies, impacting digital advertising and product positioning.
Individual investors account for 47% of BRC Inc.'s (NYSE:BRCC) ownership, while institutions account for 25%
Individual investors hold a significant 47% ownership in BRC Inc. (NYSE:BRCC), making them the largest shareholder group, while institutional investors account for 25%. Hedge funds own 12%, with Engaged Capital, LLC being the largest single shareholder at 12%. Insiders also hold a substantial stake, showing conviction in the company's prospects.
Nov 3 Q3 2025 Results — Black Rifle Coffee Company to Host Conference Call Nov 4, 8:30 ET; replay thru Nov 11 - Stock Titan
Black Rifle Coffee Company (BRCC) announced it will release its third-quarter 2025 financial results on Monday, November 3, 2025, after market close. The company will host a conference call to discuss these results on Tuesday, November 4, 2025, at 8:30 a.m. ET, with a replay available until November 11, 2025. Financial materials, including the press release and supplemental presentation, will be accessible on the investor relations website.
Certain Class B Common Stock of BRC Inc. are subject to a Lock-Up Agreement Ending on 15-OCT-2025. - MarketScreener
Certain Class B Common Stock of BRC Inc. are subject to a lock-up agreement ending on October 15, 2025. This lock-up period spans 91 days from July 16, 2025, to October 15, 2025, for the company, executive officers, directors, and certain shareholders. The agreement restricts the sale of these shares, though the Underwriter holds discretion to waive these restrictions without public notice.
BRC Inc. appoints Melvin Landis to board of directors and grants equity awards
BRC Inc. announced the appointment of Melvin Landis to its board of directors, expanding the board to ten members. Landis will serve as a Class III director until the 2028 annual meeting and will receive an annual cash compensation of $50,000, along with equity awards totaling 149,264 restricted stock units (RSUs). This appointment follows recent Q2 2025 earnings which showed revenue growth but a miss on EPS, leading Telsey Advisory Group to lower its price target while maintaining an Outperform rating.
BRC Inc. stock price target maintained at $2.50 by DA Davidson
DA Davidson has reiterated a Buy rating and a $2.50 price target for BRC Inc. following the company's recent $40.25 million equity raise, which includes a $35 million base and a 15% potential overallotment. The funds are earmarked to support the launch of BRC's energy drink and for general corporate purposes. BRC also pre-announced Q2 2025 guidance that met or exceeded consensus expectations for revenue and EBITDA.
BRC Inc. announces pricing of $35 million offering of Class A Common Stock
BRC Inc. (NYSE: BRCC) has announced the pricing of an underwritten offering of 28,000,000 shares of Class A Common Stock at $1.25 per share, aiming to generate approximately $35 million in gross proceeds. The offering is expected to close on July 18, 2025, with D.A. Davidson & Co. acting as the sole bookrunner. BRCC has also granted the underwriter a 30-day option to purchase up to an additional 4,200,000 shares.
BRC Inc. Announces Pricing of $35 Million Offering of Class A Common Stock
BRC Inc. (NYSE: BRCC) has announced the pricing of an underwritten offering of 28,000,000 shares of Class A Common Stock at $1.25 per share, expecting to generate approximately $35 million in gross proceeds. The offering is anticipated to close around July 18, 2025, with D.A. Davidson & Co. acting as the sole bookrunner. BRCC also granted the underwriter a 30-day option to purchase up to an additional 4,200,000 shares.
BRC Inc. launches public offering of class A common stock By Investing.com
BRC Inc. (NYSE:BRCC), the company behind Black Rifle Coffee, has commenced an underwritten public offering of its Class A Common Stock. The shares are currently trading significantly down from a year ago but are considered undervalued by InvestingPro. D.A. Davidson & Co. is the sole bookrunner for the offering, which includes a 30-day option for the underwriter to purchase additional shares.
Veteran-Founded Black Rifle Coffee Sets Q2 2025 Earnings Release Date: Key Details Inside
Black Rifle Coffee Company (BRCC) announced it will release its second-quarter 2025 financial results on Monday, August 4, 2025, after market close. A conference call to discuss these results will follow on Tuesday, August 5, 2025, at 8:30 a.m. ET. The company will provide access to earnings materials and a webcast on its investor relations website.
BRC Inc.: Concerns Build Up (NYSE:BRCC)
The article highlights growing concerns for BRC Inc. (BRCC), despite continued retail distribution expansion. Key issues include weak pricing power, challenges from surging coffee prices, and poor direct-to-consumer performance. Although the Black Rifle Energy launch shows quick distribution gains, the author remains skeptical of its overall success, estimating a fair value of $1.61 for the stock due to massive risks.
Veteran-Founded Black Rifle Coffee Sets Q1 2025 Earnings Release Date - Key Details Inside
Black Rifle Coffee Company (BRCC) has announced it will release its first-quarter 2025 financial results on Monday, May 5, 2025, after market close. A conference call to discuss these results is scheduled for Tuesday, May 6, 2025, at 8:30 a.m. ET. Investors and analysts can access the webcast or dial into the call for details.
BRC Inc. director resigns to pursue personal projects
BRC Inc. announced the resignation of director Thomas E. Davin from its Board of Directors, effective September 13, 2024, to pursue personal endeavors. The resignation was not due to any disagreements and the company has not yet announced a successor. This development follows recent news of a decrease in BRC Inc.'s Q2 sales growth, despite exceeding gross margin and adjusted EBITDA expectations, and a downgrade in 2024 sales guidance by analysts.
Evan Hafer of BRC Inc. sells shares worth over $9.5 million
Evan Hafer, a director and ten-percent owner of BRC Inc. (NYSE:BRCC), sold 3 million shares of Class A Common Stock for over $9.5 million on September 11, 2024, reducing his direct ownership to zero. Simultaneously, he exchanged 3 million common units of Authentic Brands LLC for BRC Inc.'s Class A Common Stock, forfeiting Class B Common Stock with voting rights but no economic rights. These transactions follow mixed Q2 2024 financial results for BRC Inc., which saw declining sales growth but higher-than-expected gross margins and adjusted EBITDA, leading to revised price targets from Citi and Roth/MKM.
Black Rifle Coffee Company to Participate at the 2022 Raymond James Consumer Conference
Black Rifle Coffee Company (BRC Inc.) announced that its management team will present at the 2022 Raymond James Consumer Conference on September 15, 2022, at 10:20 AM Eastern Time. A webcast of the presentation will be available on the company's investor relations website, with an archived replay accessible afterward. The company, known for supporting Veterans, active-duty military, and first responders, continues to engage with the financial community.
Chris Clark Joins Black Rifle Coffee Company to Leverage Technology in Support of the Company’s Omni-Channel Growth Strategy
Black Rifle Coffee Company (BRCC) has appointed Chris Clark as its Chief Technology Officer, leveraging his 25 years of experience in retail technology and supply chain. Clark, formerly CIO of Levi Strauss & Co., will focus on scaling BRCC's omni-channel growth strategy, integrating its digital foundation for speed, agility, and quality. His background includes military service and leadership roles at lululemon athletica and GAP Inc., aligning with BRCC's mission-driven approach.
