Huntsville's market is growing over 250% faster than Alabama's labor force. Asure will host an open house Oct. 23.
Asure Software (ASUR) is accelerating its investment in Alabama by sponsoring the University of Alabama’s Human Resources Management Conference and hosting an open house at its Gardendale hub on October 23. The company aims to expand its services to Alabama employers, particularly focusing on businesses with 10 to 100 employees, citing the fast-growing Huntsville market as a key driver. This initiative reinforces Asure's commitment to providing payroll and HR solutions locally.
Asure Software, Inc. (ASUR) stock price, news, quote and history
Asure Software, Inc. (ASUR) stock is currently trading at $7.70, up 1.72%. The article provides an overview of the company, which offers cloud-based Human Capital Management (HCM) software solutions, including payroll, HR management, and time tracking. Financial highlights show a market cap of $222.371M and a 1-year target estimate of $13.11, with analysts maintaining an "Outperform" rating.
Asure Software Accelerates Alabama Investment with U of Alabama HR Management Conference Sponsorship Followed by October 23 Gardendale Open House
Asure Software is increasing its investment in Alabama by sponsoring The University of Alabama's 72nd Annual Human Resources Management Conference in Tuscaloosa and hosting an open house at its Gardendale hub on October 23. This move highlights Asure's commitment to supporting the rapid growth of Alabama businesses, particularly those with 10 to 100 employees, building on its existing base of over 1,200 direct customers in the state. The events aim to connect Asure with HR professionals and employers, demonstrating its payroll and HR solutions and local expert support.
A single platform brings payroll and HR together for Asure resellers serving 1.5 million employees.
Asure Software (ASUR) has launched AsureCentral for its reseller network, extending its unified payroll and HR platform to an additional 85,000 employers and 1.5 million employees. Previously, AsureCentral was only available to 30,000 direct clients. This expansion aims to provide a single sign-on platform for all Asure solutions, simplifying access and management for resellers and their clients.
Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers
Asure Software, Inc. (Nasdaq: ASUR) has launched AsureCentral to its reseller network, significantly expanding the platform's reach to more than 85,000 employers and 1.5 million employees. AsureCentral offers a unified platform for payroll, HR, and other solutions, previously only available to Asure's direct clients. This move aims to streamline operations for resellers and increase the adoption of Asure's full suite of services.
Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers
Asure Software, Inc. (Nasdaq: ASUR) has launched AsureCentral to its reseller network, extending its unified platform to serve an additional 85,000 employers and 1.5 million employees. This platform integrates all of Asure's solutions, including payroll, HR, recruiting, and Luna AI, into a single sign-on environment for resellers and their clients. The expansion aims to reduce friction in adopting Asure's full suite of services by providing a consolidated and secure platform for managing diverse HR and payroll tasks.
ZoomInfo, monday.com, Asure Software, DigitalOcean, and Amplitude Shares Are Falling, What You Need To Know
Shares of several software companies, including ZoomInfo, monday.com, Asure Software, DigitalOcean, and Amplitude, fell due to market volatility stemming from the Federal Reserve's interest rate hike and subsequent investor profit-taking. The broad market retreat erased earlier gains, reflecting uncertainty and the pressure that climbing risk-free rates put on high-valuation software providers. Despite the drops, analysts suggest such price movements can present buying opportunities for high-quality stocks.
Asure Expands 2026 Conference Presence to Address $1.7B Enterprise Payroll Tax Opportunity
Asure Software announced an expanded conference schedule for October 2026, including Workday Rising, HR Tech, and Oracle AI World, to showcase its enterprise payroll tax and treasury solutions. The company aims to target the $1.7 billion global payroll tax compliance automation market, with a focus on large enterprises. Asure's participation in these events underscores its strategy to broaden its reach beyond traditional payroll-provider channels and integrate its services with major payroll and PEO platforms.
Nearly 20% of Asure's revenue comes from payroll tax and treasury. It will present at 3 October events.
Asure (ASUR) plans to expand its presence at three major Las Vegas conferences in October 2026 to promote its enterprise payroll tax and treasury solutions. The company will showcase its automation capabilities in complex payroll tax compliance, funding, and money movement, targeting a global market estimated at $1.71 billion by 2026. This move is strategically significant as enterprise payroll tax and treasury already contribute nearly 20% of Asure's revenue.
Asure’s 2026 HR Benchmark Report Finds Compliance Confidence Collapsing at America’s Small Businesses
Asure's 2026 HR Benchmark Report reveals a significant drop in compliance confidence among small business owners regarding employment law, with certainty falling across all company types, especially those struggling. The report attributes this decline to increasing regulatory complexity, difficulty in finding personnel to manage HR tasks, and varying state and local laws. It also highlights that growing companies differentiate themselves by coaching employees on career paths and implementing concrete HR practices to ensure compliance.
Asure’s 2026 HR Benchmark Report Finds Compliance Confidence Collapsing at America’s Small Businesses
Asure's 2026 HR Benchmark Report reveals a significant decline in compliance confidence among small business owners regarding employment law. The report highlights that this erosion is widespread, affecting both growing and struggling companies, with certainty about wage-and-hour law, ACA, COBRA, and final-paycheck rules decreasing sharply. This trend is attributed to the increasing complexity of regulations, difficulty in finding HR staff, and varying state/local laws.
Even growing businesses are less sure they follow workplace laws. Some lost more than 20 points of confidence.
Asure Software's 2026 HR Benchmark Report reveals a significant decline in confidence among small business owners regarding their compliance with employment laws, even among growing companies. The report attributes this decline to increasing regulatory complexity and a shortage of personnel to manage these rules, especially as state and local regulations diverge. It emphasizes that confidence is linked to concrete practices like manager training and organized documentation, and highlights a growing gap in execution between expanding and shrinking businesses.
Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite
Asure Software has enhanced its Luna AI with agentic capabilities to handle real payroll, tax, compliance, and workforce execution tasks for employers and employees. Luna AI aims to move beyond a conventional AI assistant to an "agentic system" that can identify problems, take actions, and complete work, thereby reducing administrative burden and financial risk for businesses. The company believes this will lead to significant time and cost savings for its customers and improve Asure's operating leverage.
Asure's Luna AI can now book time off and find unsigned handbooks
Asure Software has announced expanded agentic capabilities for its Luna AI, which can now perform over 50 payroll, HR, tax, and compliance tasks for employers and employees in the US and Canada. Luna AI is designed to move beyond traditional co-pilot functions to act as a "co-worker," observing problems, reasoning, deciding, acting, and verifying to significantly reduce administrative burden. The AI helps automate tasks such as PTO management, document tracking, and payroll exceptions, aiming to save clients money and increase productivity by reducing errors and freeing up employer time.
Asure Tax Now Available on Oracle Marketplace
Asure Software, Inc. has made its Asure Tax solution available on Oracle Marketplace, enabling organizations using Oracle Fusion Cloud HCM to manage multi-jurisdiction payroll tax filing and treasury services. This integration allows Oracle HCM users to add comprehensive tax and treasury capabilities without migrating their existing payroll system. Asure Tax supports federal, state, and local tax filing across over 800 jurisdictions with a high on-time filing rate.
Asure Software at Midwest IDEAS: growth plan leans on tax, AI
Asure Software presented its growth strategy at the Midwest IDEAS Conference, focusing on payroll tax, cross-selling, and AI to drive revenue and margin expansion. The company projects 2026 revenue between $159 million and $163 million, with adjusted EBITDA margins of 24-25%, and anticipates significant long-term growth by leveraging its enterprise payroll tax business and AI integration. Asure emphasized its strong competitive moats, including compliance and money transmission licenses, and its acquisition-driven expansion into a comprehensive HCM suite.
Asure Celebrates 50 Small and Mid-Sized Business Honorees at 2026 Asure50 Awards
Asure Software, Inc. announced the 50 honorees for its second annual Asure50 Awards, recognizing excellence among small and mid-sized businesses (SMBs) across North America. The awards ceremony will be held on September 3, 2026, in Austin, Texas, where leaders from various industries will be celebrated for their strong leadership, community impact, and growth. The event will also feature insights on workforce trends, retention, and AI adoption for growing businesses.
Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite
Asure Software (Nasdaq: ASUR) has enhanced its Luna AI with agentic capabilities across its payroll and HR suite, enabling the AI to perform real work for employees and employers. Luna AI can now execute over 50 money- and time-saving functions, moving beyond a "co-pilot" role to act as a "co-worker" by observing, reasoning, deciding, acting, and verifying tasks. This advancement aims to reduce administrative burden and financial risk for businesses, offering significant economic impact for both Asure customers and the company itself.
Asure Software Strengthens Luna AI With Agentic Capabilities Across Payroll And HR Suite
Asure Software has enhanced its Luna AI with agentic capabilities across its payroll and HR suite, enabling it to perform over 50 functions. Luna AI is designed to reduce administrative burden and financial risk for employers by automating tasks in employee service, payroll preparation, execution, tax compliance, and money movement. The AI aims to decrease the time spent on HR and payroll administration, minimize costly exceptions, and free up employers to focus on their businesses.
Asure Software Strengthens Luna AI With Agentic Capabilities Across the Payroll and HR Suite
Asure Software has enhanced its Luna AI with agentic capabilities across its payroll and HR suite, transforming it from a co-pilot to a co-worker that can perform real payroll, tax, compliance, and workforce execution tasks. Luna AI now handles over 50 functions, addressing recurring administrative burdens and financial risks for employers by observing, reasoning, deciding, acting, verifying, and escalating when necessary. This innovation aims to reduce administrative work for businesses and improve Asure's operational leverage.
ASUR | Asure Software, Inc Financials - Revenue Breakdown
This article provides a detailed financial overview of Asure Software, Inc. (ASUR), focusing on its revenue breakdown, though specific segment and geographic revenue data are noted as unavailable. It also covers insider trading, institutional holdings, analyst ratings, and company information, including its cloud-based Human Capital Management software solutions. The content emphasizes data access and premium features offered by Quiver Quantitative for deeper analysis.
Asure Software, Inc. (ASUR) Tops Q1 Earnings and Revenue Estimates
Asure Software, Inc. (ASUR) exceeded Q1 earnings and revenue estimates, reporting $0.29 per share against a Zacks Consensus Estimate of $0.25, and revenues of $42.76 million, surpassing the estimate by 2.44%. Despite the strong quarterly performance, the stock has underperformed the S&P 500 year-to-date, and currently holds a Zacks Rank #3 (Hold). The article also touches upon future earnings expectations and the broader industry outlook.
Asure Software Sets August & September 2026 Investor Conference Schedule
Asure Software, a cloud-based Human Capital Management (HCM) solutions provider, has announced its participation in three financial conferences during August and September 2026. These events include the Midwest IDEAS Conference, the Lake Street Best Ideas Growth Conference, and the Barrington Research Fall Investment Conference, offering in-person and virtual 1x1 meeting opportunities with investors. The company aims to connect with the investment community and discuss its HCM software solutions and AI-enhanced HR compliance services.
Asure Software Sets August & September 2026 Investor Conference Schedule
Asure Software, a cloud-based Human Capital Management software provider, has announced its participation in three investor conferences in August and September 2026. The company will attend the Midwest IDEAS Conference, the Lake Street Best Ideas Growth Conference, and the Barrington Research Fall Investment Conference to meet with investors.
Asure Software stock gains on AWS Marketplace expansion
Asure Software Inc. shares rose 3.1% in premarket trading after the company announced its plan to list its payroll tax solutions on Amazon Web Services Marketplace starting in September. This expansion will provide Asure access to a broader distribution channel for its tax business, which already accounts for nearly 20% of company revenues. The Austin-based payroll and HR solutions provider will co-sell its Enterprise Payroll Tax and Treasury solutions to AWS Marketplace’s 330,000 enterprise customers, anticipating immediate and long-term growth by leveraging AWS's reach and procurement advantages.
Asure Software, Inc. and Amazon Web Services, Inc. Expand Enterprise Payroll Tax and Treasury Solutions Via the 330,000-Customer Aws Marketplace
Asure Software, Inc. is expanding its addressable market by co-selling its Enterprise Payroll Tax and Treasury solutions through the Amazon Web Services (AWS) Marketplace starting in September. This move will provide Asure access to AWS's extensive customer and partner ecosystem, streamlining the procurement process for prospective enterprise clients. Asure is collaborating with Labra.io, an AWS Premier Tier Services Partner, to expedite its AWS Marketplace strategy.
Asure Software shares rise as AWS Marketplace listing opens new sales channel
Asure Software (ASUR) shares increased by 3.1% in premarket trading after the company announced its payroll tax solutions will be available on Amazon Web Services (AWS) Marketplace starting in September. This move will significantly expand Asure's distribution reach by allowing it to co-sell its Enterprise Payroll Tax and Treasury products to AWS Marketplace's 330,000 enterprise customers, providing a new avenue for growth. The partnership with AWS, facilitated by Labra.io, aims to streamline procurement and accelerate the adoption of Asure's solutions among large organizations.
Asure will co-sell payroll tax tools through AWS to 330,000 customers
Asure (Nasdaq: ASUR) announced a new co-selling agreement with Amazon Web Services (AWS) to offer its Enterprise Payroll Tax and Treasury solutions through the AWS Marketplace, targeting 330,000 existing AWS customers starting in September. This collaboration is expected to significantly expand Asure's addressable market and accelerate the growth of its payroll tax business, which already accounts for nearly 20% of its revenue. Asure will also partner with Labra, an AWS Premier Tier Services Partner, to streamline marketplace listings and co-sell workflows.
Asure Expands Enterprise Payroll Tax and Treasury Solutions Via the 330,000-Customer AWS Marketplace
Asure Software is significantly expanding the reach of its Enterprise Payroll Tax and Treasury solutions by actively co-selling them through the 330,000-customer Amazon Web Services (AWS) Marketplace starting in September. This move will provide Asure with a new distribution channel to access a broader range of enterprise customers, payroll providers, and HR platforms, leveraging AWS's global ecosystem and streamlined procurement processes. The company anticipates this will accelerate the growth of its fast-growing tax business, which already accounts for nearly 20% of its revenues.
Asure Software Expands Enterprise Payroll Tax and Treasury Sales Through AWS Marketplace
Asure Software, Inc. will begin co-selling its Enterprise Payroll Tax and Treasury solutions through the Amazon Web Services (AWS) Marketplace starting in September 2026. This partnership significantly expands Asure's addressable market by providing access to AWS's 330,000 enterprise clients, streamlining procurement, and aiming to accelerate the growth of a segment that already contributes nearly 20% of its revenue. Asure is collaborating with Labra.io to enhance its AWS Marketplace strategy, leveraging the platform to reduce sales cycles and reach a broader customer base for its established solutions.
Asure Software Sets August & September 2026 Investor Conference Schedule
Asure Software, Inc. (Nasdaq: ASUR) has announced its schedule to participate in several financial conferences in August and September 2026. These include the Midwest IDEAS Conference, Lake Street Best Ideas Growth Conference, and Barrington Research Fall Investment Conference. The company will be meeting with investors in person and virtually to discuss its cloud-based Human Capital Management software solutions.
HR software provider Asure schedules meetings in Chicago, New York and online
Asure Software (Nasdaq: ASUR) announced its participation in three investor conferences during August and September 2026. The company will attend the Midwest IDEAS Conference in Chicago, the Lake Street Best Ideas Growth Conference in New York, and the Barrington Research Fall Investment Conference virtually. These events will primarily involve in-person or virtual one-on-one meetings with investors to discuss their cloud-based Human Capital Management software solutions.
Asure Software Sets August & September 2026 Investor Conference Schedule
Asure Software, Inc. (Nasdaq: ASUR) has announced its schedule for participating in financial conferences during August and September 2026. The cloud-based Human Capital Management software solutions provider will attend the Midwest IDEAS Conference, the Lake Street Best Ideas Growth Conference, and the Barrington Research Fall Investment Conference. These engagements will involve in-person and virtual 1x1 meetings with investors.
Asure Software Independent Director Bjorn Reynolds Sells 49% Of Holding
Asure Software's Independent Director, Bjorn Reynolds, recently sold US$129k worth of shares, representing a 49% reduction in his holding. This insider selling activity, along with a previous sale by the President & Chief Revenue Officer, suggests caution for potential investors. Despite insiders owning 8.9% of the company, the recent sales indicate a need for careful consideration before buying.
Director Bjorn Reynolds Sells 15,420 Shares of Asure Software In
Director Bjorn Reynolds sold 15,420 shares of Asure Software Inc (ASUR) on August 11, 2026, for a total of $128,757. This sale marks the only insider transaction in the past year, with no insider buys and two insider sells, which could be a cautionary signal. Despite the insider selling, Asure Software is considered modestly undervalued by GuruFocus's GF Value, and a majority of institutional gurus holding the stock have been increasing their positions.
Bjorn Reynolds Sells 15,420 Shares of Asure Software (NASDAQ:ASUR) Stock
Bjorn Reynolds, a director at Asure Software (NASDAQ:ASUR), sold 15,420 shares of the company's stock for $128,757 on August 11th, reducing his direct ownership by 33.1%. Following the sale, Reynolds directly owns 31,162 shares. Institutional investors hold 71.58% of Asure Software, and analysts currently have a "Moderate Buy" consensus rating with an average price target of $15.00.
Asure Software director Bjorn Reynolds sells $128,787 of ASUR stock
Asure Software director Bjorn Reynolds sold 15,420 shares of ASUR common stock for $128,787 on August 11, 2026. This transaction leaves him with 31,162 shares. The sale occurred while ASUR is trading below its InvestingPro Fair Value, despite analysts predicting profitability and two upward earnings revisions for the company this year.
Asure Software (ASUR) director Bjorn Reynolds sells 15,420 shares at $8.35 avg
Asure Software (ASUR) director Bjorn Reynolds sold 15,420 shares of the company's common stock on August 11, 2026, at a weighted average price of $8.352 per share. The individual sale prices ranged from $8.290 to $8.480, and following the transaction, Reynolds directly holds 31,162 shares. This insider trade is classified as a net sell and was not executed under a Rule 10b5-1 trading plan.
ASUR (NASDAQ: ASUR) insider plans sale of 15,420 common shares
An insider at ASURE SOFTWARE INC (NASDAQ: ASUR) has filed a Form 144 notice indicating a proposed sale of 15,420 common shares. The aggregate market value of these shares is $128,786.19, and the sale is planned to occur through Fidelity Brokerage Services LLC on or after August 11, 2026, on NASDAQ. These shares were acquired as compensation through restricted stock vesting between March 2023 and January 2025.
Asure Software’s Q2 Earnings Call: Our Top 5 Analyst Questions
Asure Software's Q2 earnings showed solid year-over-year growth in recurring revenue, with a focus on AI-enabled products and cross-selling, despite a negative market reaction due to softer forward guidance and muted non-recurring revenue. Analysts questioned the impact of AI, sales productivity, conservative growth guidance, and differentiation in managed services. Key catalysts for upcoming quarters include cross-selling gains, the Lathem hardware-as-a-service transition, and potential M&A deals.
Janus Henderson Group PLC Increases Holdings in Asure Software Inc $ASUR
Janus Henderson Group PLC significantly increased its stake in Asure Software Inc. by 10% in the first quarter, now owning 1.77 million shares valued at $15.2 million, representing 6.17% of the company. Other institutional investors also adjusted their holdings, with 71.58% of the company's stock owned by institutional investors and hedge funds. Despite mixed recent analyst ratings, Asure Software maintains a "Moderate Buy" consensus with an average price target of $15.00.
Asure Software Inc. (ASUR) CRO has 879 shares withheld to cover RSU taxes
Asure Software Inc.'s Chief Revenue Officer, Eyal Goldstein, reported a tax-withholding disposition of 879 shares of common stock at $8.76 per share. This transaction covered the tax liability from vesting restricted stock units (RSUs) that were originally performance stock units. Following this, Goldstein directly owns 416,971 shares of Asure Software common stock.
Asure Software posts slightly better Q2 results with good revenue growth but modest organic gains.
Asure Software reported Q2 financial results that slightly exceeded Wall Street's expectations, driven by strong reported revenue growth. While margins are improving, underlying organic growth was modest and supported by costly client acquisitions, and high EBITDA margins have not yet translated into strong free cash flow. The stock's estimated fair value of $9.1 suggests a modest upside potential of about 13%.
ASURE SOFTWARE INC Q2 2026: Revenue $37.1M, EPS $(0.15) — 10-Q Summary
ASURE SOFTWARE INC reported its second-quarter 2026 financial results, showing revenue of $37.1 million, a 23% increase year-over-year. The company narrowed its net loss to $4.443 million and improved diluted EPS to $(0.15) from $(0.22) in Q2 2025. Key highlights include 19% recurring revenue growth in Q2, increased hardware sales, and an improved gross margin of 70% year-to-date.
Asure Software (ASUR) Stock Slips Even As Margin Outlook Improves
Asure Software's stock fell 3.6% despite improved Q2 profitability and raised full-year margin guidance, with Adjusted EBITDA reaching $7.7 million on a 21% margin. While the company is still reporting a net loss and carries significant debt, its revenue grew year-over-year, and management expects operating efficiency to improve. The market remains cautious, however, due to ongoing unprofitability, debt, and execution risks, as reflected in the stock's recent decline.
Wall Street Zen Downgrades Asure Software (NASDAQ:ASUR) to Hold
Wall Street Zen has downgraded Asure Software (NASDAQ:ASUR) from "Buy" to "Hold," despite analysts overall maintaining a "Moderate Buy" consensus with a $15.00 average price target. Asure's shares recently traded down 4.1% at $8.03, falling within a 52-week range of $6.80 to $10.25. The company reported strong second-quarter revenue growth of 23% year-over-year to $37.1 million and higher adjusted EBITDA, but its earnings missed expectations.
Asure Software, Inc. 2026 Q2 - Results - Earnings Call Presentation (NASDAQ:ASUR) 2026-07-31
Asure Software, Inc. has published its Q2 2026 earnings call presentation. The company reported an EPS of $0.13, beating estimates by $0.01, and revenue of $37.11M, a 23.20% year-over-year increase, exceeding expectations by $148.38K. This presentation provides details discussed during their earnings call.
Asure Software (NASDAQ:ASUR) Mixed Q2: Revenue Inline, EPS Misses
Asure Software (NASDAQ:ASUR) reported a mixed second quarter, with revenue of $37.1 million closely meeting expectations but non-GAAP earnings per share of $0.08 missing the analyst forecast of $0.12 by 33%. Despite the EPS miss, the stock remained flat in after-market trading, possibly due to strong recurring revenue growth of 19% year-over-year. The company did not provide forward guidance, leaving investors to rely on current analyst projections.
Asure Software Inc (ASUR) (Q2 2026) Earnings Call Highlights: Revenue Surges 23% and Adjusted ...
Asure Software Inc (ASUR) reported strong Q2 2026 results with total revenue up 23% to $37.1 million and adjusted EBITDA increasing 48% to $7.7 million. The company highlighted significant milestones, including 2 million employees live on its payroll tax management platform and strong traction for its AsureWorks offering. Despite a sequential slowdown in organic growth, Asure raised its full-year 2026 adjusted EBITDA margin guidance, reflecting confidence in continued profitability improvements driven by AI initiatives and cross-selling.
Asure Software Inc (ASUR) Financial Health: Profitability & Balance Sheet Analysis
Asure Software Inc (ASUR) currently holds a financial score of 7.85, ranking 144th out of 486 in the Software & IT Services industry. The company's financial status is considered weak with average operating efficiency, according to TradingKey's analysis. Although specific financial data like cash and cash equivalents, total assets, and revenue have not been disclosed by the company, TradingKey provides scores for various financial dimensions including Quality of Earnings, Operational Efficiency, Growth Potential, and Shareholder Returns.
